A Playlist of Music Scientifically-Proven to Increase Cows’ Milk Production: REM, Lou Reed & More

cow-music-milking

Image by Daniel Schwen via Wiki­me­dia Com­mons

Let’s test our agri­cul­ture math skills with a lit­tle dairy indus­try sto­ry prob­lem:

If an 8‑ounce glass of whole milk pro­vides 149 calo­ries, 8 grams of pro­tein, 276 mil­ligrams of cal­ci­um, 8 grams of fat, 4.5 grams of sat­u­rat­ed fat and 24 mil­ligrams of cho­les­terol, and a cup of two-per­cent milk has 120 calo­ries, 5 grams of fat, 3 grams of sat­u­rat­ed fat and 20 mil­ligrams of cho­les­terol, what kind of music will result in an over­all milk pro­duc­tion increase of 3%?

Accord­ing to a study at the Uni­ver­si­ty of Leices­ter School of Psy­chol­o­gy, the answer is slow jams and easy lis­ten­ing.

Huh. Based on the con­cert tees of the boys I grew up around in Indi­ana, I would have guessed Rush or Guns N’ Ros­es. (Maybe there was some Bar­ry Manilow going on behind closed barn doors?)

Actu­al­ly, research shows that bovine musi­cal pref­er­ence, like that of aer­o­bics instruc­tors, hinges less on any spe­cif­ic artist than on beats per minute.

…I hope they did­n’t spend too much on this study. Upon reflec­tion, isn’t it just com­mon sense that noise-sen­si­tive herd ani­mals attached to machines via their udders would choose a mel­low groove over death met­al or psy­chobil­ly?

(Poor Bana­nara­ma. It must’ve stung when the Uni­ver­si­ty of Leices­ter’s team told the world that 1,000 Hol­stein Friesian cat­tle liked lis­ten­ing to noth­ing at all bet­ter than their 1986 Bill­board Hot 100 #1 hit, “Venus.”)

To para­phrase anoth­er 80’s fave, I know what cows like, thanks to a pan­el of five Hol­steins who got to pick the win­ner of the British Colum­bia Dairy Asso­ci­a­tion’s 2012 “Music Makes More Milk” con­test. Brace your­self:

Did any­one else just imag­ine a thou­sand cows with phones to their ears, chew­ing their cuds and swish­ing their tails, con­tent to remain on hold indef­i­nite­ly?

Should the above tune ever grow old (doubt­ful) there’s always Shake­speare. Accord­ing to NPR, a the­atri­cal read­ing of “The Mer­ry Wives of Wind­sor” proved pop­u­lar, milk-wise, with an audi­ence of UK cows. And Mod­ern Farmer has hon­ored Lou Reed by includ­ing one of his com­po­si­tions (no, not “Met­al Machine Music, Part 1”) in their recent Playlist To Milk By:

“Every­body Hurts,” REM

“What a Dif­fer­ence A Day Makes,” Aretha Franklin

“Bridge Over Trou­bled Water,” Simon & Gar­funkel

“Moon Riv­er,” Dan­ny Williams

“Orinoco Flow,” Celtic Woman

“Per­fect Day,” Lou Reed (The Lit­tle Willie’s Lou Reed cow-tip­ping song aside, can you pic­ture him milk­ing one?)

via Grist

Relat­ed Con­tent:

Jazz for Cows

Sir Patrick Stew­art Demon­strates How Cows Moo in Dif­fer­ent Eng­lish Accents

Ayun Hal­l­i­day is an author, zine pub­lish­er, and recent con­vert to almond milk. Fol­low her @AyunHalliday

Salvador Dalí’s Melting Clocks Painted on a Latte

dali coffeeIn 1931, Sal­vador DalĂ­ paint­ed The Per­sis­tence of Mem­o­ry, a land­mark piece of sur­re­al­ist art that used melt­ing pock­et watch­es to sym­bol­ize the rel­a­tiv­i­ty of space and time in dream­scapes. (More on that below.)

