Meet Alexander Graham Bell, Inventor of the Telephone and Popular TV Pitchman

Mr. Wat­son, come here! I want you to tell me why I keep show­ing up in tele­vi­sion com­mer­cials. Is it because they think I invent­ed the tele­vi­sion?

- The ghost of Alexan­der Gra­ham Bell

Not at all, my dear Mr. Bell. A sec­ond’s worth of research reveals that a 21-year-old upstart named Phi­lo Tay­lor Farnsworth invent­ed tele­vi­sion. By 1927, when he unveiled it to the pub­lic, you’d already been dead for five years.

You invent­ed the telephone, a fact of which we’re all very aware.

Though you might want to look into intel­lec­tu­al prop­er­ty law.… His­toric fig­ures make pop­u­lar pitch­men, espe­cial­ly if — like Lin­coln, Coper­ni­cus, and a red hot Alexan­der Hamil­ton, they’ve been in the grave for over 100 years. (Hint — you’ve got five years to go.)

Or you could take it as a com­pli­ment! You’ve made an impres­sion so last­ing, the briefest of estab­lish­ing shots is all we tele­vi­sion audi­ences need to under­stand the adver­tis­er’s premise.

Thus­ly can you be co-opt­ed into sell­ing the Amer­i­can pub­lic on the appar­ent­ly rev­o­lu­tion­ary con­cept of chick­en for break­fast, above.

And that’s just the tip of the ice­berg!

Mr. Wat­son gets a cameo in your 1975 ad for Care­free Gum. You def­i­nite­ly come off the bet­ter of the two.

You’re an obvi­ous choice for a recent AT&T spot trac­ing a line from your rev­e­la­to­ry moment to 20-some­thing  hip­sters wield­ing smart­phones and sparklers on a Brook­lyn rooftop. Their devices aren’t the only thing con­nect­ing you. It’s also the beards…

Apolo­gies for the beard­less­ness of this 10 year old, low-bud­get spot for Able Com­put­ing in Papua New Guinea. Pos­si­bly the cos­tumer thought Ein­stein invent­ed the phone? Or maybe the cre­ative direc­tor was count­ing on the local view­ing audi­ence not to sweat the small stuff. Your inven­tion mat­ters more than your facial hair.

Lego took a cue from the 80s Mup­pet Babies craze by send­ing you back to child­hood. They also sad­dled you and your mom  with Amer­i­can accents, a regret­tably com­mon prac­tice. I bet you would’ve liked Legos, though. They’re like blocks.

As for this one, your guess is as good as mine.

Read­ers, please share your favorite ads fea­tur­ing his­toric fig­ures in the com­ments below.

Relat­ed Con­tent:

Hear the Voice of Alexan­der Gra­ham Bell for the First Time in a Cen­tu­ry

Hear Kurt Von­negut Vis­it the After­life & Inter­view Dead His­tor­i­cal Fig­ures: Isaac New­ton, Adolf Hitler, Eugene Debs & More (Audio, 1998)

Thomas Edison’s Silent Film of the “Fartiste” Who Delight­ed Crowds at Le Moulin Rouge (1900)

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine.  See her onstage in New York City in Paul David Young’s Faust 3, an indict­ment of the Trump admin­is­tra­tion that adapts and man­gles Goethe’s Faust (Parts 1 and 2) and the Gospels in the King James trans­la­tion, as well as bits of Yeats, Shake­speare, Christ­mas car­ols, Stephen Fos­ter, John Donne, Hein­er Müller, Julia Ward Howe, and Abel Meeropol. Fol­low her @AyunHalliday.

Free Libraries Shaped Like Doctor Who’s Time-Traveling TARDIS Pop Up in Detroit, Saskatoon, Macon & Other Cities

Image cour­tesy of Dan Zemke.

If you live in a major Amer­i­can city — and maybe even if you live in a major non-Amer­i­can one — you may well have come across a Lit­tle Free Library, those box­es of books open to the pub­lic for whomev­er would like to take one or leave one. Most Lit­tle Free Libraries, often put up on pri­vate prop­er­ty by the res­i­dents of that prop­er­ty, tend to look like over­sized bird­hous­es, but none of the pro­gram’s rules requires them to look that way. A Tokyo sub­way sta­tion, for instance, built one to resem­ble a sub­way car. Oth­er indus­tri­ous Lit­tle Free Library mem­bers have used the oppor­tu­ni­ty to pay trib­ute to their obses­sions, and few obses­sions run as deep (deep­er, even, than the obses­sion for trains in Japan) as the one for Doc­tor Who.

