The Cult of the Amateur: A Short Review (and a Free Book)

New rule: Books that are short on good ideas should only get short reviews. And so that’s what we’re serv­ing up today — a short review of Andrew Keen’s The Cult of the Ama­teur: How the Democ­ra­ti­za­tion of the Dig­i­tal World is Assault­ing Our Cul­ture.

Keen’s argu­ment can essen­tial­ly be boiled down to this: Web 2.0 has brought us blogs, Youtube-style video, Wikipedia and oth­er plat­forms that pro­mote user-gen­er­at­ed con­tent, and it’s all killing our Cul­ture. Hacks are now crank­ing out “an end­less dig­i­tal for­est of medi­oc­rity;” “the pro­fes­sion­al is being replaced by the ama­teur… the Har­vard pro­fes­sor by the unschooled pop­u­lace;” “kids can’t tell the dif­fer­ence between cred­i­ble news by objec­tive pro­fes­sion­al jour­nal­ists and what they read on joeshmoe.blogspot.com;” “every post­ing is just anoth­er per­son­’s ver­sion of the truth;” with the net result being that in “today’s cul­ture of the ama­teur, the mon­keys are run­ning the show.” Using his own words, that’s the gist of Keen’s argu­ment.

You’d think that by posi­tion­ing him­self as the defend­er of high cul­ture and cul­tur­al author­i­ty, Keen would uphold his end of the bar­gain. That is, you’d expect him to offer us a nuanced, care­ful­ly-craft­ed look at the uses and abus­es of Web 2.0. But that is not what you get here. Miss­ing the mark, The Cult of the Ama­teur is long on hyper­bol­ic rhetoric (see above) and short on sub­tle think­ing and bal­ance. It stretch­es out argu­ments that ought to fill a 15 page arti­cle to 215 pages, and reit­er­ates the same points again and again. (Although tar­get­ed to the busi­ness com­mu­ni­ty, the book places no pre­mi­um on effi­cien­cy.) And then you have sprin­kled in var­i­ous dilet­tan­tish ref­er­ences to philoso­phers (Marx, Rousseau, Haber­mas, etc.), cou­pled with slop­py read­ings of oth­er con­tem­po­rary media observers.

The ulti­mate irony is that Keen’s polemic against ama­teur con­tent comes off as strange­ly ama­teur­ish. It’s most­ly oper­at­ing at the same lev­el as the very blo­gos­phere he’s attack­ing. And this impres­sion only gets con­firmed by his admis­sion in the acknowl­edg­ments: “I con­fess that, as a writer, I remain a bit of an ama­teur. This is my first book, and I’m still learn­ing the craft of this com­plex busi­ness.” Appar­ent­ly, the divide between tra­di­tion­al media and dig­i­tal media, between high cul­ture and low cul­ture, is not as real and imper­me­able as Keen would have us believe.

If any­one wants my copy of Keen’s book, just let me know. I will send it any­where in the US at book rate. But be warned that it has some illeg­i­ble mar­gin­a­lia, and my kid doo­dled on one page (page 40), unbe­knownst to me. But think of it this way: You get what you don’t pay for. Our email address is in the ban­ner above. First come, first served.

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Death by Amateurs?

Last weekend’s New York Times Sun­day Mag­a­zine has declared this the Amateur’s Hour, an era when unpaid hob­by­ists can edit break­ing news, design space tech­nol­o­gy for NASA, and pre­dict the end of the world. That last arti­cle is clear­ly an out­lier, but the first two raise an inter­est­ing point—are we get­ting bet­ter ser­vice from process­es like Wikipedia than we did from tra­di­tion­al, top-down hier­ar­chies?

This is a debate that’s been going on for the past cou­ple of years under the guise of Web 2.0, cul­mi­nat­ing in the “You” econ­o­my announced with much fan­fare by Time Mag­a­zine last Decem­ber. In that debate, the bat­tle lines are clear­ly drawn between the YouTube-using, Google Map-mash­ing enthu­si­asts and the skep­tics, like aJaron Lanier, who pre­dicts a form of Dig­i­tal Mao­ism. In that ver­sion of the argu­ment, blog­gers are either cit­i­zen jour­nal­ists or incom­pe­tent muck­rak­ers clog­ging the pores of the body politic.

Now the debate seems to have moved into a wider circle—the realm of the ama­teur ver­sus the pro­fes­sion­al, with or with­out the inter­net. Major out­fits from Net­flix to NASA have been try­ing to out­source some of their trick­i­est prob­lems to the gen­er­al pub­lic, which is as bizarre as it is excit­ing. Andrew Keen, arguably the most Web 2.0‑enabled crit­ic of Web 2.0, is well-placed to com­bat the Times cov­er­age with his new book, The Cult of the Ama­teur: How Today’s Inter­net is Killing our Cul­ture, which he describes as a polemic against all of the mon­keys with type­writ­ers and web­cams (that is, us) the Inter­net has now unleashed upon civ­i­liza­tion.

