The 10-Minute, Never-Released, Experimental Demo of The Beatles’ “Revolution” (1968)

What is a “Rev­o­lu­tion”? The ques­tion might pre­cede a lengthy dis­qui­si­tion on polit­i­cal phi­los­o­phy; it might presage a man­i­festo redefin­ing an old, worn-out term; it might open up a vinyl-era flight of the­o­ret­i­cal fan­cy over the qual­i­ta­tive dimen­sion of Rev­o­lu­tions Per Minute. As an open­ing gam­bit to a dis­cus­sion of The Bea­t­les’ “Rev­o­lu­tion” (and “Rev­o­lu­tion 9”), per­haps the ques­tion ven­tures on the truth of ver­sions, alter­nates, “takes,” as much a part of his­to­ry as top­pling regimes and mass move­ments.

How does all of this heav­i­ness get into pop music? Ask John Lennon. Well, no, ask his music. Ask the his­to­ry of his music, the alter­nates, the hid­den inten­tions, false starts, dis­card­ed rev­o­lu­tion­ary move­ments. Ask, “Rev­o­lu­tion Take 20,” the alter­nate take of “Rev­o­lu­tion” that you hear above. “Rev­o­lu­tion 20” has a lot to say. It tells us about how a noisy, upbeat shoo­by-doo-wop blues pro­claim­ing the pow­er of love over vio­lence did not orig­i­nal­ly do so with such star­ry-eyed opti­mism and com­fort­ing pop brevi­ty (the kind of thing that sells Nikes, for instance). “Rev­o­lu­tion” had oth­er inten­tions, which we only glimpse in the song’s sev­ered ves­ti­gial tail “Rev­o­lu­tion 9,” and which we may have had quite enough of, thank you, in the arty weird­ness of Yoko Ono’s most exper­i­men­tal work.

You see, “Rev­o­lu­tion” and non-Nike-wor­thy “Rev­o­lu­tion 9” once belonged to the same ani­mal, a crea­ture that evolved from Lennon’s (and Ono’s) fas­ci­na­tion with musique con­crète, and with decon­struct­ing rock music into some­thing unrec­og­niz­able. The kind of rev­o­lu­tion “Rev­o­lu­tion 20” stages isn’t the dichoto­mous option between peace & love the­atrics or reac­tionary violence—it’s a rev­o­lu­tion of form, which is what Lennon seems to be after here, a new way of being that dis­solves con­tra­dic­tions in the sil­ly Freudi­an shtick of Paul McCart­ney and George Har­ri­son singing “Mama… Dada…” over and over as the clas­si­cal tropes of rock and roll warp and wob­ble around them in dis­in­te­grat­ing pitch shifts, radio noise, and spo­ken word non-sequiturs.

At over ten min­utes in length, “Rev­o­lu­tion Take 20”—which appeared as a mono mix on a 2009 boot­leg CD called Rev­o­lu­tion: Take… Your Knick­ers Off (after a piece of Lennon humor at the intro)—is more than an alter­nate take. It’s an alter­nate his­to­ry, one in which Lennon doesn’t just lay in bed for peace; he lays down on the stu­dio floor to record his vocals, and all the while his mind active­ly dis­as­sem­bles rock and roll. As the record­ing engi­neer Bri­an Gib­son remem­bers the ses­sion: “John decid­ed he would feel more com­fort­able on the floor so I had to rig up a micro­phone which would be sus­pend­ed on a boom above his mouth. It struck me as some­what odd, a lit­tle eccen­tric, but they were always look­ing for a dif­fer­ent sound; some­thing new.”

That Lennon ulti­mate­ly decid­ed to divide this mon­ster into Rev­o­lu­tions 1 & 9 does not mean that he’d giv­en up on mak­ing “some­thing new.” Per­haps it was a mar­ket­ing deci­sion; maybe he real­ized that he had a hit on his hands. Less, cyn­i­cal­ly, per­haps he felt that pop music could not con­tain the weight of his desire to move beyond, or to dis­solve, the seem­ing false choic­es on offer.

