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Hear Thomas Edison’s Creepy Talking Dolls: An Invention That Scared Kids & Flopped on the Market

Edison doll

When study­ing his­to­ry’s most famous cre­ators, we must nev­er for­get that they always pro­duced fail­ures as well as suc­cess­es, and often fail­ures as impres­sive as their suc­cess­es. Take Thomas Edi­son, wide­ly regard­ed as the great Amer­i­can inven­tor for his work on the light bulb, the movie cam­era, and the phono­graph. We all know about those achieve­ments, all of which shaped tech­nolo­gies which went on to near-uni­ver­sal use, but have you heard of Edis­on’s still-pio­neer­ing but rather less well-known work in the field of talk­ing dolls?

Many of us in the past few gen­er­a­tions grew up with talk­ing dolls of one kind or anoth­er. But had we been chil­dren in 1890, we might have grown up with the very first talk­ing dolls, for which Edi­son designed an inter­nal mech­a­nism that played one of sev­er­al wax cylin­ders pre-record­ed with var­i­ous child-ori­ent­ed songs, prayers, and nurs­ery rhymes. Or rather, we might have grown up with them if we came from wealthy fam­i­lies: they cost between $10 and $20 in 1890 dol­lars, or up to $526 in today’s dol­lars.

And even at that price, Edis­on’s talk­ing dolls pro­vid­ed not just the low­est of lo-fi lis­ten­ing expe­ri­ences, but resound­ing­ly creepy ones at that. “The pub­lic react­ed as one does when con­front­ed with a grandmother’s mas­sive doll col­lec­tion: You avert­ed your eyes in fear,” writes PBS’ Joshua Bara­jas. “After six weeks into pro­duc­tion, the dolls were deemed too scary and pulled from the mar­ket, the New York Times report­ed.”

Edison dollad

But now, thanks to opti­cal audio-scan­ning tech­nol­o­gy unimag­in­able in Edis­on’s day, we can hear the dolls’ ren­di­tions of “Twin­kle, Twin­kle, Lit­tle Star,” “Hick­o­ry, Dick­o­ry, Dock,” and — most eeri­ly of all — “Now I Lay Me Down to Sleep” just as the chil­dren of 1890 would have heard them. But even this seri­ous­ly wrong­head­ed-seem­ing prod­uct paved the way for not just the less dis­turb­ing Fur­bys and Ted­dy Rux­pins of more recent child­hoods, but, giv­en its unprece­dent­ed use of auto record­ings made for enter­tain­ment pur­pos­es, the entire record indus­try — and, of course, the minor but robust sub­genre of talk­ing-doll hor­ror movies.

via PBS News Hour

Relat­ed Con­tent:

Thomas Edi­son and Niko­la Tes­la Face Off in “Epic Rap Bat­tles of His­to­ry”

A Brief, Ani­mat­ed Intro­duc­tion to Thomas Edi­son (and Niko­la Tes­la)

Thomas Edi­son & His Trusty Kine­to­scope Cre­ate the First Movie Filmed In The US (c. 1889)

Col­in Mar­shall writes on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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The 10 Greatest Films of All Time According to 358 Filmmakers

Every ten years, film jour­nal Sight and Sound con­ducts a world­wide sur­vey of film crit­ics to decide which films are con­sid­ered the best ever made. Start­ed in 1952, the poll is now wide­ly regard­ed as the most impor­tant and respect­ed out there.

And the crit­i­cal con­sen­sus for a long time was that the mas­ter­piece Cit­i­zen Kane by Orson Welles (born 100 years ago today, by the way) is the best of the best. The film topped the list for five decades from 1962 until 2002. Then in 2012, per­haps out of Kane fatigue, Alfred Hitchcock’s Ver­ti­go mus­cled its way to the top.

That’s what the crit­ics think. But what about the film­mak­ers?

Begin­ning in 1992, Sight and Sound start­ed to poll famed direc­tors about their opin­ions. Peo­ple like Mar­tin Scors­ese, Fran­cis Ford Cop­po­la, Mike Leigh and Michael Mann. So what is the best movie ever made accord­ing to 358 direc­tors polled in 2012? Kane? Ver­ti­go? Per­haps Jean Renoir’s bril­liant Rules of the Game, the only movie to appear in the top ten for all sev­en crit­ics polls? No.

