The Evil Genius of Fascist Design: How Mussolini and Hitler Used Art & Architecture to Project Power

When the Nazis came to pow­er in 1933, they declared the begin­ning of a “Thou­sand-Year Reich” that ulti­mate­ly came up about 988 years short. Fas­cism in Italy man­aged to hold on to pow­er for a cou­ple of decades, which was pre­sum­ably still much less time than Ben­i­to Mus­soli­ni imag­ined he’d get on the throne. His­to­ry shows us that regimes of this kind suf­fered a fair­ly severe sta­bil­i­ty prob­lem, which is per­haps why they need­ed to put forth such a sol­id, for­mi­da­ble image. The IMPERIAL video above explores “the evil genius of fas­cist design,” focus­ing on how Hitler and Mus­soli­ni ren­dered their ide­olo­gies in art and the built envi­ron­ment, but many of its obser­va­tions can be gen­er­al­ized to any polit­i­cal move­ment that seeks total con­trol of a soci­ety, espe­cial­ly if that soci­ety has a suf­fi­cient­ly glo­ri­ous-seem­ing past.

Fas­cis­m’s visu­al lan­guage has many inspi­ra­tions, two of the most impor­tant cit­ed in the video being  Roman­ti­cism and Futur­ism. The for­mer offered “a long­ing for the past, an obses­sion with nature, and a focus on the sub­lime”; the lat­ter “wor­shiped speed, machines, and vio­lence.” Despite their appar­ent con­tra­dic­tion, these dual cur­rents allowed fas­cism “a pecu­liar abil­i­ty to look both back­ward and for­ward, to sum­mon the glo­ry of past empires while promis­ing a rad­i­cal new future.”

In Italy, such an empire may have been dis­tant in time, but it was nev­er­the­less close at hand. “We dream of a Roman Italy that is wise and strong, dis­ci­plined and Impe­r­i­al.” Even Hitler drew from the glo­ries of ancient Rome and Greece to shape his own aspi­ra­tional vision of an all-pow­er­ful Ger­man civ­i­liza­tion.

Hence both of those dic­ta­tors under­tak­ing large-scale Neo­clas­si­cal-style archi­tec­tur­al projects “to bring the aes­thet­ics of ancient Rome to their city streets,” includ­ing even mus­cu­lar stat­ues meant to embody the offi­cial­ly sanc­tioned human ide­al. Of course, the builders of the Unit­ed States of Amer­i­ca had also looked to Roman forms, but they did so at a small­er, more humane scale. Fas­cist struc­tures were designed not just to be eter­nal sym­bols but over­whelm­ing pres­ences, intend­ed “not to ele­vate the soul, but to crush the indi­vid­ual into the crowd and pro­mote con­for­mi­ty.” This, in the­o­ry, would make the cit­i­zen feel small and pow­er­less, but with an accom­pa­ny­ing qua­si-reli­gious long­ing to be part of a larg­er project: that of fas­cism, which sub­or­di­nates every­thing to the state. For the likes of Mus­soli­ni and Hitler (an artist-turned-politi­cian, as one can hard­ly fail to note), aes­thet­ics was pow­er — albeit not quite enough, in the event, to ensure their own sur­vival.

Relat­ed Con­tent:

Wal­ter Ben­jamin Explains How Fas­cism Uses Mass Media to Turn Pol­i­tics Into Spec­ta­cle (1935)

Yale Pro­fes­sor Jason Stan­ley Iden­ti­fies 10 Tac­tics of Fas­cism: The “Cult of the Leader,” Law & Order, Vic­tim­hood and More

Mus­soli­ni Sends to Amer­i­ca a Hap­py Mes­sage, Full of Friend­ly Feel­ings, in Eng­lish (1927)

Are You a Fas­cist?: Take Theodor Adorno’s Author­i­tar­i­an Per­son­al­i­ty Test Cre­at­ed to Com­bat Fas­cism (1947)

The Sto­ry of Fas­cism: Rick Steves’ Doc­u­men­tary Helps Us Learn from the Painful Lessons of the 20th Cen­tu­ry

Umber­to Eco’s List of the 14 Com­mon Fea­tures of Fas­cism

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on the social net­work for­mer­ly known as Twit­ter at @colinmarshall.