FYI: BestÂselling author John Grisham is givÂing away his new novÂel called The Tumor: A Non-Legal Thriller. AvailÂable as a free ebook on AmaÂzon, Grisham has called The Tumor “the most imporÂtant book I’ve ever writÂten.” And, as the subÂtiÂtle sugÂgests, this new book isn’t anothÂer one of those legal thrillers Grisham is known for. No, this novÂel focusÂes on medÂiÂcine and how a “new medÂical techÂnolÂoÂgy could revÂoÂluÂtionÂize the future of medÂiÂcine by curÂing with sound.”
Here’s how the book is briefly sumÂmaÂrized on AmaÂzon:
The Tumor folÂlows the present day expeÂriÂence of the ficÂtionÂal patient Paul, an othÂerÂwise healthy 35-year-old father who is diagÂnosed with a maligÂnant brain tumor. Grisham takes readÂers through a detailed account of Paul’s treatÂment and his family’s expeÂriÂence that doesn’t end as we would hope. Grisham then explores an alterÂnate future, where Paul is diagÂnosed with the same brain tumor at the same age, but in the year 2025, when a treatÂment called focused ultraÂsound is able to extend his life expectanÂcy.
Focused ultraÂsound has the potenÂtial to treat not just brain tumors, but many othÂer disÂorÂders, includÂing Parkinson’s, Alzheimer’s, hyperÂtenÂsion, and prostate, breast and panÂcreÂatÂic canÂcer…
ReadÂers will get a taste of the narÂraÂtive they expect from Grisham, but this short book will also eduÂcate and inspire peoÂple to be hopeÂful about the future of medÂical innoÂvaÂtion.
You can also see Grisham talkÂing about the mateÂrÂiÂal in his novÂel at this TEDx talk.
If you would like to supÂport the misÂsion of Open CulÂture, conÂsidÂer makÂing a donaÂtion to our site. It’s hard to rely 100% on ads, and your conÂtriÂbuÂtions will help us conÂtinÂue proÂvidÂing the best free culÂturÂal and eduÂcaÂtionÂal mateÂriÂals to learnÂers everyÂwhere. You can conÂtribute through PayÂPal, PatreÂon, and VenÂmo (@openculture). Thanks!
A scroll through any colÂlecÂtion of conÂtemÂpoÂrary graphÂic design portÂfoÂlios makes for a dizzyÂing tour of the seemÂingÂly unlimÂitÂed range of colÂors, texÂtures, fonts, etc. availÂable to the modÂern comÂmerÂcial artist. From the most colÂorÂful pop art to the subÂtlest fine art, it seems that any and every vision can be realÂized on the page or screen thanks to digÂiÂtal techÂnolÂoÂgy. Turn the dial back over a hunÂdred years, and the posters, magÂaÂzine covÂers, and adverÂtiseÂments can seem primÂiÂtive by iniÂtial comÂparÂiÂson, someÂwhat washed out and aneÂmic, and cerÂtainÂly nothÂing like the canÂdy-colÂored visuÂal feast that meets our eyes on lapÂtop and smartÂphone screens these days.
But look closÂer at the design of a cenÂtuÂry past, and you’ll find, I think, just as much variÂety, skill, and imagination—if not nearÂly so much colÂor and slickness—as is on disÂplay today. And though softÂware enables designÂers to creÂate images and surÂfaces of which their preÂdeÂcesÂsors could only dream, those hand-illusÂtratÂed graphÂics of the past hold a strikÂingÂly simÂple allure that still comÂmands our attention—drawing from art nouÂveau, impresÂsionÂism, pre-Raphaelite, and othÂer fine art forms and incorÂpoÂratÂing modÂernist lines and conÂtrasts.
“The advent of the art poster in AmerÂiÂca,” writes NYPL, “is traceÂable to the pubÂliÂcaÂtion of Edward PenÂfieldÂ’s poster adverÂtisÂing the March 1893 issue of Harper’s. [See a colÂlecÂtion of his Harper’s posters here.] Unlike earÂliÂer adverÂtisÂing posters, PenÂfieldÂ’s work preÂsentÂed an implied graphÂic narÂraÂtive to which text was secÂondary. In this way, and subÂseÂquentÂly, in the hands of major artists such as PenÂfield, Will Bradley and Ethel Reed, the poster moved from the realm of comÂmerÂcial art to an eleÂvatÂed, artisÂtic posiÂtion.” These posters quickÂly became colÂlecÂtor’s items, and “became more desirÂable than the pubÂliÂcaÂtion they were adverÂtisÂing.”
