Last Friday, I was downtown at an open air cinema to watch a collection of animated shorts. It was also a beastly hot night with roaring sundowners, a very present danger of being clocked in the head by falling palm fronds, and an existential danger of fire in the hills. The other existential danger was that of the authoritarian turn of this country that, at that moment, seemed so far away from our picnic baskets and wine in a can.
In the middle of the program of well made but light and fluffy shorts came the above animated film, “The Hangman.” The version above is not the restored version we saw, but it’s pretty much the same, give or take a scratch. Les Goldman and Paul Julian’s 1964 short delivers a moral message along the same lines as anti-Nazi pastor Martin Niemöller’s “First they came for the Socialists” statement–currently a meme you’ve probably seen pass through your social feed. And though the narrative, based on the poem by Maurice Ogden, is easy to suss out as it trundled towards its mortal conclusion, it did not stop the fact that the rambunctious Friday night audience fell dead silent upon its conclusion. You may too.
The poem first appeared in a 1954 issue of Masses and Mainstream, a monthly Marxist publication that continued publishing through the worst excesses of the McCarthy hearings to an understandably vanishing readership. The poem has occasionally been taught in the context of the Holocaust, but any kind of creeping fascism will do. Not much is really known about Ogden, who wrote the poem under the pseudonym Jack Denoya in its original publication. (He is possibly the same man who taught at Coast Community College in Costa Mesa, CA, and ministered at Orange Coast Unitarian Universalist Church.)
The animated version, with its modernist look influenced by UPA’s animation studio, came out one year after Masses and Mainstream folded. During that Friday night viewing, I suspected the narrator to be Ken Nordine, who recorded a vocal jazz album around that time. But actually the voice belongs to Herschel Bernardi, a film and theater actor who would have been known to Broadway fans for his starring role in Fiddler on the Roof but to television fans as Charlie Tuna in the Starkist commercials. Before all that, however, he was a victim of the Hollywood blacklist, which made him a perfect choice to narrate “The Hangman.”
Director Paul Julian illustrated much of the background art used in Warner Bros. cartoons, and his claim to pop culture fame is providing the “beep beep” sound for the Road Runner cartoons by the same studio. Producer Les Goldman went on to produce several other influential animated shorts, such as “The Dot and the Line” and “The Phantom Tollbooth.”
However, “The Hangman” is serious food for thought in these fraught times, and it’s good to see it back in circulation, thanks to curator Ron Diamond. Here’s to hoping history doesn’t repeat itself.
Related Content:
A Short Animated Introduction to Karl Marx
The Best Animated Films of All Time, According to Terry Gilliam
Ted Mills is a freelance writer on the arts who currently hosts the artist interview-based FunkZone Podcast and is the producer of KCRW’s Curious Coast. You can also follow him on Twitter at @tedmills, read his other arts writing at tedmills.com and/or watch his films here.
Read More...
You can lead the I‑generation to a bookstore, but can you make them read?
Perhaps, especially if the volume has an eye-catching cover image that bleeds off the edge.
If nothing else, they can be enlisted to provide some stunning free publicity for the titles that appeal to their highly visual sense of creative play. (An author’s dream!)
France’s first indie bookstore, Bordeaux’s Librairie Mollat, is reeling ‘em in with Book Face, an irresistible selfie challenge that harkens back to DJ Carl Morris’ Sleeveface project, in which one or more people are photographed “obscuring or augmenting any part of their body or bodies with record sleeve(s), causing an illusion.”
The results are proliferating on the store’s Instagram, as fetching young things (and others) apply themselves to finding the best angles and costumes for their lit-based Trompe‑l’œil masterstrokes.





…even the ones that don’t quite pass the forced perspective test have the capacity to charm.

…and not every shot requires intense pre-production and precision placement.

Hopefully, we’ll see more kids getting into the act soon. In fact, if some youngsters of your acquaintance are expressing a bit of boredom with their vacances d’été, try turning them loose in your local bookstore to identify a likely candidate for a Book Face of their own.
(Remember to support the bookseller with a purchase!)
Back stateside, some librarians shared their pro tips for achieving Book Face success in this 2015 New York Times article. The New York Public Library’s Morgan Holzer also cites Sleeveface as the inspiration behind #BookfaceFriday, the hashtag she coined in hopes that other libraries would follow suit.