Per­son­al­ly, I find it hard to believe that “real cul­ture” is drown­ing in a sea of YouTube. If there’s one thing we’re try­ing to do at Open Cul­ture, it’s to har­ness Web 2.0 tech­nolo­gies to bring you the best stuff there is: top-notch con­tent from uni­ver­si­ties, cul­tur­al pro­grams and online media around the world. The fact that it might be cre­at­ed by any­one, for any­one doesn’t nec­es­sar­i­ly make it bad or good—our job as a Web 2.0 fil­ter is to sort that out for you and offer our best sug­ges­tions.

Keen’s self-pro­mo­tion­al ener­gy is an excel­lent exam­ple of how tech­nol­o­gy can enhance the great con­ver­sa­tion. He’s argu­ing his case every­where from Google’s HQ (watch here on YouTube) to the Strand Book­store in Man­hat­tan. A mul­ti­plic­i­ty of view­points cre­ates debate, and debate is gen­er­al­ly a good thing. If there’s one les­son to be learned from “real cul­ture” it’s that life’s great ques­tions don’t have neat or sat­is­fy­ing answers. Inter­est­ing con­ver­sa­tion is about the best we can hope for, so why not invite more peo­ple to join in?

YouTube’s Impact on the 2008 Election: The Hype and the Fact

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YouTube is a lit­tle more than two years old. It’s a mere tod­dler. But, it’s now owned by an over­grown, ful­ly-beard­ed nine year old. Yes, that would be Google, and that means that YouTube is ready to storm its way into the media main­stream, pam­pers and all.

You can be sure that GooTube has already cooked up sev­er­al strate­gies that will lead the video unit to media dom­i­na­tion. But, even to the untrained media observ­er, it’s fair­ly clear that Google’s video unit has cho­sen the 2008 elec­tion as an are­na in which it intends to com­pete with oth­er major media out­fits for eye­balls.

In April, YouTube launched its polit­i­cal chan­nel Cit­i­zen­Tube (get more info here) and, along with it, its first major line of video pro­gram­ming called You Choose ’08. The con­cept here is sim­ple and promis­ing: Cit­i­zens ask ques­tions to the ’08 can­di­dates, and the can­di­dates respond. The results, how­ev­er, have been large­ly dis­ap­point­ing. When you strip every­thing away, what you get are politi­cians speak­ing the same plat­i­tudes that we’ve seen for decades on TV. (See a sam­ple reply here.) The only dif­fer­ence is that the video qual­i­ty is worse, and they’re man­ag­ing to get their plat­i­tudes in front of a young demo­graph­ic, which is no small feat. For bet­ter or for worse, YouTube is to the ’08 elec­tion what MTV (remem­ber Bill play­ing the sax?) was to the ’92 elec­tion.

While nei­ther Cit­i­zen­Tube nor the polit­i­cal cam­paigns are using the video plat­form in rev­o­lu­tion­ary ways, the mil­lions of aver­age users who make YouTube what it is are doing a bet­ter job of it.

Of par­tic­u­lar inter­est is the way in which videos are emerg­ing on YouTube that counter images being care­ful­ly pro­ject­ed by can­di­dates and their cam­paigns. Here are two quick exam­ples.

GOP can­di­date Mitt Rom­ney has been pre­dictably work­ing to cast him­self as a social con­ser­v­a­tive. Twice in recent months, he has shown up at Pat Robert­son’s Regent Uni­ver­si­ty to deliv­er lines like this:

“We’re shocked by the evil of the Vir­ginia Tech shoot­ing…” “I opened my Bible short­ly after I heard of the tragedy. Only a

few vers­es, it seems, after the Fall, we read that Adam and Eve’s

old­est son killed his younger broth­er. From the begin­ning, there has

been evil in the world.”

…“Pornog­ra­phy and vio­lence

poi­son our music and movies and TV and video games. The Vir­ginia Tech

shoot­er, like the Columbine shoot­ers before him, had drunk from this

cesspool.”

