Why We All Need Subtitles Now

We live in an age of sub­ti­tles. On some lev­el this is a vin­di­ca­tion of the cinephiles who spent so much of the twen­ti­eth cen­tu­ry com­plain­ing about shod­dy dub­bing of for­eign films and pub­lic unwill­ing­ness to “read movies.” Today we think noth­ing of read­ing not just movies but tele­vi­sion shows as well, even those per­formed in our native lan­guage. For an increas­ing pro­por­tion of at-home view­ers — includ­ing on-com­put­er, on-tablet, and on-phone view­ers — sub­ti­tles have come to feel like a neces­si­ty, even in the absence of any hear­ing dif­fi­cul­ties. Vox’s Edward Vega inves­ti­gates why this has hap­pened in the video above.

The chief irony of the sto­ry is that the intel­li­gi­bil­i­ty of film and tele­vi­sion dia­logue seems to have degrad­ed as a result of sound record­ing and edit­ing tech­nol­o­gy hav­ing improved. Back in the ear­ly days of sound film, actors had prac­ti­cal­ly to shout into bulky micro­phones con­cealed on-set or placed just off it. Today, a pro­duc­tion can keep a cou­ple of boom mics sus­pend­ed over­head at all times, but also rig each actor up with a few hid­den lava­liers. The upshot is that dia­logue almost always gets record­ed accept­ably, but it removes the pres­sure on per­form­ers to deliv­er their lines with the clar­i­ty they would, say, on stage.

For bet­ter or for worse, this has encour­aged a ten­den­cy toward unprece­dent­ed­ly nat­u­ral­is­tic dia­logue, man­i­fest though it often does as slur­ring and mum­bling. At the same time, says dia­logue edi­tor Austin Olivia Kendrick, film­mak­ers have come to believe that “if you want your movie to feel ‘cin­e­mat­ic,’ you have to have wall-to-wall bom­bas­tic, loud sound.” Yet a sound­track can be cranked up only so high, an explo­sion of the same loud­ness as a human voice won’t sound like an explo­sion at all: “you need that con­trast in vol­ume in order to give your ear a sense of scale.”

This need to pre­serve the sound mix’s “dynam­ic range” — just the oppo­site of the “loud­ness wars” in pop­u­lar music — thus keeps dia­logue on the qui­et side. You can still hear it clear as day in a the­ater equipped with up-to-date sur­round-sound facil­i­ties, but much less so when it’s com­ing out of the tiny speak­ers crammed into the back of a flat-pan­el tele­vi­sion, let alone the bot­tom of a cell­phone. Turn­ing the sub­ti­tles on and leav­ing them on has emerged as a com­mon solu­tion to this thor­ough­ly mod­ern prob­lem. Anoth­er would be to invest in a prop­er high-end ampli­fi­er and speak­er set­up, which, if wide­ly adopt­ed, would cer­tain­ly come as a vin­di­ca­tion for all the frus­trat­ed audio­philes out there.

Relat­ed con­tent:

Why Do Peo­ple Talk Fun­ny in Old Movies?, or The Ori­gin of the Mid-Atlantic Accent

Why Mar­vel and Oth­er Hol­ly­wood Films Have Such Bland Music: Every Frame a Paint­ing Explains the Per­ils of the “Temp Score”

How the Sounds You Hear in Movies Are Real­ly Made: Dis­cov­er the Mag­ic of “Foley Artists”

The Dis­tor­tion of Sound: A Short Film on How We’ve Cre­at­ed “a McDonald’s Gen­er­a­tion of Music Con­sumers”

David Lynch on iPhone

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Watch Cher Play All the Major Parts in a 12-Minute Remake of West Side Story (1978)

Cher, the monony­mous God­dess of Pop, gift­ed the small screens of the 70s with a lot of over-the-top glam­our.

Her work eth­ic, comedic flair and unapolo­getic embrace of camp helped her stand out from the crowd, con­fer­ring the fame she had longed for since child­hood, when she com­man­deered her 5th grade class­mates for an unof­fi­cial, and, from the sounds of it, all-female pro­duc­tion of Okla­homa, cov­er­ing the male roles her­self when the boys declined to par­tic­i­pate.

Some twen­ty years lat­er, she was a house­hold name — one that was no longer append­ed to that of ex-hus­band Son­ny Bono, co-host of the pop­u­lar epony­mous vari­ety hour in which they sang, hammed their way through goofy skits, and bust­ed each other’s chops to the delight of the live stu­dio audi­ence.