With over 50,000 tagged posts on Instagram, looks like it’s caught on!
See Librairie Mollat’s patrons’ gallery of Book Faces here.
Readers, if you’ve Book Faced anywhere in the world, please share the link to your efforts in the comments section.
via This is Colossal/Hyperallergic
Related Content:
The Art of Sci-Fi Book Covers: From the Fantastical 1920s to the Psychedelic 1960s & Beyond
Ayun Halliday is an author, illustrator, theater maker and Chief Primatologist of the East Village Inky zine. In honor of her son’s 18th birthday, she invites you to Book Face your baby using The Big Rumpus, her first book, for which he served as cover model. Follow her @AyunHalliday.
Read More...
Amsterdam has many pleasures to offer, not least boating through its hundred-kilometer network of canals. First laid out in the early 17th century, they constitute a rich history lesson in and of themselves. But Amsterdam is also, of course, a modern city with modern infrastructure, such as a metro system with a new line set to open this month. Amsterdammers have been waiting for that line for fifteen years now, and the reasons for the prolonged construction have to do with the old canals, or rather part of the River Amstel that feeds them.

Boring the tunnels entailed draining the river, and draining the river turned out to offer another history lesson, and a much deeper one than expected. “It is not often that a riverbed, let alone one in the middle of a city, is pumped dry and can be systematically examined,” says the web site Below the Surface. “The excavations in the Amstel yielded a deluge of finds, some 700,000 in all: a vast array of objects, some broken, some whole, all jumbled together.”

The unintended archaeological benefit of draining the river amounts to “a multi-faceted picture of daily life in the city of Amsterdam. Every find is a frozen moment in time, connecting the past and the present. The picture they paint of their era is extremely detailed and yet entirely random due to the chance of objects or remains sinking down into the riverbed and being retrieved from there.” At Below the Surface you can browse the extensive catalog of all these artifacts, the oldest of which date to around 4300 BC, more than five and a half millennia before the founding of Amsterdam itself.

Below the Surface’s collection is organized into ten different categories including “interiors and accessories,” “crafts and industry,” “arms and armor,” “communication and exchange,” and “games and recreation.” On your digitized object-based historical journey there, you’ll encounter objects from all of those realms of human life across time, from 13th-century coins, 15th-century keys, 18th-century tiles, and 20th-century medicine tins. To we humans of the 21st century, in the Netherlands or elsewhere, some of these might look surprisingly contemporary — or at least not nearly as ancient as a mobile phone from the 1990s. Enter Below the Surface here.

Related Content:
The Rijksmuseum Puts 125,000 Dutch Masterpieces Online, and Lets You Remix Its Art
16th-Century Amsterdam Stunningly Visualized with 3D Animation
Flashmob Recreates Rembrandt’s “The Night Watch” in a Dutch Shopping Mall
20,000 Endangered Archaeological Sites Now Catalogued in a New Online Database
Based in Seoul, Colin Marshall writes and broadcasts on cities and culture. His projects include the book The Stateless City: a Walk through 21st-Century Los Angeles and the video series The City in Cinema. Follow him on Twitter at @colinmarshall or on Facebook.
Read More...
The waters of academia have grown choppy of late, and many veteran sailors have found themselves ill-equipped to navigate the brave new world student activists are forging at a breakneck pace.
Trigger warnings. Safe spaces. Curricula restructured with an eye toward identity. Swift judgments for those who fail to comply.
Admissions brochures and campus tours make frequent mention of their institution’s commitment to social justice. They have to—many high schoolers share the undergrads’ beliefs.
Those of us whose college years are but a distant memory shouldn’t depend on our school’s alumni mag to paint an accurate picture of the battles that may be raging within. Sustainability, preferred pronouns, and inclusive bathroom facilities may get a mention, but the official organ’s unlikely to peek into the abyss where tolerance goes to die.
Cultural scholar Frances Lee, a queer trans person of color recovering from a forced conversion to evangelical Christianity, took a hard look at the problem of intolerance within activist circles as a second year Masters student in Cultural Studies at the University of Washington.
