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Unlock AI’s Potential in Your Work and Daily Life: Take a Popular Course from Google

Gen­er­a­tive AI is rapid­ly becom­ing an essen­tial tool for stream­lin­ing work and solv­ing com­plex chal­lenges. How­ev­er, know­ing how to use GenAI effec­tive­ly isn’t always obvi­ous. That’s where Google Prompt­ing Essen­tials comes in. This course will teach you to write clear and spe­cif­ic instructions—known as prompts—for AI. Once you can prompt well, you can unlock gen­er­a­tive AI’s poten­tial more ful­ly.

Launched in April, Google Prompt­ing Essen­tials has become the most pop­u­lar GenAI course offered on Cours­era. The course itself is divid­ed into four mod­ules. First, “Start Writ­ing Prompts Like a Pro” will teach you a 5‑step method for craft­ing effec­tive prompts. (Watch the video from Mod­ule 1 above, and more videos here.) With the sec­ond mod­ule, “Design Prompts for Every­day Work Tasks,” you will learn how to use AI to draft emails, brain­storm ideas, and sum­ma­rize doc­u­ments. The third mod­ule, “Speed Up Data Analy­sis and Pre­sen­ta­tion Build­ing,” teach­es tech­niques for uncov­er­ing insights in data, visu­al­iz­ing results, and prepar­ing pre­sen­ta­tions. The final mod­ule, “Use AI as a Cre­ative or Expert Part­ner,” explores advanced tech­niques such as prompt chain­ing and mul­ti­modal prompt­ing. Plus, you will “cre­ate a per­son­al­ized AI agent to role-play con­ver­sa­tions and pro­vide expert feed­back.”

Offered on the Cours­era plat­form, Google Prompt­ing Essen­tials costs $49. Once you com­plete the course, you will receive a cer­tifi­cate from Google to share with your net­work and employ­er. Bet­ter yet, you will under­stand how to make GenAI a more use­ful tool in your life and work. Enroll here.

Note: Open Cul­ture has a part­ner­ship with Cours­era. If read­ers enroll in cer­tain Cours­era cours­es and pro­grams, it helps sup­port Open Cul­ture.

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Solving a 2,500-Year-Old Puzzle: How a Cambridge Student Cracked an Ancient Sanskrit Code

If you find your­self grap­pling with an intel­lec­tu­al prob­lem that’s gone unsolved for mil­len­nia, try tak­ing a few months off and spend­ing them on activ­i­ties like swim­ming and med­i­tat­ing. That very strat­e­gy worked for a Cam­bridge PhD stu­dent named Rishi Rajpopat, who, after a sum­mer of non-research-relat­ed activ­i­ties, returned to a text by the ancient gram­mar­i­an, logi­cian, and “father of lin­guis­tics” Pāṇi­ni and found it new­ly com­pre­hen­si­ble. The rules of its com­po­si­tion had stumped schol­ars for 2,500 years, but, as Rajpopat tells it in an arti­cle by Tom Almeroth-Williams at Cam­bridge’s web­site, “With­in min­utes, as I turned the pages, these pat­terns start­ed emerg­ing, and it all start­ed to make sense.”

Pāṇi­ni com­posed his texts using a kind of algo­rithm: “Feed in the base and suf­fix of a word and it should turn them into gram­mat­i­cal­ly cor­rect words and sen­tences through a step-by-step process,” writes Almeroth-Williams. But “often, two or more of Pāṇini’s rules are simul­ta­ne­ous­ly applic­a­ble at the same step, leav­ing schol­ars to ago­nize over which one to choose.” Or such was the case, at least, before Rajpopat’s dis­cov­ery that the dif­fi­cult-to-inter­pret “metarule” meant to apply to such cas­es dic­tates that “between rules applic­a­ble to the left and right sides of a word respec­tive­ly, Pāṇi­ni want­ed us to choose the rule applic­a­ble to the right side.”

That may not be imme­di­ate­ly under­stand­able to those unfa­mil­iar with the struc­ture of San­skrit. Almeroth-Williams’ piece clar­i­fies with an exam­ple using  mantra, one word from the lan­guage that every­body knows. “In the sen­tence ‘devāḥ prasan­nāḥ mantraiḥ’ (‘The Gods [devāḥ] are pleased [prasan­nāḥ] by the mantras [mantraiḥ]’) we encounter ‘rule con­flict’ when deriv­ing mantraiḥ, ‘by the mantras,’ ” he writes. ” The deriva­tion starts with ‘mantra + bhis. One rule is applic­a­ble to the left part ‘mantra’ and the oth­er to right part ‘bhis.’ We must pick the rule applic­a­ble to the right part ‘bhis,’ which gives us the cor­rect form ‘mantraih.’ ”

Apply­ing this rule ren­ders inter­pre­ta­tions of Pāṇini’s work almost com­plete­ly unam­bigu­ous and gram­mat­i­cal. It could even be employed, Rajpopat has not­ed, to teach San­skrit gram­mar to com­put­ers being pro­grammed for nat­ur­al lan­guage pro­cess­ing. It no doubt took him a great deal of inten­sive study to reach the point where he was able to dis­cov­er the true mean­ing of Pāṇini’s clar­i­fy­ing metarule, but it did­n’t tru­ly present itself until he let his uncon­scious mind take a crack at it. As we’ve said here on Open Cul­ture before, there are good rea­sons we do our best think­ing while doing things like walk­ing or tak­ing a show­er, a phe­nom­e­non that philoso­phers have broad­ly rec­og­nized through the ages — and, like as not, was under­stood by the great Pāṇi­ni him­self.