The Eng­lish genre-bend­ing spec­u­la­tive-fic­tion show has, since its debut on the BBC back in 1963, fol­lowed the tit­u­lar Doc­tor (just “the Doc­tor,” not “Doc­tor Who,” and cer­tain­ly nev­er “Dr. Who”) through many dra­mat­ic changes of set­tings, and even more notably changes of actors, as he falls into adven­tures with the var­i­ous Earth­lings he encoun­ters. Always on the move, the Doc­tor gets around by means of a machine called a TARDIS, which stands for “Time And Rel­a­tive Dimen­sion In Space.” The­o­ret­i­cal­ly able to change its shape depend­ing on the peri­od of time it lands in, the TARDIS — in a neat demon­stra­tion of the cre­ativ­i­ty that aris­es from con­straints, in this case a severe­ly lim­it­ed pro­duc­tion bud­get — gets per­ma­nent­ly stuck in the shape of a Lon­don police call box, thus repur­pos­ing one of the best-known icons of Eng­lish cities into one of the best-known icons of Eng­lish tele­vi­sion.

The best-known TARDIS-shaped Lit­tle Free Library, which appears at the top of this post, entered ser­vice in a vacant lot in Detroit, a place by now well used to mak­ing urban improve­ments by hand. The father and son behind it “began work last Labor Day, and were aid­ed by an online build­ing com­mu­ni­ty called Tardis Builders,” writes The Verge’s Andrew Lip­tak.

“The final struc­ture stands almost 10 feet tall, weighs almost a ton, and its front shelves holds around 140 books.” These videos show off oth­er book-lend­ing TARDIS­es in North Amer­i­ca, from Bloom­ing­ton, Indi­ana to Macon, Geor­gia to Saska­toon, Saskatchewan — all stand­ing evi­dence of how far Doc­tor Who’s appeal has spread beyond its native cul­ture.

As much as it may seem like noth­ing more than the proud­ly nerdy pur­suit of wor­ship­ful fans, build­ing a Lit­tle Free Library (or in most of these cas­es, a not-so-Lit­tle Free Library) in the form of a TARDIS has a cer­tain con­cep­tu­al valid­i­ty in and of itself. As every Doc­tor Who view­er knows, the TARDIS, not just a device enabling trav­el to any point in time-space, accom­plish­es anoth­er kind of spa­tial feat by hav­ing an inte­ri­or much larg­er than its the exte­ri­or. “We thought it would be cool to fill the TARDIS with items that are large on the inside, like books that hold whole lit­er­ary worlds,” says Dan Zemke, co-builder of the one in Detroit, in Parade arti­cle. Borges, as well as all the oth­er most bril­liant spec­u­la­tive minds before Doc­tor Who and after it, would no doubt approve.

Relat­ed Con­tent:

Brit­Box Now Stream­ing Now Stream­ing 550 Episodes of Doc­tor Who and Many Oth­er British TV Shows

30 Hours of Doc­tor Who Audio Dra­mas Now Free to Stream Online

The BBC Cre­ates Step-by-Step Instruc­tions for Knit­ting the Icon­ic Doc­tor Who Scarf: A Doc­u­ment from the Ear­ly 1980s

Vin­cent van Gogh Vis­its a Mod­ern Muse­um & Gets to See His Artis­tic Lega­cy: A Touch­ing Scene from Doc­tor Who

The Fas­ci­nat­ing Sto­ry of How Delia Der­byshire Cre­at­ed the Orig­i­nal Doc­tor Who Theme

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities and cul­ture. He’s at work on the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les, the video series The City in Cin­e­ma, the crowd­fund­ed jour­nal­ism project Where Is the City of the Future?, and the Los Ange­les Review of Books’ Korea Blog. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

American Archive of Public Broadcasting Lets You Stream 7,000 Hours of Historic Public TV & Radio Programs

An archive worth know­ing about: The Library of Con­gress and Boston’s WGBH have joined forces to cre­ate The Amer­i­can Archive of Pub­lic Broad­cast­ing and “pre­serve for pos­ter­i­ty the most sig­nif­i­cant pub­lic tele­vi­sion and radio pro­grams of the past 60 years.” Right now, they’re over­see­ing the dig­i­ti­za­tion of approx­i­mate­ly 40,000 hours of pro­grams. And already you can start stream­ing “more than 7,000 his­toric pub­lic radio and tele­vi­sion pro­grams.”