As such, the turn-of-the-cenÂtuÂry art poster pushed the pubÂlishÂing indusÂtry toward graphÂiÂcalÂly illusÂtratÂed-magÂaÂzine covÂers and book jackÂets. The increasÂingÂly stylÂish, beauÂtiÂfulÂly-exeÂcutÂed posters on disÂplay in the NYPL archive show us not only the develÂopÂment of modÂern comÂmerÂcial design as adverÂtisÂing, but also its develÂopÂment as an art form. Though we may have needÂed Andy Warhol and his conÂtemÂpoÂraries to remind us that comÂmerÂcial art can just as well be fine art, a look through this stunÂning gallery of posters shows us that popÂuÂlar graphÂics and fine art often tradÂed places long before the pop art revÂoÂluÂtion.
EveryÂbody knows Neil Gaiman, but they all know him best for difÂferÂent work: writÂing comÂic books like SandÂman, novÂels like AmerÂiÂcan Gods, teleÂviÂsion series like NevÂerÂwhere, movies like MirÂrorÂMask, an earÂly biogÂraÂphy of Duran Duran. What does all that — and everyÂthing else in the man’s proÂlifÂic career — have in comÂmon? StoÂries. Every piece of work Gaiman does involves him telling a stoÂry of one kind or anothÂer, and so his proÂfile in the culÂture has risen to great heights as, simÂply, a stoÂryÂteller. That made him just the right man for the job when the Long Now FounÂdaÂtion, with its misÂsion of thinkÂing far back into the past and far forÂward into the future, needÂed someÂone to talk about how cerÂtain stoÂries surÂvive through both those time frames and beyond.
“Do stoÂries grow?” Gaiman asks his years-in-the-makÂing Long Now lecÂture, lisÂtenÂable on SoundÂcloud right below or viewÂable as a video here. “PretÂty obviÂousÂly — anyÂbody who has ever heard a joke being passed on from one perÂson to anothÂer knows that they can grow, they can change. Can stoÂries reproÂduce? Well, yes. Not sponÂtaÂneousÂly, obviÂousÂly — they tend to need peoÂple as vecÂtors. We are the media in which they reproÂduce; we are their petri dishÂes.” He goes on to bring out examÂples from cave paintÂings, to secret retellings of Gone with the Wind in a Nazi conÂcenÂtraÂtion camp, to a warnÂing to future genÂerÂaÂtions not to dig into nuclear waste sites — designed for pasÂsage into the minds of posÂterÂiÂty as a robustÂly craftÂed stoÂry.
StoÂries, writes the Long Now FounÂdaÂtion founder StewÂart Brand, “outÂcomÂpete othÂer stoÂries by hangÂing over time. They make it from mediÂum to mediÂum — from oral to writÂten to film and beyond. They lose uninÂterÂestÂing eleÂments but hold on to the most comÂpelling bits or even add some.” He knows that, Gaiman knows that, and I think that all of us who have told stoÂries sense its truth on an instincÂtive levÂel: “The most popÂuÂlar verÂsion of the CinÂderelÂla stoÂry (which may have origÂiÂnatÂed long ago in ChiÂna) has kept the gloÂriÂousÂly unlikeÂly glass slipÂper introÂduced by a careÂless French telling.”
AnothÂer beloved British teller of tales, DouÂglas Adams, also had thoughts on the almost bioÂlogÂiÂcal nature of litÂerÂaÂture. “We were talkÂing about The Hitchhiker’s Guide to the Galaxy,” Gaiman recalled elseÂwhere, “which was someÂthing which resemÂbled an iPad, long before it appeared. And I said when someÂthing like that hapÂpens, it’s going to be the death of the book. DouÂglas said no. Books are sharks.” And what did he mean by that? “Sharks have been around for a very long time. There were sharks before there were dinosaurs, and the reaÂson sharks are still in the ocean is that nothÂing is betÂter at being a shark than a shark.” So not only do the best stoÂries evolve to last the longest, so do the forms they take.