Published exactly one year ago, their essay, Kin Aesthetics: Excommunicate Me from the Church of Social Justice, was plainspoken about the negative side effects of social progress in activist circles, and by extension, on campus:
Telling people what to do and how to live out their lives is endemic to religious and to dogmatic activism. It’s not that my comrades are the bosses of me, but that dogmatic activism creates an environment that encourages people to tell other people what to do. This is especially prominent on Facebook. Scrolling through my news feed sometimes feels Iike sliding into a pew to be blasted by a fragmented, frenzied sermon. I know that much of the media posted there means to discipline me to be a better activist and community member. But when dictates aren’t followed, a common procedure of punishment ensues. Punishments for saying/doing/believing the wrong thing include shaming, scolding, calling out, isolating, or eviscerating someone’s social standing. Discipline and punishment have been used for all of history to control and destroy people. Why is it being used in movements meant to liberate all of us? We all have made serious mistakes and hurt other people, intentionally or not. We get a chance to learn from them when those around us respond with kindness and patience. Where is our humility when examining the mistakes of others? Why do we position ourselves as morally superior to the lowly un-woke?
The essay’s viral success gives extra oomph to “Woker Than Thou: Leftist Activist Identity Formations,” a community course Lee designed and taught earlier this year.
Intended for community leaders, political activists, and organizers, Lee welcomed anyone with any interest in the subject, provided they were willing “to stay open to dissenting or unpopular ideas for the sake of discussion, instead of foreclosing certain topics or ideas by judging them as not worthy of attention.”
The 10-week syllabus delved into such relevant topics as Call-out Culture, the False Promises of Empathy, and of course “wokeness,” a term Lee takes care to attribute to Black culture.
While not all of the required readings can be found online, Lee provides a wealth of links to those that can.
Titles include University of San Francisco Professor Rhonda Magee’s “Addressing Social Injustice with Compassion,” author Andrea Smith’s “The Problem with Privilege,” Trauma Stewardship Institute founder Laura van Dernoot Lipsky’s TEDx Talk on systematic oppression and liberation theory.
There’s even a Sufjan Stevens song that evolved from cheap shots at skater Tonya Harding’s expense to something that considered the “wholeness of the person… with dignity and grace.”
Following Lee’s course materials seems a much more rational way to confront the current social climate than binging on confessional essays by liberal arts professors who feel hamstrung by not-unfounded fears that their students could cost them their jobs … and the good reputation required to secure another.
For further reading, Lee offers free downloads of Toward An Ethics of Activism: A Community Investigation of Humility, Grace and Compassion in Movements for Justice, an anthology that “seeks to disrupt dogmatic, exclusionary activist culture with kindness and connection.”
Find Frances Lee’s “Woker Than Thou” syllabus here.
Download a PDF of the anthology Toward An Ethics of Activism here. (A screen reader accessible version is also available.)
Related Content:
Slavoj Žižek Calls Political Correctness a Form of “Modern Totalitarianism”
Ayun Halliday is an author, illustrator, theater maker and Chief Primatologist of the East Village Inky zine. Follow her @AyunHalliday.
Read More...
Contrary to a thoroughly abused political metaphor, Washington, DC was not in fact built on a swamp, though anyone who has visited in the summer will find that story plausible. Having just returned to my hometown for a few days, I’ve had ample reminder of its stickiness, and have experienced its figuratively overheated atmosphere firsthand. I needn’t go over the political and moral crises turning the capital into a cauldron of “incivility.”
But what exactly is “civility” and what does it entail? Is it just another word for politeness, or a hypocritically insidious code for silencing dissent? Oxford Dictionaries recently chose the word for its Weekly Word Watch, citing an Oxford English Dictionary entry defining it as “the minimum degree” of decorum in social situations. Deriving from the Latin civis, or “citizen,” and related to “civics” and “civilization,” the word first meant “citizenship,” and connoted the treatment supposedly due a person with said status. As often happens, connotation became denotation, and civility came to stand for basic respect.
Nervous columnists now worried about civility’s decline have pinned the problem on citizen protesters exercising civil disobedience and their first amendment rights, rather than on the torrents of abuse, threats, and lies that pour forth daily from the executive, who seems incapable of treating anyone with minimal decency. But the very first holder of the office—faced with a fractious and uncivil populace (some of whom toasted to his “speedy death”)—believed it was his duty to set “a standard to which the wise and honest can repair.”