Relat­ed con­tent:

Learn Latin, Old Eng­lish, San­skrit, Clas­si­cal Greek & Oth­er Ancient Lan­guages in 10 Lessons

Intro­duc­tion to Indi­an Phi­los­o­phy: A Free Online Course

Can Arti­fi­cial Intel­li­gence Deci­pher Lost Lan­guages? Researchers Attempt to Decode 3500-Year-Old Ancient Lan­guages

Why Algo­rithms Are Called Algo­rithms, and How It All Goes Back to the Medieval Per­sian Math­e­mati­cian Muham­mad al-Khwariz­mi

How Schol­ars Final­ly Deci­phered Lin­ear B, the Old­est Pre­served Form of Ancient Greek Writ­ing

Has the Voyn­ich Man­u­script Final­ly Been Decod­ed?: Researchers Claim That the Mys­te­ri­ous Text Was Writ­ten in Pho­net­ic Old Turk­ish

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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Jimi Hendrix Arrives in London in 1966, Asks to Get Onstage with Cream, and Blows Eric Clapton Away: “You Never Told Me He Was That F‑ing Good”

Jimi Hen­drix arrived on the Lon­don scene like a ton of bricks in 1966, smash­ing every British blues gui­tarist to pieces the instant they saw him play. As vocal­ist Ter­ry Reid tells it, when Hen­drix played his first show­case at the Bag O’Nails, arranged by Ani­mals’ bassist Chas Chan­dler, “there were gui­tar play­ers weep­ing. They had to mop the floor up. He was pil­ing it on, solo after solo. I could see everyone’s fill­ings falling out. When he fin­ished, it was silence. Nobody knew what to do. Every­body was dumb­struck, com­plete­ly in shock.”

He only exag­ger­ates a lit­tle, by all accounts, and when Reid says “every­body,” he means every­body: Kei­th Richards, Mick Jag­ger, Bri­an Jones, Jeff Beck, Paul McCart­ney, The Who, Eric Bur­don, John May­all, and maybe Jim­my Page, though he denies it. May­all recalls, “the buzz was out before Jimi had even been seen here, so peo­ple were antic­i­pat­ing his per­for­mance, and he more than lived up to what we were expect­ing.” In fact, even before this leg­endary event sent near­ly every star clas­sic rock gui­tarist back to the wood­shed, Jimi had arrived unan­nounced at the Regent Street Poly­tech­nic, and asked to sit in and jam with Cream, where he pro­ceed­ed to dethrone the reign­ing British gui­tar god, Eric Clap­ton.

Nobody knew who he was, but “in those days any­body could get up with any­body,” Clap­ton says in a recent inter­view, “if you were con­vinc­ing enough that you could play. He got up and blew everyone’s mind.” As Hen­drix biog­ra­ph­er Charles Cross tells it, “no one had ever asked to jam” with Cream before. “Most would have been too intim­i­dat­ed by their rep­u­ta­tion as the best band in Britain.” To hear the sto­ry as it’s told in the clip above from the BBC doc­u­men­tary Sev­en Ages of Rock, no one else would have ever dared to get onstage with Eric Clap­ton. Clap­ton, as the famed graf­fi­ti in Lon­don announced, was God. “It was a very brave per­son who would do that,” says Jack Bruce.

Actu­al­ly, it was Chan­dler who asked the band, and who also tried to pre­pare Clap­ton. Jimi got onstage, plugged into Bruce’s bass amp, and played a ver­sion of Howl­in’ Wolf’s “Killin’ Floor.” Every­one was “com­plete­ly gob­s­macked,” Clap­ton writes in his auto­bi­og­ra­phy. “I remem­ber think­ing that here was a force to be reck­oned with. It scared me, because he was clear­ly going to be a huge star, and just as we are find­ing our own speed, here was the real thing.” Fear, envy, awe… all rea­son­able emo­tions when stand­ing next to Jimi Hen­drix as he tears through “Killin’ Floor” three times faster than any­one else played it (as you can see him play it in Stock­holm above)—while doing the splits, lying on the floor, play­ing with his teeth and behind his head…

“It was amaz­ing,” writes Clap­ton, “and it was musi­cal­ly great, too, not just pyrotech­nics.” There’s no telling how Jimi might have remem­bered the event had he lived to write his mem­oirs, but he would have been pret­ty mod­est, as was his way. No one else who saw him felt any need to hold back. “It must have been dif­fi­cult for Eric to han­dle,” says Bruce, “because [Eric] was ‘God,’” and this unknown per­son comes along, and burns.” He puts it slight­ly dif­fer­ent­ly at the top: “Eric was a gui­tar play­er. Jimi was some sort of force of nature.”

Rock jour­nal­ist Kei­th Altham has yet a third account, as Ed Vul­liamy writes at The Guardian. He remem­bers “Chan­dler going back­stage after Clap­ton left in the mid­dle of the song ‘which he had yet to mas­ter him­self’; Clap­ton was furi­ous­ly puff­ing on a cig­a­rette and telling Chas: ‘You nev­er told me he was that fuck­ing good.’” Who knows if Hen­drix knew Clap­ton had strug­gled with “Killin’ Floor” and decid­ed not to try it live. But as blues gui­tarist Stephen Dale Petit notes, “when Chas invit­ed Jimi to Lon­don, Jimi did not ask about mon­ey or con­tracts. He asked if Chas would intro­duce him to Beck and Clap­ton.”

He had come to meet, and blow away, his rock heroes. “Two weeks after The Bag O’Nails,” writes Clas­sic Rock’s John­ny Black, “when Cream appeared at The Mar­quee Club, Clap­ton was sport­ing a frizzy perm and he left his gui­tar feed­ing back against the amp, just as he’d seen Jimi do.”

