The Story of the Edsel, Ford’s Infamously Failed Car Brand of the 1950s

For 60 years now, the name Edsel has been syn­ony­mous with fail­ure. In a way, this vin­di­cates the posi­tion of Hen­ry Ford II, who opposed label­ing a brand of cars with the name of his father Edsel Ford. The son of Ford Motor Com­pa­ny founder Hen­ry Ford, Edsel Ford died young in 1943, and thus did­n’t live to see “E Day,” the roll­out of his name­sake line of auto­mo­biles. It hap­pened on Sep­tem­ber 4, 1957, the cul­mi­na­tion of two years of research and devel­op­ment on what was for most of that time called the “E car,” the let­ter hav­ing been cho­sen to indi­cate the pro­jec­t’s exper­i­men­tal nature. Alas, all sev­en of Edsel’s first mod­els struck the Amer­i­can pub­lic as too con­ven­tion­al to stand out — and at the same time, too odd to buy.

You can hear the sto­ry of Edsel in the two videos above, one from trans­porta­tion enthu­si­ast Ruairidh MacVeigh and anoth­er from Reg­u­lar Car Reviews. Both offer expla­na­tions of how the brand’s cars were con­ceived, and what went wrong enough in their exe­cu­tion to make them a laugh­ing stock still today. No Edsel post­mortem can fail to con­sid­er the name itself, a choice made in des­per­a­tion after the rejec­tion of more than 6,000 oth­er pos­si­bil­i­ties pre­sent­ed by the adver­tis­ing firm of Foote, Cone & Beld­ing.

Its man­ag­er of mar­ket­ing research also unof­fi­cial­ly sought the coun­sel of mod­ernist poet Mar­i­anne Moore, whose sug­ges­tions includ­ed “Utopi­an Turtle­top,” “Resilient Bul­let,” “Mon­goose Civique,” and “The Impec­ca­ble.”

Anoth­er fac­tor cit­ed as a cause of Edsel’s dis­ap­point­ing sales is its cars’ sig­na­ture ver­ti­cal grille, derid­ed ear­ly on for its shape resem­bling a horse col­lar — among oth­er, less men­tion­able things. Such aes­thet­ic mis­steps may not have sunk the brand on their own, but they cer­tain­ly did­n’t coun­ter­act the effects of oth­er, more mun­dane con­di­tions. These includ­ed per­sis­tent assem­bly-line prob­lems (with­out a ded­i­cat­ed fac­to­ry, Edsels tend­ed occa­sion­al­ly to come out with parts improp­er­ly installed or absent) and a 1957 eco­nom­ic reces­sion that made upper-mid­dle-tier auto­mo­biles of this kind unap­peal­ing to the Amer­i­can dri­ver. Even the top-rat­ed CBS tele­vi­sion spe­cial The Edsel Show — despite its per­for­mances from the likes of Bing Cros­by, Frank Sina­tra, Rose­mary Clooney, and Louis Arm­strong — drummed up lit­tle pub­lic enthu­si­asm.

Edsel last­ed only from 1958 to 1960, in which time Ford man­u­fac­tured 118,287 of its cars in total. Six decades after the mark’s retire­ment, few­er than 10,000 Edsel cars sur­vive — most of them as sought-after col­lec­tor’s items. For Edsels now have their appre­ci­a­tors, as evi­denced by the video above from pro­fes­sion­al mid-cen­tu­ry Amer­i­cana enthu­si­ast Charles Phoenix, who mar­vels over every fea­ture of a 1958 Cita­tion, Edsel’s top-of-the-line mod­el, from its Tele­touch push-but­ton gear selec­tor to its cus­tomiz­able speed-warn­ing indi­ca­tor. (Seat­belts came stan­dard, despite being option­al extras on oth­er cars of the day.) Cur­rent Edsel own­ers also include lifestyle guru Martha Stew­art, who showed off her mint 1958 Roundup in a recent video with Jay Leno — though she seems rather proud­er of also own­ing Edsel Ford’s house.

Relat­ed Con­tent:

The Muse­um of Fail­ure: A Liv­ing Shrine to New Coke, the Ford Edsel, Google Glass & Oth­er Epic Cor­po­rate Fails

A Fly­ing Car Took to the Skies Back in 1949: See the Tay­lor Aero­car in Action

A Hulk­ing 1959 Chevy Bel Air Gets Oblit­er­at­ed by a Mid-Size 2009 Chevy Mal­ibu in a Crash Test

The Hertel­la Cof­fee Machine Mount­ed on a Volk­swa­gen Dash­board (1959): The Most Euro­pean Car Acces­so­ry Ever Made

178,000 Images Doc­u­ment­ing the His­to­ry of the Car Now Avail­able on a New Stan­ford Web Site

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

New Research Confirms That the Vikings Landed in North America 471 Years Before Columbus & Exactly 1,000 Years Ago

“We have to cel­e­brate Colum­bus because he dis­cov­ered Amer­i­ca.”
“No he didn’t. Leif Erik­son got there first.”
“Nuh-uh.”
“Uh-huh….”

etc…

I para­phrase here from the halls of my ele­men­tary school cir­ca some­time in the late 20th cen­tu­ry, when many of us were con­vinced the first Euro­peans to set foot on the con­ti­nent were not the Span­ish and their bloody-mind­ed, trea­sure-seek­ing Ital­ian cap­tain, but what we thought of as bloody-mind­ed, trea­sure-seek­ing Vikings. Which side was right?

Our grade-school objec­tions to Colum­bus were not nec­es­sar­i­ly moral or intel­lec­tu­al. Most of us chose team Viking for the hel­mets (more on that lat­er). But evi­dence that Vikings land­ed in North Amer­i­ca dates back hun­dreds of years to his­tor­i­cal accounts and sagas about Leif’s father, Erik the Red. These accounts tell of a place called Vin­land, iden­ti­fied as lying some­where along the North­east­ern coast­line where the Norse found wild grapes.

