How times have changed since our late 80s colÂlege days. UnderÂgrads do research online, upload assignÂments to a servÂer, stream music, downÂload affirÂmaÂtive sexÂuÂal conÂsent conÂtracts, and turn to FaceÂbook when it’s time to find a ride home for the holÂiÂdays.
But one aspect of the colÂleÂgiate lifestyle remains unchanged.
They still fesÂtoon their dorm rooms with posters—the actuÂal paper artiÂcle, affixed to the walls with blue putÂty, a careÂfulÂly curatÂed colÂlecÂtion of taste and aspiÂraÂtion.
As Cait Munro writes in RefinÂery 29:
FreshÂman, already scramÂbling to find and loudÂly articÂuÂlate an idenÂtiÂty, can leave the poster sale with two or three plasÂtic tubes housÂing scrolls that repÂreÂsent the very essence of their new, parÂent-free, on-camÂpus selves. Posters become an affordÂable, demonÂstraÂble expresÂsion of who they are as a perÂson — or, in the traÂdiÂtion of peoÂple eager to leave behind their homeÂtown selves, who they want to be.
Legions of style blogs have decreed that these posters should be givÂen the heave-ho along with the plasÂtic milk crate shelvÂing, come gradÂuÂaÂtion.
PerÂsonÂalÂly, I would rather gaze upon the tatÂtered reproÂducÂtion of the first paintÂing that spoke to me at the Art InstiÂtute of ChicaÂgo than anyÂthing the design experts float as an acceptÂably grown up alterÂnaÂtive.

Is Alphonse Mucha’s ByzanÂtine 1896 ad for Job rolling papers someÂhow unworÂthy because legions of dewy eyed underÂgrads have givÂen it a perenÂniÂal place of unframed honÂor?
The driÂving forces behind the newÂly opened Poster House in New York City would say no. The first AmerÂiÂcan museÂum dedÂiÂcatÂed excluÂsiveÂly to poster art, its curaÂtors cast a wide net through the form’s 160 year hisÂtoÂry, whether the end goal of the work was war bond sales, pubÂlic health eduÂcaÂtion, or straight-up box office sales. As the Poster House writes:
For a poster to sucÂceed, it must comÂmuÂniÂcate. By comÂbinÂing the powÂer of images and words, posters speak to audiÂences quickÂly and perÂsuaÂsiveÂly. BlendÂing design, adverÂtisÂing, and art, posters clearÂly reflect the place and time in which they were made.

What did the best-sellÂing poster of actress FarÂrah FawÂcett in a red tank suit say to—and about—teenage boys in 1976? What did it say about AmerÂiÂcan valÂues and genÂder norms in that BicenÂtenÂniÂal year? Why no posters of BetÂsy Ross?


How does the offiÂcial poster for JurasÂsic Park, above, comÂpare to the hand-paintÂed, preÂsumÂably unauÂthoÂrized image used to marÂket it to audiÂences in Ghana?
(EndÂless gratÂiÂtude to illusÂtraÂtor and monÂster movie fan Aeron Alfrey for bringÂing this and othÂer GhanÂian spins on AmerÂiÂcan film releasÂes to our attenÂtion.)

Some posters have remarkÂable stayÂing powÂer, reapÂpearÂing in a numÂber of guisÂes. WitÂness Rosie the RivÂetÂer and James MontÂgomery Flagg’s Uncle Sam-themed WWI recruitÂment poster, to say nothÂing of the Barack ObaÂma “Hope” poster by ShepÂard Fairey, the poster that launched a thouÂsand parÂoÂdies, mostÂly digÂiÂtal, but even so.

To learn more about visÂitÂing Poster House, its inauÂgurÂal Alphonse Mucha exhibÂit and upcomÂing events such as Drink and Draw, click here.
RelatÂed ConÂtent:
The Film Posters of the RussÂian Avant-Garde
VinÂtage 1930s JapanÂese Posters ArtisÂtiÂcalÂly MarÂket the WonÂders of TravÂel
100 GreatÂest Posters of Film Noir
Ayun HalÂlÂiÂday is an author, illusÂtraÂtor, theÂater makÂer and Chief PriÂmaÂtolÂoÂgist of the East VilÂlage Inkyzine. FolÂlow her @AyunHalliday.


