Tokyo_Monogatari_1953

Instead, the top prize goes to Yasu­jiro Ozu’s Tokyo Sto­ry.

It’s a sur­pris­ing, an enlight­ened, choice. Ozu’s work is miles away from the flash of Kane and the psy­cho­sex­u­al weird­ness of Ver­ti­go. Tokyo Sto­ry is a gen­tle, nuanced por­trait of a fam­i­ly whose bonds are slow­ly, inex­orably being frayed by the demands of mod­ern­iza­tion. The movie’s emo­tion­al pow­er is restrained and cumu­la­tive; by the final cred­its you’ll be over­whelmed both with a Bud­dhist sense of the imper­ma­nence of all things and a strong urge to call your moth­er.

But per­haps the rea­son film­mak­ers picked Tokyo Sto­ry of all the oth­er cin­e­mat­ic mas­ter­pieces out there is because of Ozu’s unique approach to film. Since the days of D. W. Grif­fith, almost every film­mak­er under the sun, even cin­e­mat­ic rebels like Jean-Luc Godard, fol­lowed some basic con­ven­tions of the form like con­ti­nu­ity edit­ing, the 180-degree rule and match­ing eye­lines. Ozu dis­card­ed all of that. Instead, he con­struct­ed a high­ly idio­syn­crat­ic cin­e­mat­ic lan­guage revolv­ing around match cuts and rig­or­ous­ly com­posed shots. His film form was rad­i­cal but his sto­ries were uni­ver­sal. That is the para­dox of Ozu. You can see the trail­er of the movie above.


Cit­i­zen Kane does make num­ber two on the list but the film is tied with anoth­er for­mal­ly rig­or­ous mas­ter­piece – Stan­ley Kubrick’s 2001: A Space Odyssey. Next on the list is per­haps the best movie ever about mak­ing a movie – Fed­eri­co Fellini’s 8 ½. And Ozu’s film might be num­ber one, but Fran­cis Ford Cop­po­la is the only film­mak­er to have two movies on the list – The God­fa­ther and Apoc­a­lypse Now. And that’s no mean feat.

You can see the full list below:

1. Tokyo Sto­ry — Yasu­jiro Ozu (1953)
= 2. 2001: A Space Odyssey – Stan­ley Kubrick (1968)
= 2. Cit­i­zen Kane – Orson Welles (1941)
4. 8 ½ — Fed­eri­co Felli­ni (1963)
5. Taxi Dri­ver – Mar­tin Scors­ese (1976)
6. Apoc­a­lypse Now – Fran­cis Ford Cop­po­la (1979)
= 7. The God­fa­ther – Fran­cis Ford Cop­po­la (1972)
= 7. Ver­ti­go – Alfred Hitch­cock (1958)
9. Mir­ror – Andrei Tarkovsky (1974)
10. Bicy­cle Thieves – Vit­to­rio De Sica (1949)

Relat­ed Con­tent:

4,000+ Free Movies Online: Great Clas­sics, Indies, Noir, West­erns, Doc­u­men­taries & More

The 10 Great­est Films of All Time Accord­ing to 846 Film Crit­ics

Woody Allen Lists the Great­est Films of All Time: Includes Clas­sics by Bergman, Truf­faut & Felli­ni

Mar­tin Scors­ese Reveals His 12 Favorite Movies (and Writes a New Essay on Film Preser­va­tion)

Orson Welles Explains Why Igno­rance Was the Genius Behind Cit­i­zen Kane

Jonathan Crow is a Los Ange­les-based writer and film­mak­er whose work has appeared in Yahoo!, The Hol­ly­wood Reporter, and oth­er pub­li­ca­tions. You can fol­low him at @jonccrow. And check out his blog Veep­to­pus, fea­tur­ing lots of pic­tures of bad­gers and even more pic­tures of vice pres­i­dents with octo­pus­es on their heads.  The Veep­to­pus store is here.

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A Short History of the Venice Biennale, the World’s Most Important Art Exhibition

From Oscar Boyson comes “A Short His­to­ry of the World’s Most Impor­tant Art Exhi­bi­tion,” the first of a series of films that will take us inside the Venice Bien­nale, the pres­ti­gious art exhi­bi­tion that dates back to 1895.