In the 20th cen­tu­ry came the sug­ges­tion that Vin­land might have been locat­ed in Cana­da, at a site called L’Anse aux Mead­ows in what is now New­found­land. Between 1960 and 1968, an exca­va­tion by Nor­we­gian archae­ol­o­gist Anne Stine Ingstad and her hus­band, explor­er Helge Ingstad, found the remains of the “only con­clu­sive­ly iden­ti­fied Viking site in the Amer­i­c­as out­side of Green­land,” writes Kather­ine Kornei at The New York Times.

Eight tim­ber-framed build­ings at the site look very much like sim­i­lar struc­tures in Green­land built for Erik the Red. And yet, exact­ly when the set­tle­ment arose has been a mys­tery; “radio­car­bon mea­sure­ments of arti­facts from L’Anse aux Mead­ows span the entire Viking Age, from the late eighth through the 11th cen­turies.” That is, until new results just pub­lished in Nature which claim to have “deci­sive­ly pinned down when the Norse explor­ers were in New­found­land: the year A.D. 1021, or exact­ly 1,000 years ago.”

Sci­en­tists obtained this date from three pieces of wood late­ly unearthed from what is known as the site’s “Viking lay­er” — a stump, a log, and a branch. “These arti­facts were sig­nif­i­cant finds for two rea­sons,” notes the CBC. “One is that they showed cut marks made by met­al blades, spe­cif­ic to Vikings, not Indige­nous stone blades. The sec­ond rea­son is that all three arti­facts still had the out­er­most lay­er of the tree intact,” allow­ing archae­ol­o­gists to con­clu­sive­ly tell their age.

A host of unan­swered ques­tions remain. We can­not say for cer­tain this new data con­firms the ancient sto­ries of Vin­land or Leif Erik­son. Although the struc­tures, tools, and oth­er arti­facts at the site are unques­tion­ably Norse, researchers don’t know who, pre­cise­ly, set­tled at L’Anse aux Mead­ows, or whether it was a long-term set­tle­ment or a tem­po­rary out­post. (Evi­dence pub­lished in 2019 sug­gests that “Norse activ­i­ty at LAM may have endured for a cen­tu­ry.”)

At the top of the post, see a short explain­er from Nature show­ing not only how arche­ol­o­gists con­firmed that Vikings land­ed in North Amer­i­ca, but also how they learned exact­ly when — 471 years before Colum­bus. As for why there’s no Leif Erik­son day in the U.S.…  well, there is, it turns out — Octo­ber 9th — though no one gets a hol­i­day. And about those hel­mets? Stereo­types that first appeared in Wag­ner­ian opera.

As even video games rec­og­nize these days, the Vikings may be some of the most mis­un­der­stood peo­ples in ancient his­to­ry. Learn more about their time in New­found­land, and maybe points fur­ther south, in the episode of Amer­i­ca Unearthed from the His­to­ry Chan­nel, above, and read the Nature arti­cle on the most recent arti­facts here.

Relat­ed Con­tent: 

The Sis­tine Chapel of the Ancients: Archae­ol­o­gists Dis­cov­er 8 Miles of Art Paint­ed on Rock Walls in the Ama­zon

Archae­ol­o­gists Find the Ear­li­est Work of “Abstract Art,” Dat­ing Back 73,000 Years

A 16th Cen­tu­ry “Data­base” of Every Book in the World Gets Unearthed: Dis­cov­er the Libro de los Epí­tomes Assem­bled by Christo­pher Colum­bus’ Son

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Yale Professor Jason Stanley Identifies 10 Tactics of Fascism: The “Cult of the Leader,” Law & Order, Victimhood and More

What is fas­cism? Fas­cism is an ide­ol­o­gy devel­oped and elab­o­rat­ed in ear­ly 20th-cen­tu­ry West­ern Europe and enabled by tech­nol­o­gy, mass media, and weapons of war. Most of us learned the basics of that devel­op­ment from grade school his­to­ry text­books. We gen­er­al­ly came to appre­ci­ate to some degree — though we may have for­got­ten the les­son — that the phrase “creep­ing fas­cism” is redun­dant. Fas­cism stomped around in jack­boots, smashed win­dows and burned Reich­stags before it ful­ly seized pow­er, but its most impor­tant action was the creep­ing: into lan­guage, media, edu­ca­tion, and reli­gious insti­tu­tions. None of these move­ments arose, after all, with­out the sup­port (or at least acqui­es­cence) of those in pow­er.

There are dif­fer­ences between Ital­ian Fas­cism, Ger­man Nazism, and their var­i­ous nation­al­ist descen­dents. Mus­soli­ni secured pow­er chiefly through intim­i­da­tion. But once he was appoint­ed prime min­is­ter by the King in 1922 he began con­sol­i­dat­ing his dic­ta­tor­ship, a process that took sev­er­al years and required such deal­ings as the cre­ation of Vat­i­can City in 1929 to secure the Church’s good­will. Some lat­er fas­cist lead­ers, like Augus­to Pinochet, came to pow­er in coups (with the sup­port of the CIA). Oth­ers, like Hitler, won elec­tions, after a decade of “creep­ing” into the cul­ture by nor­mal­iz­ing nation­al­ist pride based on racial hier­ar­chies and nurs­ing a sense of aggriev­ed per­se­cu­tion among the Ger­man peo­ple over per­ceived humil­i­a­tions of the past.

