Long before iPhones, Garmins, and Google Maps conÂspired to make carÂtoÂgraphÂic sheep of us all, ChevroÂlet had a vestÂed interÂest in glamÂorÂizÂing anyÂthing to do with four wheels, includÂing the process that put maps in a supÂposÂedÂly advenÂturÂous, car-buyÂing pubÂlic’s hands. Caught MapÂping (1940), like so many of the short, inforÂmaÂtive films the autoÂmoÂtive giant engiÂneered with direcÂtor Jam Handy and “the coopÂerÂaÂtion of State HighÂway DepartÂments,” has all the earÂmarks of its time:
GorÂgeous black and white cinÂeÂmatogÂraÂphy? Check.
FetishisÂtic regard for anyÂthing that might posÂsiÂbly be described as “the latÂest techÂnolÂoÂgy” (includÂing a big sheet of acetate and a realÂly big camÂera)? Check.
JaunÂty male narÂraÂtor suckÂing all the nonÂchaÂlance out of periÂod slang? Say, felÂla, what are you “driÂving” at? Check.
Of parÂticÂuÂlar interÂest to those accusÂtomed to navÂiÂgatÂing digÂiÂtalÂly is the sheer gritÂtiÂness of the endeavÂor. ComÂpare the earÂly EuroÂpean explorÂer shown ponÂderÂousÂly wieldÂing a sexÂtant to the perÂspirÂing road scouts (or “map detecÂtives”) crissÂcrossÂing Death ValÂley in an un-airÂconÂdiÂtioned vehiÂcle, chasÂing down the sort of conÂstrucÂtion-relatÂed detours or topoÂgraphÂiÂcal develÂopÂments that could renÂder a paper map obsoÂlete. One steers; the othÂer updates the most recentÂly pubÂlished ediÂtion in ink, imperÂviÂous to such hazÂards as car sickÂness and bumps in the road. EvenÂtuÂalÂly, the eggheads in the lab take over, transÂlatÂing the intreÂpid road scouts’ fieldÂwork into a series of symÂbols and sigÂniÂfiers as mysÂteÂriÂous as hieroÂglyphs to the modÂern viewÂer.
TechÂnoÂlogÂiÂcal advanceÂments aside, it’s the hands-on aspect that proves most thrilling. SomeÂone should make a movie about these guys for real.
If you would like to supÂport the misÂsion of Open CulÂture, conÂsidÂer makÂing a donaÂtion to our site. It’s hard to rely 100% on ads, and your conÂtriÂbuÂtions will help us conÂtinÂue proÂvidÂing the best free culÂturÂal and eduÂcaÂtionÂal mateÂriÂals to learnÂers everyÂwhere. You can conÂtribute through PayÂPal, PatreÂon, and VenÂmo (@openculture). Thanks!