Relat­ed Con­tent:

Jimi Hen­drix Unplugged: Two Great Record­ings of Hen­drix Play­ing Acoustic Gui­tar

23-Year-Old Eric Clap­ton Demon­strates the Ele­ments of His Gui­tar Sound (1968)

Jimi Hen­drix Opens for The Mon­kees on a 1967 Tour; Then Flips Off the Crowd and Quits

Jimi Hendrix’s Final Inter­view Ani­mat­ed (1970)

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness

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J. G. Ballard Demystifies Surrealist Paintings by Dalí, Magritte, de Chirico & More

Before his sig­na­ture works like The Atroc­i­ty Exhi­bi­tion, Crash, and High-Rise, J. G. Bal­lard pub­lished three apoc­a­lyp­tic nov­els, The Drowned World, The Burn­ing World, and The Crys­tal World. Each of those books offers a dif­fer­ent vision of large-scale envi­ron­men­tal dis­as­ter, and the last even pro­vides a clue as to its inspi­ra­tion. Or rather, its orig­i­nal cov­er does, by using a sec­tion of Max Ern­st’s paint­ing The Eye of Silence. “This spinal land­scape, with its fren­zied rocks tow­er­ing into the air above the silent swamp, has attained an organ­ic life more real than that of the soli­tary nymph sit­ting in the fore­ground,” Bal­lard writes in “The Com­ing of the Uncon­scious,” an arti­cle on sur­re­al­ism writ­ten short­ly after The Crys­tal World appeared in 1966.

First pub­lished in an issue of the mag­a­zine New Worlds (which also con­tains Bal­lard’s take on Chris Mark­er’s La Jetée), the piece is osten­si­bly a review of Patrick Wald­berg’s Sur­re­al­ism and Mar­cel Jean’s The His­to­ry of Sur­re­al­ist Paint­ing, but it ends up deliv­er­ing Bal­lard’s short analy­ses of a series of paint­ings by var­i­ous sur­re­al­ist mas­ters.

The Eye of Silence shows the land­scapes of our world “for what they are — the palaces of flesh and bone that are the liv­ing facades enclos­ing our own sub­lim­i­nal con­scious­ness.” The “ter­ri­fy­ing struc­ture” at the cen­ter of René Magritte’s The Annun­ci­a­tion is “a neu­ron­ic totem, its round­ed and con­nect­ed forms are a frag­ment of our own ner­vous sys­tems, per­haps an insol­u­ble code that con­tains the oper­at­ing for­mu­lae for our own pas­sage through time and space.”

In Gior­gio de Chiri­co’s The Dis­qui­et­ing Mus­es, “an unde­fined anx­i­ety has begun to spread across the desert­ed square. The sym­me­try and reg­u­lar­i­ty of the arcades con­ceals an intense inner vio­lence; this is the face of cata­ton­ic with­draw­al”; its fig­ures are “human beings from whom all tran­si­tion­al time has been erod­ed.” Anoth­er work depicts an emp­ty beach as “a sym­bol of utter psy­chic alien­ation, of a final sta­sis of the soul”; its dis­place­ment of beach and sea through time “and their mar­riage with our own four-dimen­sion­al con­tin­u­um, has warped them into the rigid and unyield­ing struc­tures of our own con­scious­ness.” There Bal­lard writes of no less famil­iar a can­vas than The Per­sis­tence of Mem­o­ry by Sal­vador Dalí, whom he called “the great­est painter of the twen­ti­eth cen­tu­ry” more than 40 years after “The Com­ing of the Uncon­scious” in the Guardian.

A decade there­after, that same pub­li­ca­tion’s Declan Lloyd the­o­rizes that the exper­i­men­tal bill­boards designed by Bal­lard in the fifties (pre­vi­ous­ly fea­tured here on Open Cul­ture) had been tex­tu­al rein­ter­pre­ta­tions of Dalí’s imagery. Until the late six­ties, Bal­lard says in a 1995 World Art inter­view, “the Sur­re­al­ists were very much looked down upon. This was part of their attrac­tion to me, because I cer­tain­ly did­n’t trust Eng­lish crit­ics, and any­thing they did­n’t like seemed to me prob­a­bly on the right track. I’m glad to say that my judg­ment has been seen to be right — and theirs wrong.” He under­stood the long-term val­ue of Sur­re­al­ist visions, which had seem­ing­ly been obso­lesced by World War II before, “all too soon, a new set of night­mares emerged.” We can only hope he won’t be proven as pre­scient about the long-term hab­it­abil­i­ty of the plan­et.

via Flash­bak

Relat­ed con­tent:

Sci-Fi Author J.G. Bal­lard Pre­dicts the Rise of Social Media (1977)

What Makes Sal­vador Dalí’s Icon­ic Sur­re­al­ist Paint­ing “The Per­sis­tence of Mem­o­ry” a Great Work of Art

An Intro­duc­tion to René Magritte, and How the Bel­gian Artist Used an Ordi­nary Style to Cre­ate Extra­or­di­nar­i­ly Sur­re­al Paint­ings

When Our World Became a de Chiri­co Paint­ing: How the Avant-Garde Painter Fore­saw the Emp­ty City Streets of 2020

J. G. Ballard’s Exper­i­men­tal Text Col­lages: His 1958 For­ay into Avant-Garde Lit­er­a­ture

An Intro­duc­tion to Sur­re­al­ism: The Big Aes­thet­ic Ideas Pre­sent­ed in Three Videos

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities and the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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Jimi Hendrix Unplugged: Two Great Recordings of Hendrix Playing Acoustic Guitar

As a young gui­tar play­er, per­haps no one inspired me as much as Jimi Hen­drix, though I nev­er dreamed I’d attain even a frac­tion of his skill. But what attract­ed me to him was his near-total lack of formality—he didn’t read music, wasn’t trained in any clas­si­cal sense, played an upside-down right-hand­ed gui­tar as a lefty, and ful­ly engaged his head and heart in every note, nev­er paus­ing for an instant (so it seemed) to sec­ond-guess whether it was the right one. I knew his raw emo­tive play­ing was firm­ly root­ed in the Delta blues, but it wasn’t until lat­er in my musi­cal jour­ney that I dis­cov­ered his return to more tra­di­tion­al form after he dis­band­ed The Expe­ri­ence and formed Band of Gyp­sys with Bil­ly Cox and Bud­dy Miles. While most of the record­ings he made with them didn’t see offi­cial release, they’ve appeared since his death in com­pi­la­tion after boxset after com­pi­la­tion, includ­ing one of the most beloved of Hendrix’s blues songs, “Hear My Train A Comin’.”