In every case, lead­ers exploit­ed local hatreds and inflamed ordi­nary peo­ple against their neigh­bors with the con­stant rep­e­ti­tion of an alarm­ing “Big Lie” and the promis­es of a strong­man for sal­va­tion. Every sim­i­lar move­ment that has arisen since the end of WWII, says Yale Uni­ver­si­ty Pro­fes­sor of Phi­los­o­phy Jason Stan­ley in the video above, has shared these char­ac­ter­is­tics: using pro­pa­gan­da to cre­ate an alter­nate real­i­ty and pay­ing obei­sance to a “cult of the leader,” no mat­ter how repug­nant his tac­tics, behav­ior, or per­son­al­i­ty. “Right wing by nature,” fas­cis­m’s patri­ar­chal struc­ture appeals to con­ser­v­a­tives. While it mobi­lizes vio­lence against minori­ties and left­ists, it seduces those on the right by promis­ing a share of the spoils and val­i­dat­ing con­ser­v­a­tive desires for a sin­gle, uni­fy­ing nation­al nar­ra­tive:

Fas­cism is a cult of the leader. It involves the leader set­ting the rules about what’s true and false. So any kind of exper­tise, real­i­ty, all of that is a chal­lenge to the author­i­ty of the leader. If sci­ence would help him, then he can say, “Okay, I’ll use it.” Insti­tu­tions that teach mul­ti­ple per­spec­tives on his­to­ry in all its com­plex­i­ty are always a threat to the fas­cist leader. 

Rather than sim­ply destroy­ing insti­tu­tions, fas­cists twist them to their own ends. The arts, sci­ences, and human­i­ties must be purged of cor­rupt­ing ele­ments. Those who resist face job loss, exile or worse. The impor­tant thing, says Stan­ley, is the sort­ing into class­es of those who deserve life and prop­er­ty and those who don’t.

[O]nce you have hier­ar­chies set up, you can make peo­ple very ner­vous and fright­ened about los­ing their posi­tion on that hier­ar­chy. Hier­ar­chy goes right into vic­tim­hood because once you con­vince peo­ple that they’re jus­ti­fi­able high­er on the hier­ar­chy, then you can tell them that they’re vic­tims of equal­i­ty. Ger­man Chris­tians are vic­tims of Jews. White Amer­i­cans are vic­tims of Black Amer­i­can equal­i­ty. Men are vic­tims of fem­i­nism. 

The appeal to “law and order,” to police state lev­els of con­trol, only applies to cer­tain threat­en­ing class­es who need to be put back in their place or elim­i­nat­ed. It does not apply to those at the top of the hier­ar­chy, who rec­og­nize no con­straints on their actions because they per­ceive them­selves as threat­ened and in a state of emer­gency. It’s real­ly the immi­grants, left­ists, and oth­er minori­ties who have tak­en over, “and that’s why you need a real­ly macho, pow­er­ful, vio­lent response”:

Law and order struc­tures who’s legit­i­mate and who’s not. Every­where around the world, no mat­ter what the sit­u­a­tion is, in very dif­fer­ent socioe­co­nom­ic con­di­tions, the fas­cist leader comes and tells you, “Your women and chil­dren are under threat. You need a strong man to pro­tect your fam­i­lies.” They make con­ser­v­a­tives hys­ter­i­cal­ly afraid of trans­gen­der rights or homo­sex­u­al­i­ty, oth­er ways of liv­ing. These are not peo­ple try­ing to live their own lives. They’re try­ing to destroy your life, and they’re com­ing after your chil­dren. What the fas­cist politi­cian does is they take con­ser­v­a­tives who aren’t fas­cist at all, and they say, “Look, I know you might not like my ways. You might think I’m a wom­an­iz­er. You might think I’m vio­lent in my rhetoric. But you need some­one like me now. You need some­one like me ’cause homo­sex­u­al­i­ty, it isn’t just try­ing for equal­i­ty. It’s com­ing after your fam­i­ly.”

Stan­ley offers sev­er­al his­tor­i­cal exam­ples for his assess­ment of what he breaks down into a total of 10 tac­tics of fas­cism. (See an ear­li­er video here in which he dis­cuss­es 3 char­ac­ter­is­tics of the ide­ol­o­gy.) Like Umber­to Eco, who iden­ti­fied 14 char­ac­ter­is­tics of what he called “ur-fas­cism” in a 1995 essay, Stan­ley notes that “not all ter­ri­ble things are fas­cist. Fas­cism is a very par­tic­u­lar ide­o­log­i­cal struc­ture” that arose in a par­tic­u­lar time and place. But while its stat­ed aims and doc­trines are sub­ject to change accord­ing to the psy­chol­o­gy of the leader and the nation­al cul­ture, it always shares a cer­tain group­ing, or “bun­dle,” of fea­tures.

Each of these indi­vid­ual ele­ments is not in and of itself fas­cist, but you have to wor­ry when they’re all grouped togeth­er, when hon­est con­ser­v­a­tives are lured into fas­cism by peo­ple who tell them, “Look, it’s an exis­ten­tial fight. I know you don’t accept every­thing we do. You don’t accept every doc­trine. But your fam­i­ly is under threat. Your fam­i­ly is at risk. So with­out us, you’re in per­il.” Those moments are the times when we need to wor­ry about fas­cism.

Below we’re adding Stan­ley’s recent inter­view where he explains how Amer­i­ca has now entered fascism’s legal phase. You can read his relat­ed arti­cle in The Guardian.

Relat­ed Con­tent: 

Yale Pro­fes­sor Jason Stan­ley Iden­ti­fies Three Essen­tial Fea­tures of Fas­cism: Invok­ing a Myth­ic Past, Sow­ing Divi­sion & Attack­ing Truth

Umber­to Eco Makes a List of the 14 Com­mon Fea­tures of Fas­cism

The Sto­ry of Fas­cism: Rick Steves’ Doc­u­men­tary Helps Us Learn from the Hard Lessons of the 20th Cen­tu­ry

20,000 Amer­i­cans Hold a Pro-Nazi Ral­ly in Madi­son Square Gar­den in 1939: Chill­ing Video Re-Cap­tures a Lost Chap­ter in US His­to­ry

The Nazis’ 10 Con­trol-Freak Rules for Jazz Per­form­ers: A Strange List from World War II

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

Elvis’ Three Appearances on The Ed Sullivan Show: Watch History in the Making and from the Waist Up (1956)

Oh, to be in the stu­dio audi­ence of CBS’ Tele­vi­sion City in Hol­ly­wood on Sep­tem­ber 9th, 1956, to see Elvis Presley’s gyrat­ing pelvis rock­et him to super­star­dom on The Ed Sul­li­van Show.

