Advertisements from Japan’s Golden Age of Art Deco

JDeco 1

Get talk­ing with graph­ic design peo­ple, and Japan will come up soon­er or lat­er. That coun­try, always a world leader in aes­thet­ics, has put the time and ener­gy of gen­er­a­tions into per­fect­ing the dis­ci­pline. You can see this progress chart­ed out on the Tokyo-based Ian Lynam Design’s “Misruptions/Disruptions: A Japan­ese Graph­ic Design His­to­ry Time­line.” It labels the busy peri­od of 1910–1941 as the time of an “adop­tion of West­ern Avant Garde aes­thet­ics in Graph­ic Design & Typog­ra­phy, coin­cid­ing with Left-lean­ing exper­i­men­ta­tion and increased state sup­pres­sion of the Left” — and the time that gave rise to Japan­ese Art Deco.

JDeco 2

Last year, I attend­ed Deco Japan, a show at the Seat­tle Art Muse­um, which show­cased a great many arti­facts from that pre­war move­ment of such com­bined artis­tic and com­mer­cial abun­dance. It put on dis­play all man­ner of paint­ings, vas­es, pieces of fur­ni­ture, house­hold items, and pack­ages, but some­how, the peri­od adver­tise­ments struck me as still the most vital of all. The Japan­ese graph­ic design­ers who made them drew, in the words of Cap­i­tal’s Grace-Yvette Gem­mell, “on sta­ples of pro­gres­sive Euro­pean and Amer­i­can high and pop­u­lar art, incor­po­rat­ing styl­ized ver­sions of gears and clocks that bring to mind Fritz Lang’s Metrop­o­lis and Char­lie Chaplin’s Mod­ern Times.”

JDeco 3

This makes more sense than it sounds like it would: “the Deco use of for­eign imagery and design ele­ments was a vir­tu­al­ly seam­less process giv­en exist­ing prac­tices of both abstrac­tion and cul­tur­al appro­pri­a­tion at work in the dec­o­ra­tive arts at the time in Japan. Many tra­di­tion­al designs already pos­sessed a sort of visu­al affin­i­ty with the Art Deco aes­thet­ic; the syn­the­sis of con­ven­tion­al design ele­ments with con­tem­po­rary, pared-down forms appealed to the culture’s col­lec­tive knowl­edge of tra­di­tion­al motifs and sym­bols while feed­ing their desire for mod­ern con­sumer prod­ucts that reflect­ed a keen sense of cos­mopoli­tanism per­fect­ly com­bin­ing the old with the ultra­mod­ern.”

JDeco 4

Many of the adver­tise­ments, or oth­er works of graph­ic design like leaflets and mag­a­zine cov­ers, to come out of Japan’s Art Deco gold­en age fea­ture the image of the “moga,” or, in Japanized Eng­lish, “mod­ern girl.” Hav­ing appeared in Japan as a new kind of jazz-lov­ing, bob-haired, rel­a­tive­ly lib­er­at­ed woman, the moga quick­ly became an attrac­tive com­mer­cial propo­si­tion. The Asian Art Muse­um print­ed up a leaflet of their own, list­ing off the “ten qual­i­fi­ca­tions for being a moga” as orig­i­nal­ly enu­mer­at­ed in 1929 by illus­tra­tor Tak­a­batake KashĹŤ in the mag­a­zine Fujin sekai (Ladies’ World):

  1. Strength, the “ene­my” of con­ven­tion­al fem­i­nin­i­ty
  2. Con­spic­u­ous con­sump­tion of West­ern food and drink
  3. Devo­tion to jazz records, danc­ing, and smok­ing Gold­en Bat cig­a­rettes from a met­al cig­a­rette hold­er
  4. Knowl­edge of the types of West­ern liquor and a will­ing­ness to flirt to get them for free
  5. Devo­tion to fash­ion from Paris and Hol­ly­wood as seen in for­eign fash­ion mag­a­zines
  6. Devo­tion to cin­e­ma
  7. Real or feigned inter­est in dance halls as a way to show off one’s osten­si­ble deca­dence to mobo (mod­ern boys)
  8. Strolling in the Gin­za every Sat­ur­day and Sun­day night
  9. Pawn­ing things to get mon­ey to buy new clothes for each sea­son
  10. Offer­ing one’s lips to any man who is use­ful, even if he is bald or ugly, but keep­ing one’s chasti­ty because “infringe­ment of chasti­ty” law­suits are out of style

JDeco 5

Sound a fair bit more inter­est­ing than the women demand­ed for today’s ads in the West, don’t they?