But then, how­ev­er incon­ve­nient­ly, videos from Mitt Rom­ney’s past polit­i­cal cam­paigns show up on YouTube, ones which should make evan­gel­i­cals think twice, and there is not much Rom­ney can do about it. The past hurts, but it does­n’t lie:

Then there is Hillary Clin­ton. She’s got the mon­ey, the par­ty machine is back­ing her, try­ing to wrap up the nom­i­na­tion with a bow. But then a damn­ing attack ad crops up on YouTube. This pitch for Barack Oba­ma remix­es the “1984” TV ad that famous­ly intro­duced Apple com­put­ers to Amer­i­ca, and it casts Hillary as a polit­i­cal automa­ton, an image that rings true for many. (The Oba­ma cam­paign denies hav­ing any­thing do with the video, and its cre­ator remains unknown.)

It is with videos like these that YouTube gets polit­i­cal­ly inter­est­ing. Just as quick­ly as a polit­i­cal cam­paign projects an image for Rom­ney or Clin­ton, your aver­age web user can scrounge up footage that calls that image into ques­tion. A retort is always pos­si­ble, which was nev­er the case on TV. And the cost of delivering/countering a mes­sage runs next to noth­ing. Again a first. YouTube equal­izes, and it isn’t a ter­rain on which the rich can instant­ly claim vic­to­ry. Just ask Rom­ney and his over $200 mil­lion in per­son­al wealth. What good has it done him in YouTube land?

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The Skinny on Second Life

Secondlife_1_2

Ever won­dered what Sec­ond Life is and if you should care about it? Imag­ine a 3‑D immer­sive game where you con­trol an avatar and trav­el through con­struct­ed environments–and now take away the game part. What’s left is a fair­ly wide-open cre­ative space where users can cre­ate and sell in-game stuff–houses, objects, cloth­ing, etc–or engage in group activ­i­ties rang­ing from con­certs to polit­i­cal activism to pros­ti­tu­tion. It’s free to join but to own land (and receive a larg­er stipend of in-game cash) you have to sign up for a month­ly sub­scrip­tion.

The online com­mu­ni­ty has been grow­ing fair­ly rapid­ly over the past year or two, now boast­ing over one mil­lion users who logged in dur­ing the past month. Big busi­ness has tak­en notice of the trend, and com­pa­nies from Toy­ota, Microsoft and Sony BMG have all launched vir­tu­al pres­ences in SL.

The ser­vice has been receiv­ing some of its most enthu­si­as­tic press from edu­ca­tors who hope to take advan­tage of the free-for-all 3D spaces as tools for ped­a­gogy. You can find a lot of engi­neer­ing schools, med­ical insti­tu­tions and, of course, the Star Trek Muse­um of Sci­ence on this list of sci­ence places in SL. The world’s cre­ators active­ly encour­age edu­ca­tion­al par­tic­i­pa­tion and teach­ers from many uni­ver­si­ties (includ­ing Har­vard, Colum­bia and more) have tried run­ning cours­es or train­ing ses­sions in the sim­u­la­tion. There is at least one skep­tic out there, though: Clark Aldrich, a con­sul­tant for an e‑learning com­pa­ny, offers up ten things he sees miss­ing from SL as an edu­ca­tion­al tool.

Whether or not Sec­ond Life becomes a per­ma­nent fix­ture of the Inter­net land­scape, it’s cer­tain­ly cap­tured a lot of peo­ples’ atten­tion. To learn more about it check out the pletho­ra of pod­casts avail­able on iTunes. At the very least this world does offer some zany oppor­tu­ni­ties for mul­ti­ple lay­ers of sim­u­la­tion. Check out this video of a U2 “vir­tu­al trib­ute band” per­form­ing a con­cert with lov­ing­ly ren­dered trib­ute avatars:

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Vintage Radio Archive: The Lone Ranger, Abbott & Costello, and Bob Hope

This web page does­n’t look like much, but it hous­es a great deal. Put sim­ply, the page plugs you into an archive of 135

vin­tage Amer­i­can radio shows, span­ning from the 1930s to the 1950s. This was the height of Amer­i­ca’s radio days. And when you lis­ten to the record­ings, it won’t take long to real­ize that Amer­i­ca was a very dif­fer­ent coun­try then (polit­i­cal­ly, social­ly and cul­tur­al­ly) than what it is today. The list fea­tures some well-known clas­sics. Take for exam­ple, the Abbott and Costel­lo Show, Bob and Ray Show, Bob Hope Show, Burns and Allen Show, Mel Blanc Show and Mil­ton Berle Show (detect a pat­tern yet?). Then, you can also lis­ten in on episodes of Gun­smoke, Jack Ben­ny, The Lone Ranger, The Cis­co Kid, Father Knows Best and the Adven­tures Of Philip Mar­lowe. For those who want to expe­ri­ence the clas­sics of old-time Amer­i­can radio, or what main­stream Amer­i­can enter­tain­ment used to be, this audio archive should keep you busy for a good long while.