His appear­ance made tele­vi­sion his­to­ry, but 60 mil­lion home view­ers were left to fill in some major blanks, as the ris­ing heart­throb was filmed from the waist up when­ev­er he was in motion.

Sul­li­van had been hes­i­tant to book Elvis, not want­i­ng to court the out­rage the mag­net­ic young singer had sparked in two “sug­ges­tive” appear­ances on The Mil­ton Berle Show ear­li­er that year. Elvis, he told the press, was “not my cup of tea” and “wasn’t fit for fam­i­ly enter­tain­ment.”

Tele­vi­sion host Steve Allen, pre­sum­ably alert to sim­i­lar red flags, attempt­ed to skirt the issue by shoe­horn­ing Elvis into tie and tails to per­form “Hound Dog” to an inat­ten­tive, top-hat­ted bas­set hound.

Elvis was dis­pleased by this jokey spin, but sub­mit­ted, and new­com­er Allen’s rat­ings clob­bered Sullivan’s that week.

Sul­li­van sent Steve Allen a telegram:

Steven Pres­ley Allen, NBC TV, New York City. Stinker. Love and kiss­es. Ed Sul­li­van.

Whether Sul­li­van was throw­ing down a gaunt­let, or deliv­er­ing con­grat­u­la­tions with a side of poor sports­man­ship is some­what unclear, but Sul­li­van was now ready to claim his stake, at ten times the price.

The $5,000 appear­ance fee that had been float­ed pri­or to Elvis’ appear­ance on The Mil­ton Berle Show, had bal­looned to the jaw drop­ping sum of $50,000 for 3 episodes.

Sul­li­van and Presley’s names are for­ev­er linked for that his­toric first appear­ance, but injuries from a car crash knocked the host out of com­mis­sion. Actor Charles Laughton subbed in as host from Sul­li­van’s New York stu­dio, and was charged with ush­er­ing in Elvis’s remote appear­ance in a very par­tic­u­lar way.

As cul­tur­al crit­ic Greil Mar­cus writes:

Pres­ley was the head­lin­er, and a Sul­li­van head­lin­er nor­mal­ly opened the show, but Sul­li­van was bury­ing him. Laughton had to make the moment invis­i­ble: to act as if nobody was actu­al­ly wait­ing for any­thing. He did it instant­ly, with com­plete com­mand, with the sort of tele­vi­sion pres­ence that some have and some — Steve Allen, or Ed Sul­li­van him­self — don’t. It’s a sense of ease, a queru­lous inter­ro­ga­tion of the medi­um itself, affirm­ing one’s own odd, irre­ducible sub­jec­tiv­i­ty against the objec­tiv­i­ty enforced by any sys­tem of rep­re­sen­ta­tions: that is, get­ting it across that at any moment that you might for­get where you are and say what­ev­er comes into your head, which was exact­ly what half the coun­try hoped and half the coun­try feared might be the case with Elvis Pres­ley.

Laughton, who else­where in the show used a read­ing of James Thurber’s Red Rid­ing Hood par­o­dy, “The Lit­tle Girl and the Wolf” to insin­u­ate that “it’s not so easy to fool lit­tle girls nowa­days as it used to be,” set­tled on a non-com­mit­tal “and now, away to Hol­ly­wood to meet Elvis Pres­ley!”

Elvis, clad in a non-threat­en­ing plaid jack­et on a set trimmed with gui­tar-shaped cut outs, thanked Laughton, and wiped his brow:

Wow. This is prob­a­bly the great­est hon­or I’ve ever had in my life. Ah. There’s not much I can say except, it real­ly makes you feel good. We want to thank you from the bot­tom of our heart.

His first num­ber, “Don’t Be Cru­el,” had an imme­di­ate effect on the teenage girls in atten­dance, who knew what they were see­ing.

“Thank you, ladies,” he said, coy­ly acknowl­edg­ing what all knew to be true, before going on to debut the title song of the motion pic­ture he was in town to film, Love Me Ten­der, his first of 31 such vehi­cles.

Disc jock­eys tuned in to tape the unre­leased song for play on their radio shows, shoot­ing pre-sales up to near­ly a mil­lion.

Lat­er in the show Elvis returned to cov­er Lit­tle Richard’s hit, “Ready Ted­dy,” and wish the show’s reg­u­lar host a swift recov­ery. And then:

As a great philoso­pher once said…’You ain’t noth­in’ but a hound dog!’

Cue screams.

A week lat­er, The New York Times’ Jack Gould alleged that in book­ing Elvis, Sul­li­van had failed to “exer­cise good sense and dis­play respon­si­bil­i­ty,” mor­al­iz­ing that “in some ways it was per­haps the most unpleas­ant of (the singer’s) recent three per­for­mances:

Mr. Pres­ley ini­tial­ly dis­turbed adult view­ers — and instant­ly became a mar­tyr in the eyes of his teen- age fol­low­ing — for his striptease behav­ior on last spring’s Mil­ton Berle pro­gram. Then with Steve Allen he was much more sedate. On the Sul­li­van pro­gram he inject­ed move­ments of the tongue and indulged in word­less singing that were sin­gu­lar­ly dis­taste­ful.

At least some par­ents are puz­zled or con­fused by Pres­ley’s almost hyp­not­ic pow­er; oth­ers are con­cerned; per­haps most are a shade dis­gust­ed and con­tent to per­mit the Pres­ley fad to play itself out.

Nei­ther crit­i­cism of Pres­ley nor of the teen-agers who admire him is par­tic­u­lar­ly to the point. Pres­ley has fall­en into a for­tune with a rou­tine that in one form or anoth­er has always exist­ed on the fringe of show busi­ness; in his gyrat­ing fig­ure and sug­ges­tive ges­tures the teen-agers have found some­thing that for the moment seems excit­ing or impor­tant.

Cue more screams.

