No scene in a movie counts for as much as its openÂing, but even before its first frame passÂes through the proÂjecÂtor, its poster has already made the real first impresÂsion. This remains basiÂcalÂly as true in the era of digÂiÂtal cinÂeÂma as it was when film actuÂalÂly passed through proÂjecÂtors. But while filmÂmakÂers only occaÂsionÂalÂly go back and retool their past works — not that the expeÂriÂence of, say, George Lucas and the origÂiÂnal Star Wars trilÂoÂgy vouchÂes for the pracÂtice — film posters can easÂiÂly underÂgo any numÂber of reviÂsions through the decades. What cinephile graphÂic designÂer wouldÂn’t want to take a shot at creÂatÂing a new face for a favorite movie?

Last year, the SydÂney-based designÂer Peter Majarich took shots at 365 of them, creÂatÂing one new poster for an existÂing movie each and every day. “The feat is a huge underÂtakÂing,” writes the CreÂators ProÂjecÂt’s Diana Shi, “but Majarich’s final prodÂucts nevÂer give the impresÂsion of last-minute creÂations; instead, they show off an acute attenÂtion to detail and a bold, digÂiÂtal-influÂenced style. The invenÂtiveÂness of each poster reveals how much of a cinephile Majarich realÂly is.” His selecÂtions include “a pool of zeitÂgeist direcÂtors, Oscar winÂners, and art-house films with cult folÂlowÂings.

A renÂderÂing of De Palma’s ScarÂface is a subÂtle assemÂbly of white powÂder to starkÂly draw out Al Pacino’s proÂfile. While what looks like a body of comÂplex codÂing lanÂguage forms the blank-starÂing face of AliÂcia Vikander’s lead in Ex MachiÂna.” You can browse all these at A Movie Poster a Day, see them disÂplayed in sequence in the video above, and buy them on his design comÂpaÂny’s site.

Their simulÂtaÂneÂous aesÂthetÂic and cinÂeÂmatÂic refÂerÂences will please design- and film-lovers alike (groups hardÂly sepÂaÂrate on the Venn diaÂgram anyÂway), and while many conÂstiÂtute good visuÂal gags, the best proÂvide new perÂspecÂtives on even much-watched favorite movies.

For Wes AnderÂsonÂ’s The Life AquatÂic with Steve ZisÂsou, Majarich depicts the emoÂtionÂal subÂmerÂsion of its seaÂfarÂing proÂtagÂoÂnist; for Alfred HitchÂcockÂ’s VerÂtiÂgo he works only with the title itself imbuÂing the type with the comÂbiÂnaÂtion of shock and dread on disÂplay in the film; for David Lynch’s MulÂholÂland DriÂve he uses a pink-skied landÂscape of the titÂuÂlar Los AngeÂles road leadÂing off, as Lynch’s work often does, to who knows where. After you’ve seen the first 286, you’ll come upon a selecÂtion that will hardÂly surÂprise you: Gary HusÂtwit’s HelÂvetiÂca.

RelatÂed ConÂtent:
A Look Inside MarÂtin Scorsese’s VinÂtage Movie Poster ColÂlecÂtion
The Strange and WonÂderÂful Movie Posters from Ghana: The Matrix, Alien & More
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities and culÂture. He’s at work on a book about Los AngeÂles, A Los AngeÂles Primer, the video series The City in CinÂeÂma, the crowdÂfundÂed jourÂnalÂism project Where Is the City of the Future?, and the Los AngeÂles Review of Books’ Korea Blog. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.





