What, we might wonder, would George Washington, builder of DC, have thought of the city’s current state? We can speculate by reference to his “Farewell Address,” in which the departing president wrote:
The alternate domination of one faction over another, sharpened by the spirit of revenge natural to party dissention, which in different ages & countries has perpetrated the most horrid enormities, is itself a frightful despotism. But this leads at length to a more formal and permanent despotism. The disorders & miseries, which result, gradually incline the minds of men to seek security & repose in the absolute power of an Individual: and sooner or later the chief of some prevailing faction more able or more fortunate than his competitors, turns this disposition to the purposes of his own elevation, on the ruins of Public Liberty.
Washington, argues historian and conservative columnist Richard Brookhiser, governed his own behavior with a strict code of conduct based on “The Rules of Civility & Decent Behavior in Company and Conversation,” a list he carefully copied out by hand as a schoolboy in Virginia. “Based on a 16th-century set of precepts compiled for young gentlemen by Jesuit instructors,” notes NPR, “the Rules of Civility were one of the earliest and most powerful forces to shape America’s first president,” as Brookhiser claims in his 2003 book Rules of Civility: The 110 Precepts That Guided Our First President in War and Peace.
Many of these “rules” are outmoded etiquette, many are baroque in their level of detail, some should never go out of style, and many would be mocked and derided today as “political correctness.” Brookhiser “warns against dismissing the maxims” as mere politeness, noting that they “address moral issues, but they address them indirectly. Maybe they can work on us in our century as the Jesuits intended them to work in theirs—indirectly—by putting us in a more ambitious frame of mind.” Or maybe they could induce some humility among the already politically ambitious.
See all of the 110 “Rules of Civility” below, with modernized spelling and punctuation, courtesy of NPR:
Related Content:
The Poetry of Abraham Lincoln
John Green’s Crash Course in U.S. History: From Colonialism to Obama in 47 Videos
Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness
Read More...
In the history of photography and film, getting the right image meant getting the one which conformed to prevalent ideas of humanity. This included ideas of whiteness, of what colour — what range of hue — white people wanted white people to be.
- Richard Dyer, White: Essays on Race and Culture
As the bride in the 2014 Interracial Wedding Photographer skit (see below) on her titular sketch comedy TV show, comedian Amy Schumer cast herself in a small but essential background role. She is for all practical purposes a living Shirley card, an image of a young white woman that was for years the standard photography techs used to determine “normal” skin-color balance when developing film in the lab.
The Shirley card—named for its original model, Kodak employee Shirley Page–featured a succession of young women over the years, but skin tone-wise, the resemblance was striking.
As described by Syreeta McFadden in a Buzzfeed essay that also touches on Carrie Mae Weems’ 1988 four-panel portrait, Peaches, Liz, Tamika, Elaine, a color wheel meme featuring actress Lupita Nyong’o, and artists Adam Broomberg and Oliver Chanarin’s 2013 project that trained an apartheid-era Polaroid ID2 camera and nearly 40-year-old film stock on dark-skinned South African subjects as a lens for examining racism:
She is wearing a white dress with long black gloves. A pearl bracelet adorns one of her wrists. She has auburn hair that drapes her exposed shoulders. Her eyes are blue. The background is grayish, and she is surrounded by three pillows, each in one of the primary colors we’re taught in school. She wears a white dress because it reads high contrast against the gray background with her black gloves. “Color girl” is the technicians’ term for her. The image is used as a metric for skin-color balance, which technicians use to render an image as close as possible to what the human eye recognizes as normal. But there’s the rub: With a white body as a light meter, all other skin tones become deviations from the norm.
This explains why the portrait session McFadden’s mom set up in a shopping mall studio chain yielded results so disastrous that McFadden instinctively gravitated toward black-and-white when she started taking pictures. Grayscale did a much better job of suggesting the wide variety of multicultural skin tones than existing color film.