Orig­i­nal­ly titled “Get My Heart Back Togeth­er” when he played it at Wood­stock in 1969, the song is pure roots, with lyrics that bespeak of both Hendrix’s lone­li­ness and his play­ful dreams of great­ness. (“I’m gonna buy this town / And put it all in my shoe.”) Sev­er­al ver­sions of the song float around on var­i­ous posthu­mous releases—both live and as stu­dio out­takes (includ­ing two dif­fer­ent takes on the excel­lent 1994 Blues).

But we have the rare treat, above, of see­ing Hen­drix play the song on a twelve-string acoustic gui­tar, Lead Belly’s instru­ment of choice. The footage comes from the 1973 doc­u­men­tary film Jimi Hen­drix (which you can watch on YouTube for $2.99). Hen­drix first plays the intro, seat­ed alone in an all-white stu­dio, play­ing folk-style with the fin­gers of his left hand. It is, of course, flaw­less, yet still he stops and asks the film­mak­ers for a redo. “I was scared to death,” he says, betray­ing the shy­ness and self-doubt that lurked beneath his mind-blow­ing abil­i­ty and flam­boy­ant per­sona. His play­ing is no less per­fect when he picks up the tune again and plays it through.

Solo acoustic record­ings of Hendrix—film and audio—are incred­i­bly rare. If like me you’re a fan of Hen­drix, acoustic blues, or both, this video will make you hunger for more Jimi unplugged. While Hen­drix did more than any­one before him to turn gui­tar amps into instru­ments with his squalls of elec­tric feed­back and dis­tort­ed wah-wah squeals, when you strip his play­ing down to basics, he’s still pret­ty much as good as it gets.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

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Relat­ed Con­tent:

Jimi Hen­drix Plays “Sgt. Pepper’s Lone­ly Hearts Club Band” Days After the Song Was Released (1967)

Jimi Hen­drix Opens for The Mon­kees on a 1967 Tour; Then After 8 Shows, Flips Off the Crowd and Quits

Behold Moe­bius’ Many Psy­che­del­ic Illus­tra­tions of Jimi Hen­drix

Josh Jones is a writer and musi­cian based in Durham, NC. Fol­low him at @jdmagness.

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Learn How to Create Your Own Custom AI Assistants Using OpenAI GPTs: A Free Course from Vanderbilt University

Last fall, Ope­nAI start­ed let­ting users cre­ate cus­tom ver­sions of ChatGPT–ones that would let peo­ple cre­ate AI assis­tants to com­plete tasks in their per­son­al or pro­fes­sion­al lives. In the months that fol­lowed, some users cre­at­ed AI apps that could gen­er­ate recipes and meals. Oth­ers devel­oped GPTs to cre­ate logos for their busi­ness­es. You get the pic­ture.

If you’re inter­est­ed in devel­op­ing your own AI assis­tant, Van­der­bilt com­put­er sci­ence pro­fes­sor Jules White has released a free online course called “Ope­nAI GPTs: Cre­at­ing Your Own Cus­tom AI Assis­tants.” On aver­age, the course should take sev­en hours to com­plete.

Here’s how he frames the course:

This cut­ting-edge course will guide you through the excit­ing jour­ney of cre­at­ing and deploy­ing cus­tom GPTs that cater to diverse indus­tries and appli­ca­tions. Imag­ine hav­ing a vir­tu­al assis­tant that can tack­le com­plex legal doc­u­ment analy­sis, stream­line sup­ply chain logis­tics, or even assist in sci­en­tif­ic research and hypoth­e­sis gen­er­a­tion. The pos­si­bil­i­ties are end­less! Through­out the course, you’ll delve into the intri­ca­cies of build­ing GPTs that can use your doc­u­ments to answer ques­tions, pat­terns to cre­ate amaz­ing human and AI inter­ac­tion, and meth­ods for cus­tomiz­ing the tone of your GPTs. You’ll learn how to design and imple­ment rig­or­ous test­ing sce­nar­ios to ensure your AI assis­tan­t’s accu­ra­cy, reli­a­bil­i­ty, and human-like com­mu­ni­ca­tion abil­i­ties. Pre­pare to be amazed as you explore real-world exam­ples and case stud­ies, such as:

1. GPT for Per­son­al­ized Learn­ing and Edu­ca­tion: Craft a vir­tu­al tutor that adapts its teach­ing approach based on each stu­den­t’s learn­ing style, pro­vid­ing per­son­al­ized les­son plans, inter­ac­tive exer­cis­es, and real-time feed­back, trans­form­ing the edu­ca­tion­al land­scape.

2. Culi­nary GPT: Your Per­son­al Recipe Vault and Meal Plan­ning Mae­stro. Step into a world where your culi­nary cre­ations come to life with the help of an AI assis­tant that knows your recipes like the back of its hand. The Culi­nary GPT is a cus­tom-built lan­guage mod­el designed to rev­o­lu­tion­ize your kitchen expe­ri­ence, serv­ing as a per­son­al recipe vault and meal plan­ning and shop­ping mae­stro.