The col­lec­tion includes local news and pub­lic affairs pro­grams, and “pro­grams deal­ing with edu­ca­tion, envi­ron­men­tal issues, music, art, lit­er­a­ture, dance, poet­ry, reli­gion, and even film­mak­ing.” You can browse the com­plete col­lec­tion here. Or search the archive here. For more on the archive, read this About page.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

via Metafil­ter

Relat­ed Con­tent:

The Library of Con­gress Makes 25 Mil­lion Records From Its Cat­a­log Free to Down­load

Library of Con­gress Releas­es Audio Archive of Inter­views with Rock ‘n’ Roll Icons

Library of Con­gress Launch­es New Online Poet­ry Archive, Fea­tur­ing 75 Years of Clas­sic Poet­ry Read­ings

Batman Goes Surfing: Remembering Adam West (RIP) with Perhaps the Campiest Batman Episode Ever

In the var­i­ous obits I read this week­end for Adam West, one word repeat­ed­ly came up–“campy.”

Reuters start­ed its obit: “Adam West, who earned a place in Amer­i­can pop cul­ture his­to­ry with his campy por­tray­al of the title char­ac­ter in the clas­sic 1960s TV series “Bat­man,” has died at age 88, his fam­i­ly said on Sat­ur­day.”

The New York Times added: “His straight-faced por­tray­al of Bat­man in the campy 1960s TV series lift­ed the tight-clad Caped Cru­sad­er into the nation­al con­scious­ness, and inspired future wear­ers of the super­hero’s cape and cowl. The TV show was among the most pop­u­lar in 1966, the year of its debut, and some of the era’s top actors signed on to play vil­lains.”

And The Hol­ly­wood Reporter capped things with off:  Yes, the Bat­man series was campy. But it was also iron­ic — in that, all winks aside, there was some­thing tru­ly right­eous and excit­ing about this pur­ple-clad goof­ball.” Indeed!

If you want Exhib­it 1 of the won­der­ful campi­ness, check out the clip above, an out­take from the Novem­ber 1967 episode, “Surf’s Up, Joker’s Under,” which turns on this plot:

The Jok­er plans to become the king of surf­ing, hop­ing the fame will give him con­trol over the hearts and minds of Gotham City. He cap­tures top surfer Skip Park­er, then uses his “Surf­ing Expe­ri­ence & Abil­i­ty Trans­fer­om­e­ter” to trans­fer the need­ed skills and sta­mi­na from Skip to him­self. When all the oth­er con­tes­tants drop out of the upcom­ing surf­ing match, Bat­man steps up to chal­lenge the Jok­er’s suprema­cy.

Just so you know. The Jok­er fin­ish­es first, but Bat­man wins on points.

The full episode (along with 119 oth­er ones) can be viewed on Bat­man: The Com­plete Series, a remas­tered box set released just a few years ago. I loved watch­ing the series in syn­di­ca­tion as a kid. Do they play as well decades lat­er? We’ll find out.

Note: If you want to see where Adam West fig­ured into the long line of Bat­man actors, see this video from our archive: The Evo­lu­tion of Bat­man in Cin­e­ma: From 1939 to Present

Relat­ed Con­tent:

1950s Bat­man Car­toon Tells Kids: “Don’t Believe Those Crack­pot Lies About Peo­ple Who Wor­ship Dif­fer­ent­ly”

1950 Super­man Poster Urged Kids to Defend All Amer­i­cans, Regard­less of Their Race, Reli­gion or Nation­al Ori­gin

Bat­man Stars in an Unusu­al Car­toon Adap­ta­tion of Dostoyevsky’s Crime and Pun­ish­ment