Relat­ed Con­tent:

The Bea­t­les: Unplugged Col­lects Acoustic Demos of White Album Songs (1968)

Decon­struct­ing The Mas­ter Track of The Bea­t­les’ “Sgt. Pepper’s Lone­ly Hearts Club Band”

Meet the Dr. Who Com­pos­er Who Almost Turned The Bea­t­les’ “Yes­ter­day” Into Ear­ly Elec­tron­i­ca

Josh Jones is a writer and musi­cian based in Wash­ing­ton, DC. Fol­low him at @jdmagness

Jurassic Park Tells You Everything You Need to Know About the Dangers of Global Capitalism

For­get putting a bird on it. Put on a dinosaur on it for a sure­fire hit in our mar­ket-dri­ven econ­o­my. Direc­tor Stephen Spiel­berg cer­tain­ly did­n’t skimp on the “ter­ri­ble lizards” when adapt­ing Michael Crich­ton’s Juras­sic Park for the screen, and things turned out pret­ty well for him.

Mike Rugnetta, the fast-talk­ing host of PBS’s Idea Chan­nel, the­o­rizes that the 20-year-old film is a great, pos­si­bly inad­ver­tent com­men­tary on the dan­gers of glob­al mar­ket cap­i­tal­ism. His mer­ry spoil­er-packed video touch­es on such phe­nom­e­na as risky invest­ments, the sub­prime mort­gage cri­sis, and the hav­oc that can be wreaked by a dis­grun­tled employ­ee. He hales both Richard Atten­bor­ough’s park own­er char­ac­ter and Direc­tor Spiel­berg as ego­tis­ti­cal mad­men chas­ing mon­strous prof­its. His kitchen sink approach inevitably leads to appear­ances by both Bar­ney and Sloven­ian philoso­pher and cul­tur­al crit­ic Slavoj Žižek.

Rugnetta is quick (of course) to point out that he could come up with sim­i­lar hypothe­ses for such com­par­a­tive­ly fresh releas­es as World War Z (wage slav­ery), Iron Man (glo­ry be to the world-sav­ing entre­pre­neur), and Pacif­ic Rim (the glob­al mar­ket will unite us all)… but why, when Juras­sic Park’s got endur­ing, mar­ket-test­ed crowd-pleasers?

Relat­ed Con­tent:

Does Math Objec­tive­ly Exist, or Is It a Human Cre­ation? A New PBS Video Explores a Time­less Ques­tion

Hen­ry Rollins: Edu­ca­tion is the Cure to “Dis­as­ter Cap­i­tal­ism”

Intel­li­gent YouTube Chan­nels

Ayun Hal­l­i­day final­ly got around to see­ing this movie last spring. Fol­low her @AyunHalliday 

Andy Warhol Shoots “Screen Tests” of Nico, Bob Dylan & Salvador Dalí

Just the oth­er day, I had a chat with a well-known poet who laid out for me his the­o­ry that Andy Warhol invent­ed our con­cep­tion of mod­ern Amer­i­ca. When we think about this coun­try, the poet explained, we think about this coun­try broad­ly in the way that Warhol (and thus his dis­ci­ples) envi­sioned it. We here at Open Cul­ture have cov­ered sev­er­al of the forms in which the artist pro­mul­gat­ed his dis­tinc­tive brand of Amer­i­cana, and today, for the 85th anniver­sary of his birth, we’ve round­ed up a few of his famous “screen tests,” the short films he made between 1963 and 1968 that offer por­traits of hun­dreds of fig­ures, famous and oth­er­wise, who hap­pened to pass through his studio/social club/subcultural hot zone, The Fac­to­ry. Just above, you can watch Warhol’s screen test with Nico, the Ger­man singer who would become an inte­gral part of the Fac­to­ry-formed band the Vel­vet Under­ground.

Lit­tle-heard at the time but ulti­mate­ly high­ly influ­en­tial, the Vel­vet Under­ground’s sound shaped much Amer­i­can pop­u­lar music — and giv­en pop­u­lar music’s cen­tral­i­ty back then, much of Amer­i­can cul­ture to come. You may not nec­es­sar­i­ly buy that argu­ment, but sure­ly you can’t argue against the influ­ence of a cer­tain singer-song­writer by the name of Bob Dylan, Warhol’s screen test with whom appears just above.

Com­ing from a Pol­ish immi­grant fam­i­ly, and seem­ing­ly ded­i­cat­ed to the cul­ti­va­tion of his own out­sider sta­tus his entire life, Warhol under­stood the impor­tance of for­eign­ers to the vital­i­ty of Amer­i­can cul­ture. Nat­u­ral­ly, he did­n’t miss his chance to shoot a screen test with Sal­vador Dalí, below, when the Span­ish sur­re­al­ist came to the Fac­to­ry.