3. GPT for Trav­el and Busi­ness Expense Man­age­ment: A GPT that can assist with all aspects of trav­el plan­ning and busi­ness expense man­age­ment. It could help users book flights, hotels, and trans­porta­tion while adher­ing to com­pa­ny poli­cies and bud­gets. Addi­tion­al­ly, it could stream­line expense report­ing and reim­burse­ment process­es, ensur­ing com­pli­ance and accu­ra­cy.

4. GPT for Mar­ket­ing and Adver­tis­ing Cam­paign Man­age­ment: Lever­age the pow­er of cus­tom GPTs to ana­lyze con­sumer data, mar­ket trends, and cam­paign per­for­mance, gen­er­at­ing tar­get­ed mar­ket­ing strate­gies, per­son­al­ized mes­sag­ing, and opti­miz­ing ad place­ment for max­i­mum engage­ment and return on invest­ment.

You can sign up for the course at no cost here. Or, alter­na­tive­ly, you can elect to pay $49 and receive a cer­tifi­cate at the end.

As a side note, Jules White (the pro­fes­sor) also designed anoth­er course pre­vi­ous­ly fea­tured here on OC. It focus­es on prompt engi­neer­ing for ChatPG­PT.

Relat­ed Con­tent

A New Course Teach­es You How to Tap the Pow­ers of Chat­G­PT and Put It to Work for You

Google & Cours­era Launch New Career Cer­tifi­cates That Pre­pare Stu­dents for Jobs in 2–6 Months: Busi­ness Intel­li­gence & Advanced Data Ana­lyt­ics

Com­put­er Sci­en­tist Andrew Ng Presents a New Series of Machine Learn­ing Courses–an Updat­ed Ver­sion of the Pop­u­lar Course Tak­en by 5 Mil­lion Stu­dents

 

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The Incubator Babies of Coney Island: How an Early 1900s Boardwalk Attraction Saved Thousands of Premature Babies Lives

Step right up, folks!

Shoot the Chutes!

Thrill to the Fire and Flames show!

Ride an ele­phant!

See the Beard­ed Lady!

Ear­ly in the 20th cen­tu­ry, crowds flocked to New York City’s Coney Island, where won­ders await­ed at every turn.

In 1902, the Brook­lyn Dai­ly Eagle pub­lished a few of the high­lights in store for vis­i­tors at Coney Island’s soon-to-open “elec­tric Eden,” Luna Park:

…the most impor­tant will be an illus­tra­tion of Jules Verne’s ‘Twen­ty Thou­sand Leagues Under the Sea’, which will cov­er 55,000 square feet of ground, and a naval spec­ta­to­ri­um, which will have a water area of 60,000 square feet. Beside these we will have many nov­el­ties, includ­ing the Riv­er Styx, the Whirl of the Town, Shoot­ing the White Horse Rapids, the Grand Canyon, the ’49 Min­ing Camp, Drag­on Rouge, over­land and incline rail­ways, Japan­ese, Philip­pine, Irish, Eski­mo and Ger­man vil­lages, the infant incu­ba­tor, water show and car­ni­val, cir­cus and hip­po­drome, Yel­low­stone Park, zoo­log­i­cal gar­dens, per­form­ing wild beasts, sea lions and seals, caves of Capri, the Flori­da Ever­glades and Mont Pelee, an elec­tric rep­re­sen­ta­tion of the vol­canic destruc­tion of St. Pierre.

Hold up a sec…what’s this about an infant incu­ba­tor? What kind of name is that for a roller coast­er!?

As it turns out, amid all the exot­i­ca and bedaz­zle­ments, a build­ing fur­nished with steel and glass cribs, heat­ed from below by tem­per­a­ture-con­trolled hot water pipes, was one of the boardwalk’s lead­ing attrac­tions.

Anti­sep­tic-soaked wool act­ed as a rudi­men­ta­ry air fil­ter, while an exhaust fan kept things prop­er­ly ven­ti­lat­ed.

The real draw were the pre­ma­ture babies who inhab­it­ed these cribs every sum­mer, tend­ed to round the clock by a capa­ble staff of white clad nurs­es, wet nurs­es and Dr. Mar­tin Couney, the man who had the ideas to put these tiny new­borns on display…and in so doing, saved thou­sands of lives.

Couney, a breast feed­ing advo­cate who once appren­ticed under the founder of mod­ern peri­na­tal med­i­cine, obste­tri­cian Pierre-Con­stant Budin, had no license to prac­tice.

Nor did he have an md.

Ini­tial­ly paint­ed as a child-exploit­ing char­la­tan by many in the med­ical com­mu­ni­ty, he was as vague about his back­ground as he was pas­sion­ate about his advo­ca­cy for pre­emies whose sur­vival depend­ed on robust inter­ven­tion.

Hav­ing pre­sent­ed Bud­in’s Kinder­bru­tanstalt — child hatch­ery —  to spec­ta­tors at 1896’s Great Indus­tri­al Expo­si­tion of Berlin, and anoth­er infant incu­ba­tor show as part of Queen Vic­to­ria Dia­mond Jubilee Cel­e­bra­tion, he knew first­hand the pub­lic’s capac­i­ty to become invest­ed in the pre­emies’ wel­fare, despite a gen­er­al lack of inter­est on the part of the Amer­i­can med­ical estab­lish­ment.

Thus­ly was the idea for the board­walk Infan­to­ri­ums hatched.