Pro­duced by Art­sy and UBS, the short film “pulls back the cur­tain on the event’s reach, extend­ing beyond art and into pol­i­tics and his­to­ry at large,” and helps “us nav­i­gate the cul­tur­al influ­ence of this some­what enig­mat­ic, 120-year-old tra­di­tion. For a longer look at Italy’s most impor­tant art fair, you can watch The Vice Guide to the Venice Bien­nale.

Fol­low us on Face­book, Twit­ter, Google Plus and LinkedIn and  share intel­li­gent media with your friends. Or bet­ter yet, sign up for our dai­ly email and get a dai­ly dose of Open Cul­ture in your inbox.

Relat­ed Con­tent:

The Nazi’s Philis­tine Grudge Against Abstract Art and The “Degen­er­ate Art Exhi­bi­tion” of 1937

The Pra­do Muse­um Cre­ates the First Art Exhi­bi­tion for the Visu­al­ly Impaired, Using 3D Print­ing

Down­load 422 Free Art Books from The Met­ro­pol­i­tan Muse­um of Art

Down­load 100,000 Free Art Images in High-Res­o­lu­tion from The Get­ty

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How to Live a Good Life? Watch Philosophy Animations Narrated by Stephen Fry on Aristotle, Ayn Rand, Max Weber & More

We recent­ly fea­tured a series of ani­ma­tions from BBC Radio 4 script­ed by philoso­pher Nigel War­bur­ton, nar­rat­ed by writer, per­former, and all-around wit Stephen Fry, and deal­ing with a big ques­tion: what is the self? Those four short videos called upon the ideas of thinkers as var­i­ous as Sartre, Descartes, and Shake­speare. This new fol­low-up draws from the intel­lec­tu­al wells dug by the likes of Aris­to­tle, Max Weber, Ayn Rand, and the Bud­dha to address a still big, some­what less abstract, but a per­haps even more impor­tant prob­lem: how do I live a good life?

Rand, as her many detrac­tors nev­er hes­i­tate to put it, thought the answer lay in fol­low­ing the high­est man­date, our own self­ish­ness. Bud­dhism, for its part, puts its stock into four noble truths: the inescapa­bil­i­ty of suf­fer­ing, the ori­gin of that suf­fer­ing in our own minds, the pos­si­bil­i­ty of chang­ing our lives if we stop crav­ing so many things, and the use­ful­ness of the Bud­dhist “eight­fold path” in doing so. Max Weber argued that the “Protes­tant eth­ic,” as defined by Calvin­ism, made cap­i­tal­ism itself into the big deal it has become today. And Aris­to­tle rec­om­mend­ed liv­ing vir­tu­ous­ly as a means of attain­ing eudai­mo­nia, or flour­ish­ing.

Alas, for all the impor­tant work done by these and oth­er thinkers, the attain­ment of a good life can remain pret­ty elu­sive for us mod­ern folk. Maybe we can do no bet­ter than learn­ing what our pre­de­ces­sors have thought and said on the sub­ject as best we can, and decid­ing for our­selves from there. But for­tu­nate­ly for us mod­ern folk, we have videos like these at our fin­ger­tips which make it not just quick and easy to take a first step toward that state, but which get us laugh­ing along the way. As with the rest of these series of ani­ma­tions on life’s big ques­tions, the best jokes appear sub­tly, so you’ve got to stay atten­tive — sure­ly one of the more impor­tant virtues any­one, ancient or mod­ern, can cul­ti­vate.