See also our pre­vi­ous post on Warhol’s screen tests with Lou Reed, Den­nis Hop­per, Edie Sedg­wick, and oth­ers. When you’ve watched them all, con­sid­er con­tin­u­ing your cel­e­bra­tion of life in Andy Warhol’s 85th birth­day with the Earth­Cam and The Warhol Muse­um’s col­lab­o­ra­tion Fig­ment. It offers live cam­era feeds of not only his grave but the church where he was bap­tized. Com­par­isons to the view­ing expe­ri­ence of Empire are encour­aged.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent:

Three “Anti-Films” by Andy Warhol: Sleep, Eat & Kiss

Andy Warhol’s One Minute of Pro­fes­sion­al Wrestling Fame (1985)

Roy Licht­en­stein and Andy Warhol Demys­ti­fy Their Pop Art in Vin­tage 1966 Film

A Sym­pho­ny of Sound (1966): Vel­vet Under­ground Impro­vis­es, Warhol Films It, Until the Cops Turn Up

The film Andy Warhol: A Mir­ror of the Six­ties has been added to our list of 550 Free Movies Online.

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on lit­er­a­ture, film, cities, Asia, and aes­thet­ics. He’s at work on a book about Los Ange­lesA Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall.

The “Celebrity Lecture Series” From Michigan State Features Talks by Great Writers of Our Time

michigan state lecturesThe Celebri­ty Lec­ture Series was estab­lished at Michi­gan State Uni­ver­si­ty in 1988, and it has “fea­tured some of the most illus­tri­ous schol­ars, crit­ics, nov­el­ists, poets, and cre­ative artists of our time.” Now, thanks to a spe­cial online archive, you can revis­it these lec­tures pre­sent­ed by the likes of Amy TanArthur MillerJoyce Car­ol OatesKurt Von­negut, Jr.Mar­garet AtwoodMaya Angelou, Nor­man Mail­erPaul Ther­ouxPhilip RothRichard FordSusan Son­tagTom WolfeCar­los FuentesAugust Wil­sonE.L. Doc­torowEdward AlbeeIsabel AllendeGar­ry WillsJane Smi­leyJohn Irv­ingJohn Updike and Joseph Heller. Just click on any of the links above and you can stream the audio lec­tures for free online.

Relat­ed Con­tent:

7 Nobel Speech­es by 7 Great Writ­ers: Hem­ing­way, Faulkn­er, and More

The New Yorker’s Fic­tion Pod­cast: Where Great Writ­ers Read Sto­ries by Great Writ­ers

Six Post­cards From Famous Writ­ers: Hem­ing­way, Kaf­ka, Ker­ouac & More

Jorge Luis Borges’ 1967–8 Nor­ton Lec­tures On Poet­ry (And Every­thing Else Lit­er­ary)

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Free: The Metropolitan Museum of Art and the Guggenheim Offer 474 Free Art Books Online

art of illumination

If you like read­ing about visu­al art but don’t like spend­ing the con­sid­er­able sums required to build your own library of vin­tage exhi­bi­tion cat­a­logues, feel free to bor­row from anoth­er col­lec­tor. Or rather, feel free to bor­row from two col­lec­tors, both based in New York, both of some repute: The Met­ro­pol­i­tan Muse­um of Art and the Solomon R. Guggen­heim Muse­um. Ear­ly last year, we announced that the Guggen­heim had made 65 art cat­a­logues [now increased to 99] avail­able for free online, offer­ing “an intel­lec­tu­al and visu­al intro­duc­tion to the work of Alexan­der CalderEdvard MunchFran­cis BaconGus­tav Klimt & Egon Schiele, and Wass­i­ly Kandin­sky” as well as ” oth­er texts (e.g., Mas­ter­pieces of Mod­ern Art and Abstract Expres­sion­ists Imag­iststhat tack­le meta move­ments and themes.” (That same post includes instruc­tions on how to use the Guggen­heim’s archive.)

klee-gugg

Late last year, we also announced the Met­ro­pol­i­tan Muse­um of Art’s launch of Met­Pub­li­ca­tions, which will “even­tu­al­ly offer access to near­ly all books, Bul­letins, and Jour­nals” pub­lished by the Met since 1870. The col­lec­tion now fea­tures a whop­ping 375 free art books and cat­a­logues over­all. Tak­en togeth­er, these col­lec­tions exam­ine in detail art from all eras of human his­to­ry and all parts of the world. At the top of the post, you will see the cov­er for the Met’s The Art of Illu­mi­na­tion. (Who does­n’t love illu­mi­nat­ed Medieval man­u­scripts?) Below appears Six­ty Years of Liv­ing Archi­tec­ture: The Work of Frank Lloyd Wright, avail­able from the Guggen­heim. Giv­en the pres­ence of these and the oth­er fas­ci­nat­ing cat­a­logues we’ve pre­vi­ous­ly high­light­ed, word of these two muse­ums’ online libraries cer­tain­ly should­n’t stay buried in our archives.

