Most peoÂple know Dr. Seuss (Theodor Seuss Geisel) as a writer and illusÂtraÂtor of some of the world’s most-beloved children’s books. And while it’s true that some of his charÂacÂters have not fared well since his death in 1991, his legaÂcy as a playÂful moralÂist is secure with parÂents and teachÂers everyÂwhere. But few peoÂple know that Geisel got his start as a satirist and illusÂtraÂtor for adults, pubÂlishÂing artiÂcles and illusÂtraÂtions in Judge, Life, VanÂiÂty Fair, and the SatÂurÂday Evening Post. He went on to promiÂnence as an adverÂtisÂing illusÂtraÂtor durÂing the DepresÂsion, most famousÂly with a 17-year camÂpaign for a bug-repelÂlant called Flit—made by StanÂdard Oil—whose sloÂgan, “Quick, HenÂry, the Flit!” became a popÂuÂlar catch phrase in the 30s.
The UniÂverÂsiÂty of CalÂiÂforÂnia, San Diego, has a speÂcial colÂlecÂtion of Geisel’s adverÂtisÂing work from the 30s and 40s (such as the image above) for clients like StanÂdard, NBC, and Ford. The images show Geisel the illusÂtraÂtor develÂopÂing visuÂal themes that charÂacÂterÂize his children’s books—the cirÂcus imagery, eleÂphants, dazÂzling physÂiÂcal stunts, wide-eyed, furÂry creaÂtures, comÂplex Rube GoldÂberg machines, and the sigÂnaÂture disÂemÂbodÂied pointÂing gloves. DurÂing World War II, Geisel shiftÂed his focus from adverÂtisÂing to polÂiÂtics and conÂtributed weekÂly carÂtoons to PM magÂaÂzine, a libÂerÂal pubÂliÂcaÂtion. UCSD also has an online catÂaÂlog of Geisel’s politÂiÂcal carÂtoons, such as the 1941 ad for U.S. SavÂings Bonds below.
via Coudal
Josh Jones is a docÂtorÂal canÂdiÂdate in EngÂlish at FordÂham UniÂverÂsiÂty and a co-founder and forÂmer manÂagÂing ediÂtor of GuerÂniÂca / A MagÂaÂzine of Arts and PolÂiÂtics.