Relat­ed Con­tent:

Gaze at Glob­al Movie Posters for Hitchcock’s Ver­ti­go: U.S., Japan, Italy, Poland & Beyond

René Magritte’s Ear­ly Art Deco Adver­tis­ing Posters, 1924–1927

Hand-Col­ored Pho­tographs of 19th Cen­tu­ry Japan

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture as well as the video series The City in Cin­e­ma and writes essays on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Illustrations for a Chinese Lord of the Rings in a Stunning “Glass Painting Style”

lotr-chinese-covers-fellowship

J.R.R. Tolkien’s The Lord of the Rings tril­o­gy has had an enor­mous­ly wide, cross-cul­tur­al appeal. This despite the fact that its cre­ator was a uni­ver­si­ty pro­fes­sor of a long-dead lan­guage, Anglo-Sax­on, who set his sto­ry in a world of cus­toms and mores—supernatural ele­ments aside—that bear a fair­ly close resem­blance to ancient and medieval Eng­land. But such sim­i­lar­ly provin­cial set­tings have raised no bar­ri­ers to the glob­al reach of the Ili­ad, say, or Shake­speare. West­ern epics, ancient and mod­ern, may on the one hand have trav­eled the globe on waves of cul­tur­al impe­ri­al­ism (and Hol­ly­wood film), and, on the oth­er, they have their own built-in glob­al reach because they tap into arche­typ­al sto­ry-types and human characteristics—because their use of myth and folk­lore reads as uni­ver­sal, though the par­tic­u­lars change from place to place and age to age.

lotr-chinese-covers-two-towers

The mul­ti­lin­gual among us have the oppor­tu­ni­ty to see how well, or not, great sto­ries trans­late into dif­fer­ent cul­tur­al con­texts. Read­ers, for exam­ple, of both Chi­nese and Eng­lish will be able to com­pare Tolkien’s orig­i­nals with forth­com­ing edi­tions of the books from Wen­Jing Pub­lish­ing. The rest of us provin­cial mono­lin­guals can still make com­par­isons of visu­al inter­pre­ta­tions of the text, like these pos­si­ble book cov­ers drawn by artist Jian Guo. Part of a com­pe­ti­tion held by the pub­lish­er of the new Chi­nese text, the beau­ti­ful, mono­chro­mat­ic illus­tra­tions draw on many of the design ele­ments of Tolkien’s orig­i­nal paint­ings for the trilogy’s cov­ers, elab­o­rat­ing on the icon­ic ring and tow­ers with intri­cate Asian lines and flour­ish­es. At the top, see The Fel­low­ship of the Ring, above The Two Tow­ers, and below, The Return of the King.

lotr-chinese-covers-return

The artist, an archi­tec­tur­al stu­dent, describes his style as “glass paint­ing style,” which he uses for its “sense of reli­gious mag­nif­i­cence.” Inter­est­ing­ly, before see­ing Peter Jackson’s Lord of the Rings adap­ta­tion in 2002, he had nev­er heard of the books. (Pre­vi­ous Chi­nese trans­la­tions of the books fea­ture rather unimag­i­na­tive cov­ers with images from Jackson’s movies.) The films con­vert­ed him into an avid read­er of Tolkien—see a Hob­bit illus­tra­tion at the bot­tom of the post. Jian is also a lover of J.K. Rowling’s pop­u­lar fan­ta­sy series and has designed some won­der­ful­ly styl­ized illus­tra­tions for Har­ry Pot­ter and the Cham­ber of Secrets and Har­ry Pot­ter and the Philosopher’s Stone.

