True story — back in 2010 I bought a Martin D-28 from (gulp) Guitar Center. The salesman rushed me out of the store and didn’t bother to tune the guitar, let alone set it up properly. When I got home, I felt immediate buyer’s remorse — remorse not that I had bought the Martin, but that I hadn’t bought it from the best little guitar shop in the San Francisco Bay area, Gryphon Strings. The next day, I did the right thing. I returned the Martin to GC and re-bought the same guitar from Gryphon. I lost a few bucks in the process. But the guitar was set up just right. And I felt unburdened. Lesson learned.
Nowadays, I stop by Gryphon weekly for lessons and occasional salivation sessions, and I get to see firsthand what this video by Cinema Mercantile lets you see all too briefly. The care, craft and emotion (note the poignant chin quiver at the 2:22 mark) that goes into working with guitars … if you’re doing it for the right reasons. In Silicon Valley, there are very few places where business isn’t the main reason for being. Gryphon offers a good escape from that sometimes soul-deadening reality. That’s why I will be heading back there tomorrow.
You can find two more short films by Cinema Mercantile here.
via The Atlantic