The Evo­lu­tion of Bat­man in Cin­e­ma: From 1939 to Present

Twin Peaks Essentials to Get You Ready for the Debut of Season 3: A 55-Minute Refresher, Maps, Commercials & Behind-the-Scenes Footage & More

Have you pre­pared your­self to return, this Sun­day, to Twin Peaks, that small Wash­ing­ton town, so well known for its cof­fee and cher­ry pie, once rocked by the mur­der of home­com­ing queen Lau­ra Palmer? Fans of the epony­mous tele­vi­sion series, which first made sur­re­al prime-time tele­vi­sion his­to­ry on ABC in 1990, have binge-watched and re-binge-watched its orig­i­nal two sea­sons in advance of the new Twin Peaks’ May 21st debut on Show­time. Even fans who dis­liked the sec­ond sea­son, in which series cre­ators David Lynch and Mark Frost gave in to net­work pres­sure to resolve the sto­ry of Palmer’s mur­der, have re-watched it, and with great excite­ment.

But can sim­ply watch­ing those first thir­ty episodes (and maybe the fol­low-up fea­ture film Twin Peaks: Fire Walk with Me, once booed at Cannes, the very same fes­ti­val which will screen the first two parts of the new Twin Peaks on the 25th) suf­fice?

To get your­self as deep into the show’s real­i­ty as pos­si­ble, we rec­om­mend dip­ping into the Twin Peaks mate­r­i­al we’ve post­ed over the years here at Open Cul­ture, begin­ning with the four-hour video essay on the series’ mak­ing and mythol­o­gy we fea­tured just this past Jan­u­ary. You can ori­ent your­self by keep­ing an eye on Lynch’s hand-drawn map of the the town of Twin Peaks, which he used to pitch the show to ABC in the first place, and which appears just above.

But Twin Peaks has its foun­da­tion as much in music as in geog­ra­phy. Just above, you can hear com­pos­er Ange­lo Badala­men­ti, a fre­quent col­lab­o­ra­tor with Lynch, tell the sto­ry of how he and the direc­tor com­posed the show’s famous “Love Theme,” which not only made an impact on the tele­vi­su­al zeit­geist but set the tone for the every­thing to fol­low.  “It’s the mood of the whole piece,” Lynch once said of the com­po­si­tion, “It is Twin Peaks.” Badala­men­ti has scored the new series as well, join­ing the long list of returnees to the project that includes not just Lynch and Frost, but Kyle MacLach­lan as FBI Spe­cial Agent Dale Coop­er and many oth­ers from the orig­i­nal cast as well, includ­ing the late Miguel Fer­rer and War­ren Frost.

“There’s so much more to Twin Peaks than a riv­et­ing mur­der mys­tery,” says Alan Thicke, anoth­er per­former no longer with us, host­ing the 1990 behind-the-scenes pre­view of the show’s sec­ond sea­son just above. “There’s a whole look and a feel and a tex­ture,” an expe­ri­ence “180 degrees away from any­thing else on tele­vi­sion.” As dra­mat­i­cal­ly as tele­vi­su­al pos­si­bil­i­ties have expand­ed over the past 27 years, it seems safe to say that the con­tin­u­a­tion of Twin Peaks, which comes after such expan­sions of its fic­tion­al uni­verse as Frost’s Secret His­to­ry of Twin Peaks, will main­tain a sim­i­lar cre­ative dis­tance from the rest of what’s on the air. “The one thing I feel I can say with total con­fi­dence,” to para­phrase David Fos­ter Wal­lace writ­ing about Lost High­way twen­ty years ago, is that the new Twin Peaks will be… Lynchi­an.

Above, you can watch a mini-sea­son of Twin Peaks, which also dou­bles as a series of Japan­ese cof­fee com­mer­cials. They, too, come cour­tesy of David Lynch. And below, watch “Pre­vi­ous­ly, on Twin Peaks…”, an abbre­vi­at­ed, 55-minute refresh­er on what hap­pened dur­ing the first two sea­sons of the show. (It comes to us via Wel­come­toTwin­Peaks.) Also you can read a recap of every episode over at The New York Times.