a_long_long_adventure_with_hobbit_by_breathing2004-d5q4spj

via Tor

Relat­ed Con­tent:

Dis­cov­er J.R.R. Tolkien’s Per­son­al Book Cov­er Designs for The Lord of the Rings Tril­o­gy

Illus­tra­tions of The Lord of the Rings in Russ­ian Iconog­ra­phy Style (1993)

Sovi­et-Era Illus­tra­tions Of J. R. R. Tolkien’s The Hob­bit (1976)

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Gun Nut William S. Burroughs & Gonzo Illustrator Ralph Steadman Make Polaroid Portraits Together

Burroughs Steadman pics

Ralph Stead­man is best known as the artist who real­ized the gonzo vision of Hunter S. Thomp­son in illus­tra­tions for the latter’s books and arti­cles (and more recent­ly, per­haps, for the labels on Colorado’s Fly­ing Dog brew). His work has famous­ly appeared over the past sev­er­al decades in Punch, Pri­vate Eye, The New York Times, and Rolling Stone, and he pro­duced a bril­liant­ly illus­trat­ed edi­tion of Alice in Won­der­land. Like his friend Ger­ald Scarfe, anoth­er wicked­ly satir­i­cal car­toon­ist who cre­at­ed the look of Pink Floyd’s The Wall, Stead­man has made sig­nif­i­cant con­tri­bu­tions to the look of the coun­ter­cul­ture.

WSB_Paranoid

But while Steadman’s work with Hunter Thomp­son may large­ly define his career, anoth­er notable col­lab­o­ra­tion with a lit­er­ary fig­ure, William S. Bur­roughs, also proved fruit­ful many years lat­er. In 1995, Stead­man brought togeth­er his own illus­tra­tions with Bur­roughs love of guns, ask­ing the octo­ge­nar­i­an writer to blast holes in orig­i­nal Stead­man cre­ations.

Some of these paint­ings fea­ture the Polaroid por­traits of Bur­roughs above and at the top of the post (see a result­ing Steadman/Burroughs silkscreen print, with gun­shot holes, here). Just above, you can see Stead­man tak­ing the pho­tos. First, he makes some test shots with an assis­tant, then, at 2:50, we see him with Bur­roughs and an entourage. As The Inde­pen­dent described the meet­ing at Bur­roughs’ house in Lawrence, Kansas, it was some­thing of a “con­trived event,” with “swarms of assis­tants” and “acolytes” in atten­dance, “tap­ing the whole thing on video.”

Luck­i­ly for us, I’d say. Unfor­tu­nate­ly, we don’t seem to have video from lat­er in the day, when the group drove “out to Burrough’s friends place out­side town, where he does his shoot­ing.” Once there, “Bur­roughs, Stead­man and his wife Anna and Bur­roughs’ entourage take turns blaz­ing away with .33s, .45s, pump-action shot­guns and Sat­ur­day-night spe­cials at a vari­ety of tar­gets,” includ­ing Steadman’s art. That would be some­thing to see. We’ll have to set­tle for the art itself, and Steadman’s fas­ci­nat­ing demon­stra­tion below of his approach to por­trai­ture.

Relat­ed Con­tent:

How Hunter S. Thomp­son — and Psilo­cy­bin — Influ­enced the Art of Ralph Stead­man, Cre­at­ing the “Gonzo” Style

Break­ing Bad Illus­trat­ed by Gonzo Artist Ralph Stead­man

William S. Bur­roughs Shows You How to Make “Shot­gun Art”

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Designer Reimagines Iconic Movie Posters With Minimalist Designs: Reservoir Dogs, The Matrix & More

reservoir dogs poster

While watch­ing Inter­stel­lar and hat­ing it, design­er Nick Bar­clay came up with a project for him­self — tak­ing the posters of famous films and reimag­in­ing them with a min­i­mal­ist design that uses only cir­cles. Above, you can see his clever take on Taran­ti­no’s Reser­voir Dogs. It’s a far cry, to be sure, from the orig­i­nal movie poster found below.