In her 2009 paper “Looking at Shirley, the Ultimate Norm: Colour Balance, Image Technologies and Cognitive Equity,” Concordia University media and communication studies professor Lorna Roth went into the chemistry of inherent, if unconscious, racial bias. The potential to recognize a spectrum of yellow, brown and reddish skin tones was there, but the film companies went with emulsions that catered to the perceived needs of their target consumers, whose hides were noticeably lighter than those of black shutterbugs also seeking to document their family vacations, milestones, and celebrations.
Industry progress can be chalked up to pressure from vendors of wood furniture and chocolate, who felt their dark products could look better on film.
Oprah Winfrey and Black Entertainment Television were early adopters of cameras equipped with two computer chips, thus enabling them to accurately portray a variety of individual tones simultaneously.
Who knew that Amy Schumer sketch, below, would turn out to have such historic significance? Once you know about the Shirley card, the comedy becomes even darker. Generations of real brides and grooms, whose skin tones fell to either side of Schumer’s TV groom, DJ Ali Shaheed Muhammad of A Tribe Called Quest fame, failed to show up in their own wedding photos, through no fault of their own.
via Vox
Related Content:
Tsarist Russia Comes to Life in Vivid Color Photographs Taken Circa 1905–1915
New Archive of Middle Eastern Photography Features 9,000 Digitized Images
Ayun Halliday is an author, illustrator, theater maker and Chief Primatologist of the East Village Inky zine. Follow her @AyunHalliday.
Read More...
What makes a good ambient record? I’m not sure I can even begin to answer that question, and I count myself a longtime fan of the genre, such as it is. Though conceived, ostensibly, by Brian Eno as modernist mood music—“as ignorable as it is interesting,” he wrote in the liner notes to 1978’s Ambient 1: Music for Airports—the term has come to encompass “tracks you can dance to all the way to harsh noise.” This description from composer and musician Keith Fullerton Whitman at Pitchfork may not get us any closer to a clear definition in prose, though “cloud of sound” is a lovely turn of phrase.
Unlike other forms of music, there is no set of standards—both in the jazz sense of a canon and the formal sense of a set of rules. Reverberating keyboards, squelching, burping synthesizers, droning guitar feedback, field recordings, found sounds, laptops, strings… whatever it takes to get you there—“there” being a state of suspended emotion, “drifting” rather than “driving,” the sounds “soothing, sad, haunting, or ominous.” (Cheerful, upbeat ambient music may be a contradiction in terms.)
Given the looseness of these criteria, it only stands to reason that “good” ambient must be judged on far more subjective terms than most any other kind of music. Next to “atmospheric,” a primary operative word in an ambient critical lexicon is “evocative,” and what the music evokes will differ vastly from listener to listener. “No one agrees on the language surrounding this music,” Whitman admits, “not the musicians who make it, not the audience.”
Ambient’s close association with trends in avant-garde minimalism, from Erik Satie to Steve Reich, La Monte Young, and Charlemagne Palestine, may prepare us for its many crossover strains in electronic music, but not, perhaps, for the seeming synergy between ambient and certain developments in heavy metal (though Lou Reed seems to have presaged this evolution). “There are many roads one can take into this particular sector,” writes Whitman, “virtually every extant sub- and micro-genre has an ambient shadow.”
Such ecumenicalism is a feature: it means that a list like Pitchfork’s “50 Best Ambient Albums of All Time” (stream most of those albums on the Spotify playlist above) can pull from an impressively wide array of musical domains, from the early experimental electronic music of Laurie Spiegel to the spiritual jazz of Alice Coltrane; the chill-out electronica of The Orb and The KLF to the ethereal indie post-folk dreampop of Grouper, a very rare entry with vocals.
If the genre has stars, Tim Hecker and William Basinski might be considered two of them; if it has august forebears, Pauline Oliveros, Terry Riley, and of course Eno are three. (Music for Airports comes in at number one, though another very well-chosen inclusion here is Eno and Harold Budd’s utterly gorgeous The Pearl.) Other entries I’m very pleased to see on this list include albums by Gas, composer Max Richter, and vocal experimentalist Juliana Barwick, artists who might never share a stage, but sit quite comfortably next to each other here.