A month and a half after his first Sul­li­van Show book­ing, Elvis and Sul­li­van met in the New York stu­dio for a fol­low up, along with a chaste youth choir, the Lit­tle Gael­ic Singers, and ven­tril­o­quist Señor Wences(S’alright? S’alright.)

“Don’t Be Cru­el,” “Love Me Ten­der,” and “Hound Dog” were on the menu again, along with a brand new release — “Love Me,” above.

Señor Wences was not the tough act to fol­low here.

The appear­ance result­ed in more wild­ly high rat­ings for Sul­li­van, and a grow­ing aware­ness of the per­ils of rock n’ roll, as embod­ied by Elvis’ well lubri­cat­ed nether regions, which the cam­era, fool­ing no one, again shied from at cru­cial moments.

Cue anoth­er mil­lion teenage fan club enroll­ments, as well as par­ents, cler­gy and oth­er con­cerned cit­i­zens who came togeth­er to burn the singer in effi­gy in Nashville and St. Louis.

Near­ly as notable, from the per­spec­tive of 2021, was the pub­lic ser­vice Elvis per­formed back­stage, allow­ing him­self to be pho­tographed receiv­ing the polio vac­cine, in hopes his legions of admir­ers would fol­low suit.

Elvis’ third vis­it to Sullivan’s show, Jan­u­ary 6th, 1957, would prove to be his last, owing to the astro­nom­i­cal fee his man­ag­er Colonel Tom Park­er set for future tele­vi­sion appear­ances: $300,000 with the promise of two guest spots and an hour-long spe­cial. An attempt to book Elvis for Sullivan’s 10th anniver­sary cel­e­bra­tion, was thwart­ed by the fact that Elvis was abroad, serv­ing in the Army.

Anoth­er mas­sive audi­ence tuned in for anoth­er help­ing of hits — “Hound Dog,” “Love Me Ten­der,” “Heart­break Hotel,” and “Don’t Be Cru­el,” as well as new­er mate­r­i­al — “Too Much” and “When My Blue Moon Turns To Gold Again.”

Between songs, Sul­li­van advised the swoon­ing teenagers to rest their lar­ynx­es and intro­duced Elvis’ per­for­mance of the gospel stan­dard, “Peace in the Val­ley,” by urg­ing view­ers to con­tribute to a Hun­gar­i­an refugee relief fund Elvis sup­port­ed.

While many fans per­sist in the belief that the gospel num­ber was includ­ed as an affec­tion­ate nod to the singer’s beloved moth­er, Gladys, a let­ter from Colonel Parker’s assis­tant to Elvis sug­gests that the choice had more to do with his host:

Mr. Sul­li­van thought it might be very appro­pri­ate for you to sing a hymn or a semi-reli­gious song on the show. You cer­tain­ly can sing a hymn very effec­tive­ly and I think it would make a very strong impres­sion on all the view­ers. It has been sug­gest­ed that a song like ‘Peace in the Val­ley’ might be held in readi­ness. We have obtained the music on this song and are for­ward­ing it to you.”

This time, home view­ers real­ly were left to guess what was going on below the star’s sequined vest and open col­lared blouse, described by Mar­cus as “the out­landish cos­tume of a pasha, if not a harem girl:”

From the make-up over his eyes, the hair falling in his face, the over­whelm­ing­ly sex­u­al cast of his mouth, he was play­ing Rudolph Valenti­no in The Sheik, with all stops out. That he did so in front of the Jor­danaires, who this night appeared as the four squarest-look­ing men on the plan­et, made the per­for­mance even more potent.

Sullivan’s first co-pro­duc­er, Mar­lo Lewis, inti­mat­ed that the deci­sion to for­mal­ize a waist-up pol­i­cy for Elvis’ third vis­it was sparked by a rumor that had dogged his pri­or appear­ances. To wit:

Elvis has been hang­ing a small soft-drink bot­tle from his groin under­neath his pants, and when he wig­gles his leg it looks as though his peck­er reach­es down to his knee! 

Mean­while, it appeared Sul­li­van was no longer will­ing to be lumped in with Elvis’ detrac­tors, clos­ing the show by say­ing:

I want­ed to say to Elvis Pres­ley and the coun­try that this is a real decent, fine boy, and wher­ev­er you go, Elvis, we want to say we’ve nev­er had a pleas­an­ter expe­ri­ence on our show with a big name than we’ve had with you. So now let’s have a tremen­dous hand for a very nice per­son!

Had Elvis won him over, or was it, as cul­tur­al crit­ic Tim Par­rish asserts, that Colonel Park­er, “had threat­ened to remove Elvis from the show if Sul­li­van did not apol­o­gize for telling the press that Elvis’s ‘gyra­tions’ were immoral.”

Watch all of Elvis Pres­ley’s per­for­mances on The Ed Sul­li­van Show in HD here.

For a glimpse of the 1956 Gib­son J‑200 Elvis played in that final appear­ance, and spec­u­la­tion as to whether he crossed paths with fel­low guests Car­ol Bur­nett and Lena Horne, watch Grace­land archivist Ang­ie Marchese’s show and tell of ephemera relat­ed to his stints on the Ed Sul­li­van Show.

Relat­ed Con­tent:

The Last Great Moment of Elvis Presley’s Musi­cal Career: Watch His Extra­or­di­nary Per­for­mance of “Unchained Melody” (1977)

Elvis Pres­ley Gets the Polio Vac­cine on The Ed Sul­li­van Show, Per­suad­ing Mil­lions to Get Vac­ci­nat­ed (1956)

The Night Ed Sul­li­van Scared a Nation with the Apoc­a­lyp­tic Ani­mat­ed Short, A Short Vision (1956)

Ayun Hal­l­i­day is an author, illus­tra­tor, the­ater mak­er and Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine.  Fol­low her @AyunHalliday.

