Thanks for allowÂing me to be a poet. A noble effort, doomed, but the only choice. —John Giorno, Thanx for NothÂing
DialÂing a poem today, I’m conÂnectÂed to Joe Brainard, who died of AIDS-relatÂed pneuÂmoÂnia in 1994, readÂing an excerpt of “I RememÂber.” He stumÂbles over some words. It’s excitÂing. There’s a feelÂing of immeÂdiÂaÂcy. When the readÂing ends in an old-fashÂioned dial tone, I immeÂdiÂateÂly think of a half-dozen friends I’d like to call (assumÂing they respond to someÂthing that’s not a tag or text).
“Take down this numÂber,” I’d say. “641–793-8122. Don’t ask quesÂtions. Just call it. You’ll love it.”
And they probÂaÂbly would, though they wouldn’t hear the same recordÂing I did.
As Dial-A-Poem’s founder, the late John Giorno, remarked in a 2012 interÂview:
A perÂson asked me the othÂer day: “What hapÂpens if I lisÂten to a poem and I want to tell a friend to lisÂten to it?” I told him: “Well, she can’t.” [laughs] That’s the point. What hapÂpens is, when things are realÂly sucÂcessÂful, you creÂate desire that is unfulÂfilÂlÂable. That’s what makes someÂthing work.
Giorno estabÂlished Dial-A-Poem in 1968, placÂing ten landÂlines conÂnectÂed to reel-to-reel answerÂing machines in a room in New York City’s ArchiÂtecÂturÂal League:
I sort of stumÂbled on [the conÂcept] by chance… I was talkÂing to someÂone on the teleÂphone one mornÂing, and it was so borÂing. I probÂaÂbly had a hangÂover and was probÂaÂbly crashÂing, and I got irriÂtaÂble and said to myself at that moment, “Why can’t this be a poem?” That’s how the idea came to me. And we got a quarÂter of a page in The New York Times with the teleÂphone numÂber you could dial.
In its first four-and-a-half months of operÂaÂtion, Dial-A-Poem logged 1,112,237 incomÂing calls, includÂing some from lisÂtenÂers overÂseas. (The origÂiÂnal phone numÂber was 212–628-0400.) The hours of heavÂiÂest trafÂfic sugÂgestÂed that a lot of bored office workÂers were sneakÂing a litÂtle poetÂry into their 9‑to‑5 day.
Dial-A-Poem reconÂceived of the teleÂphone as a new media device:
Before Dial-A-Poem, the teleÂphone was used one-to-one. Dial-A-Poem’s sucÂcess gave rise to a Dial-A-SomeÂthing indusÂtry: from Dial-A-Joke, Dial-A-HoroÂscope, Dial-A-Stock QuoÂtaÂtion, Dial Sports, to the 900 numÂber payÂing for a call, to phone sex, and ever more extraÂorÂdiÂnary techÂnolÂoÂgy. Dial-A-Poem, by chance, ushÂered in a new era in telecomÂmuÂniÂcaÂtions.
FeaÂtured poets includÂed such heavy hitÂters as William S. BurÂroughs, PatÂti Smith, Allen GinsÂberg, Ted BerriÂgÂan, Robert CreeÂley, Sylvia Plath, Charles Bukowski, and Frank O’Hara (who “only liked you if you wrote like him”).
The conÂtent was risquĂ©, politÂiÂcal, a direct response to the VietÂnam War, the politÂiÂcal cliÂmate, and social conÂserÂvatism. No one bothÂered with rhymes, and inspiÂraÂtion was not necÂesÂsarÂiÂly the goal.
Unlike Andy Warhol, Jasper Johns, and othÂer career-mindÂed artists who he hung out with (and bedÂded), Giorno nevÂer made a secret of his homoÂsexÂuÂalÂiÂty. SexÂuÂalÂly explicÂit and queer conÂtent had a home at Dial-a-Poem.
MeanÂwhile, Dial-a-Poem was feaÂtured in Junior ScholasÂtic MagÂaÂzine, and dialÂing in became a homeÂwork assignÂment for many New York City PubÂlic School stuÂdents.
Two twelve-year-old boys nearÂly scupÂpered the project when one of their mothÂers caught them gigÂgling over the Jim CarÂroll poem, above, and raised a ruckus with the Board of Ed, who in turn put presÂsure on the teleÂphone comÂpaÂny to disÂconÂtinÂue serÂvice. The New York State CounÂcil on the Arts’ lawyers interÂvened, a win for horny midÂdle schoolÂers… and poetÂry!
For anyÂone interÂestÂed, an album called You’re A Hook: The 15 Year AnniverÂsary Of Dial-A-Poem (1968–1983) was released in 1983. Vinyl copies are still floatÂing around.
If you dial 641.793.8122, you can still access recordÂings from an archive of poetÂry, notes SFMoÂMA.
via Messy Nessy
RelatÂed ConÂtent:
CarÂtoonÂist LynÂda BarÂry Reveals the Best Way to MemÂoÂrize PoetÂry
Ayun HalÂlÂiÂday is an author, illusÂtraÂtor, theÂater makÂer and Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inky zine. She most recentÂly appeared as a French CanaÂdiÂan bear who travÂels to New York City in search of food and meanÂing in Greg Kotis’ short film, L’Ourse. FolÂlow her @AyunHalliday