Claire Pren­tice, author of Mir­a­cle at Coney Island: How a Sideshow Doc­tor Saved Thou­sands of Babies and Trans­formed Amer­i­can Med­i­cine, writes that “many doc­tors at the time held the view that pre­ma­ture babies were genet­i­cal­ly infe­ri­or ‘weak­lings’ whose fate was a mat­ter for God.”

As word of Couney’s Infan­to­ri­um spread, par­ents brought their pre­ma­ture new­borns to Coney Island, know­ing that their chances of find­ing a life­sav­ing incu­ba­tor there was far greater than it would be in the hos­pi­tal. And the care there would be both high­ly skilled and free, under­writ­ten by pay­ing spec­ta­tors who observed the oper­a­tion through a glass win­dow. Pren­tice notes that “Couney took in babies from all back­grounds, regard­less of race or social class:”

… a remark­ably pro­gres­sive pol­i­cy, espe­cial­ly when he start­ed out. He did not take a pen­ny from the par­ents of the babies. In 1903 it cost around $15 (equiv­a­lent to around $405 today) a day to care for each baby; Couney cov­ered all the costs through the entrance fees.

The New York­er’s A. J. Liebling observed Couney at the 1939 World’s Fair in Flush­ing, Queens, where he had set up in a pink-and-blue build­ing that beck­oned vis­i­tors with a sign declar­ing “All the World Loves a Baby:”

The back­bone of Dr. Couney’s busi­ness is sup­plied by the repeaters. A repeater becomes inter­est­ed in one baby and returns at inter­vals of a week or less to note its growth. Repeaters attend more assid­u­ous­ly than most of the patients’ par­ents, even though the par­ents get in on pass­es. After a pre­emie grad­u­ates, a chron­ic repeater picks out anoth­er one and starts watch­ing it. Dr. Couney’s prize repeater, a Coney Island woman named Cas­satt, vis­it­ed his exhib­it there once a week for thir­ty-six sea­sons. Repeaters, as one might expect, are often child­less mar­ried peo­ple, but just as often they are inter­est­ed in babies because they have so many chil­dren of their own. “It works both ways,” says Dr. Couney, with qui­et plea­sure.

It’s esti­mat­ed that Couney’s incu­ba­tors spared the lives of more than 6,500 pre­ma­ture babies in the Unit­ed States, Lon­don, Paris, Mex­i­co and Brazil.

Despite his lack of bonafides, a num­ber of pedi­a­tri­cians who toured Couney’s infan­to­ri­ums were impressed by what they saw, and began refer­ring patients whose fam­i­lies could not afford to pay for med­ical care. Many, as Liebling report­ed in 1939, wished his board­walk attrac­tion could stay open year round, “for the ben­e­fit of win­ter pre­emies:”

In the ear­ly years of the cen­tu­ry no Amer­i­can hos­pi­tal had good facil­i­ties for han­dling pre­ma­tures, and there is no doubt that every win­ter many babies whom Dr. Couney could have saved died. Even today it is dif­fi­cult to get ade­quate care for pre­ma­ture infants in a clin­ic. Few New York hos­pi­tals have set up spe­cial depart­ments for their ben­e­fit, because they do not get enough pre­ma­ture babies to war­rant it; there are not enough doc­tors and nurs­es expe­ri­enced in this field to go around. Care of pre­ma­tures as pri­vate patients is hideous­ly expen­sive. One item it involves is six dol­lars a day for moth­er’s milk, and oth­ers are rental of an incu­ba­tor and hos­pi­tal room, oxy­gen, sev­er­al vis­its a day by a physi­cian, and fif­teen dol­lars a day for three shifts of nurs­es. The New York hos­pi­tals are mak­ing plans now to cen­tral­ize their work with pre­ma­tures at Cor­nell Med­ical Cen­ter, and prob­a­bly will have things orga­nized with­in a year. When they do, Dr. Couney says, he will retire. He will feel he has “made enough pro­pa­gan­da for pre­emies.”

 

Lis­ten to a Sto­ryCorps inter­view with Lucille Horn, a 1920 grad­u­ate of Couney’s Coney Island incu­ba­tors below.

Relat­ed Con­tent 

The Lit­tle Albert Exper­i­ment: The Per­verse 1920 Study That Made a Baby Afraid of San­ta Claus & Bun­nies

Why Babies in Medieval Paint­ings Look Like Mid­dle-Aged Men: An Inves­tiga­tive Video

– Ayun Hal­l­i­day is the Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine and author, most recent­ly, of Cre­ative, Not Famous: The Small Pota­to Man­i­festo and Cre­ative, Not Famous Activ­i­ty Book. She greet­ed 2024 with thou­sands of oth­er New York­ers, tak­ing a polar bear plunge at Coney Island. Fol­low her @AyunHalliday.

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51 Propaganda Techniques Explained in 11 Minutes: From Cognitive Dissonance to Appeal to Fear

The con­cept of pro­pa­gan­da has a great deal of pow­er to fas­ci­nate. So does the very word pro­pa­gan­da, which to most of us today sounds faint­ly exot­ic, as if it referred main­ly to phe­nom­e­na from dis­tant places and times. But in truth, can any one of us here in the twen­ty-first cen­tu­ry go a day with­out being sub­ject­ed to the thing itself? Watch the video above, in which The Paint Explain­er lays out 51 dif­fer­ent pro­pa­gan­da tech­niques in 11 min­utes, and you’ll more than like­ly rec­og­nize many of the insid­i­ous­ly effec­tive rhetor­i­cal tricks labeled there­in from your recent every­day life.

You won’t be sur­prised to hear that these man­i­fest most clear­ly in the media, both offline and on. The list begins with “agen­da set­ting,” the “abil­i­ty of the news to influ­ence the impor­tance placed on cer­tain top­ics by pub­lic opin­ion, just by cov­er­ing them fre­quent­ly and promi­nent­ly.”