How Randy Bachman Found His Stolen Favorite Guitar After 45 Years, with the Help of Facial-Recognition Software

Facial-recog­ni­tion tech­nol­o­gy has come into its own in recent decades, though its imag­ined large-scale uses do tend to sound trou­bling­ly dystopi­an. Still, some of its actu­al suc­cess sto­ries have been pleas­ing indeed, few of them so much as the one briefly told in the video above by Bach­man Turn­er Over­drive’s Randy Bach­man. Its pro­tag­o­nist is not Bach­man him­self but one of his gui­tars: a 1957 Gretsch 6120 Chet Atkins, a mod­el named after the star Nashville gui­tarist. “This is the first real­ly good expen­sive elec­tric gui­tar I got,” he says, adding that he “played it on many, many BTO hits, and in 1975 it was stolen from a Hol­i­day Inn hotel room in Toron­to.”

“The dis­ap­pear­ance trig­gered a decades-long search,” writes Todd Coyne in a fea­ture at CTV News. “Bach­man enlist­ed the help of the RCMP” — also known at the Moun­ties — “the Ontario Provin­cial Police and vin­tage instru­ment deal­ers across Cana­da and the Unit­ed States. It also trig­gered what Bach­man now rec­og­nizes as a mid-life cri­sis,” result­ing in his even­tu­al pur­chase of 385 Gretsch gui­tars. Those includ­ed a dozen 6120s from the 1950s, but none of them were the one he bought at age 20 from Win­nipeg Piano. He must have giv­en up hope by the time the mes­sage arrived: “I found your Gretsch gui­tar in Tokyo.”

The sender, an old neigh­bor of Bach­man’s, had in fact found the Gretsch on Youtube. In the video below, made for Christ­mas 2019, a Japan­ese gui­tarist named Takeshi plays “Rockin’ Around the Christ­mas Tree” on an orange 6120 that Bach­man imme­di­ate­ly rec­og­nized as his long-lost favorite instru­ment. Coyne writes that the neigh­bor “had used some old pho­tographs of the gui­tar and rejigged some facial-recog­ni­tion soft­ware to iden­ti­fy and detect the unique wood-grain pat­terns and lines of cracked lac­quer along the instrument’s body,” as seen in the orig­i­nal video for BTO’s “Lookin’ Out for #1.” Sub­se­quent­ly, he “ran scans of this unique pro­file against every image he could find of an orange 1957 Chet Atkins gui­tar post­ed online over the last decade and a half.”

Per­sis­tence, at least in this case, paid off. But since Takeshi felt near­ly as strong a con­nec­tion to the gui­tar as Bach­man did, an arrange­ment had to be made. With the Japan­ese wife of his son Tal (also a musi­cian, best known for the 1990s hit “She’s So High”) act­ing as inter­preter, he nego­ti­at­ed with Takeshi the terms of an exchange. As Bach­man tells it, “He said he would give me back my gui­tar, but I had to find him its twin”: the same mod­el — of which only 35 were made in 1957 — in mint con­di­tion with all the same parts and no addi­tion­al mod­i­fi­ca­tions. And for a mere thir­ty times the $400 price he orig­i­nal­ly paid, he even­tu­al­ly found that twin. Now all that remains, as soon trav­el restric­tions ease between the U.S. and Japan, is for Bach­man and Takeshi to meet up at the Gretsch fac­to­ry in Nagoya, play a gig togeth­er, and take care of busi­ness.

via Boing­Bo­ing

Relat­ed Con­tent:

Gui­tarist Randy Bach­man Demys­ti­fies the Open­ing Chord of The Bea­t­les’ “A Hard Day’s Night”

Eric Clap­ton Tries Out Gui­tars at Home and Talks About the Bea­t­les, Cream, and His Musi­cal Roots

Gui­tar Sto­ries: Mark Knopfler on the Six Gui­tars That Shaped His Career

The Cap­ti­vat­ing Art of Restor­ing Vin­tage Gui­tars

Hear Joni Mitchell’s Ear­li­est Record­ing, Redis­cov­ered After More than 50 Years

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

“The Hippie Temptation”: An Angst-Ridden CBS TV Show Warns of the Risks of LSD (1976)

To lyser­gic acid diethy­lamide, bet­ter known as LSD, we owe much of what has endured from West­ern pop­u­lar cul­ture of the mid-20th cen­tu­ry: con­sid­er, for instance, the lat­ter half of the Bea­t­les’ oeu­vre. In Rev­o­lu­tion in the Head: The Bea­t­les’ Records and the Six­ties, Ian Mac­Don­ald describes LSD as “a pow­er­ful hal­lu­cino­gen whose func­tion is tem­porar­i­ly to dis­miss the brain’s neur­al concierge, leav­ing the mind to cope as it can with sen­so­ry infor­ma­tion which mean­while enters with­out pri­or arrange­ment — an uncen­sored expe­ri­ence of real­i­ty which pro­found­ly alters one’s out­look on it.”

So pro­found is that alter­ation that some came to believe in a utopia achiev­able through uni­ver­sal inges­tion of the drug: “If there be nec­es­sary rev­o­lu­tion in Amer­i­ca,” declared Allen Gins­berg, “it will come this way.” But most Amer­i­cans did­n’t see it quite the same way. It was for them that CBS made its broad­cast “The Hip­pie Temp­ta­tion.” Aired in August 1967, three months after the release of Sgt. Pep­per’s Lone­ly Heart’s Club Band, it con­sti­tutes an exposé of LSD-fueled youth cul­ture as it effer­vesced at the time in and around San Fran­cis­co’s coun­ter­cul­tur­al mec­ca of Haight-Ash­bury.