Relat­ed Con­tent:

Watch an Epic, 4‑Hour Video Essay on the Mak­ing & Mythol­o­gy of David Lynch’s Twin Peaks

Hear 20 Min­utes of Mark Frost’s New Secret His­to­ry of Twin Peaks, the Book Fans Have Wait­ed 25 Years to Read

David Lynch Draws a Map of Twin Peaks (to Help Pitch the Show to ABC)

Ange­lo Badala­men­ti Reveals How He and David Lynch Com­posed the Twin Peaks‘ “Love Theme”

David Lynch Directs a Mini-Sea­son of Twin Peaks in the Form of Japan­ese Cof­fee Com­mer­cials

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities and cul­ture. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, the video series The City in Cin­e­ma, the crowd­fund­ed jour­nal­ism project Where Is the City of the Future?, and the Los Ange­les Review of Books’ Korea Blog. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

An Animated Alan Watts Waxes Philosophical About Time in The Fine Art of Goofing Off, the 1970s “Sesame Street for Grown-Ups”

Time is a mea­sure of ener­gy, a mea­sure of motion. And we have agreed inter­na­tion­al­ly on the speed of the clock. And I want you to think about clocks and watch­es for a moment. We are of course slaves to them. And you will notice that your watch is a cir­cle, and that it is cal­i­brat­ed, and that each minute, or sec­ond, is marked by a hair­line which is made as nar­row as pos­si­ble, as yet to be con­sis­tent with being vis­i­ble. 

Alan Watts

How­ev­er true, that’s a par­tic­u­lar­ly stress-induc­ing obser­va­tion from one who was known for his Zen teach­ings…

The pres­sure is ame­lio­rat­ed some­what by Bob McClay’s trip­py time-based ani­ma­tion, above, nar­rat­ed by Watts. Putting Mick­ey Mouse on the face of Big Ben must’ve gone over well with the coun­ter­cul­tur­al youth who eager­ly embraced Watts’ East­ern phi­los­o­phy. And the tan­gi­ble evi­dence of real live mag­ic mark­ers will prove a ton­ic to those who came of age before ani­ma­tion’s dig­i­tal rev­o­lu­tion.

The short orig­i­nal­ly aired as part of the ear­ly 70’s series, The Fine Art of Goof­ing Off, described by one of its cre­ators, the humorist and sound artist, Hen­ry Jacobs, as “Sesame Street for grown-ups.”

Time pre­oc­cu­pied both men.

One of Jacobs’ fake com­mer­cials on The Fine Art of Goof­ing Off involved a pitch­man exhort­ing view­ers to stop wast­ing time at idle pas­times: Log a few extra gold­en hours at the old grind­stone.

A koan-like skit fea­tured a gramo­phone through which a dis­em­bod­ied voice end­less­ly asks a stuffed dog, “Can you hear me?” (Jacobs named that as a per­son­al favorite.)

Watts was less punch­line-ori­ent­ed than his friend and even­tu­al in-law, who main­tained an archival col­lec­tion of Watts’ lec­tures until his own death:

And when we think of a moment of time, when we think what we mean by the word “now”; we think of the short­est pos­si­ble instant that is here and gone, because that cor­re­sponds with the hair­line on the watch. And as a result of this fab­u­lous idea, we are a peo­ple who feel that we don’t have any present, because the present is instant­ly van­ish­ing — it goes so quick­ly. It is always becom­ing past. And we have the sen­sa­tion, there­fore, of our lives as some­thing that is con­stant­ly flow­ing away from us. We are con­stant­ly los­ing time. And so we have a sense of urgency. Time is not to be wast­ed. Time is mon­ey. And so, because of the tyran­ny of this thing, we feel that we have a past, and we know who we are in terms of our past. Nobody can ever tell you who they are, they can only tell you who they were. 

Watch a com­plete episode of The Fine Art of Goof­ing Off here. Your time will be well spent.

Relat­ed Con­tent:

The Wis­dom of Alan Watts in Four Thought-Pro­vok­ing Ani­ma­tions

Take a Break from Your Fran­tic Day & Let Alan Watts Intro­duce You to the Calm­ing Ways of Zen

Hear Alan Watts’s 1960s Pre­dic­tion That Automa­tion Will Neces­si­tate a Uni­ver­sal Basic Income

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine.  Fol­low her @AyunHalliday.