If you haven’t seen the paint­ing at the MoMA in NYC, you’ve almost cer­tain­ly seen those melt­ing watch­es on posters and all sorts of kitschy prod­ucts. Those poor watch­es have been abused over the years. But some­how I don’t mind see­ing them on my favorite ephemer­al can­vas — the frothy milk sur­face of a lat­te. The lat­te above was dec­o­rat­ed by Kazu­ki Yamamo­to, a Japan­ese artist who uses noth­ing but a tooth­pick for a paint brush. You can find an online gallery of his work here, which includes some 3D cre­ations. Or fol­low pic­tures of his lat­est works on Twit­ter.

The 6‑minute intro­duc­tion to Dalí’s 1931 paint­ing (below) comes cour­tesy of Smart His­to­ry.

Relat­ed Con­tent:

Hon­oré de Balzac Writes About “The Plea­sures and Pains of Cof­fee,” and His Epic Cof­fee Addic­tion

Sal­vador Dalí’s 100 Illus­tra­tions of Dante’s The Divine Com­e­dy

Des­ti­no: The Sal­vador Dalí – Dis­ney Col­lab­o­ra­tion 57 Years in the Mak­ing

The (Beau­ti­ful) Physics of Adding Cream to Your Cof­fee

by | Permalink | Make a Comment ( 1 ) |

The Reader: A Touching South African TV Commercial Celebrates Literacy and Scotch

In the world of adver­tis­ing, books and booze rarely go togeth­er, espe­cial­ly if you’re sell­ing beer in Amer­i­ca. But when it comes to scotch and whisky, you’ll find some excep­tions. Last year, Dewars chan­neled the ghost of Charles Bukows­ki to sell its scotch. And now Bells, a British Whisky mak­er, aired a com­mer­cial in South Africa show­ing an elder­ly man learn­ing to read — all so that, touch­ing­ly, he could read a book authored by his own son. You can watch a behind-the-scenes, mak­ing-of video here.

via Devour

Relat­ed Con­tent:

Dewars Chan­nels the Ghost of Charles Bukows­ki to Sell Scotch

Fellini’s Fan­tas­tic TV Com­mer­cials

Wim Wen­ders Cre­ates Ads to Sell Beer (Stel­la Artois), Pas­ta (Bar­il­la), and More Beer (Car­ling)

500 Free eBooks: Down­load Great Books for Free

by | Permalink | Make a Comment ( 5 ) |

1967 Cookbook Features Recipes by the Rolling Stones, Simon & Garfunkel, Barbra Streisand & More

Singers-and-SwingersCover

Am I alone in think­ing that the “dozens of nut­ty, turned-on, easy-to-pre­pare recipes” in 1967’s Singers and Swingers in the Kitchen bear more than pass­ing resem­blance to the fes­tive­ly pho­tographed dish­es in Bet­ty Crock­er’s 1965 New Boys and Girls Cook Book?

Could Son­ny and Cher, Simon and Gar­funkel, and Her­man’s Her­mits — to name a few of the “top scene­mak­ers” Singers and Swingers author Rober­ta Ash­ley des­ig­nates as the “groovi­est gourmets hap­pen­ing” — real­ly shared a com­mon palate with Bet­ty and her child-chefs?

stones recipe
It’s hard to imag­ine 1967’s rock stars” eat­ing this stuff, let alone mak­ing it. The Rolling Stones’ “Hot Dogs on the Rocks” sounds more suit­ed to Mick Jag­ger’s hot pot at the Lon­don School of Eco­nom­ics than the back of a “Ruby Tues­day” era tour bus. I don’t recall Kei­th Richards men­tion­ing them in Life.

(Though take away the recipe’s three mid­dle words, and you’re left with the title of a cer­tain mul­ti-plat­inum dou­ble hits album. Coin­ci­dence?)

 

betty-crocker-rocket

Mov­ing on to Singers and Swingers’ sal­ad course, Mon­kee Peter Tork’s “Mad Man­darin Sal­ad” (click here for ingre­di­ents) sounds like it would taste quite sim­i­lar to the New Boys and Girls Cook Book’s â€śRock­et Sal­ad”, above. Canned fruit fea­tures promi­nent­ly in both, but “Rock­et Sal­ad” is way more phal­lic, and thus more rock n’ roll.

