Chris Anderson @ Google

Chris Ander­son, the author of Free: The Future of a Rad­i­cal Price (down­load a free audio file of the book here) is mak­ing the rounds, pro­mot­ing his new book. Of course, it was only nat­ur­al that Ander­son (also the author of The Long Tail and edi­tor-in-chief of Wired) should pay a vis­it to Google, a com­pa­ny that gen­er­ates bil­lions of dol­lars by serv­ing free con­tent and ser­vices. With the talk above, you get an intro­duc­tion to Ander­son­’s take on “free” and some good Q&A. The pre­sen­ta­tion runs about 53 min­utes in total.

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New Pynchon Book Out Today: Watch the Trailer

Thomas Pyn­chon’s new book, Inher­ent Vice, is on sale today. Check it out. Below we have, yes, a video trail­er for the new book, and it sounds like Pyn­chon (who has famous­ly stayed out of the pub­lic eye) is actu­al­ly nar­rat­ing the thing.

Become of a Fan of Open Cul­ture on Face­Book here or fol­low us on Twit­ter

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Never Mind Amazon, Get Your Free Orwell Here

The whole mini-con­tro­ver­sy sur­round­ing Ama­zon’s dele­tion of George Orwell’s 1984 and Ani­mal Farm from Kin­dle accounts remind­ed me of some­thing. Over at the Inter­net Archive, you can find 1984 avail­able as a free audio book. And, nice­ly, the record­ing is pro­fes­sion­al­ly done. You can down­load the full zip file here. Or alter­na­tive­ly you can get the indi­vid­ual mp3 files, or stream them, from this page. On a more per­ma­nent basis, you can find Orwell’s 1949 work housed in our Free Audio Book Col­lec­tion along with lots of oth­er free texts.

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The Future of Content

Late last week, we fea­tured the free audio and text ver­sions of Chris Ander­son­’s new book, Free: The Future of a Rad­i­cal Price. Today, we high­light a con­ver­sa­tion that recent­ly took place at The Aspen Insti­tute’s Ideas Fes­ti­val, and it focus­es on a sim­i­lar ques­tion, real­ly the main ques­tion pre­oc­cu­py­ing many busi­ness lead­ers these days : How to make mon­ey in an era when con­sumers expect infor­ma­tion-based prod­ucts (books, news­pa­pers, etc.) to be free. The talk is mod­er­at­ed by James Fal­lows, and fea­tures Josh Tyrang­iel (man­ag­ing edi­tor of Time.com), Priscil­la Painton (edi­tor-in-chief of the Simon & Schus­ter adult trade imprint), Bob Pittman (for­mer CEO of MTV Net­works, AOL Net­works), and Deirdre Stan­ley (exec­u­tive vice pres­i­dent and gen­er­al coun­sel for Thom­son Reuters). It runs an hour plus.

View from the Bookstore Shelf

I’m proud to say my first nov­el, JACK WAKES UP, is avail­able in hun­dreds of book­stores nationwide—Barnes & Nobles, Bor­ders, Inde­pen­dent Book­sellers, and most-like­ly the store clos­est to you. Three Rivers Press (Ran­dom House) has sent out 6,000 copies of the book for peo­ple to buy.

So now what? And how does it feel?

Well, appar­ent­ly, I keep blog­ging, pod­cast­ing, and doing my damn­d­est to get the book to sell. That’s fine with me. I’m com­fort­able in the social media/Web 2.0 space and I can tweet my head off and Face­book-share with the best of them. But is this the nir­vana I’ve pined for, worked hard toward and wait­ed to achieve? In a word: No.

My main point is this: as writ­ers we bet­ter enjoy the climb as we’re going up the moun­tain; the process has to be enjoy­able. For me, this hap­pened when I built an audi­ence by pod­cast­ing my fic­tion as free, seri­al­ized audio­books. Once I devel­oped a rela­tion­ship with fans, I had the feel of being a real writer, a suc­cess, way before my book ever hit a sin­gle store or shelf.

Why was that good? Because the old mod­el toward writ­ing suc­cess (get­ting fans by find­ing read­ers in stores, in print) takes a very, very long time. Even for the luck­i­est of us—and I now count myself among these (see para­graph one)—this takes mul­ti­ple books and at least a few years after your first major-mar­ket pub­li­ca­tion. I know many of us come to writ­ing for what it gives us in our rooms, the lit­tle vac­u­ums in which we work, but in all hon­esty it just feels bet­ter when you know there are peo­ple who actu­al­ly want to read what you’re work­ing on—especially peo­ple who aren’t relat­ed to you or going to cri­tique you. Let’s just accept that. It doesn’t make us bad writ­ers to admit we want read­ers. (more…)

How to Build Your Online Author Fan Base (in One Minute!)

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Thanks to George Smyth of the One Minute How-To Pod­cast, I bring you this quick dis­cus­sion of how to build an online author fan base. This is a quick break­down of the method that’s worked for me. If you’re look­ing for more quick how-to’s, vis­it: www.oneminutehowto.com

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Stephen Colbert Reads Joyce’s Ulysses

Every June 16 is Blooms­day, which com­mem­o­rates James Joyce’s Ulysses (get free audio of the text here). In Dublin and around the world, cel­e­bra­tions usu­al­ly include a read­ing of Joyce’s clas­sic. Last year, in New York City, one high-pro­file event fea­tured Stephen Col­bert read­ing the part of Leopold Bloom, the char­ac­ter around which the sprawl­ing nov­el turns. You can lis­ten to Col­bert read here and here. Enjoy.

Eighteen Challenges in Contemporary Literature

Ear­li­er today, Seth Har­wood wrote about a new chal­lenge for writ­ers — mak­ing sure books get dis­trib­uted through as many dig­i­tal read­ing plat­forms as pos­si­ble. His think­ing dove­tails nice­ly with Wired’s list of the “Eigh­teen Chal­lenges in Con­tem­po­rary Lit­er­a­ture.” Here are some of the Wired items that mesh or flirt with what Har­wood is talk­ing about…

2. Ver­nac­u­lar means of every­day com­mu­ni­ca­tion — cell­phones, social net­works, stream­ing video — are mov­ing into areas where print­ed text can­not fol­low.

4. Means of book pro­mo­tion, dis­tri­b­u­tion and retail desta­bi­lized.

5. Ink-on-paper man­u­fac­tur­ing is an out­mod­ed, tox­ic indus­try with steeply ris­ing costs.

8. Long tail balka­nizes audi­ences, dis­rupts means of canon-build­ing and frag­ments lit­er­ary rep­u­ta­tion.

11. Bar­ri­ers to pub­li­ca­tion entry have crashed, enabling huge tor­rent of sub­lit­er­ary and/or non­lit­er­ary tex­tu­al expres­sion.

Get the full list here. Thanks to Ed Finn for giv­ing us a heads up on this list.

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