If you’re wonÂderÂing where the book/publishing marÂket is headÂing, then you’ll want to give this insightÂful artiÂcle a read. Fast forÂward five years, here’s what you’ll likeÂly find: AmaÂzon, using the KinÂdle and on-demand pubÂlishÂing, starts workÂing directÂly with authors and cutÂting traÂdiÂtionÂal pubÂlishÂers out of the loop. It will domÂiÂnate the book/e‑book marÂket, much as Apple does the music marÂket. The only thing standÂing in Jeff Bezos’ way? Steve Jobs. Why? Because Apple can proÂduce an e‑book readÂer that actuÂalÂly appeals to a mass marÂket, and AmaÂzon can’t. And guess what? Apple is rumored to have a new device comÂing out this year. More on that here. Thanks to Seth HarÂwood for sendÂing this along.