Relat­ed Con­tent:

MoMA Puts Pol­lock, Rothko & de Koon­ing on Your iPad

Google “Art Project” Brings Great Paint­ings & Muse­ums to You

The His­to­ry of West­ern Archi­tec­ture: From Ancient Greece to Roco­co (A Free Online Course)

Down­load 375 Free eBooks

Col­in Mar­shall hosts and pro­duces Note­book on Cities and Cul­ture and writes essays on lit­er­a­ture, film, cities, Asia, and aes­thet­ics. He’s at work on a book about Los Ange­lesA Los Ange­les Primer. Fol­low him on Twit­ter at @colinmarshall.

Thom Yorke’s Isolated Vocal Track on Radiohead’s 1992 Classic, ‘Creep’

The 1992 song “Creep,” Radio­head’s anthem of self loathing and unre­quit­ed love, was orig­i­nal­ly record­ed in one take.

The song had been writ­ten sev­er­al years ear­li­er by singer Thom Yorke, when he was still a stu­dent at Exeter Uni­ver­si­ty. “When I wrote it,” Yorke said in an ear­ly inter­view, “I was in the mid­dle of a real­ly, real­ly seri­ous obses­sion. It last­ed about eight months. And it was unsuc­cess­ful, which made it even worse. She knows who she is.”

The emo­tions were appar­ent­ly still run­ning deep when Yorke and his band­mates went into Chip­ping Nor­ton Stu­dios in their home­town of Oxford to record their debut album, Pablo Hon­ey. The raw, cathar­tic qual­i­ty of “Creep” caused an imme­di­ate stir, said pro­duc­er Paul Kolderie. “Every­one in the stu­dio applaud­ed when it was done.”

The orig­i­nal take was large­ly retained, except for a few touch-ups. Yorke went back into the stu­dio and record­ed a rewrit­ten first verse. He also agreed to change the sar­cas­tic phrase “You’re so fuck­ing spe­cial” to “You’re so very spe­cial” to make the song suit­able for Amer­i­can radio. You can hear Yorke’s vocals from the san­i­tized ver­sion in the iso­lat­ed track above. For the full arrange­ment, see the offi­cial video below.

Relat­ed Con­tent:

Lis­ten to Fred­die Mer­cury and David Bowie on the Iso­lat­ed Vocal Track for the Queen Hit ‘Under Pres­sure,’ 1981

A Mid­dle-East­ern Ver­sion of Radiohead’s 1997 Hit “Kar­ma Police”

Radiohead’s Thom Yorke Gives Teenage Girls Endear­ing Advice About Boys (And Much More)

Radio­head-Approved, Fan-Made Film of the Band at Rose­land for 2011′s The King of Limbs Tour

Kurt Cobain’s Iso­lat­ed Vocal Track From ‘Smells Like Teen Spir­it,’ 1991

Photos of Toni Morrison, Haruki Murakami, J.D. Salinger, and Virginia Woolf As Youngsters

ToniMorrisonYoung

Ah, the Buz­zfeed lis­ti­cle. Gawk­er’s Tom Scoc­ca recent­ly described the dread­ed online pub­lish­ing phe­nom as “aggres­sive­ly designed to ‘go viral’ with­in a spe­cif­ic micro­tar­get­ed pop­u­la­tion and to be worth­less to every oth­er read­er on the plan­et.” Maybe some­thing of an exag­ger­a­tion. Then again, it seems that “17 Things Bears Are Bet­ter at Than You” may reach a minor con­tin­gent of read­ers, and “7 Fan­tas­tic Needle­point Fash­ion Mag­a­zine Cov­ers” may indeed have lim­it­ed appeal. Of course, the lis­ti­cle pre­cedes the inter­net, and dri­ves con­tent beyond Buz­zfeed. A sta­ple of Cos­mo, it’s always been a nar­row form, except when it comes to such irre­sistible click­bait as “before they were famous” lists, such as this selec­tion of awk­ward pho­tos of TV per­son­al­i­ties.