Relat­ed Con­tent:

140 Free Online Phi­los­o­phy Cours­es

What is the Self? Watch Phi­los­o­phy Ani­ma­tions Nar­rat­ed by Stephen Fry on Sartre, Descartes & More

How Can I Know Right From Wrong? Watch Phi­los­o­phy Ani­ma­tions on Ethics Nar­rat­ed by Har­ry Shear­er

Learn Right From Wrong with Oxford’s Free Course A Romp Through Ethics for Com­plete Begin­ners

How Did Every­thing Begin?: Ani­ma­tions on the Ori­gins of the Uni­verse Nar­rat­ed by X‑Files Star Gillian Ander­son

What Makes Us Human?: Chom­sky, Locke & Marx Intro­duced by New Ani­mat­ed Videos from the BBC

Col­in Mar­shall writes on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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96 Drawings of David Bowie by the “World’s Best Comic Artists”: Michel Gondry, Kate Beaton & More

Pope Bowie

There is a David Bowie for every sea­son. A Christ­mas David Bowie, a Hal­loween David Bowie, even a David Bowie East­er cel­e­bra­tion. But much more than that, there may be a David Bowie for every Bowie fan, espe­cial­ly for artists influ­enced by his chameleon­ic career. See for your­self how a whop­ping 96 Bowie-lov­ing artists—in this case main­ly what Bowie him­self calls the “World’s Best Com­ic Artists”—see the changling rock star/actor/space alien.

Gondry Bowie

“See my life in a com­ic… The lit­tle details in colour,” writes Bowie on his site of a web gallery of por­traits com­piled by “com­ic artist, writer and crit­ic, not to men­tion huge Bowie fan, Sean T. Collins.” It’s called The Thin White Sketch­book—a clever title that alludes to just one of the myr­i­ad Bowie per­son­ae rep­re­sent­ed in the size­able col­lec­tion of 96 draw­ings (see a nos­tal­gic one by pro­lif­ic illus­tra­tor Paul Pope at the top—the book’s first sketch).

Collins’ impres­sive col­lec­tion includes work from Michel Gondry (Eter­nal Sun­shine of the Spot­less Mind), whose con­tri­bu­tion the edi­tor calls “pret­ty god­damn won­der­ful if you ask me.” See it above. And below, Kate Beat­on, cre­ator of web com­ic Hark, A Vagrant, gives us Bowie as a dandy, a char­ac­ter with whom, writes Collins, she has a “rich his­to­ry.”

Beaton-Bowie

Collins offers brief com­men­tary beneath each image in the col­lec­tion, which also gives us the strange inter­pre­ta­tion below by Bowie-inspired under­ground comics leg­end Charles Burns; the intense and Archie-esque con­tri­bu­tions fur­ther down by Broth­ers Jaime and Gilbert Her­nan­dez, cre­ators of the 80s New Wave clas­sic com­ic Love and Rock­ets; and the out­er space-pro­por­tioned Bowie at the bot­tom of the post, from vocal­ist Tunde Ade­bimpe of TV on the Radio, a band that has both cov­ered and record­ed with Bowie.

Burns Bowie

Hernandez Bowie

Hernandez 2 Bowie

Tunde Bowie

View the full set of Bowie draw­ings, no two remote­ly the same, at The Thin White Sketch­book’s Flickr page.

via Buz­zfeed.

Relat­ed Con­tent:

50 Years of Chang­ing David Bowie Hair Styles in One Ani­mat­ed GIF

David Bowie Releas­es Vin­tage Videos of His Great­est Hits from the 1970s and 1980s

David Gilmour & David Bowie Sing “Com­fort­ably Numb” Live (2006)

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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Coffee is for People, Not Robots: The New Ad for David Lynch’s Line of Organic Coffee

Pay a vis­it to Whole Foods, and you’ll find The David Lynch Sig­na­ture Cup Cof­fee line, which includes three pre­mier cof­fee blends, each taste-test­ed and select­ed by David Lynch him­self. Last year, Lynch talked with Vice.com about the gen­e­sis of his cof­fee line and explained:

One day, a friend came over to me and said, “David, you drink so much cof­fee, you should have your own line,” and one thing led to anoth­er, and I blind test­ed many, many dif­fer­ent cof­fees. Anoth­er friend of mine said, “I know these guys down in Long Beach who have the great­est cof­fee” but I tast­ed it, and it was ter­ri­ble, so I kept tast­ing dif­fer­ent cof­fees and dif­fer­ent mix­tures and kept com­ing back to this [blend] in blind tests over and over again.