Over at My Mod­ern Met, you’ll find oth­er min­i­mal­ist designs for The Matrix, The Lord of the Rings, Bram Stok­er’s Drac­u­la, For­rest Gump, Har­ry Pot­ter, Pulp Fic­tion, Trainspot­ting, 101 Dal­ma­tions, LĂ©on: The Pro­fes­sion­al, The Deer Hunter, Total Recall, Mon­sters Inc., and, of course, 2001: A Space Odyssey.

Prints can be pur­chased on Bar­clay’s web­site.

2.-Reservoir-Dogs-Original

Relat­ed Con­tent:

Gaze at Glob­al Movie Posters for Hitchcock’s Ver­ti­go: U.S., Japan, Italy, Poland & Beyond

Down­load Vin­tage Film Posters in High-Res: From The Philadel­phia Sto­ry to Attack of the Crab Mon­sters

50 Film Posters From Poland: From The Empire Strikes Back to Raiders of the Lost Ark

New Video Shows What May Be Michelangelo’s Lost & Now Found Bronze Sculptures

We all know that Michelan­ge­lo sculpt­ed in mar­ble. What’s less well known is that he worked in bronze too. The his­tor­i­cal record shows that Michelan­ge­lo once made a David in bronze for a French aris­to­crat, and a bronze stat­ue of Pope Julius II. But the David dis­ap­peared dur­ing the French Rev­o­lu­tion, and the Julius was lat­er melt­ed down for mil­i­tary pur­pos­es in Italy. For years, schol­ars thought that Michelan­gelo’s bronze cre­ations were all irre­triev­ably lost to his­to­ry. And then came the big dis­cov­ery.

A team of inter­na­tion­al experts (from Cam­bridge, the Rijksmu­se­um and the Uni­ver­si­ty of War­wick) recent­ly gath­ered evi­dence sug­gest­ing that two bronze male nudes “are ear­ly works by Michelan­ge­lo, made just after he com­plet­ed the mar­ble David and as he was about to embark on the Sis­tine Chapel ceil­ing,” reports a Cam­bridge blog post. Although the stat­ues aren’t signed by Michelan­ge­lo, *****@****ac.uk”>Prof Paul Joan­nides (Emer­i­tus Pro­fes­sor of Art His­to­ry at Cam­bridge) “con­nect­ed them to a draw­ing by one of Michelangelo’s appren­tices now in the MusĂ©e Fab­re, Mont­pel­li­er, France,” and it turns out that the draw­ing con­tains fig­ures that close­ly resem­ble the stat­ues. What’s more, Cam­bridge reports, the â€śbronzes were com­pared with oth­er works by Michelan­ge­lo and found to be very sim­i­lar in style and anato­my to his works of 1500–1510.” The Cam­bridge video above gives you a fur­ther intro­duc­tion to this impor­tant dis­cov­ery.

Relat­ed Con­tent:

Michelangelo’s Hand­writ­ten 16th-Cen­tu­ry Gro­cery List

Take a 3D Vir­tu­al Tour of the Sis­tine Chapel, St. Peter’s Basil­i­ca and Oth­er Art-Adorned Vat­i­can Spaces

Leonar­do da Vinci’s Hand­writ­ten Resume (1482)

Invisible Cities Illustrated: Three Artists Paint Every City in Italo Calvino’s Classic Novel

Cities-Thekla

The medieval trav­el­ogue presents present-day writ­ers and artists with an abun­dance of mate­r­i­al. Writ­ing in an age when the bound­aries between fic­tion and non- were not so sharply drawn, ear­ly explor­ers and sailors had lit­tle com­punc­tion about embell­ish­ing their tales with exag­ger­a­tions and out­right lies. Trav­el­ers cir­cu­lat­ed sto­ries of giants and mon­sters and cred­u­lous read­ers back home swal­lowed them whole. Well, some­times. In the case of the most famed medieval trav­el­er, Mar­co Polo, schol­ars have debat­ed whether Il Mil­ione—one of the titles of a nar­ra­tive based on his accounts—refers to a fam­i­ly nick­name or to Polo’s rep­u­ta­tion for telling “a mil­lion lies.” But whether Polo told the truth or not hard­ly mat­tered to Ita­lo Calvi­no, who found in the explorer’s col­or­ful tales just the inspi­ra­tion he need­ed for his 1972 nov­el Invis­i­ble Cities.

