“In the future, everyÂone will be world-famous for 15 minÂutes,” said Andy Warhol. ActuÂalÂly, no, he didn’t. But Warhol sugÂgestÂed to phoÂtogÂraÂphÂer Nat FinkelÂstein that everyÂone wantÂed to be famous, to which FinkelÂstein added, “yeah, for 15 minÂutes.” It’s a slightÂly difÂferÂent meanÂing. (The idea first appeared in its well-known form in a 1968 proÂgram for a Warhol exhiÂbiÂtion in SweÂden.)
Is it true that everyÂone wants to be famous? It’s cerÂtainÂly true that Andy Warhol wantÂed to, and for much longer than 15 minÂutes. Like the hardÂest-workÂing YouTube celebriÂty today, he didn’t wait to be disÂcovÂered but set about makÂing it hapÂpen himÂself.
But while he achieved pop art starÂdom in the 60s, Warhol truÂly longed to be on TV, a dream that took a litÂtle longer to mateÂriÂalÂize. His first proÂgram, a New York pubÂlic-access interÂview show, debuted in 1979, then a secÂond verÂsion in 1980 (see Richard Berlin interÂview Frank ZapÂpa on Andy Warhol’s T.V. in 1983). Over a periÂod of four years, he brought on a host of major celebriÂties, but attractÂed a necÂesÂsarÂiÂly limÂitÂed audiÂence.
In ’81, Warhol finalÂly got a mainÂstream TV break when he “made his way to NBC,” notes Alexxa GotÂthardt, “with a series of spots for SatÂurÂday Night Live…. Warhol’s forÂay into teleÂviÂsion allowed him to become even more of a celebriÂty himÂself.” His perÂsisÂtent efforts paid divÂiÂdends when he joined the nascent 1985 MTV lineÂup with one of its first non-music-video shows, Andy Warhol’s FifÂteen MinÂutes.
As you can see in the proÂmo at the top of the post, the show promised a “ride downÂtown” and a “ride to the wild side.” It did not disÂapÂpoint. A sort of postÂmodÂern variÂety show, the proÂgram “put everyÂbody togethÂer,” explains Andy Warhol MuseÂum curaÂtor GerÂaÂlyn HuxÂley, “The high and the low. The rich and the famous. The strugÂgling artists and the risÂing stars.” Just above, you can see Ian McKÂellen recite ShakeÂspeare while garage rockÂers the FleshÂtones play some psyÂcheÂdelÂic grooves behind him.
Above, see DebÂbie HarÂry interÂview CourtÂney Love, “a flamÂboyÂant risÂing star,” just come from the sucÂcess of Sid and NanÂcy. FurÂther down, the Ramones bitch about the state of rock and roll in 1987, then play “BonÂzo Goes to BitÂburg,” a scathing response to Ronald Reagan’s disÂturbÂing visÂit to GerÂmany on the 40th anniverÂsary of V‑E Day. (The song conÂtains the line, “You’re a politiÂcian don’t become one of Hitler’s chilÂdren.”) These are but a tiny samÂpling of the many hunÂdreds of artists who traipsed through the soundÂstage of Warhol’s show: dozens of peoÂple appeared in a sinÂgle episode—as many as 30 guests in some of the latÂer shows.
RunÂning for two years, until his death in 1987, Andy Warhol’s FifÂteen MinÂutes introÂduced milÂlions of peoÂple to the artist in just the way he’d always wantÂed. “More and more kids were watchÂing MTV,” says his proÂducÂer VinÂcent FreÂmont. “I don’t know if they knew that Andy was a famous artist, but to them he was cerÂtainÂly a teleÂviÂsion perÂsonÂalÂiÂty.” And on TV, Warhol wrote in 1975, a perÂson “has all the space anyÂone could ever want, right there in the teleÂviÂsion box.” If you’re Andy Warhol, you also have all the celebriÂty guests anyÂone could ever want.
See a comÂplete list of the five episodes that aired between 1985 and 1987—full of stars, risÂing stars, and scores of fasÂciÂnatÂing unknowns—at Warholstars.org.
RelatÂed ConÂtent:
Andy Warhol’s Brief Moment of ProÂfesÂsionÂal Wrestling Fame (1985)
The Case for Andy Warhol in Three MinÂutes
The Big Ideas Behind Andy Warhol’s Art, and How They Can Help Us Build a BetÂter World
Josh Jones is a writer and musiÂcian based in Durham, NC. FolÂlow him at @jdmagness