Over the years, Lynch has released some uncon­ven­tion­al ads (of course!) for his cof­fee prod­ucts. Per­haps you recall this one from 2011, fea­tur­ing a seem­ing­ly sev­ered Bar­bie head. Or this almost epilep­sy-induc­ing one fom 2012. Now comes the lat­est ad, cre­at­ed by direc­tor Andrew Parkhurst, remind­ing us that cof­fee is for peo­ple, not robots. Kind of like Trix are for kids.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

via Indiewire

Relat­ed Con­tent:

David Lynch’s Unlike­ly Com­mer­cial for a Home Preg­nan­cy Test (1997)

David Lynch’s Per­fume Ads Based on the Works of Hem­ing­way, F. Scott Fitzger­ald & D.H. Lawrence

David Lynch’s Music Videos: Nine Inch Nails, Moby, Chris Isaak & More

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110 Drawings and Paintings by J.R.R. Tolkien: Of Middle-Earth and Beyond

768px-J.R.R._Tolkien_-_Glaurung_sets_forth_to_seek_Turin

A few years ago, we fea­tured J.R.R. Tolkien’s per­son­al cov­er designs for the Lord of the Rings tril­o­gy, a series of nov­els that jus­ti­fi­ably made his name as a world-builder in prose (and occa­sion­al verse), but rather over­shad­owed his out­put as an illus­tra­tor. He did­n’t just do cov­ers for his own books, either. You can get a sense of the breadth of Tolkien’s visu­al art at the Tolkien Gate­way’s gallery of over 100 images by Tolkien, which reveal the land­scapes, let­ters, inte­ri­ors, and ani­mals with­in the cre­ator of Mid­dle-Earth­’s mind.

J.R.R._Tolkien_-_West_Gate_of_Moria

Many of these images come with descrip­tions of their prove­nance, which you can read if you click on their thumb­nails in the gallery. At the top of the post, you’ll find Tolkien’s 1927 paint­ing Glau­rung Sets Forth to Seek Turin, first pub­lished in The Sil­mar­il­lion Cal­en­dar 1978.


“The title is in Old Eng­lish let­ters, which J. R. R. Tolkien fre­quent­ly used when writ­ing in a for­mal style,” says the Tolkien Gate­way, not­ing that, “at the time of the paint­ing the name of the Father of Drag­ons was Glórund, not Glau­rung,” and that “the entrance to Nar­gothrond is here seen as a sin­gle arch, unlike the triple doors seen in oth­er draw­ings.” (Leave it to a Tolkien fan site to have just this sort of infor­ma­tion at the ready.)

J.R.R._Tolkien_-_The_Hall_at_Bag-End,_Residence_of_B._Baggins_Esquire_(Colored_by_H.E._Riddett)

We also have here Tolkien’s cray­on draw­ing of the West Gate of the Moria, a scene described in The Fel­low­ship of the Ring as fol­lows: “Beyond the omi­nous water were reared vast cliffs, their stern faces pal­lid in the fad­ing light: final and impass­able.” Just above is Tolkien’s ren­der­ing of Bag-End, res­i­dence of a cer­tain B. Bag­gins, Esquire, “coloured by H.E. Rid­dett and first pub­lished in the Eng­lish De Luxe edi­tion and in a new edi­tion of the Dutch trans­la­tion (both 1976) of The Hob­bit.” Just below, you can see his 1911 sketch of the much less fan­tas­ti­cal Lam­b’s Farm, Gedling.

J.R.R._Tolkien_-_Lamb's_Farm,_Gedling

Beyond perus­ing the images in the Tolkien Gate­way, you’ll also want to have a look at Wayne G. Ham­mond and Christi­na Scul­l’s book, J.R.R. Tolkien: Artist and Illus­tra­tor. Some Tolkien enthu­si­asts will, under­stand­ably, pre­fer to keep their per­son­al visu­al­iza­tions of the Lord of the Rings uni­verse unsul­lied by non-tex­tu­al imagery such as this, but if all of Peter Jack­son’s megabud­get film adap­ta­tions did­n’t sul­ly you, then Tolkien’s mild, almost rus­tic but still solemn­ly evoca­tive draw­ings and paint­ings can only enrich the Mid­dle-Earth in your own mind.

