Every idea has to begin someÂwhere. And, back in 2000, Seth Godin startÂed experÂiÂmentÂing with a fairÂly radÂiÂcal pubÂlishÂing modÂel. Inspired by MalÂcolm GladÂwell, Godin wrote UnleashÂing the IdeavÂirus, which essenÂtialÂly argued that free ideas spread quickÂer than ideas that cost monÂey. And it’s the ideas that spread the quickÂest that win. So what was the logÂiÂcal next step? MakÂing the book availÂable for free (get the ebook here) and seeÂing what hapÂpened.
The video above tells you the rest of the stoÂry. What it doesÂn’t tell you is that Godin has since writÂten a steady stream of bestÂsellers (find free ecopies here), while authorÂing the most wideÂly-read marÂketÂing blog and foundÂing Squidoo. The artÂwork accomÂpaÂnyÂing GodÂin’s talk was creÂatÂed by StuÂart LangÂfield.
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