All 886 episodes of Mister Roger’s Neighborhood Streaming Online (for a Limited Time)

It’s a beau­ti­ful day in the neigh­bor­hood, kids. On Mon­day, at noon Cal­i­for­nia time, Twitch will start a marathon air­ing of Mis­ter Roger’s Neigh­bor­hood, stream­ing all 886 episodes of the clas­sic children’s TV show. If you have 17 free days, you can watch the marathon from start to fin­ish. Dur­ing this time, Twitch will also be run­ning a fundrais­er for PBS, which faces stiff fund­ing cuts if  “He-Who-Must-Not-Be-Named” has his way.

Enjoy the epic broad­cast, and don’t miss some clas­sic Mis­ter Rogers scenes in the Relat­eds below.

PBS has more infor­ma­tion on the Twitch-PBS part­ner­ship here.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

Mis­ter Rogers Turns Kids On to Jazz with Help of a Young Wyn­ton Marsalis and Oth­er Jazz Leg­ends (1986)

Mr. Rogers Goes to Con­gress and Saves PBS: Heart­warm­ing Video from 1969

Mr. Rogers Takes Break­danc­ing Lessons from a 12-Year-Old (1985)

Mr. Rogers Intro­duces Kids to Exper­i­men­tal Elec­tron­ic Music by Bruce Haack & Esther Nel­son (1968)

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Dan Rather Introduces Rastafarianism to the U.S. in a 60 Minutes Segment Featuring Bob Marley (1979)


Like many peo­ple, I learned the basic tenets of Rasta­far­i­an­ism from Bob Mar­ley and the Wail­ers, Peter Tosh, Steel Pulse, and lat­er adopters Bad Brains. Marley’s world­wide fame not only spread the reli­gion from Kingston to Lon­don to New York, but it also inspired no small num­ber of non-Rasta­far­i­ans to wear the Pan-African col­ors of red, green, and gold, grow dread­locks, and sing about “Baby­lon” and “I and I.” The irony of sub­ur­ban Amer­i­cans in col­lege dorms adopt­ing the trap­pings of a post­colo­nial reli­gion with an unabashed­ly anti-West­ern, Afro­cen­tric core pre­dates most recent con­tro­ver­sies over “cul­tur­al appro­pri­a­tion,” but one rarely sees a bet­ter exam­ple of the phe­nom­e­non.

Con­sumers of Jamaican Rasta­far­i­an cul­ture in the past few decades, how­ev­er, have rarely had to go very far to find it, and to find it appeal­ing. Since the 1960s, the strug­gling island nation has relied on “Brand Jamaica,” writes Lucy McK­eon at The New York Review of Books, “a glob­al brand often asso­ci­at­ed with protest music, laid-back, ‘One Love’ pos­i­tiv­i­ty, and a pot-smok­ing coun­ter­cul­ture.” The themes most non-Ras­ta fans of Bob Mar­ley derive from his music also dri­ve a lucra­tive tourism indus­try. Both tourists and casu­al lis­ten­ers tend to ignore the music’s eso­teric the­ol­o­gy. But reg­gae as par­ty and protest music is only part of the sto­ry.

Those who dig deep­er into the music’s belief sys­tem usu­al­ly find it quite odd—by the stan­dards of old­er reli­gious cul­tures whose own odd­ness has long been nat­u­ral­ized. Rasta­far­i­ans revere a recent his­tor­i­cal fig­ure, Ethiopi­an Emper­or Haile Selassie (born Ras Tafari), as the mes­si­ah, based on a sup­posed prophe­cy made by influ­en­tial Pan-African­ist Mar­cus Gar­vey (who also inspired the found­ing of the Nation of Islam). Rasta­far­i­an­ism is also inte­gral not only to reg­gae, but to what began in the 1930s as “a fight for jus­tice by dis­en­fran­chised Jamaicans, peas­ant labor­ers and the urban under­em­ployed alike, in what was then a British colony.”