Relat­ed Con­tent:

Dis­cov­er J.R.R. Tolkien’s Per­son­al Book Cov­er Designs for The Lord of the Rings Tril­o­gy

The Only Draw­ing from Mau­rice Sendak’s Short-Lived Attempt to Illus­trate The Hob­bit

Hear J.R.R. Tolkien Read From The Lord of the Rings and The Hob­bit

Sovi­et-Era Illus­tra­tions Of J. R. R. Tolkien’s The Hob­bit (1976)

Col­in Mar­shall writes on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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Watch a Japanese Craftsman Lovingly Bring a Tattered Old Book Back to Near Mint Condition

Remem­ber dis­fig­ur­ing binders with band logos and lyrics, doo­dling in the mar­gins of text­books, idly mark­ing the fore edges with ball point designs?

At most, such pur­suits helped pass a few min­utes in study hall.

How long would it take to undo all this hand­i­work?

Clear­ly much, much longer than it took to cre­ate. In the above episode of the Japan­ese doc­u­men­tary series, The Fas­ci­nat­ing Repair­men, Tokyo-based book con­ser­va­tor Nobuo Okano brings over 30 years of expe­ri­ence to bear on a tat­tered, mid­dle school Eng­lish-to-Japan­ese dic­tio­nary. This is not the sort of job that can be rushed.

Its orig­i­nal own­er must be dri­ven by sen­ti­ment in hir­ing a mas­ter crafts­man to restore the book as a present for his col­lege-bound daugh­ter. Sure­ly it would be just as easy, pos­si­bly even more con­ve­nient, for the young woman in ques­tion to look up vocab­u­lary online. If keep­ing things old school is the goal, I guar­an­tee a recent­ly pub­lished paper­back would prove far cheap­er than con­ser­va­tor Okano’s labo­ri­ous fix.

He spends four hours just turn­ing and press­ing its bat­tered pages—all 1000 of them—with tweez­ers and a tiny pink iron.

He also scrapes the spine free of crum­bling glue, resets tat­tered maps, pre­serves the old cover’s title as a dec­o­ra­tive ele­ment for the new one, and dis­patch­es the ini­tials of a teenage crush with one chop of his blade. (So much for sen­ti­ment…)

One need not speak Japan­ese to admire the painstak­ing crafts­man­ship that will keep this beat-up old book out of the land­fill.

Oth­er episodes fol­low oth­er crafts­peo­ple as they lav­ish atten­tion on a suit­case, grater, and a stuffed toy pen­guin. Watch a com­plete playlist here.

via Colos­sal

Relat­ed Con­tent:

Artist Takes Old Books and Gives Them New Life as Intri­cate Sculp­tures

The Chem­istry Behind the Smell of Old Books: Explained with a Free Info­graph­ic

The Craft and Phi­los­o­phy of Build­ing Wood­en Boats by Hand

Ayun Hal­l­i­day is an author, illus­tra­tor, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. Fol­low her @AyunHalliday

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The Science of Singing: New, High-Speed MRI Machine Images Man Singing ‘If I Only Had a Brain’

Back in Decem­ber, Ayun Hal­l­i­day took you inside an MRI machine to explore the neu­ro­science of jazz impro­vi­sa­tion and musi­cal cre­ativ­i­ty. Along the way, you got to see Johns Hop­kins sur­geon Charles Limb jam on a key­board inside one of those crowd­ed, claus­tro­pho­bia-induc­ing tubes. How could you beat that for enter­tain­ment?

Today, we return with a new video show­ing anoth­er way the MRI machine is giv­ing sci­en­tists new insights into the mak­ing of music. This time the focus is on how we pro­duce sounds when we sing. When “we sing or speak, the vocal folds—the two small pieces of tis­sue [in our neck]—come togeth­er and, as air pass­es over them, they vibrate,” and pro­duce sound. That’s basi­cal­ly what hap­pens. We know that. But the typ­i­cal MRI machine, cap­tur­ing about 10 frames per sec­ond, is too slow to real­ly let sci­en­tists break down the action of the lar­ynx. Enter the new, high speed MRI machine at the Beck­man Insti­tute at the Uni­ver­si­ty of Illi­nois, work­ing at 100 frames per sec­ond. It does the trick.