SomeÂtimes I’ll meet someÂone who menÂtions havÂing writÂten a book, and who then adds, “… well, an acaÂdÂeÂmÂic book, anyÂway,” as if that didÂn’t realÂly count. True, acaÂdÂeÂmÂic books don’t tend to debut at the heights of the bestÂseller lists amid all the eatÂing, prayÂing, and lovÂing, but someÂtimes lightÂning strikes; someÂtimes the subÂject of the author’s research hapÂpens to align with what the pubÂlic believes they need to know. OthÂer times, acaÂdÂeÂmÂic books sucÂceed at a slowÂer burn, and it takes readÂers genÂerÂaÂtions to come around to the insights conÂtained in them — a less favorÂable royÂalÂty sitÂuÂaÂtion for the long-dead writer, but at least they can take some satÂisÂfacÂtion in the posÂsiÂbilÂiÂty.
HisÂtoÂry has shown, in any case, that acaÂdÂeÂmÂic books can become influÂenÂtial. “After a list of the top 20 acaÂdÂeÂmÂic books was pulled togethÂer by expert acaÂdÂeÂmÂic bookÂsellers, librarÂiÂans and pubÂlishÂers to mark the inauÂgurÂal AcaÂdÂeÂmÂic Book Week,” writes The Guardian’s AliÂson Flood, “the pubÂlic was asked to vote on what they believed to be the most influÂenÂtial.” The shortÂlist of these most imporÂtant acaÂdÂeÂmÂic books of all time runs as folÂlows (and you can read many of them free by folÂlowÂing the links from our meta list of Free eBooks):
The top spot went to DarÂwin’s On the OriÂgin of Species, which Flood quotes the UniÂverÂsiÂty of GlasÂgow’s Andrew Prescott as callÂing “the supreme demonÂstraÂtion of why acaÂdÂeÂmÂic books matÂter,” one that “changed the way we think about everyÂthing – not only the natÂurÂal world, but reliÂgion, hisÂtoÂry and sociÂety. Every researcher, no matÂter whether they are writÂing books, creÂatÂing digÂiÂtal prodÂucts or proÂducÂing artÂworks, aspires to proÂduce someÂthing as sigÂnifÂiÂcant in the hisÂtoÂry of thought as OriÂgin of Species.”
KanÂt’s CriÂtique of Pure ReaÂson placed a still impresÂsive fifth, givÂen its staÂtus, in the words of philosoÂpher Roger ScruÂton, as “one of the most difÂfiÂcult works of phiÂlosÂoÂphy ever writÂten,” — but one which aims to “show the limÂits of human reaÂsonÂing, and at the same time to jusÂtiÂfy the use of our intelÂlecÂtuÂal powÂers withÂin those limÂits. The resultÂing vision, of self-conÂscious beings enfoldÂed withÂin a one-sided boundÂary, but always pressÂing against it, hunÂgry for the inacÂcesÂsiÂble beyond, has hauntÂed me, as it has hauntÂed many othÂers since Kant first expressed it.”
In a new video series from “How To Make EveryÂthing” — a Youtube chanÂnel dedÂiÂcatÂed to findÂing out how to break down comÂplex proÂducÂtion processÂes and make things from scratch — you can watch Andy George creÂate a book using very traÂdiÂtionÂal techÂniques. And when I say traÂdiÂtionÂal, I mean traÂdiÂtionÂal. He creÂates papyrus, parchÂment, ink and leather book covÂers by hand. And be warned, some parts may make you a bit squeaÂmish. “The How to Make a Book” series is dividÂed into eight sepÂaÂrate videos. If you click play above, you can watch them all from start to finÂish.
If you would like to supÂport the misÂsion of Open CulÂture, conÂsidÂer makÂing a donaÂtion to our site. It’s hard to rely 100% on ads, and your conÂtriÂbuÂtions will help us conÂtinÂue proÂvidÂing the best free culÂturÂal and eduÂcaÂtionÂal mateÂriÂals to learnÂers everyÂwhere. You can conÂtribute through PayÂPal, PatreÂon, and VenÂmo (@openculture). Thanks!
PopÂuÂlar enterÂtainÂment has romanÂtiÂcized the idea of the road trip as a wholÂly sponÂtaÂneous advenÂture, but for mid-cenÂtuÂry African AmerÂiÂcan motorists, planÂning was essenÂtial. The lodgÂings, restauÂrants, and tourist attracÂtions where they could be assured of a warm welÂcome were often few and far between in the era of segÂreÂgaÂtion.