 

barbra-streisands-coffee-ice-cream-001

“Bar­bra Streisand’s Instant Cof­fee Ice Cream” sounds sophis­ti­cat­ed, may­haps because cof­fee, like alco­hol, has no place in the Bet­ty Crock­er New Boys and Girls’ realm. It seems like it would uphold the Singers and Swingers’ man­date by being “easy-to-pre­pare”. Dare I say “easy enough for a child to pre­pare”? So my own moth­er told the Indi­anapo­lis Star some­time in the late 60’s. The evi­dence is below. Just like Bar­bra’s, my moth­er’s recipe required marsh­mal­lows and a blender.

coffeemallow

And, oh by the way, don’t miss Simon and Garfunkel’s Pota­to Pan­cake Recipe. It’s to die for…

Relat­ed Con­tent: 

The Recipes of Icon­ic Authors: Jane Austen, Sylvia Plath, Roald Dahl, the Mar­quis de Sade & More

Learn to Make Borscht with Neko Case and Get a Taste of Her New Album

Alice B. Tok­las Talks About Her Famous Recipe for Hashish Fudge

Ayun Hal­l­i­day con­tin­ues to lust after Bet­ty Crock­er’s Enchant­ed Cas­tle Cake. Fol­low her @AyunHalliday

How Cooking Can Change Your Life: A Short Animated Film Featuring the Wisdom of Michael Pollan

Michael Pol­lan, the best­selling author who describes him­self jok­ing­ly as a “lib­er­al food­ie intel­lec­tu­al,” pub­lished Food Rules in 2009, a hand­book that offers “straight­for­ward, mem­o­rable rules for eat­ing wise­ly.” The one I remem­ber best is Rule #2. “Don’t eat any­thing your great-grand­moth­er would­n’t rec­og­nize as food.” That’s because it’s like­ly processed and “designed to get us to buy and eat more by push­ing our evo­lu­tion­ary but­tons, our inborn pref­er­ences for sweet­ness and fat and salt.” A few oth­er note­wor­thy sug­ges­tions and asser­tions include:

Rule #6: “Avoid foods that con­tain more than five ingre­di­ents.”

Rule #20: “It’s not food if it arrived through the win­dow of your car.”

Rule #37: “The whiter the bread, the soon­er you’ll be dead.”

Rule #17: “Eat only foods that have been cooked by humans.”

That last rule gets tak­en up again in How Cook­ing Can Change Your Life, a short ani­mat­ed film just released by the Roy­al Soci­ety of the Arts (RSA). The audio in the clip is an out­take from a longer talk that Pol­lan gave at RSA in Lon­don, last May. Lis­ten to the talk in full here. Below, we’ve also post­ed anoth­er RSA video that takes more Food Rules by Pol­lan and ren­ders them in stop motion ani­ma­tion. This sec­ond clip first appeared on our site back in 2012. (For a more sus­tained intel­lec­tu­al expe­ri­ence, see our pre­vi­ous post: Michael Pol­lan Presents an Edi­ble Edu­ca­tion, A Free Online Course From UC Berke­ley.)

Relat­ed Con­tent:

MIT Teach­es You How to Speak Ital­ian & Cook Ital­ian Cui­sine All at Once (Free Online Course)

Sci­ence & Cook­ing: Har­vard Profs Meet World-Class Chefs in Unique Online Course

by | Permalink | Make a Comment ( 1 ) |

Hunter S. Thompson’s Personal Hangover Cure (and the Real Science of Hangovers)

Hunter-S-Thompson-hangover-cure

Last year, we brought you a descrip­tion of Hunter S. Thompson’s dai­ly drug and alco­hol reg­i­men, con­sist­ing of fright­en­ing amounts of cocaine and liquor, sup­plant­ed by the occa­sion­al cup of cof­fee or acid tab. While the sto­ry may be apoc­ryphal, Thomp­son was no dilet­tante when it came to psy­choac­tive sub­stances. The father of gonzo jour­nal­ism bur­nished his image as a for­mi­da­ble sub­stance user in the open­ing lines of Fear and Loathing in Las Vegas (1971):