“The hip­pies present a strange prob­lem,” says cor­re­spon­dent Har­ry Rea­son­er, lat­er known as the host of 60 Min­utes. “Our soci­ety has pro­duced them. There they are, in rapid­ly increas­ing num­bers. And yet there seem to be very few def­i­nite ideas behind the super­fi­cial glit­ter of their dress and behav­ior.” In search of the core of the hip­pie ide­ol­o­gy, which seems out­ward­ly to involve “stand­ing apart from soci­ety by means of mutu­al help and love,” Rea­son­er and his col­lab­o­ra­tors delve into the nature of LSD, whose users “may see a wild com­plex­i­ty of images, hear a mul­ti­plic­i­ty of sounds. This is called ‘tak­ing an acid trip.’ ”

Alas, “for many, the price of tak­ing the short­cut to dis­cov­ery the hip­pies put for­ward turns out to be very high.” A young doc­tor from UCLA’s neu­ropsy­chi­atric insti­tute named Duke Fish­er argues that most LSD users “talk about lov­ing human­i­ty in gen­er­al, an all-encom­pass­ing love of the world, but they have a great deal of dif­fi­cul­ty lov­ing one oth­er per­son, or lov­ing that spe­cif­ic thing.” Also includ­ed in “The Hip­pie Temp­ta­tion” are inter­views with young peo­ple (albeit ones clean­er-cut than the aver­age denizen of late-60s Haight-Ash­bury) placed into med­ical facil­i­ties due to hal­lu­cino­gen-relat­ed mishaps, includ­ing sui­cide attempts.

“There is the real dan­ger that more and more young peo­ple may fol­low the call to turn on, tune in, drop out,” Rea­son­er declares, in keep­ing with the broad­cast’s por­ten­tous tone. Even then there were signs of what Mac­Don­ald calls “the hip­pie coun­ter­cul­ture’s incip­i­ent com­mer­cial­iza­tion and impend­ing decline into hard drugs.” But to this day, “that there was indeed some­thing unusu­al in the air can still be heard from many of the records of the peri­od: a light, joy­ous opti­mism with a tan­gi­ble spir­i­tu­al aura and a thrilling­ly fresh infor­mal­i­ty” — a qual­i­ty Mac­Don­ald finds con­cen­trat­ed in the work of not just The Bea­t­les but the Grate­ful Dead, who sit for an inter­view in “The Hip­pie Temp­ta­tion.” LSD may no longer be as tempt­ing as it was half a cen­tu­ry ago, but many of the cre­ations it inspired then still have us hooked today.

via Laugh­ing Squid

Relat­ed Con­tent:

Watch The Bicy­cle Trip: An Ani­ma­tion of The World’s First LSD Trip in 1943

Artist Draws 9 Por­traits While on LSD: Inside the 1950s Exper­i­ments to Turn LSD into a “Cre­ativ­i­ty Pill”

Aldous Hux­ley Trips on Acid; Talks About Cats & the Secret of Life (1962)

Rare Footage Shows US and British Sol­diers Get­ting Dosed with LSD in Gov­ern­ment-Spon­sored Tests (1958 + 1964)

R. Crumb Describes How He Dropped LSD in the 60s & Instant­ly Dis­cov­ered His Artis­tic Style

New LSD Research Pro­vides the First Images of the Brain on Acid, and Hints at Its Poten­tial to Pro­mote Cre­ativ­i­ty

When the Grate­ful Dead Per­formed on Hugh Hefner’s Play­boy After Dark & Secret­ly Dosed Every­one With LSD (1969)

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

The Beautifully Illustrated Atlas of Mushrooms: Edible, Suspect and Poisonous (1827)

Two cen­turies ago, Haiti, “then known as Saint-Domingue, was a sug­ar pow­er­house that stood at the cen­ter of world trad­ing net­works,” writes Philippe Girard in his his­to­ry of the Hait­ian war for inde­pen­dence. “Saint-Domingue was the per­le de Antilles… the largest exporter of trop­i­cal prod­ucts in the world.” The island colony was also at the cen­ter of the trade in plants that drove the sci­en­tif­ic rev­o­lu­tion of the time, and many a nat­u­ral­ist prof­it­ed from the trade in slaves and sug­ar, as did planter, “physi­cian, botanist, and inad­ver­tent his­to­ri­og­ra­ph­er of the Hait­ian Rev­o­lu­tion” Michel Eti­enne Descour­tilz, the Pub­lic Domain Review writes.

Descour­tilz’ 1809 Voy­ages d’un nat­u­ral­iste “chron­i­cles, among oth­er adven­tures, a trip from France to Haiti in 1799 in order to secure his family’s plan­ta­tions.” Instead, he was arrest­ed and con­script­ed as a doc­tor under Jean-Jacques Dessalines.

The expe­ri­ence did not change his view that the island should be recon­quered, though he did admit “the germ” of rebel­lion “must secret­ly have exist­ed every­where there were slaves.” Decour­tilz chiefly spent his time, while not attend­ing to those wound­ed by Napoleon’s army, col­lect­ing plants between Port-au-Prince and Cap-Haï­tien.

In the dense trop­i­cal growth along the Art­i­bonite riv­er, now part of the bor­der between Haiti and the Domini­can Repub­lic, Decour­tilz learned much about the plant world — and maybe learned from some Haitians who knew more about the island’s flo­ra than the French­man did. Res­cued in 1802, Decour­tilz returned to France with his plants and began to com­pile his research into tax­o­nom­ic books, includ­ing Flo­res pit­toresque et med­icale des Antilles, in eight vol­umes, and a lat­er, 1827 work enti­tled Atlas des champignons: comestibles, sus­pects et vénéneux, or “Atlas of mush­rooms: edi­ble, sus­pect and poi­so­nous.”

As the title makes clear, sort­ing out the dif­fer­ences between one mush­room and anoth­er can eas­i­ly be a mat­ter of life and death, or at least seri­ous poi­son­ing. “Fly agar­ic, for exam­ple,” writes the Pub­lic Domain Review, “can resem­ble edi­ble species of blush­ers.” Con­sumed in small amounts, it might cause hal­lu­ci­na­tions and eupho­ria. Larg­er dos­es can lead to seizures and coma. One can imag­ine the num­bers of colonists in the French Caribbean who either had very bad trips or were poi­soned or killed by unfa­mil­iar plant life. Just last year alone in France, hun­dreds were poi­soned from misiden­ti­fied mush­rooms.