Relat­ed Web­site: Anoth­er col­lec­tion of vin­tage radio audio clips can be found here.

Relat­ed Arti­cle: Radio fans should look back at our arti­cle on the famous Orson Welles radio broad­cast from 1938 — The War of the Worlds. Read­ers can access here an audio file of the orig­i­nal broad­cast that sent the US into hys­ter­ics. It’s well worth a lis­ten if you haven’t heard it before.

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David Halberstam’s Last Speech and Supper

      HalberstamAs many know by now, David Hal­ber­stam, the Pulitzer Prize-win­ning jour­nal­ist, was killed in a car acci­den­ton Mon­day just a few short miles from the Stan­ford cam­pus. As the obits were all quick to point out, Hal­ber­stam made his name dur­ing an era that par­al­leled our own, dur­ing the Viet­nam War. And he did it by report­ing facts and truths about the war that incon­ve­nient­ly con­tra­dict­ed the rosy, disin­gen­u­ous claims that were offi­cial­ly com­ing out of Wash­ing­ton. As The New York Times said about its for­mer cor­re­spon­dent, “His dis­patch­es infu­ri­at­ed Amer­i­can mil­i­tary com­man­ders and pol­i­cy­mak­ers in Wash­ing­ton, but they accu­rate­ly reflect­ed the real­i­ties on the ground.” Hal­ber­stam’s account of how Amer­i­ca got it wrong in Viet­nam were all famous­ly recount­ed in 1972 best­seller The Best and the Bright­est.

Hal­ber­stam spent this past Sat­ur­day night din­ning in the com­pa­ny of fel­low jour­nal­ists from UC Berke­ley, just after giv­ing a speech (mp3 — tran­script) at the uni­ver­si­ty (see orig­i­nal event page here). On Wednes­day, Radio Open Source (mp3) talked with Hal­ber­stam’s sup­per guests — Orville Schell, dean of the Berke­ley grad­u­ate pro­gram in jour­nal­ism; Mark Dan­ner of The New York Review of Books; and Sandy Tolan of NPR — and they recon­struct­ed their din­ner con­ver­sa­tions, which touched on the Iraq war, the com­par­a­tive state of jour­nal­ism dur­ing Viet­nam and Iraq, and Hal­ber­stam’s sense of mor­tal­i­ty fol­low­ing his heart attack last year. They also recalled Hal­ber­stam’s dogged approach to jour­nal­ism and how he resist­ed the temp­ta­tion to line up behind the gov­ern­ment posi­tion dur­ing times of war, even when faced with the threat of being called unpa­tri­ot­ic. Of course, if you watched Bill Moy­er’s PBS expose on Wednes­day, you’ll know that we’re not see­ing enough of this these days.

Give this seg­ment a lis­ten (get mp3 here), and also spend some time watch­ing the video clip below. Here, you get Hal­ber­stam reflect­ing on his days as a 28-year old reporter in Viet­nam and the sig­nif­i­cant pres­sures that the Amer­i­can gov­ern­ment brought to bear against him, all of which leaves you think­ing — plus ça change, plus c’est la même chose.

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The Pirates of Silicon Valley Courtesy (?) of Google Video

One of the most book­marked items this week­end on del.icio.us was a streamed ver­sion of The Pirates of Sil­i­con Val­ley. It’s a well-regard­ed tele­vi­sion movie, based on the book Fire in the Val­ley, which looks at the ear­ly days of Bill Gates and Steve Jobs, the respec­tive founders of Microsoft and Apple Com­put­er. The video pro­mot­ed by del.icio.us is itself host­ed by Google Video, a fact that has a cou­ple of lay­ers of irony to it.

Irony #1. Back when the film was made in 1999, Google was bare­ly on any­one’s radar screen. Nowa­days, it’s the 800 lb goril­la in the tech sec­tor. In a few short years, it has elbowed Yahoo out of its lead­er­ship posi­tion on the web, and you can bet it will soon be eat­ing Microsoft­’s lunch. If any com­pa­ny is dom­i­nat­ing Sil­i­con Val­ley right now, it’s Google, although a re-invent­ed Apple is cer­tain­ly hav­ing a nice run.

