I’ll admit it: I’m not a big PinÂterÂest user. Until very recentÂly I thought the social netÂworkÂing site was a bit twee—too much about cute clothes and crafts, not enough about ideas.
Turns out the web’s 15th largest site has a lot more to offer.
Open CulÂture has its own embryÂonÂic PinÂterÂest page. But, more imporÂtantÂly, uniÂverÂsiÂty pressÂes are makÂing wideÂspread use of PinÂterÂest to proÂmote new book titles. LikeÂwise, acaÂdÂeÂmÂic libraries are using their PinÂterÂest pages to proÂmote events and help fund major capÂiÂtal improveÂments. For libraries and archives, a major ongoÂing misÂsion is to keep the colÂlecÂtions visÂiÂble. It’s not easy to let the world know about your one-of-a-kind holdÂings, and PinÂterÂest potenÂtialÂly offers a great way to bring these mateÂriÂals to new and younger audiÂences.
Big retailÂers haven’t figÂured out how to make real monÂey off of PinÂterÂest yet, though one theÂoÂry holds that the site’s highÂly visuÂal nature puts peoÂple in the mood to click and buy. True or not, uniÂverÂsiÂty pressÂes and libraries need all the help they can get to gin up sales, so they’re wadÂing into the PinÂterÂest waters and seeÂing what hapÂpens.
Alice Northover has creÂatÂed a TumÂblr that catÂaÂlogues a few of the best uniÂverÂsiÂty pressÂes that have PinÂterÂest pages. The list is a handy map of treaÂsures to be found online.
There are the usuÂal, and comÂpleteÂly worth checkÂing out, susÂpects: Of course, HarÂvard UniÂverÂsiÂty Press has a page that feaÂtures, among othÂer things, interÂviews with HarÂvard Press authors. Watch mathÂeÂmatiÂcian Paul LockÂhart, author of MeaÂsureÂment, trip out on parÂalÂlelÂoÂgrams.
The UniÂverÂsiÂty of MisÂsisÂsipÂpi has a robust presÂence that feaÂtures an extenÂsive colÂlecÂtion of FaulknÂer critÂiÂcism and appreÂciÂaÂtion.
SyraÂcuse UniÂverÂsiÂty’s page links to its audio archive, which includes a fun, episodÂic proÂgram called “Wait? They Banned What?”. You might be surÂprised to find out that Bing CrosÂby song was banned durÂing World War II for being too catchy.
One of the best may be one of the most unsung, howÂevÂer. New Zealand’s VicÂtoÂria UniÂverÂsiÂty of WellingÂton’s library housÂes a major colÂlecÂtion of Samoan hisÂtorÂiÂcal objects. Check out the library’s reposÂiÂtoÂry of amazÂing South PacifÂic hisÂtoÂry.
These sites offer very few decÂoÂratÂing tips for your Air Stream trailÂer, and I found no links to locaÂvore jam-makÂing busiÂnessÂes, but Alice, whomevÂer she may be, has creÂatÂed a great curaÂtoÂrÂiÂal tool for explorÂing a new trend in book proÂmoÂtion.
But wait. CamÂbridge UniÂverÂsiÂty Press has a pin on its page called “LibÂriÂanÂista” that links to short-hemÂline clothes modÂeled by bespecÂtaÂcled cuties. I guess even the world’s oldÂest pubÂlishÂer gets to have a litÂtle fun.
Thanks to Kirstin ButÂler for sendÂing Alice’s TumÂblr our way.
Kate Rix is an OakÂland-based freeÂlance writer. See more of her work at .