Scat­tered through­out the news, or through­out your social-media feed, adver­tise­ments bring out the “beau­ti­ful peo­ple,” which “sug­gests that if peo­ple buy a prod­uct or fol­low a cer­tain ide­ol­o­gy, they, too will be hap­py or suc­cess­ful” – or, in its basest forms, oper­ates through “clas­si­cal con­di­tion­ing,” in which “a nat­ur­al stim­u­lus is asso­ci­at­ed with a neu­tral stim­u­lus enough times to cre­ate the same response by using just the neu­tral one.”

In the even more shame­less realm of pol­i­tics, the com­mon “plain folk” strat­e­gy “attempts to con­vince the audi­ence that the pro­pa­gan­dis­t’s posi­tions reflect the com­mon sense of the peo­ple.” When “an indi­vid­ual uses mass media to cre­ate an ide­al­ized and hero­ic pub­lic image, often through unques­tion­ing flat­tery and praise,” a pow­er­ful “cult of per­son­al­i­ty” can arise. And in pro­pa­gan­da for every­thing from pres­i­den­tial can­di­dates to fast-food chains, you’ll hear and read no end of “glit­ter­ing gen­er­al­i­ties,” or “emo­tion­al­ly appeal­ing words that are applied to a prod­uct idea, but present no con­crete argu­ment or analy­sis.” You can find many of these strate­gies explained at Wikipedi­a’s list of pro­pa­gan­da tech­niques, or this list from the Uni­ver­si­ty of Vir­ginia of “pro­pa­gan­da tech­niques to rec­og­nize” — and not just when the “oth­er side” uses them.

via Laugh­ing Squid

Relat­ed con­tent:

Han­nah Arendt Explains How Pro­pa­gan­da Uses Lies to Erode All Truth & Moral­i­ty: Insights from The Ori­gins of Total­i­tar­i­an­ism

A Field Guide to Fake News and Oth­er Infor­ma­tion Dis­or­ders: A Free Man­u­al to Down­load, Share & Re-Use

An Archive of 800+ Imag­i­na­tive Pro­pa­gan­da Maps Designed to Shape Opin­ions & Beliefs: Enter Cornell’s Per­sua­sive Maps Col­lec­tion

“Glo­ry to the Con­querors of the Uni­verse!”: Pro­pa­gan­da Posters from the Sovi­et Space Race (1958–1963)

The Red Men­ace: A Strik­ing Gallery of Anti-Com­mu­nist Posters, Ads, Com­ic Books, Mag­a­zines & Films

Sell & Spin: The His­to­ry of Adver­tis­ing, Nar­rat­ed by Dick Cavett (1999)

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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How to Be Happier in 5 Research-Proven Steps, According to Popular Yale Professor Laurie Santos

Nature doesn’t care if you’re hap­py, but Yale psy­chol­o­gy pro­fes­sor Lau­rie San­tos does.

As Dr. San­tos points out dur­ing the above appear­ance on The Well, the goals of nat­ur­al selec­tion have been achieved as long as humans sur­vive and repro­duce, but most of us crave some­thing more to con­sid­er life worth liv­ing.

With depres­sion ris­ing to near epi­dem­ic lev­els on col­lege cam­pus­es and else­where, it’s worth tak­ing a look at our ingrained behav­ior, and maybe mak­ing some mod­i­fi­ca­tions to boost our hap­pi­ness lev­els.

Psy­chol­o­gy and the Good Life, Dr. San­tos’ mas­sive twice week­ly lec­ture class that active­ly tack­les ways of edg­ing clos­er to hap­pi­ness, is the most pop­u­lar course in Yale’s more than 300-year his­to­ry.

Do we detect some resis­tance?

Pos­i­tive psy­chol­o­gy — or the sci­ence of hap­pi­ness — is a pret­ty crowd­ed field late­ly, and the over­whelm­ing demand cre­at­ed by great throngs of peo­ple long­ing to feel bet­ter has attract­ed a fair num­ber of grifters will­ing to impart their proven method­olo­gies to any­one enrolling in their paid online cours­es.

By con­trast, Dr. San­tos not only has that Yale pedi­gree, she also cites oth­er respect­ed aca­d­e­mics such as the Uni­ver­si­ty of Chicago’s Nicholas Epley, a social cog­ni­tion spe­cial­ist who believes under­so­cial­i­ty, or a lack of face-to-face engage­ment, is mak­ing peo­ple mis­er­able, and Harvard’s Dan Gilbert and the Uni­ver­si­ty of Virginia’s Tim­o­thy Wil­son, who co-authored a paper on “mis­want­i­ng”, or the ten­den­cy to inac­cu­rate­ly pre­dict what will tru­ly result in sat­is­fac­tion and hap­pi­ness.

Yale under­grad Mick­ey Rose, who took Psy­chol­o­gy and the Good Life in the spring of 2022 to ful­fill a social sci­ence cred­it, told the Yale Dai­ly News that her favorite part of the class was that “every­thing was cit­ed, every­thing had a cred­i­ble source and study to back it up:”

I’m a STEM major and it’s kind of my over­all per­son­al­i­ty type to ques­tion claims that I find not very believ­able. Obvi­ous­ly the class made a lot of claims about mon­ey, grades, hap­pi­ness, that are coun­ter­in­tu­itive to most peo­ple and to Yale stu­dents espe­cial­ly.

With Psy­chol­o­gy and the Good Life now avail­able to the pub­lic for free on Cours­era, even skep­tics might con­sid­er giv­ing Dr. San­tos’ rec­om­mend­ed “re-wire­ment prac­tices” a peek, though be fore­warned, you should be pre­pared to put them into prac­tice before mak­ing pro­nounce­ments as to their effi­ca­cy.