The 1978 tele­vi­sion event Cher…special found her bring­ing many of those same tal­ents to bear, along with coun­try star Dol­ly Par­ton, rock­er Rod Stew­art, out­ré glam band, The Tubes, and the crowd-pleas­ing array of span­gled, skin-bar­ing Bob Mack­ie designs that defined her look.

More shock­ing than any of Mackie’s cre­ations or the Musi­cal Bat­tle to Save Cher’s Soul, a set piece where­in Par­ton and a gospel choir endeav­or to coax the diva from a kinky dis­co hellscape, is the star’s 12-and-a-half minute solo ver­sion of West Side Sto­ry, above.

This is no mere med­ley. Cher puts the big pot in the lit­tle, don­ning mul­ti­ple wigs, a fac­sim­i­le of the chaste white par­ty dress Natal­ie Wood wore to the dance at the gym, and flats (!) to embody Tony, Maria, Ani­ta, Bernar­do and var­i­ous Jets, sans irony.

Some of Stephen Sond­heim’s award-win­ning songs have been trans­posed to a dif­fer­ent key to accom­mo­date Cher’s con­tral­to, and when they haven’t, her famous voice is stretched a bit thin.

Vocal­ly, she makes a more con­vinc­ing Jet than she does the ingenue, Maria.

(Speak­ing of which, let’s not for­get that that’s ghost singer Marni Nixon, not Wood, as Maria on the 1961 film’s sound­track…)

Why West Side Sto­ry?

Why not God­spell or Jesus Christ Super­star? Wouldn’t those fit bet­ter the­mat­i­cal­ly with the por­tion of the spe­cial that has Dol­ly and a white-robed cho­rus bat­tling the denizens of Satan’s sexy playpen?

Two words:

1. Vari­ety. That’s what Cher was ped­dling in the 70s.

2. Nos­tal­gia. As Cher recalls in On the Dance Floor: Spin­ning Out on Screen:

I remem­ber danc­ing around my liv­ing room to West Side Sto­ry (1961). I would sing all the parts and dance every sin­gle dance, when there was no one else around.

That admis­sion helps us reframe the cringe fac­tor. Before ye cast the first stone, think: hast thou nev­er stood before a mir­ror singing into a hair­brush?

And if, by some chance, you’re unfa­mil­iar with West Side Sto­ry’s drama­tis per­son­ae and plot, don’t look to Cher for clar­i­fi­ca­tion.

Instead, we refer you to Romeo and Juli­et, and for some mod­ern con­text touch­ing on green screens, gen­der­flu­id­i­ty, and the col­or-con­scious cast­ing of the 2021 remake, the below episode of Chris Frank’s snarky Bad Music Video The­ater.

Relat­ed Con­tent 

David Bowie and Cher Sing Duet of “Young Amer­i­cans” and Oth­er Songs on 1975 Vari­ety Show

Leonard Bern­stein Awk­ward­ly Turns the Screws on Tenor Jose Car­reras While Record­ing West Side Sto­ry (1984)

- Ayun Hal­l­i­day is the Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine and author, most recent­ly, of Cre­ative, Not Famous: The Small Pota­to Man­i­festo.  Fol­low her @AyunHalliday.

Watch David Letterman’s Complete Interview with Volodymyr Zelenskyy

In a spe­cial episode of My Next Guest Needs No Intro­duc­tion with David Let­ter­man, the icon­ic TV host trav­eled to Kyiv to inter­view Pres­i­dent Volodymyr Zelen­skyy. The con­ver­sa­tion took place in a pro­tect­ed sub­way sta­tion, in front of a small live audi­ence. About Zelen­skyy, Let­ter­man said: “When you first learn about the guy, it seems impos­si­ble to not find him appeal­ing, and his sto­ry to be astound­ing. You just don’t see actions and deeds like this, peo­ple behav­ing like this, on the right side of things.” Above, thanks to Net­flix, you can watch the inter­view in its entire­ty.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent

The Mak­ing of Mod­ern Ukraine: A Free Online Course from Yale Uni­ver­si­ty, Fea­tur­ing 23 Lec­tures

How Volodymyr Zelen­skyy Went from Play­ing a Pres­i­dent on a Com­e­dy TV Show to Very Real Life

How Ukraine’s Works of Art Are Being Saved in Wartime–Using the Lessons of World War II

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Watch Björk, Age 11, Read a Christmas Nativity Story on an Icelandic TV Special (1976)

The hol­i­days can be hard, start­ing in Octo­ber when the red and green dec­o­ra­tions begin muscling in on the Hal­loween aisle.