To guide the mush­room hunter, cook, and eater, Decourtiliz’s book fea­tured these rich, col­or­ful lith­o­graphs here by artist A. Cornil­lon (which may remind us of the pro­to-psy­che­del­ic sci­en­tif­ic art of Ernst Haeck­el). He alludes to the great dan­gers of wild mush­rooms in a ded­i­ca­tion to “S.A.R., Duchesse de Berry” and promis­es his guide will pre­vent “mor­tal acci­dents” (those which “fre­quent­ly occur among the poor.”) Descour­tilz offers his guide, acces­si­ble to all, he writes, out of a devo­tion to the alle­vi­a­tion of human suf­fer­ing. Read his Atlas of Mush­rooms, in French at the Inter­net Archive, and see more of Cornillon’s illus­tra­tions here.

via Pub­lic Domain Review

Relat­ed Con­tent:

Ernst Haeckel’s Sub­lime Draw­ings of Flo­ra and Fau­na: The Beau­ti­ful Sci­en­tif­ic Draw­ings That Influ­enced Europe’s Art Nou­veau Move­ment (1889)

1,000-Year-Old Illus­trat­ed Guide to the Med­i­c­i­nal Use of Plants Now Dig­i­tized & Put Online

Dis­cov­er Emi­ly Dickinson’s Herbar­i­um: A Beau­ti­ful Dig­i­tal Edi­tion of the Poet’s Col­lec­tion of Pressed Plants & Flow­ers Is Now Online

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

A 13th-Century Cookbook Featuring 475 Recipes from Moorish Spain Gets Published in a New Translated Edition

Some of the dis­tinc­tive­ness of Spain as we know it today comes as a lega­cy of the peri­od from 700 to 1200, when most of it was under Mus­lim rule. The cul­ture of Al-Andalus, as the Islam­ic states of mod­ern-day Spain and Por­tu­gal were then called, sur­vives most vis­i­bly in archi­tec­ture. But it also had its own cui­sine, devel­oped by not just Mus­lims, but by Chris­tians and Jews as well. What­ev­er the dietary restric­tions they indi­vid­u­al­ly worked under, “cooks from all three reli­gions enjoyed many ingre­di­ents first brought to the Iber­ian penin­su­la by the Arabs: rice, egg­plants, car­rots, lemons, sug­ar, almonds, and more.”

So writes Atlas Obscu­ra’s Tom Verde in an arti­cle occa­sioned by the pub­li­ca­tion of a thir­teenth-cen­tu­ry Moor­ish cook­book. Fiḍālat al-Khiwān fī Ṭayyibāt al‑Ṭaʿām wa-l-Alwān, or Best of Delec­table Foods and Dish­es from al-Andalus and al-Maghrib had long exist­ed only in bits and pieces. A “mad­den­ing­ly incom­plete car­rot recipe, along with miss­ing chap­ters on veg­eta­bles, sauces, pick­led foods, and more, left a gap­ing hole in all exist­ing edi­tions of the text, like an emp­ty aisle in the gro­cery store.” But in 2018, British Library cura­tor of Ara­bic sci­en­tif­ic man­u­scripts Dr. Bink Hal­lum hap­pened upon a near­ly com­plete fif­teenth- or six­teenth-cen­tu­ry copy of the Fiḍāla with­in a man­u­script on medieval Arab phar­ma­col­o­gy.

The Fiḍāla itself dates to around 1260. It was com­posed in Tunis by Ibn Razīn al-Tujībī, “a well-edu­cat­ed schol­ar and poet from a wealthy fam­i­ly of lawyers, philoso­phers, and writ­ers. As a mem­ber of the upper class, he enjoyed a life of leisure and fine din­ing which he set out to cel­e­brate in the Fiḍāla.” The Chris­t­ian Recon­quista had already put a bit­ter end to all that leisure and fine din­ing, and it was in rel­a­tive­ly hard­scrab­ble African exile that al-Tujībī wrote this less as a cook­book than as “an exer­cise in culi­nary nos­tal­gia, a wist­ful look back across the Strait of Gibral­tar to the ele­gant main cours­es, side dish­es, and desserts of the author’s youth, an era before Spain’s Mus­lims and Jews had to hide their cul­tur­al cuisines.”

That descrip­tion comes from food his­to­ri­an Naw­al Nas­ral­lah, trans­la­tor of the com­plete Fiḍāla into an Eng­lish edi­tion pub­lished last month by Brill. In some of its sec­tions al-Tujībī cov­ers breads, veg­eta­bles, poul­try dish­es, and “meats of quadrupeds”; in oth­ers, he goes into detail on stuffed tripe, “edi­ble land snails,” and tech­niques for “rem­e­dy­ing over­ly salty foods and raw meat that does not smell fresh.” (The book includes 475 recipes in total.) Though much in the Moor­ish diet is a far cry from that of the major­i­ty in mod­ern Eng­lish-speak­ing coun­tries, inter­est in his­tor­i­cal gas­tron­o­my has been on the rise in recent years. And as even those sep­a­rat­ed from al-Tujībī by not just cul­ture but sev­en cen­turies’ worth of time know, what­ev­er your rea­sons for leav­ing a place, you soon long for noth­ing as acute­ly as the food — and that long­ing can moti­vate impres­sive achieve­ments.

via Atlas Obscu­ra

Relat­ed Con­tent:

What Did Peo­ple Eat in Medieval Times? A Video Series and New Cook­book Explain

An Archive of 3,000 Vin­tage Cook­books Lets You Trav­el Back Through Culi­nary Time

A Data­base of 5,000 His­tor­i­cal Cook­books — Cov­er­ing 1,000 Years of Food His­to­ry — Is Now Online

Dis­cov­er Japan’s Old­est Sur­viv­ing Cook­book Ryori Mono­gatari (1643)

Tast­ing His­to­ry: A Hit YouTube Series Shows How to Cook the Foods of Ancient Greece & Rome, Medieval Europe, and Oth­er Places & Peri­ods

Down­load 10,000+ Books in Ara­bic, All Com­plete­ly Free, Dig­i­tized and Put Online

Based in Seoul, Col­in Mar­shall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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