Ed Ruscha has lived nearÂly 65 years in Los AngeÂles, but he insists that he has no parÂticÂuÂlar fasÂciÂnaÂtion with the place. Not everyÂone believes him: is disÂinÂterÂest among the many posÂsiÂble feelÂings that could motiÂvate a paintÂing like The Los AngeÂles CounÂty MuseÂum on Fire? NevÂerÂtheÂless, the plainÂspoÂken OklaÂhoma-born artist has long stuck to his stoÂry, perÂhaps in order to let his often crypÂtic work speak for itself. OrigÂiÂnalÂly trained in comÂmerÂcial art, Ruscha has paintÂed, printÂed, drawn, and takÂen phoÂtographs, the most celÂeÂbratÂed fruit of that last purÂsuit being 1966’s Every BuildÂing on the SunÂset Strip, a book that stitchÂes his countÂless phoÂtographs of that famous bouleÂvard — both sides of it — onto one long, conÂtinÂuÂous page.

WhatÂevÂer you think of such a project, you can’t accuse it of a misÂmatch between form and subÂstance. Nor can you call it a cynÂiÂcal one-off: between 1967 and 2007, Ruscha drove SunÂset BouleÂvard with his camÂera no fewÂer than twelve times in order to phoÂtoÂgraph most or all of its buildÂings.
These include gas staÂtions (an archiÂtecÂturÂal form to which Ruscha has made the subÂject of its own phoÂto book as well as one of his most famous paintÂings), drugÂstores, appliÂance dealÂers, CenÂtral AmerÂiÂcan restauÂrants, karate schools, travÂel agenÂcies, car washÂes, ModÂernist office towÂers, and two of the most charÂacÂterÂisÂtic strucÂtures of Los AngeÂles: low-rise, kitschiÂly named “dingÂbat” apartÂment blocks and L‑shaped “La ManÂcha” strip malls.

The mix of the built enviÂronÂment varies greatÂly, of course, dependÂing on where you choose to go on this 22-mile-long bouleÂvard, only a short stretch of which conÂstiÂtutes the “SunÂset Strip.” It also depends on when you choose to go: not which time of day, but which era, a choice put at your finÂgerÂtips by the GetÂty Research InstiÂtute’s Ed Ruscha Streets of Los AngeÂles Project, and specifÂiÂcalÂly its interÂacÂtive feaÂture 12 SunÂsets. In it you can use your left and right arrow keys to “driÂve” east or west (in your choice between a van, a VW BeeÂtle, or Ruscha’s own trusty DatÂsun pickÂup), and your up and down butÂton to flip between the year of the phoÂto shoots that make up the bouleÂvard around you.

Many longÂtime AngeÂlenos (or enthuÂsiÂasts of Los AngeÂles culÂture) will motor straight to the interÂsecÂtion with Horn Avenue, locaÂtion of the much-mytholÂoÂgized SunÂset Strip TowÂer Records from which the very AmerÂiÂcan musiÂcal zeitÂgeist once seemed to emanate. The SacraÂmenÂto-foundÂed store was actuÂalÂly a lateÂcomÂer to Los AngeÂles comÂpared to Ruscha himÂself, and the buildÂing first appears in his third phoÂto shoot, of 1973. The next year the ever-changÂing posters on its exteÂriÂor walls includes BilÂly Joel’s Piano Man. About a decade latÂer appear the one-hit likes of LoverÂboy, and in the twiÂlight of the 1990s the street eleÂvaÂtion touts the BeastÂie Boys and Rob ZomÂbie. In 2007, TowÂer’s sigÂnaÂture red and yelÂlow are all that remain, the chain itself havÂing gone under (at least outÂside Japan) the year before.

12 SunÂsets’ interÂface proÂvides two difÂferÂent methÂods to get straight from one point to anothÂer: you can either type a speÂcifÂic place name into the “locaÂtion search” box on the upper right, or click the map icon on the midÂdle left to open up the line of the whole street clickÂable anyÂwhere from downÂtown Los AngeÂles to the PacifÂic Ocean. This is a much easÂiÂer way of makÂing your way along SunÂset BouleÂvard than actuÂalÂly driÂving it, even in the comÂparÂaÂtiveÂly nonexÂisÂtent trafÂfic of 1965. NevÂerÂtheÂless, Ruscha conÂtinÂues to phoÂtoÂgraphÂiÂcalÂly docÂuÂment it and othÂer Los AngeÂles streets, using the very same method he did 55 years ago. The buildÂings keep changÂing, but the city has nevÂer stopped exudÂing its charÂacÂterÂisÂtic norÂmalÂiÂty so intenseÂly as to become eccenÂtricÂiÂty (and vice verÂsa). What artist worÂthy of the title wouldÂn’t be fasÂciÂnatÂed?
Explore the GetÂty Research InstiÂtute’s Ed Ruscha Streets of Los AngeÂles Project here.
RelatÂed ConÂtent:
Roy LichtÂenÂstein and Andy Warhol DemysÂtiÂfy Their Pop Art in VinÂtage 1966 Film
A Brief HisÂtoÂry of John Baldessari, NarÂratÂed by Tom Waits
Take a DriÂve Through 1940s, 50s & 60s Los AngeÂles with VinÂtage Through-the-Car-WinÂdow Films
Watch Randy Newman’s Tour of Los AngeÂles’ SunÂset BouleÂvard, and You’ll Love L.A. Too
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the SubÂstack newsletÂter Books on Cities, the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall, on FaceÂbook, or on InstaÂgram.