Most Won­der­ful Time of the Year, you say? Oh, go stuff a stock­ing in it, Andy Williams!

The major­i­ty of us have more in com­mon with the Grinch, Scrooge, and/or the Lit­tle Match Girl.

Still, it’s hard to resist the preter­nat­u­ral­ly mature 11-year-old Björk read­ing the nativ­i­ty sto­ry in her native Ice­landic, backed by unsmil­ing old­er kids from the Children’s Music School in Reyk­javík.

Par­tic­u­lar­ly since I myself do not speak Ice­landic.

The fact that it’s in black and white is mere­ly the blue­ber­ries on the spiced cab­bage.

It speaks high­ly of the Ice­landic approach to edu­ca­tion that a prin­ci­pal’s office reg­u­lar who report­ed­ly chafed at her school’s “retro, con­stant Beethoven and Bach bol­locks” cur­ricu­lum was award­ed the plum part in this 1976 Christ­mas spe­cial for the Nation­al Broad­cast­ing Ser­vice.

It would also appear that lit­tle Björk, the fierce­ly self-reliant latchkey kid of a Bohemi­an sin­gle moth­er, was far and away the most charis­mat­ic kid enrolled in the Bar­namúsik­skóli.

(Less than a year lat­er her self-titled first album sold 7000 copies in Iceland—a mod­est amount com­pared to Adele’s debut, maybe, but c’mon, the kid was 11! And Ice­land’s pop­u­la­tion at the time was a cou­ple hun­dred thou­sand and change.)

As to the above per­for­mance’s reli­gious slant, it wasn’t a reflec­tion of her per­son­al beliefs. As she told the UK music webzine Drowned in Sound in 2011:

…nature is my reli­gion, in a way… I think every­body has their own pri­vate reli­gion. I guess what both­ers me is when mil­lions have the same one. It just can’t be true. It’s just…what?

Still, it prob­a­bly was­n’t too con­tro­ver­sial that the pro­gram­mers elect­ed to cleave to the rea­son in the sea­son. Ice­landic church atten­dance may be low-key, but the over­whelm­ing major­i­ty of its cit­i­zens iden­ti­fy as Luther­an, or some oth­er Chris­t­ian denom­i­na­tion.

(They also believe in elves and 13 for­mer­ly fear­some Yule Lads, descen­dants of the ogres Grýla and Lep­palúði. By the time Björk appeared on earth, they had long since evolved, through a com­bi­na­tion of for­eign influ­ence and pub­lic decree, into the kinder, gen­tler, not quite San­ta-esque ver­sion, address­ing the stu­dio audi­ence at the top of the act.)

Note: An ear­li­er ver­sion of this post appeared on our site in 2015.

Relat­ed Con­tent:

Hear the Album Björk Record­ed as an 11-Year-Old: Fea­tures Cov­er Art Pro­vid­ed By Her Mom (1977)

A Young Björk Decon­structs (Phys­i­cal­ly & The­o­ret­i­cal­ly) a Tele­vi­sion in a Delight­ful Retro Video

Björk Presents Ground­break­ing Exper­i­men­tal Musi­cians on the BBC’s Mod­ern Min­i­mal­ists (1997)

Ayun Hal­l­i­day is an author, illus­tra­tor, and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine. She is proud to orig­i­nat­ed the role of Santa’s mor­tal con­sort, Mary, in her Jew­ish hus­band Greg Kotis’ Nordic-themed hol­i­day fan­ta­sia, The Truth About San­ta. Fol­low her @AyunHalliday

Vincent van Gogh Visits a Modern Art Gallery & Gets to See His Artistic Legacy: A Touching Scene from Doctor Who

“By the time of his death”—almost two years before, in fact—“Van Gogh’s work had begun to attract crit­i­cal atten­tion,” writes the Met­ro­pol­i­tan Muse­um of Art, who point out that Van Gogh’s works shown “at the Salon des Indépen­dants in Paris between 1888 and 1890 and with Les XX in Brus­sels in 1890… were regard­ed by many artists as ‘the most remark­able’” in both exhibits. Crit­ics wrote glow­ing appre­ci­a­tions, and Van Gogh seemed poised to achieve the recog­ni­tion every­one knows he deserved in his life­time. Still, Van Gogh him­self was not present at these exhi­bi­tions. He was first in Arles, where he set­tled in near-seclu­sion (save for Gau­guin), after cut­ting off part of his ear. Then, in 1889, he arrived at the asy­lum near Saint-Rémy, where he furi­ous­ly paint­ed 150 can­vas­es, then shot him­self in the chest, think­ing his life’s work a fail­ure, despite the pub­lic recog­ni­tion and praise his broth­er Theo poignant­ly tried to com­mu­ni­cate to him in his final let­ters.