Cities-Irene Kuth

More a series of vignettes than a nar­ra­tive, the book con­sists of chap­ter after chap­ter of Polo describ­ing for Kublai Khan the var­i­ous cities he encoun­tered on his trav­els, each one more fan­tas­tic and mag­i­cal than the last. “Kublai Khan does not nec­es­sar­i­ly believe every­thing Mar­co Polo says,” Calvi­no tells us in his intro­duc­tion, “but the emper­or of the Tar­tars does con­tin­ue lis­ten­ing to the young Venet­ian with greater atten­tion and curios­i­ty than he shows any oth­er mes­sen­ger or explor­er of his.” As read­ers, we too lis­ten with rapt atten­tion to curi­ous sto­ries of cities like Olin­da, which “grows in con­cen­tric cir­cles, like tree trunks which each year add one more ring” and Eusapia, where “the inhab­i­tants have con­struct­ed an iden­ti­cal copy of their city, under­ground,” so that the dead can “con­tin­ue their for­mer activ­i­ties.”

Cities-Beersheba Connor

Play­ing on the bizarre nature of trav­el­ers’ tales and the imag­i­na­tive excess­es of exot­ic romances, Calvino’s nov­el abounds in delight­ful archi­tec­tur­al absur­di­ties and puz­zling alle­gories, almost demand­ing to be illu­mi­nat­ed like a medieval man­u­script. Decid­ing to meet the chal­lenge, artists Matt Kish, Leighton Con­nor, Joe Kuth began illus­trat­ing Invis­i­ble Cities in April of 2014. Their tum­blr, See­ing Calvi­no, updates every Wednes­day with a new inter­pre­ta­tion of the novel’s many strange cities. At the top of the post, see “Thekla,” the “city for­ev­er under con­struc­tion,” by Kish. Below it, Kuth’s imag­in­ing of “Irene,” the “name for a city in the dis­tance, and if you approach it, it changes.” And just above, Connor’s inter­pre­ta­tion of “Beer­she­ba,” in which it is believed that “sus­pend­ed in the heav­ens, there exists anoth­er Beer­she­ba … They also believe, these inhab­i­tants, that anoth­er Beer­she­ba exists under­ground.”

Cities-Adelma Kish

See­ing Calvi­no isn’t Kish’s first for­ay into lit­er­ary illus­tra­tion. Pre­vi­ous­ly, he under­took an illus­tra­tion of every page of Melville’s Moby Dick, an impres­sive effort we fea­tured last week. (Above, see anoth­er of his Invis­i­ble Cities pieces, “Adel­ma.”) Of the new, col­lab­o­ra­tive Calvi­no project, Kish tells us, “the episod­ic struc­ture real­ly appealed to us and we thought it was the per­fect kind of thing to build a tum­blr around and share with peo­ple.”

Invis­i­ble Cities has been fas­ci­nat­ing to cre­ate… each of us brings a very dif­fer­ent approach to the work. Joe’s Cities tend to be far more lit­er­al, real­is­tic and rep­re­sen­ta­tion­al, which I find kind of stag­ger­ing because that is so dif­fi­cult to do with Calvi­no. My illus­tra­tions are far more abstract and con­cep­tu­al, try­ing to show in sym­bol­ic ways the ideas behind each chap­ter. Leighton falls some­where between us on that spec­trum, and his work has ele­ments of real­ism and abstrac­tion. None of us even talked about this before we start­ed, we sim­ply began inde­pen­dent­ly (after set­tling on a rota­tion) and watched each oth­er’s work evolve.