Irony #2. The Pirates of Sil­i­con Val­ley makes a point of under­scor­ing how Microsoft built its busi­ness by “bor­row­ing” from Apple. Mean­while, Google, which now owns YouTube, has been locked in a law­suit with Hol­ly­wood stu­dios (most notably Via­com) for let­ting its video ser­vices dis­trib­ute, yes, pirat­ed con­tent. It stands to rea­son that the Google-host­ed ver­sion of The Pirates of Sil­i­con Val­ley falls in that cat­e­go­ry, though we could be wrong. But giv­en how long the video has been post­ed on Google Video (since last Novem­ber) and how many times it has been viewed (352,988 at last count), you have to won­der how much the stu­dio (Turn­er Home Enter­tain­ment) par­tic­u­lar­ly cares. This is all entire­ly spec­u­la­tive, but per­haps their log­ic is sim­ply this: The res­o­lu­tion of Youtubesque video is so poor that few view­ers will see the movie as a real sub­sti­tute for the orig­i­nal film, and per­haps users will be moti­vat­ed to buy the film in DVD once they get a taste of the plot. (This is essen­tial­ly the same log­ic, by the way, put for­ward by those who argue for releas­ing books in free e‑book ver­sions and fee-based paper ver­sions.) To get a sense of what I’m talk­ing about, you can watch the video below, but you’ll pret­ty quick­ly see that it’s worth pony­ing up a lit­tle cash and watch­ing a watch­able ver­sion. (You can buy one here.)

Long-term some of this think­ing may fig­ure into any deal that Google works out with Hol­ly­wood. A deal could look like this: Hol­ly­wood agrees to upload low res­o­lu­tion con­tent that Google gets to mon­e­tize. In turn, Google agrees to let users make con­tex­tu­al pur­chas­es of DVDs, or at least down­load high res­o­lu­tion ver­sions of videos for a fee. And then every­one can go home hap­py.

The Sucking Sound at The Wall Street Journal



Wall_street_journalDavid Wes­sel, the deputy Wash­ing­ton bureau chief of The Wall Street Jour­nal, recent­ly gave a talk

at the Yale School of Man­age­ment, which he titled “Can News­pa­per Jour­nal­ism Sur­vive Blogs, Fox News and Karl Rove?” (Lis­ten here on iTunes.)  Speak­ing can­did­ly, Wes­sel read­i­ly acknowl­edged that the print news­pa­per busi­ness is in trou­ble, and even hint­ed that some of our major news­pa­pers, the Jour­nal per­haps includ­ed, may not ulti­mate­ly be long for the world. The prob­lem, as he describes it, is twofold: First, read­ers and adver­tis­ers con­tin­ue to move from print to the inter­net, a medi­um that old school papers can’t mon­e­tize very well. Sec­ond — and this is the crux of his argu­ment — he sees the major papers also suf­fer­ing because they face com­pe­ti­tion from more overt­ly politi­cized media play­ers, such as Fox, Drudge and var­i­ous blogs that don’t adhere to tra­di­tion­al stan­dards of jour­nal­ism. While The Wall Street Jour­nal strives to be “fair and bal­anced,” Fox News (rather iron­i­cal­ly) and many right and left-wing blogs read­i­ly embrace bias and man­age to cap­i­tal­ize on it fair­ly well. This leaves the mid­dle of the road media in trou­ble.

Now, there is sure­ly some mer­it to this argu­ment. But it real­ly does­n’t seem to get to the root of the prob­lem. Wes­sel paints the WSJ’s woes as being essen­tial­ly polit­i­cal when they real­ly are not. It’s more about busi­ness and cul­ture than any­thing else. When the inter­net took off in the late 90s, we heard about how it low­ered bar­ri­ers to entry and allowed play­ers with lit­tle cap­i­tal to get online and com­pete. Now, ten years lat­er, we’re see­ing the results. Estab­lished con­tent play­ers have found them­selves com­pet­ing with an infi­nite num­ber of spe­cial­ized con­tent providers, some of which are damn good, and some not. (Per­haps we can lump the unabashed­ly polit­i­cal blogs in the lat­ter group.) Put sim­ply, the infor­ma­tion world is being splin­tered much like the tele­vi­sion world was with the advent of cable, except even more so, and this leaves read­ers with many viable choic­es. For bet­ter or worse, the gen­er­al­ist press seems almost doomed to give way to spe­cial­ized blogs and web sites that read­ers can aggre­gate into an organ­ic whole with the help of book­marks and new­fan­gled “feed read­ers.” (See, for exam­ple, Google Read­er, MyYa­hoo, or Blog­lines.) This prob­a­bly includes The Wall Street Jour­nal. And would David Wes­sel be sur­prised to see Amer­i­ca’s lead­ing finan­cial paper even­tu­al­ly sup­plant­ed by a chang­ing con­stel­la­tion of alter­na­tives? Prob­a­bly not. You can already hear the doubt in his voice … and very faint­ly the suck­ing sound in the halls of Dow Jones.

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