Now imag­ine that Van Gogh had actu­al­ly been able to expe­ri­ence the acclaim bestowed on him near the end—or the acclaim bestowed on him hun­dreds of times over in the more than 100 years since his death. Such is the premise of the clip above from Doc­tor Who, Series 5, Episode 10, in which Van Gogh—who strug­gled to sell any of his work through most of his lifetime—finds him­self at the Musée d’Or­say in Paris in 2010, cour­tesy of the TARDIS. Grant­ed, the scene milks the inher­ent pathos with some maudlin musi­cal cues, but watch­ing actor Tony Cur­ran react as Van Gogh, see­ing the gallery’s col­lec­tions of his work and the wall-to-wall admir­ers, is “unex­pect­ed­ly touch­ing,” as Kot­tke writes. To dri­ve the emo­tion­al point even fur­ther home, the Doc­tor calls over a docent played by Bill Nighy, who explains why “Van Gogh is the finest painter of them all.” Lay­ing it on thick? Fair enough. But try not get­ting a lit­tle choked up at the end, I dare you.

Note: An ear­li­er ver­sion of this post appeared on our site in 2016.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

1,000+ Art­works by Vin­cent Van Gogh Dig­i­tized & Put Online by Dutch Muse­ums: Enter Van Gogh World­wide

Mar­tin Scors­ese Plays Vin­cent Van Gogh in a Short, Sur­re­al Film by Aki­ra Kuro­sawa

Free Libraries Shaped Like Doc­tor Who’s Time-Trav­el­ing TARDIS Pop Up in Detroit, Saska­toon, Macon & Oth­er Cities

Down­load Free Doc­tor Who Back­grounds for Vir­tu­al Meet­ings (Plus Many Oth­er BBC TV Shows)

A Com­plete Archive of Vin­cent van Gogh’s Let­ters: Beau­ti­ful­ly Illus­trat­ed and Ful­ly Anno­tat­ed

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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Jim Henson’s Commercials for Wilkins Coffee: 15 Twisted Minutes of Muppet Coffee Ads (1957–1961)

Drink our cof­fee. Or else. That’s the mes­sage of these curi­ous­ly sadis­tic TV com­mer­cials pro­duced by Jim Hen­son between 1957 and 1961.

Hen­son made 179 ten-sec­ond spots for Wilkins Cof­fee, a region­al com­pa­ny with dis­tri­b­u­tion in the Bal­ti­more-Wash­ing­ton D.C. mar­ket, accord­ing to the Mup­pets Wiki: “The local sta­tions only had ten sec­onds for sta­tion iden­ti­fi­ca­tion, so the Mup­pet com­mer­cials had to be lightning-fast–essentially, eight sec­onds for the com­mer­cial pitch and a two-sec­ond shot of the prod­uct.”

With­in those eight sec­onds, a cof­fee enthu­si­ast named Wilkins (who bears a resem­blance to Ker­mit the frog) man­ages to shoot, stab, blud­geon or oth­er­wise do grave bod­i­ly harm to a cof­fee hold­out named Won­tkins. Hen­son pro­vid­ed the voic­es of both char­ac­ters.

Up until that time, TV adver­tis­ers typ­i­cal­ly made a direct sales pitch. “We took a dif­fer­ent approach,” said Hen­son in Christo­pher Finch’s Of Mup­pets and Men: The Mak­ing of the Mup­pet Show. “We tried to sell things by mak­ing peo­ple laugh.”

The cam­paign for Wilkins Cof­fee was a hit. “In terms of pop­u­lar­i­ty of com­mer­cials in the Wash­ing­ton area,” said Hen­son in a 1982 inter­view with Judy Har­ris, “we were the num­ber one, the most pop­u­lar com­mer­cial.” Hen­son’s ad agency began mar­ket­ing the idea to oth­er region­al cof­fee com­pa­nies around the coun­try. Hen­son re-shot the same spots with dif­fer­ent brand names. “I bought my con­tract from that agency,” said Hen­son, “and then I was pro­duc­ing them–the same things around the coun­try. And so we had up to about a dozen or so clients going at the same time. At the point, I was mak­ing a lot of mon­ey.”