What’s missing? Maybe the glacially slow, guitar and bass drones of Sunn O))) or the deeply unnerving noise of Prurient or the lush electro-acoustic compositions of Ashley Bellouin, I don’t know. These aren’t complaints but suggestions on the order of if you like Pitchfork’s “50 Best Ambient Albums of All Time,” check out…. I could go on, but I’d rather leave it to you, reader. What’s on your list that didn’t make the cut?
Visit Pitchfork’s list here.
Related Content:
The “True” Story Of How Brian Eno Invented Ambient Music
10 Hours of Ambient Arctic Sounds Will Help You Relax, Meditate, Study & Sleep
Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness
Read More...As evidenced by her Instagram feed the Godmother is just like you and me. She posts pictures of her kids.
She gives her mom a Mothers Day shout out…
She celebrates her friends’ birthdays, posts selfies, travel shots, and pet pics…
She’s not above self-promotion if the situation warrants.
But the accompanying captions set punk’s poet laureate apart. No LOLs here. It’s clear that the award-winning author of Just Kids and M Train thinks about her content, carefully crafting each post before she publishes. Each is a bite-sized reflection, a page-a-day meditation on what it means to be alive:
This is day two of my Venice report.
I bummed around thinking of
Venice in the seventies. It had
a strong Rasta vibe with Reggae
music drifting from the head shops
and boom boxes on the beach.
Burning Spear and Jimmy Cliff
and Bob Marley. Venice has an
ever changing atmosphere but
I always like walking around,
anonymous, just another freak.
On Pacific next to the Cafe Collage
I had steamed dumplings and
ginger tea at Mao’s Kitchen.
The food is great and reasonable.
Because it was early it was
nearly empty. Since I was awake
since 4am i was nearly hypnotized
by the turning of their overhead
fan. Before I left they gave me a
fortune cookie. It was a true one.
Reflecting my past and certainly
my future. A very good day.
Follow Patti Smith on Instagram here.
Related Content:
Patti Smith’s 40 Favorite Books
Ayun Halliday is an author, illustrator, theater maker and Chief Primatologist of the East Village Inky zine. Her solo show Nurse!, in which one of Shakespeare’s best loved female characters hits the lecture circuit to set the record straight premieres in June at The Tank in New York City. Follow her @AyunHalliday.
Read More...
Back in 1915, French filmmakers decided to revisit the evolution of the bicycle during the 19th century, moving from the invention of the bicycle in 1818, to the bikes that emerged during the 1890s. As the resulting film above shows, the bike went from being clunky, cumbersome and seemingly perilous to ride, to taking on the tried and true shape that we still recognize today.
This film was preserved by the Netherlands’ EYE Film Institute. Hence the subtitles are in Dutch. But thanks to Aeon Magazine, you can read English translations below:
1. The draisine was invented only a century ago, in 1818 by Baron Drais de Sauerbrun.
2. [This subtitle never appears in the film.
3. The vehicle that lies between the draisine and the 1850 bicycle has an improved steering wheel and a fitted brake.
4. In 1863, Pierre Lallement invented pedals that worked on the front wheel.
5. Around 1868, a third wheel was added. Although these tricycles were heavier than the two-wheelers, they were safer.
6. Between 1867 and 1870, various improvements were made, including the increased use of rubber tyres.
7. In 1875, following an invention by the engineer Trieffault, the frame was made of hollow pipes.
8. Following the fashion of the day, the front wheel was made as large as possible.
9. In 1878, Renard created a bicycle with a wheel circumference of more than 7 feet. Just sitting down on one of these was an athletic feat!
11. At the beginning of 1879, Rousseau replaced the large front wheel with a smaller one, and the chain was introduced on the front wheel for driving power.
12. The bicycle of today.
For another look at the Birth of the Bike, you can watch a 1937 newsreel that gives its own narrative account. It comes the from British Pathé film archives.
If you would like to support the mission of Open Culture, consider making a donation to our site. It’s hard to rely 100% on ads, and your contributions will help us continue providing the best free cultural and educational materials to learners everywhere. You can contribute through PayPal, Patreon, and Venmo (@openculture). Thanks!
Related Content:
Young Frank Zappa Plays the Bicycle on The Steven Allen Show (1963)
Watch Boy and Bicycle: Ridley Scott’s Very First Film (1965)
Read More...