MurakamiYoung

But some­times even Buz­zfeed takes the high road. A recent spread, for instance, show­cased 24 pho­tos of famous authors as young, anony­mous men and women. Take, for exam­ple, the pic at the top of a teenage Toni Mor­ri­son (then Chloe Wof­ford) from 1949. Tak­en at Ohio’s Lor­raine High School, we see senior class trea­sur­er Mor­ri­son posed with seri­ous intent, gaz­ing at some sort of mag­a­zine with three of her class­mates. Buz­zfeed pil­fered this pho­to from anoth­er lit­er­ary lis­ti­cle, Fla­vor­wire’s “20 Famous Authors’ Adorable School Pho­tos.” Not a Mor­ri­son fan? No wor­ries. You may be enlight­ened or amused by the pho­to above, of a young Haru­ki Muraka­mi, work­ing in his Tokyo jazz bar, the Peter Cat, before writ­ing his first nov­el, Hear the Wind Sing, in 1979.

SalingerYoung

Then we have the famous recluse J.D. Salinger above, from his 1936 year­book pho­to from Val­ley Forge Mil­i­tary Acad­e­my. We learn that the future Fran­ny and Zooey author was a cor­po­ral who put in time in the glee club, the avi­a­tion and French clubs, and served as the lit­er­ary edi­tor for the year­book (called Crossed Sabres.) A copy of the year­book, signed by Salinger, went up for auc­tion last year for $2,400. Also from the Buz­zfeed list, below, (and also lift­ed from Fla­vor­wire), we have the ten­der por­trait of a 14-year-old Vir­ginia Woolf (nee Stephen—on the right), cir­ca 1896, posed with her sis­ters Stel­la and Vanes­sa (left and cen­ter).

WoolfYoung

There are sev­er­al more pho­tos float­ing around out there of famous authors as awk­ward or very intense young men and women.  They may not give us the same thrill as see­ing the lat­est hot young thing as an acne-plagued goof­ball with braces, but they pro­vide us with visu­al win­dows on the stages of our favorite writ­ers’ devel­op­ment as real peo­ple in real life.

Relat­ed Con­tent:

Author Flan­nery O’Connor Cap­tured on Film at Age 5, with Her Chick­ens

Writ­ers’ Hous­es Gives You a Vir­tu­al Tour of Famous Authors’ Homes

Pho­tos of Famous Writ­ers (and Rock­ers) with their Dogs

Josh Jones is a writer and musi­cian based in Wash­ing­ton, DC. Fol­low him at @jdmagness

Neil deGrasseTyson Receives Irate Mail from Kids After Pluto Gets Booted from List of Planets

Pluto hatemailIn the late 1990s, Neil deGrasse Tyson and his col­leagues redesigned the Hay­den Plan­e­tar­i­um and, with­out much com­ment, they cre­at­ed a mod­el of the solar sys­tem that ban­ished Plu­to from the list of plan­ets. Dur­ing the fol­low­ing year, no one said very much. But then The New York Times pub­lished an arti­cle (Jan­u­ary 22, 2001) called “Plu­to’s Not a Plan­et? Only in New York,” and all hell broke loose, par­tic­u­lar­ly in the ele­men­tary schools. School kids were incensed, and the let­ters of com­plaint rolled in. You can find one such exam­ple from “Emer­son” above. Five oth­er let­ters can be found over at Men­tal Floss.

hatemail5

Of course, we all know how this sto­ry ends. In 2006, the Inter­na­tion­al Astro­nom­i­cal Union offi­cial­ly exiled Plu­to from the “pan­theon of plan­ets,” and lat­er Tyson wrote a book recount­ing his role in the messy affair, The Plu­to Files: The Rise and Fall of Amer­i­ca’s Favorite Plan­et.