Above, you can see the new machine in action, as a vol­un­teer sings ‘If I Only Had a Brain.’ Get more of the back­sto­ry over at the Beck­man Insti­tute.

via Men­tal Floss

Fol­low us on Face­book, Twit­ter, Google Plus and LinkedIn and  share intel­li­gent media with your friends. Or bet­ter yet, sign up for our dai­ly email and get a dai­ly dose of Open Cul­ture in your inbox.

Relat­ed Con­tent:

This is Your Brain on Jazz Impro­vi­sa­tion: The Neu­ro­science of Cre­ativ­i­ty

Why We Love Rep­e­ti­tion in Music: Explained in a New TED-Ed Ani­ma­tion

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David Ogilvy’s 1982 Memo “How to Write” Offers 10 Pieces of Timeless Advice

david-ogilvy_unpublished

Nobody ever went broke writ­ing a read­able guide to writ­ing in Eng­lish, espe­cial­ly those that rise to the ranks of stan­dard rec­om­men­da­tions along­side Strunk and White’s The Ele­ments of Style and William Zinsser’s On Writ­ing Well. Both of those books endorse and exem­pli­fy the virtue of brevi­ty, but even such short vol­umes take a great deal longer to read and inter­nal­ize than this emi­nent­ly to-the-point Eng­lish style guide by the “Pope of Mod­ern Adver­tis­ing,” (and, for his part, a fan of Roman and Raphael­son’s Writ­ing That Works) David Ogilvy, orig­i­nal­ly com­posed in the form of an inter­nal memo.

Ogilvy sent it out on Sep­tem­ber 7th, 1982, direct­ing it to every­one employed at Ogilvy & Math­er, the respect­ed ad agency he’d found­ed more than thir­ty years before. “The memo was enti­tled ‘How to Write,’ ” says Lists of Note, “and con­sist­ed of the fol­low­ing list of advice:”

1. Read the Roman-Raphael­son book on writ­ing. Read it three times.

2. Write the way you talk. Nat­u­ral­ly.

3. Use short words, short sen­tences and short para­graphs.

4. Nev­er use jar­gon words like recon­cep­tu­al­ize, demas­si­fi­ca­tion, atti­tu­di­nal­ly, judg­men­tal­ly. They are hall­marks of a pre­ten­tious ass.

5. Nev­er write more than two pages on any sub­ject.

6. Check your quo­ta­tions.

7. Nev­er send a let­ter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is some­thing impor­tant, get a col­league to improve it.

9. Before you send your let­ter or your memo, make sure it is crys­tal clear what you want the recip­i­ent to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

And since we all send out more writ­ten com­mu­ni­ca­tion today than we would have in 1982, the points on this list have only grown more advis­able with time. “The bet­ter you write, the high­er you go in Ogilvy & Math­er,” Ogilvy adds. “Peo­ple who think well, write well.” Amid all this prac­ti­cal advice, we’d do well not to for­get that essen­tial con­nec­tion between word and thought. I like to quote a favorite Twit­ter apho­rist of mine — and, per Ogilvy’s warn­ing, I’ve checked my quo­ta­tion first — on the sub­ject: “Peo­ple say they can’t draw when they mean they can’t see, and that they can’t write when they mean they can’t think.”

For more on the meth­ods of Ogilvy the self-described “lousy copy­writer” (but “good edi­tor”), see also Lists of Note’s sis­ter site Let­ters of Note, which has a 1955 let­ter where­in he lays out his work habits. A seem­ing­ly effec­tive one involves “half a bot­tle of rum and a Han­del ora­to­rio on the gramo­phone.” Your mileage may vary.

via Lists of Note

Relat­ed Con­tent:

Stephen King’s Top 20 Rules for Writ­ers

Ray Brad­bury Offers 12 Essen­tial Writ­ing Tips and Explains Why Lit­er­a­ture Saves Civ­i­liza­tion

Kurt Vonnegut’s 8 Tips on How to Write a Good Short Sto­ry

Writ­ing Tips by Hen­ry Miller, Elmore Leonard, Mar­garet Atwood, Neil Gaiman & George Orwell

Col­in Mar­shall writes on cities, lan­guage, Asia, and men’s style. He’s at work on a book about Los Ange­les, A Los Ange­les Primer, and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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