In pointing out the clear and present dangers posed by out-of-control consumerism, there is no need for Marxism 101 terms like “commodity fetishism.” Simply state in plain terms that we revere cheaply-mass-produced goods, made for the sake of endless growth and consumption, for no particular reason other than perpetual novelty and the creation of wealth for a few. Everyone nods in agreement, then gets back to scrolling through their social media feeds and inboxes, convincing themselves, as I convince myself, that targeted advertising in digital networks—what Jaron Lanier calls “mass behavior-modification regimes”—could not possibly have any effect on me!
While 18th-century French philosophe Denis Diderot in no way predicted (as Lanier largely did) the mass behavior-modification schemes of the internet, he understood something critically important about human behavior and the nascent commodity culture taking shape around him, a culture of anxious disquiet and games of one-upmanship, played, if not with others, then with oneself. Renowned, among other things, for co-founding the Encyclopédie (the first Wikipedia!), Diderot has also acquired a reputation for the insights in his essay “Regrets on Parting with My Old Dressing Gown,” which inspired the concept of the “Diderot Effect.”
This principle states that modern consumption requires us to “identify ourselves using our possessions,” as Esther Inglis-Arkell writes at io9. Thus, when persuaded by naked lust or the enticements of advertising to purchase something new and shiny, we immediately notice how out of place it looks amongst our old things. “Once we own one thing that stands out, that doesn’t fit our current sense of unity, we go on a rampage trying to reconstruct ourselves” by upgrading things that worked perfectly well, in order to maintain a coherent sense of who we are in relation to the first new purchase.
The phenomenon, “part psychological, and part deliberate manipulation,” drives heedless shopping and creates needless waste. Diderot describes the effect in terms consistent with the tastes and prejudices of an educated gentleman of his time. He does so with perspicacious self-awareness. The essay is worth a read for the rich hyperbole of its rhetoric. Beginning with a comparison between his old bathrobe, which “molded all the folds of my body” and his new one (“stiff, and starchy, makes me look stodgy”), Diderot builds to a near-apocalyptic scenario illustrating the “ravages of luxury.”
The purchase of a new dressing gown spoiled his sense of himself as “the writer, the man who works.” The new robe strikes a jarring, dissociative note. “I now have the air of a rich good for nothing. No one knows who I am…. All now is discordant,” he writes, “No more coordination, no more unity, no more beauty.” Rather than get rid of the new purchase, he feels compelled to become the kind of person who wears such a thing, by means of further purchases which he could only newly afford, after receiving an endowment from Catherine the Great. Before this windfall, points out James Clear, he had “lived nearly his entire life in poverty.”
Clear gives several examples of the Diderot effect that take it out of the realm of 18th century aesthetics and into our modern big-box/Amazon reality. “We are rarely looking to downgrade, to simplify,” he writes, “Our natural inclination is always to accumulate.” To counter the tendency, he recommends corrective behaviors such as making sure new purchases fit in with our current possessions; setting self-imposed limits on spending; and reducing exposure to “habit triggers.” This may require admitting that we are susceptible to the ads that clutter both our physical and digital environments, and that limiting time spent on ad-driven platforms may be an act not only of self-care, but of social and environmental care as well. Algorithms now perform Diderot effects for us constantly.
Is the Diderot effect universally bad? Inglis-Arkell argues that “it’s not pure evil… there’s a difference between an Enlightenment screed and real life.” So-called green consumerism—“replacing existing wasteful goods with more durable, cleaner, more responsibly-made goods”—might be a healthy use of Diderot-like avarice. Besides, she says, “there’s nothing wrong with wanting to communicate one’s sense of self through aesthetic choices” or craving a unified look for our physical spaces. Maybe, maybe not, but we can take responsibility for how we direct our desires. In any case, Diderot’s essay is hardly a “screed,” but a light-hearted, yet candid self examination. He is not yet so far gone, he writes: “I have not been corrupted…. But who knows what will happen with time?”
Related Content:
Bertrand Russell & Buckminster Fuller on Why We Should Work Less, and Live & Learn More
How Information Overload Robs Us of Our Creativity: What the Scientific Research Shows
Josh Jones is a writer and musician based in Durham, NC. Follow him at @jdmagness
Read More...