Relat­ed Con­tent:

Neil deGrasse Tyson Deliv­ers the Great­est Sci­ence Ser­mon Ever

Stephen Col­bert Talks Sci­ence with Astro­physi­cist Neil deGrasse Tyson

Neil deGrasse Tyson Lists 8 (Free) Books Every Intel­li­gent Per­son Should Read

How Climate Change Is Threatening Your Daily Cup of Coffee

Per­haps this will final­ly get your atten­tion. In Ethiopia, glob­al warm­ing is putting the cul­ti­va­tion of cof­fee at risk, to the point where the indige­nous Ethiopi­an cof­fee plant, Cof­fea ara­bi­ca, could go extinct with­in 70 years. That’s no laugh­ing mat­ter, espe­cial­ly if you con­sid­er that cof­fee orig­i­nat­ed in Ethiopia, and the coun­try remains an epi­cen­ter of cof­fee pro­duc­tion today. That’s the depress­ing … and per­haps moti­vat­ing … upshot of an oth­er­wise art­ful­ly-pro­duced film by The Roy­al Botan­ic Gar­dens (aka Kew Gar­dens) in Eng­land.  If you want to dig into the research show­ing the impact of cli­mate change on cof­fee, see the report pub­lished in Novem­ber, 2012 called: The Impact of Cli­mate Change on Indige­nous Ara­bi­ca Cof­fee (Cof­fea ara­bi­ca): Pre­dict­ing Future Trends and Iden­ti­fy­ing Pri­or­i­ties.

Relat­ed Con­tent:

Glob­al Warm­ing: A Free Course from UChica­go Explains Cli­mate Change

132 Years of Glob­al Warm­ing Visu­al­ized in 26 Dra­mat­i­cal­ly Ani­mat­ed Sec­onds

Black Cof­fee: Doc­u­men­tary Cov­ers the His­to­ry, Pol­i­tics & Eco­nom­ics of the “Most Wide­ly Tak­en Legal Drug”

The His­to­ry of Cof­fee and How It Trans­formed Our World

This is Cof­fee!: A 1961 Trib­ute to Our Favorite Stim­u­lant

New­ly added to our list of 750 Free Online Cours­es:

Intro­duc­tion to Lit­er­a­ture and the Envi­ron­ment — YouTube — iTunes Video — Ken Hilt­ner, Prince­ton

How Cli­mate Works — YouTube — iTunes Video — Mul­ti­ple Profs, Prince­ton

 

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Free: Download 151 Sci-Fi & Fantasy Stories from Tor.com

tor storiesA quick note: If you’re not already famil­iar with it, Tor.com is a web site ded­i­cat­ed to “sci­ence fic­tion, fan­ta­sy, and all the things that inter­est SF and fan­ta­sy read­ers.” And, among oth­er things, the site reg­u­lar­ly pub­lish­es orig­i­nal sci-fi sto­ries. To cel­e­brate its 5th birth­day, Tor has decid­ed to assem­ble the last five years of its orig­i­nal fic­tion and make it avail­able as down­load­able ebook files. You will need to reg­is­ter with the site before­hand, and then you can down­load the texts in var­i­ous for­mats — PDF, Mobi, and ePub — all of which can be loaded onto ebook read­ers. And, yes, it’s all free.

If you’re a sci-fan, we’d encour­age you to see our post from ear­li­er this week, 100 Great Sci-Fi Sto­ries by Women Writ­ers and then some of the great relat­ed mate­r­i­al below.

via i09

Relat­ed Con­tent:

Free Sci­ence Fic­tion Clas­sics on the Web: Hux­ley, Orwell, Asi­mov, Gaiman & Beyond

Free Philip K. Dick: Down­load 11 Great Sci­ence Fic­tion Sto­ries

Isaac Asimov’s Sci­ence Fic­tion Clas­sic, The Foun­da­tion Tril­o­gy, Dra­ma­tized for Radio (1973)

Neil Gaiman’s Free Short Sto­ries

425 Free eBooks: Down­load to Kin­dle, iPad/iPhone & Nook

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Watch the First Commercial Ever Shown on American TV, 1941

Let’s set the scene: The Brook­lyn Dodgers are play­ing the Philadel­phia Phillies at Ebbets Field on July 1, 1941, and the game is being aired on WNBT-TV (lat­er to become WNBC). Before the game begins, TV view­ers see this: a 10-sec­ond adver­tise­ment for Bulo­va clocks and watch­es. The ad shows a clock and a map of the Unit­ed States, with a voice-over that says, “Amer­i­ca runs on Bulo­va time.” This litte spot (which ran at 2:29 pm, if you’re keep­ing Bulo­va time) marked the advent of some­thing much big­ger — com­mer­cial­ized tele­vi­sion. Ear­li­er in 1941, the FCC had approved a plan to turn TV into big busi­ness. When Bulo­va paid $9 dol­lars to plug its brand, the plan was actu­al­ized. Every adver­tise­ment seen since (for bet­ter or worse) has a com­mon lin­eage in this moment.

via Mash­able

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

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Relat­ed Con­tent:

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