If you’re a glut­ton for pun­ish­ment, you can watch many of the Wilkins Cof­fee com­mer­cials above. And a word of advice: If some­one ever asks you if you drink Wilkins Cof­fee, just say yes.

Note: An ear­li­er ver­sion of this post appeared on our site in 2012.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

Jim Hen­son Teach­es You How to Make Pup­pets in Vin­tage Primer From 1969

Jim Hen­son Cre­ates an Exper­i­men­tal Ani­ma­tion Explain­ing How We Get Ideas (1966)

Jim Henson’s Orig­i­nal, Spunky Pitch for The Mup­pet Show

Jim Henson’s Zany 1963 Robot Film Uncov­ered by AT&T: Watch Online

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Making Sense of Nathan Fielder’s The Rehearsal with Pretty Much Pop: A Culture Podcast #136

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Mark Lin­sen­may­er, Lawrence Ware, Sarahlyn Bruck, and Al Bak­er con­vene an emer­gency pod­cast record­ing to react to this mind-bend­ing, pos­si­bly immoral HBO com­e­dy docuseries, where­in Field­er helps ordi­nary peo­ple rehearse dif­fi­cult per­son­al con­fronta­tions, but this plan goes off the rails after 1.5 episodes out of the six that made up its first sea­son.

This series builds upon Fielder’s pre­vi­ous show where he comed­ical­ly tried to help busi­ness­es, Nathan for You, whose ground-break­ing finale (“Find­ing Frances”) dis­cov­ered The Rehearsal‘s for­mat. Is Nathan him­self the main butt of the joke, or is he punch­ing down? Are there bet­ter ways to show the fail­ings of real­i­ty TV? How does this kind of embar­rass­ment humor dif­fer from Borat and its ilk? Maybe the show is not as much about these peo­ple going through their rehearsals as an exam­i­na­tion of the process of rehears­ing itself that Field­er has devised.

Feel free to lis­ten to us to find out what it’s all about, but you will be best served by watch­ing this inde­scrib­able show your­self before expe­ri­enc­ing this episode.

A few rel­e­vant arti­cles also con­sid­er­ing the show include:

Fol­low us @law_writes@sarahlynbruck@ixisnox@MarkLinsenmayer.

Hear more Pret­ty Much Pop. Sup­port the show and hear bonus talk­ing for this and near­ly every oth­er episode at patreon.com/prettymuchpop or by choos­ing a paid sub­scrip­tion through Apple Pod­casts. This pod­cast is part of the Par­tial­ly Exam­ined Life pod­cast net­work.

Pret­ty Much Pop: A Cul­ture Pod­cast is the first pod­cast curat­ed by Open Cul­ture. Browse all Pret­ty Much Pop posts.

The Breaking Bad-O-Verse — Pretty Much Pop: A Culture Podcast #135 Considers “Better Call Saul”

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Giv­en the end of Bet­ter Call Saul, your Pret­ty Much Pop host Mark Lin­sen­may­er, plus NY Times enter­tain­ment writer/philosophy pro­fes­sor Lawrence Ware, novelist/writing pro­fes­sor Sarahlyn Bruck, and philosopher/musician Al Bak­er dis­cuss this strange TV “fran­chise” that amaz­ing­ly pro­duced a pre­quel that was arguably bet­ter than the orig­i­nal. We cov­er the char­ac­ter­i­za­tion and pac­ing, nov­el­is­tic TV vs. not hav­ing a plot roadmap in advance, and whether we want to see anoth­er install­ment in this world.

A few arti­cles we con­sult­ed includ­ed:

Fol­low us @law_writes, @sarahlynbruck, @ixisnox, @MarkLinsenmayer.

Hear more Pret­ty Much Pop. Sup­port the show and hear bonus talk­ing for this and near­ly every oth­er episode at patreon.com/prettymuchpop or by choos­ing a paid sub­scrip­tion through Apple Pod­casts. This pod­cast is part of the Par­tial­ly Exam­ined Life pod­cast net­work.

Pret­ty Much Pop: A Cul­ture Pod­cast is the first pod­cast curat­ed by Open Cul­ture. Browse all Pret­ty Much Pop posts.

 

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