It’s all pret­ty straight­for­ward stuff, start­ing with “use your phone to actu­al­ly be a phone”, mean­ing call a friend or fam­i­ly mem­ber to set up an in per­son get togeth­er rather than scrolling through end­less social media feeds.

Oth­er com­mon sense adjust­ments include look­ing beyond your­self to help by vol­un­teer­ing, resolv­ing to adopt a glass-is-half-full type atti­tude, cul­ti­vat­ing mind­ful­ness, mak­ing dai­ly entries in a grat­i­tude jour­nal, and becom­ing less seden­tary.

(You might also give Dr. San­tos’ Hap­pi­ness Lab pod­cast a go…)

Things to guard against are mea­sur­ing your own hap­pi­ness against the per­ceived hap­pi­ness of oth­ers and “impact bias” — over­es­ti­mat­ing the dura­tion and inten­si­ty of hap­pi­ness that is the expect­ed result of some hot­ly antic­i­pat­ed event, acqui­si­tion or change in social stand­ing.

Below Dr. San­tos gives a tour of the Good Life Cen­ter, an on-cam­pus space that stressed out, social­ly anx­ious stu­dents can vis­it to get help putting some of those re-wire­ment prac­tices into play.

Sign up for Coursera’s 10-week Sci­ence of Well-Being course here.

Relat­ed Con­tent 

The Sci­ence of Well-Being: Take a Free Online Ver­sion of Yale University’s Most Pop­u­lar Course

Free Online Psy­chol­o­gy & Neu­ro­science Cours­es, a sub­set of our col­lec­tion, 1,700 Free Online Cours­es from Top Uni­ver­si­ties

What Are the Keys to Hap­pi­ness? Lessons from a 75-Year-Long Har­vard Study

– Ayun Hal­l­i­day is the Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine and author, most recent­ly, of Cre­ative, Not Famous: The Small Pota­to Man­i­festo and Cre­ative, Not Famous Activ­i­ty Book. Fol­low her @AyunHalliday.

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A Lavishly Illustrated Catalog of All Hummingbird Species Known in the 19th Century Gets Restored & Put Online

If you don’t live in a part of the world with a lot of hum­ming­birds, it’s easy to regard them as not quite of this earth. With their wide array of shim­mer­ing col­ors and fre­net­ic yet eeri­ly sta­ble man­ner of flight, they can seem like qua­si-fan­tas­ti­cal crea­tures even to those who encounter them in real­i­ty. They cer­tain­ly cap­tured the imag­i­na­tion of Eng­lish ornithol­o­gist John Gould, who between the years of 1849 and 1887 cre­at­ed A Mono­graph of the Trochilidæ, or Fam­i­ly of Hum­ming-Birds, a cat­a­log of all known species of hum­ming­bird at the time. As you might expect, this is just the kind of old book you can peruse at the Inter­net Archive, but now there’s also an online restora­tion that returns Gould’s illus­tra­tions to their orig­i­nal glo­ry.

A Mono­graph of the Trochilidæ “is con­sid­ered one of the finest exam­ples of ornitho­log­i­cal illus­tra­tion ever pro­duced, as well as a sci­en­tif­ic mas­ter­piece,” writes the site’s cre­ator, Nicholas Rougeux (pre­vi­ous­ly fea­tured here on Open Cul­ture for his dig­i­tal restora­tions of British & Exot­ic Min­er­al­o­gy and Euclid­’s Ele­ments).

“Gould’s pas­sion for hum­ming­birds led him to trav­el to var­i­ous parts of the world, such as North Amer­i­ca, Brazil, Colom­bia, Ecuador, and Peru, to observe and col­lect spec­i­mens. He also received many spec­i­mens from oth­er nat­u­ral­ists and col­lec­tors.” Tak­en togeth­er, the work’s five vol­umes — one of them pub­lished as a sup­ple­ment years after his death — cat­a­log 537 species, doc­u­ment­ing their appear­ance with 418 hand-col­ored lith­o­graph­ic plates.

All these images were “ana­lyzed and restored to their orig­i­nal vibrant col­ors in a process that took near­ly 150 hours to com­plete. As much of the orig­i­nal plate was pre­served — includ­ing the del­i­cate col­ors of the scenic back­grounds in each vignette.” You can view and down­load them at the site’s illus­tra­tions page, where they come accom­pa­nied by Gould’s own text and clas­si­fied accord­ing to the same scheme he orig­i­nal­ly used. You may not know your Phaëthor­nis from your Spheno­proc­tus, to say noth­ing of your Cyanomyia from your Smarag­dochry­sis, but after see­ing these small won­ders of the nat­ur­al world as Gould did (all arranged into a chro­mat­ic spec­trum by Rougeux to make a strik­ing poster), you may well find your­self inspired to learn the dif­fer­ences — or at least to put a feed­er out­side your win­dow.

via Kot­tke

Relat­ed con­tent:

The Hum­ming­bird Whis­per­er: Meet the UCLA Sci­en­tist Who Has Befriend­ed 200 Hum­ming­birds

Explore an Inter­ac­tive Ver­sion of The Wall of Birds, a 2,500 Square-Foot Mur­al That Doc­u­ments the Evo­lu­tion of Birds Over 375 Mil­lion Years

What Kind of Bird Is That?: A Free App From Cor­nell Will Give You the Answer

A Beau­ti­ful­ly Designed Edi­tion of Euclid’s Ele­ments from 1847 Gets Dig­i­tized: Explore the New Online, Inter­ac­tive Repro­duc­tion

Explore an Inter­ac­tive, Online Ver­sion of the Beau­ti­ful­ly Illus­trat­ed, 200-Year-Old British & Exot­ic Min­er­al­o­gy

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

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