You will gath­er a lit­tle bit of this his­to­ry from the video above, “The Rasta­far­i­ans,” a 15-minute 60 Min­utes seg­ment from 1979 with Dan Rather. But you get it through a con­de­scend­ing­ly prej­u­di­cial net­work news fil­ter, a sen­si­bil­i­ty appalled by the movement’s black­ness and pover­ty. Rather describes Rasta­far­i­an­is­m’s ori­gins among the “black mass­es” in “the ghet­to, the slums of Kingston.” In the “squalor of these slums,” he tells his audi­ence, poor res­i­dents found solace in the words of Gar­vey, “a Jamaican slumd­weller.” Rather rep­re­sents a view deeply con­cerned with the move­men­t’s “crim­i­nal ele­ment” among “true believ­ers” and “ghet­to hus­tlers” alike. This rather com­pul­sive­ly one-note pre­sen­ta­tion hard­ly cap­tures the rich his­to­ry of Rasta­far­i­an­ism, which began not in the “slums,” but in a moun­tain set­tle­ment called Pin­na­cle in the 1930s.

In 1940—a decade into the settlement’s found­ing and growth into a colony of hun­dreds, some­times thou­sands of people—a reporter named John Car­ra­dine observed, “The Rasta­far­i­ans are not essen­tial­ly a reli­gious sect.… They are rather an eco­nom­ic com­mu­ni­ty.” Founder of the Pin­na­cle com­mu­ni­ty Leonard Per­ci­val How­ell pro­mot­ed what he “report­ed­ly called ‘a social­is­tic life’ based on prin­ci­ples of com­mu­nal­ism and eco­nom­ic inde­pen­dence from the colo­nial sys­tem.” Under Gar­vey’s tute­lage, How­ell had absorbed Marx­ist and social­ist doc­trine, but the reli­gion was his own pecu­liar inven­tion. Gar­vey dis­missed it as a “cult,” and amidst its nation­al­ism, it har­bors sev­er­al anti-Semit­ic and anti-Catholic teach­ings.

Like all zeal­ous nation­al­ist-reli­gious move­ments, Rasta­far­i­ans have defined them­selves as much by the per­ceived Baby­lon they stand against as by the promised land they hope to inher­it. Rasta­far­i­an­ism may have been trans­formed into a nation­al­ist prod­uct, both by its most suc­cess­ful musi­cians and the tourist indus­try, but its asso­ci­a­tion with Gar­vey’s ideas also links it with a Pan-African­ism that called for peo­ple of the African dias­po­ra in Europe, the U.S., and the Caribbean to secede from oppres­sive colo­nial sys­tems and either emi­grate or form alter­na­tive, self-suf­fi­cient economies. The first Rasta­far­i­ans did just that by grow­ing gan­ja, and their com­mu­ni­ty thrived into the mid-fifties, when gov­ern­ment crack­downs and pres­sure from Win­ston Churchill drove them from their land and into the cap­i­tal city.

The spread of the reli­gion in Kingston coin­cid­ed with an anti-colo­nial move­ment that even­tu­al­ly won inde­pen­dence in 1962, and with the blend­ing of rur­al and urban musi­cal styles hap­pen­ing in the midst of social and polit­i­cal change. All of these threads are insep­a­ra­ble from the bur­geon­ing reg­gae scene that even­tu­al­ly con­quered every beach town and resort across the word. As for the the­ol­o­gy, we might say that Ethiopia’s Emper­or encour­aged his ele­va­tion to the role of Jah on Earth with his own cre­ative revi­sion­ism. At his lav­ish and wide­ly-pub­li­cized coro­na­tion, Rather reports, the new monarch was “crowned King of Kings, Lord of Lords, Con­quer­ing Lion of the Tribe of Judah.” Quite a bid for god-on-earth­hood. And for a strug­gling Jamaican under­class, quite an inspi­ra­tion for visions of a glo­ri­ous future in a renewed African king­dom.

via Boing­Bo­ing

Relat­ed Con­tent:

Watch a Young Bob Mar­ley and The Wail­ers Per­form Live in Eng­land (1973): For His 70th Birth­day Today

Hear a 4 Hour Playlist of Great Protest Songs: Bob Dylan, Nina Simone, Bob Mar­ley, Pub­lic Ene­my, Bil­ly Bragg & More

John­ny Cash & Joe Strum­mer Sing Bob Marley’s “Redemp­tion Song” (2002)

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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