The trunk of the car looked like a mobile police nar­cotics lab. We had two bags of grass, seventy—five pel­lets of mesca­line, five sheets of high—powered blot­ter acid, a salt shak­er half full of cocaine, and a whole galaxy of multi—colored uppers, down­ers, scream­ers, laugh­ers and also a quart of tequi­la, a quart of rum, a case of Bud­weis­er, a pint of raw ether and two dozen amyls. All this had been round­ed up the night before, in a fren­zy of high—speed dri­ving all over Los Ange­les County—from Topan­ga to Watts, we picked up every­thing we could get our hands on. Not that we need­ed all that for the trip, but once you get locked into a seri­ous drug col­lec­tion, the ten­den­cy is to push it as far as you can.

It’s safe to say that if you were to con­sult any­one about a hang­over fix, Thomp­son would be a good can­di­date for coun­sel. Luck­i­ly, the author left us with a guide. In 2011, Play­boy released a com­pendi­um of its 1960s and 1970s cor­re­spon­dences with Thomp­son. Most were dis­ap­point­ing­ly pro­sa­ic, but among the dross was a hur­ried­ly scrib­bled note on the top­ic of hang­over cures:

P.S. — inre: Oui’s request for “my hang­over cure” — it’s 12 amyl nitrites (one box), in con­junc­tion with as many beers as nec­es­sary.

OK H

If a hair of the dog approach doesn’t quite suit you, or if Thompson’s recipe exceeds your ini­tial con­sump­tion, I sug­gest a bot­tle of sports drink at the tail end of a big night to replen­ish elec­trolytes. Still, accord­ing YouTube’s SciShow, which does a fan­tas­tic job of elu­ci­dat­ing the chem­i­cal process­es behind all the headaches and room spins, there’s only one fool­proof method:

As a PSA to stave off angry com­ments, a spoil­er alert: SciShow’s rec­om­men­da­tion is on par with the absti­nence mod­el of birth con­trol: just don’t do it, and you’ll be fine.

Ilia Blin­d­er­man is a Mon­tre­al-based cul­ture and sci­ence writer. Fol­low him at @iliablinderman.

Relat­ed Con­tent:

Hunter S. Thomp­son Calls Tech Sup­port, Unleash­es a Tirade Full of Fear and Loathing (NSFW)

John­ny Depp Reads Let­ters from Hunter S. Thomp­son (NSFW)

Hunter S. Thomp­son Remem­bers Jim­my Carter’s Cap­ti­vat­ing Bob Dylan Speech (1974)

How Coffee Affects Your Brain: A Very Quick Primer

The morn­ing cup of cof­fee sweeps the cob­webs off of your brain. Almost mag­i­cal­ly. Just like that. If you care to get ana­lyt­i­cal about what’s going on in your caf­feinat­ed brain, we give you a short video from PHD comics — short, of course, for Piled High­er and Deep­er. For more of their videos see:

The Hig­gs Boson, AKA the God Par­ti­cle, Explained with Ani­ma­tion

What’s Next for the Large Hadron Col­lid­er? PhD Comics Intro­duces the Search for Extra Dimen­sions

Dark Mat­ter Ani­mat­ed: The Next Fron­tier of Dis­cov­ery for Physi­cists and Cos­mol­o­gists

by | Permalink | Make a Comment ( 1 ) |

The Curious Story of London’s First Coffeehouses (1650–1675)

coffee englandIn his 1621 opusThe Anato­my of Melan­choly, Robert Bur­ton wrote, “The Turks have a drink called cof­fa (for they use no wine), so named of a berry as black as soot, and as bit­ter … which they sip still of, and sup as warm as they can suf­fer; they spend much time in those cof­fa-hous­es, which are some­what like our ale­hous­es or tav­erns…”

Sev­er­al decades lat­er, read­ers would require no such expla­na­tions: Eng­land would be awash in cof­fee­hous­es, num­ber­ing in the thou­sands. The curi­ous sto­ry of how the British swapped much of their dai­ly ale con­sump­tion for this “syrop of soot, or essence of old shoes,” is told by Matthew Green in “The Lost World of The Lon­don Cof­fee House,” on the Pub­lic Domain Review.

