Street artists: you either love ’em or hate ’em. Or, to put it less bluntÂly, you either find ’em innoÂvÂaÂtive pubÂlic iconoÂgÂraÂphers or find ’em puerile pubÂlic nuiÂsances. I sureÂly don’t have to get into the conÂtroÂverÂsy of appraisal and reapÂpraisal that swirls endÂlessÂly around EngÂlish stenÂcil-wieldÂing satirist Banksy, but even the far less secreÂtive and aggresÂsive ShepÂard Fairey has detracÂtors as ferÂvent as his admirÂers. Yes, I mean the ObaÂma “HOPE” felÂlow, though he began launchÂing images into our zeitÂgeist well before any of us knew the name of the future PresÂiÂdent of the UnitÂed States of AmerÂiÂca. You can learn much more about his earÂly, pre-HOPE work by watchÂing Obey the Giant, a brand new twenÂty-minute docÂuÂmenÂtary free to watch online. Among the truths revealed: Fairey also creÂatÂed “Andre the Giant has a posse” stickÂers, those pilÂlars of nineties underÂground culÂture and results of an “experÂiÂment in pheÂnomÂeÂnolÂoÂgy” that you’ve almost cerÂtainÂly been spotÂting ever since.
DirectÂed by forÂmer Fairey intern Julian MarÂshall, the short examÂines the cirÂcumÂstances surÂroundÂing his creÂation of this prankÂish yet surÂprisÂingÂly long-lived camÂpaign. Why approÂpriÂate the image of such a well-known proÂfesÂsionÂal wrestler? Why credÂit him with a posse? Why start spreadÂing the word on the streets of ProvÂiÂdence? To address these quesÂtions, Obey the Giant goes back to Fairey’s years at the Rhode Island School of Design in the late eightÂies and earÂly nineties, when he hung out with a tight-knit group of hip-hop-lovÂing skaters, known interÂnalÂly as “the Posse,” and needÂed a samÂple image to try makÂing a stenÂcil out of. The docÂuÂmenÂtary, which crowdÂsourced its $65,000 budÂget through KickÂstarter, feaÂtures a ficÂtionÂalÂized verÂsion of Fairey porÂtrayed by an actor. The move seems faintÂly remÂiÂnisÂcent of Banksy’s realÂiÂty-ambiguÂous 2012 film Exit Through the Gift Shop, though the real Fairey doesÂn’t conÂceal his idenÂtiÂty. He even occaÂsionÂalÂly turns up, so I’ve heard, at the museÂum here in Los AngeÂles where my lady works — in the gift shop, as it hapÂpens.
RelatÂed ConÂtent:
The ObaÂma “Hope” Poster & The New CopyÂright ConÂtroÂverÂsy
ShepÂard Fairey Caves In, RevisÂes OccuÂpy Wall Street Poster
Artist ShepÂard Fairey Curates His Favorite YouTube Videos
StrikÂing Posters From OccuÂpy Wall Street: DownÂload Them for Free
ColÂin MarÂshall hosts and proÂduces NoteÂbook on Cities and CulÂture and writes essays on litÂerÂaÂture, film, cities, Asia, and aesÂthetÂics. He’s at work on a book about Los AngeÂles, A Los AngeÂles Primer. FolÂlow him on TwitÂter at @colinmarshall.