If anyone should ask you how to promote a celebrity fragrance without losing face, click play and whisper, "Like This."
It helps if the celeb in question is generally acknowledged to be a class act. Imagine a drunken starlet emerging from her limo sans-drawers to stumble through her favorite poem by a 13th century Sufi mystic. Which would you rather smell like?
(Personally, I'd go with Team Swinton! )
Some scholars quibble with the accuracy of this Tilda Swinton-approved translation, but there's no denying that Coleman Barks' "perfect satisfaction of all our sexual wanting" stands to move a lot more scent than A.J. Arberry's terse reference to Houris, viriginal and numerous though they may be.
Speaking of comparisons, take a peek at how another celebrity promotes her fragrance in a video of similar length.
Team Swinton for the win. Definitely.