Pri­or to 1652, when Pasqua Rosée estab­lished a small cof­fee­house in St. Michael’s Alley in Lon­don, cof­fee was vir­tu­al­ly unknown in Eng­land. Rosée, a ser­vant of a cof­fee-lov­ing trad­er to the Lev­ant, found tremen­dous suc­cess with his ven­ture and, accord­ing to Green, was soon sell­ing over 600 serv­ings a day. Above, read­ers can view Rosée’s orig­i­nal hand­bill, where the entre­pre­neur adver­tised both the ther­a­peu­tic and pro­phy­lac­tic effects of his wares on diges­tion, headaches, rheuma­tism, con­sump­tion, cough, drop­sy, gout, scurvy, and mis­car­riages. It’s a won­der any­one ever drink­ing the stuff got sick.

Cof­fee­hous­es quick­ly became pop­u­lar places for men to con­verse and con­gre­gate, and Green notes that women soon grew tired of their absence. This exas­per­a­tion mount­ed until the 1674 Women’s Peti­tion Against Cof­fee, which claimed that “Exces­sive use of that New­fan­gled, Abom­inable, Hea­then­ish Liquor called COFFEE” led to England’s falling birthrate, mak­ing men “as unfruit­ful as the sandy deserts, from where that unhap­py berry is said to be brought.” Men, as they are wont to do, expressed their dis­agree­ment, and stat­ed in Men’s Answer to the Women’s Peti­tion Against Cof­fee that cof­fee made “the erec­tion more vig­or­ous, the ejac­u­la­tion more full, add[ing] a spir­i­tu­al ascen­den­cy to the sperm.”

A year lat­er, cof­fee­hous­es found more for­mi­da­ble oppo­si­tion in the form of King Charles II, who issued the “Procla­ma­tion for the sup­pres­sion of Cof­fee Hous­es” in 1675. Charles, how­ev­er, was more inter­est­ed in their polit­i­cal effects than the spir­i­tu­al ascen­den­cy of his sub­jects’ sperm. Cof­fee­hous­es pro­vid­ed an oppor­tu­ni­ty for more mind­ful and seri­ous con­ver­sa­tions than did ale­hous­es, and allowed any­one who paid the sin­gle pen­ny entrance charge to par­tic­i­pate in dis­cus­sions — to Charles, these were the ide­al cir­cum­stances for plot­ting sedi­tion and trea­son among the pop­u­lace. Despite the King’s procla­ma­tion, the cof­fee­hous­es, buoyed by a sup­port­ive pub­lic, pre­vailed.

To read Green’s fas­ci­nat­ing essay in full, includ­ing a descrip­tion of the cof­fee­house fre­quent­ed by Alexan­der Pope, Jonathan Swift, Joseph Addi­son, and Richard Steele, head over to the Pub­lic Domain Review.

Ilia Blin­d­er­man is a Mon­tre­al-based cul­ture and sci­ence writer. Fol­low him at @iliablinderman.

Relat­ed Con­tent:

Hon­oré de Balzac Writes About “The Plea­sures and Pains of Cof­fee,” and His Epic Cof­fee Addic­tion

Men In Com­mer­cials Being Jerks About Cof­fee: A Mashup of 1950s & 1960s TV Ads

 

The His­to­ry of Cof­fee and How It Trans­formed Our World

Black Cof­fee: Doc­u­men­tary Cov­ers the His­to­ry, Pol­i­tics & Eco­nom­ics of the “Most Wide­ly Tak­en Legal Drug”

 

« Go BackMore in this category... »
Quantcast