The three artists of See­ing Calvi­no have to date paint­ed 45 of the 56 cities in Calvino’s nov­el. Kish has also illus­trat­ed Joseph Conrad’s Heart of Dark­ness, and his blog fea­tures many oth­er graph­ic inter­pre­ta­tions of lit­er­ary and cin­e­mat­ic works. The Moby Dick project saw pub­li­ca­tion as a book in 2011. We can only hope that Calvino’s pub­lish­er sees the val­ue of an Invis­i­ble Cities edi­tion incor­po­rat­ing Kish, Kuth, and Connor’s illus­tra­tions.

You can vis­it See­ing Calvi­no here.

Relat­ed Con­tent:

An Illus­tra­tion of Every Page of Her­man Melville’s Moby Dick

Hear Ita­lo Calvi­no Read Selec­tions From Invis­i­ble Cities, Mr. Palo­mar & Oth­er Enchant­i­ng Fic­tions

Expe­ri­ence Invis­i­ble Cities, an Inno­v­a­tive, Ita­lo Calvi­no-Inspired Opera Staged in LA’s Union Sta­tion

Watch a Whim­si­cal Ani­ma­tion of Ita­lo Calvino’s Short Sto­ry “The Dis­tance of the Moon”

Ita­lo Calvi­no Offers 14 Rea­sons We Should Read the Clas­sics

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Watch Artist Shepard Fairey Pretend to Work in an Art Supply Store

Atten­tion sulky art school stu­dents! Next time you’re stock­ing up on pre-smashed TVs, baby doll parts, riot cop sten­cils and man­nequins, be sure to say hel­lo to Shep­ard Fairey.

The artist is cur­rent­ly sport­ing a provoca­tive T‑shirt of his own design and pos­ing as an employ­ee of Shock­ing Art Sup­ply and Craft.

D’oh! We’ve been punked again!

Fairey’s real, but the store, a bright­ly lit empo­ri­um cater­ing to those seek­ing to make sub­ver­sive state­ments with their art, is the inven­tion of Fred Armisen and Car­rie Brownstein’s Port­landia. (The full episode aired last week on IFC.)

Armisen and Brown­stein ham things up in ill-fit­ting wigs as Gigi and Phil, char­ac­ters pre­vi­ous­ly known for run­ning a com­pa­ny that pro­vid­ed bad art for cof­fee shop walls.

Mean­while, Fairey wins laughs by leav­ing the com­e­dy to the come­di­ans. Though I wouldn’t be sur­prised to learn that Shock­ing Art Sup­ply employ­ee Shep­ard F is an admir­er of Hen­ry Rollins. You can read all sorts of things into a per­for­mance that dead­pan.

The seg­ment was filmed in a Port­land store where Fairey remem­bered pur­chas­ing art sup­plies a few years back. As he notes on his web­site:

I’m no actor, but this part, along with maybe “jad­ed art stu­dent” or “jad­ed skate shop employ­ee,” are the clos­est I’ll ever get to method act­ing.

 

- Ayun Hal­l­i­day is an author whose last sting in Port­land involved mak­ing final edits to the Zinester’s Guide to NYC in a bro­ken down vin­tage camper infest­ed with fly­ing ants. Fol­low her @AyunHalliday

 

The Origins of Pleasure: Paul Bloom Explains Why We Like Expensive Wines & Original Paintings

Let’s say you spend a con­sid­er­able amount of mon­ey for a paint­ing by a not­ed artist. Or maybe you get it for a steal. Either way, the paint­ing hangs promi­nent­ly in your home, where it is admired by guests and brings you plea­sure every time you look at it, which is often. Years lat­er, you acci­den­tal­ly dis­cov­er that your paint­ing is not the work of the artist whose sig­na­ture graces the low­er right hand cor­ner of the can­vas, but rather a hereto­fore anony­mous forg­er.  How do you react?