The Negro TravÂelÂers’ Green Book, first printÂed in 1936, was an invaluÂable resource for travÂelÂers of colÂor, parÂticÂuÂlarÂly when their route took them outÂside of urban areas. In the pre-InterÂnet age, pubÂlishÂer VicÂtor Green, a Harlem-dwelling mailÂman, relied on readÂers to supÂply feedÂback and new locaÂtions for subÂseÂquent ediÂtions:
There are thouÂsands of first class busiÂness places that we don’t know about and can’t list, which would be glad to serve the travÂelÂer, but it is hard to secure listÂings of these places since we can’t secure enough agents to send us the inforÂmaÂtion. Each year before we go to press the new inforÂmaÂtion is includÂed in the new ediÂtion. When you are travÂelÂing please menÂtion the Green Book, in order that they might know how you found their place of busiÂness, as they can see that you are strangers. If they haven’t heard about this guide, ask them to get in touch with us so that we might list their place. If this guide has proved useÂful to you on your trips, let us know. If not, tell us also as we appreÂciÂate your critÂiÂcisms and ideas in the improveÂment of this guide from which you benÂeÂfit. There will be a day someÂtime in the near future when this guide will not have to be pubÂlished. That is when we as a race will have equal opporÂtuÂniÂties and privÂiÂleges in the UnitÂed States. It will be a great day for us to susÂpend this pubÂliÂcaÂtion for then we can go wherÂevÂer we please, and withÂout embarÂrassÂment. But until that time comes we shall conÂtinÂue to pubÂlish this inforÂmaÂtion for your conÂveÂnience each year.
1936’s preÂmier ediÂtion is geared toward visÂiÂtors spendÂing time in and around New York City. In appearÂance, it resemÂbles a church bulÂletin or comÂmuÂniÂty theÂater proÂgram, with busiÂness card ads for beauÂty salons speÂcialÂizÂing in marÂcel wavÂing and restauÂrants servÂing SouthÂern home cookÂing. PubÂlishÂer Green extols the wonÂders of Coney Island, ChiÂnaÂtown, and the TheÂatriÂcal DisÂtrict, even as he notes that “the colÂored show housÂes are in Harlem.” He also seeks to give readÂers a laugh with “How to Keep From GrowÂing Old,” a driÂver-speÂcifÂic list that could be read aloud from the pasÂsenÂger seat for the merÂriÂment of everyÂone in the car. (“In slopÂpy weathÂer, driÂve close to pedesÂtriÂans. Dry cleanÂers appreÂciÂate this.”)
The Green Book soon swelled to include nationÂal listÂings, as tourists and busiÂness travÂelÂers heedÂed Green’s call to beef up the info.
1961’s 25th anniverÂsary ediÂtion includes a hisÂtoÂry of the enterÂprise, a fair amount of typos, newsy updates on the staff, and a renewed promise to list the best places on the moon, should lunar travÂel become an option.
StartÂing in my IndiÂana homeÂtown with sights set on ManÂhatÂtan took me to the CotÂtage RestauÂrant in ColumÂbus, Ohio, the Jones RestauÂrant in Grafton, West VirÂginia, and the beauÂtiÂfulÂly named Trott Inn in PhiladelÂphia, before I finalÂly lay my virÂtuÂal head at the AmerÂiÂca Hotel. (These days, it would be the MilÂlenÂniÂum BroadÂway.)
AmerÂiÂcans like to pride ourÂselves on the numerÂous ways our pop culÂture penÂeÂtratÂed the SoviÂet Union and seduced its youngÂsters, sendÂing them to bed with dreams of MickÂey Mouse, BilÂlie HolÂiÂday, Elvis, and Star Wars. Whether it’s jazz in the earÂly decades after the revÂoÂluÂtion, or rock and roll in the 50s and after, SoviÂet youth so craved the ways of the West, it seems, that they famousÂly bootÂlegged AmerÂiÂcan music on used X‑rays, with results of wideÂly varyÂing degrees of qualÂiÂty. That’s all well and good, but we rarely ask what SoviÂet culÂturÂal exports we were missÂing while we trumÂpetÂed our supeÂriÂorÂiÂty. (I mean, besides Ayn Rand or the comÂeÂdy of Yakov Smirnoff.)
A few of those exports have become high waterÂmarks of creÂative innoÂvaÂtion and aesÂthetÂic beauÂty, such as the filmÂmakÂing of DziÂga VerÂtov and Andrei Tarkovsky. At least one SoviÂet export, the Theremin, radÂiÂcalÂized music with its hauntÂing elecÂtronÂic whine. Much less well-known, howÂevÂer, are the fasÂciÂnatÂing develÂopÂments in aniÂmaÂtion and illusÂtraÂtion (such as these outÂer space utopias). Now—thanks to the New York PubÂlic Library’s hugeÂly expanÂsive, free digÂiÂtal image archive—we can view and downÂload 650 examÂples of SoviÂet book covÂer design between the years 1917 and 1942 (most date from the 30s). Many of these covÂers are as unreÂmarkÂably vanilÂla as some of their AmerÂiÂcan counÂterÂparts, but no small numÂber offer unique looks into avant-garde SoviÂet design trends.