Do you laugh and say, “When I think of all the hap­pi­ness that liv­ing with this beau­ti­ful image has brought me over the years, I feel I have got­ten my money’s worth many times over. I don’t care who paint­ed it!”

Or do you look as though you’ve just real­ized that evil exists in the world, which is how Hitler’s right hand man, Her­mann Göring, reput­ed­ly looked when, as a pris­on­er at Nurem­berg, he was informed that his beloved Ver­meer, ”Christ with the Woman Tak­en in Adul­tery” (below), was actu­al­ly the work of the Dutch deal­er who had sold it to him.

vermeer

Göring’s reac­tion may have been the most human thing about him. Accord­ing to Yale psy­chol­o­gist Paul Bloom, the plea­sure we take in the things we love is deeply informed by their per­ceived ori­gins. For­get mon­e­tary val­ue. For­get brag­ging rights. We need to believe that our paint­ing was not just paint­ed by Ver­meer, but han­dled by him, breathed upon him. If only that Ver­meer of mine could talk…I bet it could set­tle once and for all the exact nature of his rela­tion­ship with that lit­tle serv­ing girl. Remem­ber? The one with the pearl ear­ring?

Oh, wait. She was fic­tion­al. I for­got.

But that’s the sort of prove­nance we crave. The kind that comes with a sto­ry we can sink our teeth into.

The sto­ry must also fit the cir­cum­stances, as Bloom makes plain in his won­der­ful­ly enter­tain­ing TED talk on the Ori­gins of Plea­sure.

Unknow­ing­ly hop­ping in the sack with a blood rel­a­tive or eat­ing rat meat are intrigu­ing nar­ra­tives, pro­vid­ed they hap­pen to some­one else. Knowl­edge of such sto­ries could deep­en your con­nec­tion to a par­tic­u­lar piece of art.

(Can’t you feel the sex­u­al anguish ooz­ing out of my Ver­meer? Did you know he had to choose between buy­ing brush­es and buy­ing food?)

Not the sort of ori­gin sto­ry you’d want to find at the bot­tom of your own per­son­al soup bowl, how­ev­er.

Ergo, let us say that when it comes to plea­sure ema­nat­ing from food, we savor tastes we per­ceive as com­ing from whole­some organ­ic farms, arti­sanal oper­a­tions, restau­rants that are known to have passed the Board of Health’s san­i­tary inspec­tion with fly­ing col­ors. 

And when it comes to drink, we will will­ing­ly believe in the supe­ri­or fla­vor of any­thing poured under the aus­pices of an acclaimed label. Sci­en­tif­ic evi­dence con­firms this.

(On a relat­ed note, I once hung on to a bot­tle after drink­ing the lux­u­ry vod­ka it once con­tained, think­ing I’d refill it with a cheap liquor hack I had read about. The exper­i­ment end­ed when my hus­band com­plained that the water in our Bri­ta pitch­er tast­ed fun­ny.)

Speak­ing of roman­tic part­ners, it turns out that beau­ty tru­ly is not so much in the eye, but the brain of the behold­er. And it’s prob­a­bly not a bad idea to make sure you’ve got the facts regard­ing a poten­tial lover’s age, gen­der, and blood­lines. Caveat emp­tor, as any­one who’s ever seen the Cry­ing Game  will attest.

Note: Paul Bloom has taught a free course through Yale called “Intro­duc­tion to Psy­chol­o­gy,”. It’s avail­able in our col­lec­tion of Free Online Psy­chol­o­gy Cours­es, part of our larg­er col­lec­tion, 1,700 Free Online Cours­es from Top Uni­ver­si­ties.

Relat­ed Con­tent:

Why We Love Rep­e­ti­tion in Music: Explained in a New TED-Ed Ani­ma­tion

A Dar­win­ian The­o­ry of Beau­ty, or TED Does Its Best RSA

1756 TED Talks List­ed in a Neat Spread­sheet

Ayun Hal­l­i­day is an author, home­school­er, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Fol­low her @AyunHalliday

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