AddiÂtionÂalÂly, the archive gives us a broad overview of the kinds of books that were pubÂlished in the SoviÂet Union durÂing these pre-Cold War years. It’s unlikeÂly many of these titles saw transÂlaÂtion into EngÂlish and unlikeÂly many of them ever will. In some casÂes, the author and title of the book repÂreÂsentÂed have been lost to hisÂtoÂry (as with the colÂorÂful covÂer secÂond from the top). Each of the images here links to a page on the NYPL’s online dataÂbase, where you can see pubÂliÂcaÂtion info and downÂload high-resÂoÂluÂtion scans. Browse, and downÂload, hunÂdreds more pre-War SoviÂet book covÂer designs at the NYPL’s “ScrapÂbook of RussÂian BookÂjackÂets, 1917–1942,” or see a few more choice selecÂtions at The Paris Review, who drew our attenÂtion to this wonÂderÂful online colÂlecÂtion.
WhatÂevÂer else Banksy’s 2010 docÂuÂmenÂtary Exit Through the Gift Shop sugÂgests about the strange relaÂtionÂship between the worlds of gallery and street art, its title alone hints at a seriÂous probÂlem with the art estabÂlishÂment: museÂums are expenÂsive! Unless you are in WashÂingÂton, DC, where most of the museÂums are free, you must not only pony up an entrance fee (or “sugÂgestÂed donaÂtion”), but you must also, well, exit through the gift shop, where you’ll inevitably be temptÂed to purÂchase some tchotchkes, swag, knick-knacks, or—more likeÂly for art lovers—some beauÂtiÂful, overÂpriced book with glossy, full-page reproÂducÂtions of the works you rushed past with impaÂtient famÂiÂly or stood on tipÂtoes to glimpse over the heads of tourist crowds.
It’s true, you may someÂtime have the good forÂtune of getÂting to the MetÂroÂpolÂiÂtan MuseÂum of Art, the GetÂty, the GuggenÂheim, or the LACMA on an off day, with all the time in the world to mill around and take it in. But if you’re anyÂthing like me, you’ll still find yourÂself hovÂerÂing around the shelves and book tables, tryÂing to conÂvince yourÂself not to shell out upwards of $100 or more for some gorÂgeous cofÂfee table volÂume. (And that’s assumÂing you even get to New York or L.A. to visÂit these museÂums at all.) MuseÂum gift shop art books—whether they highÂlight the colÂlecÂtions, othÂer museÂums, hisÂtoric schools and moveÂments, or the techÂniques and develÂopÂment of indiÂvidÂual artists—are tanÂtaÂlizÂing objects, as are the catÂaÂlogs that accomÂpaÂny exhiÂbiÂtions.
Online libraries creÂatÂed by major museÂums have mitÂiÂgatÂed many of these issues of cost and disÂtance. While they won’t subÂstiÂtute for the feel and smell of new books, nor proudÂly adorn your cofÂfee table, hunÂdreds of the volÂumes you might covÂet at the gift shop have been digÂiÂtized and can be read and downÂloaded for free. For examÂple, if you head over to the GuggenÂheim’s webÂsite, you can browse online catÂaÂlogs from hisÂtoric exhibits, like that for the Paul Klee 1879–1940 exhibÂit from 1967 (top). Then rumÂmage through 108 free art books delvÂing into all kinds of modÂern art.
And if you hapÂpen to be in Los AngeÂles with time on your hands, I know you won’t deny yourÂself a trip to the fanÂtasÂtic L.A. CounÂty MuseÂum of ModÂern Art. But whether or not you’re able to see its dizzyÂingÂly diverse colÂlecÂtion for yourÂself, or visÂit its gift shops, there’s litÂtle stopÂping you from browsÂing its online ReadÂing Room, where you’ll find sevÂerÂal online titles free to read and downÂload, like this excelÂlent preÂsenÂtaÂtion of Edvard Munch’s lithÂoÂgraphs, etchÂings, and woodÂcuts. Whether you’re a stuÂdent, a scholÂar, or simÂply a devotÂed lover of art, your life will be greatÂly enhanced by the hunÂdreds of books in these free online colÂlecÂtions.
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