No art form is as subÂject to trend and fashÂion as the HolÂlyÂwood film — except, perÂhaps, the HolÂlyÂwood trailÂer. If you came of age as a movieÂgoÂer in the nineÂteen-nineties, as I did, you’ll rememÂber hearÂing hunÂdreds of gravÂelÂly-voiced promisÂes of transÂportaÂtion to “a world where the sun burns cold, and the wind blows coldÂer”; to “a world where great risks can bring extraÂorÂdiÂnary rewards”; to “a world where dreamÂers and believÂers are miracÂuÂlousÂly transÂformed into heavÂenÂly creaÂtures.” PracÂtiÂcalÂly all of these lines were delivÂered by voice-over artist Don LaFontaine; when he died in 2008, the “in a world…” trailÂer went with him.
LaFontaine gets his due in the Vox video at the top of the post, which examÂines the art of the movie trailÂer through the eyes of ediÂtor Bill Neil. Neil’s own rĂ©sumĂ© includes the trailÂers for modÂern entries in varÂiÂous horÂror franÂchisÂes, like remakes of The Texas ChainÂsaw MasÂsacre and The AmiÂtyville HorÂror, as well as the 2018 HalÂloween.
This placed him well to cut one togethÂer for Nope by JorÂdan Peele, an auteur keen on putting old tropes of genre film to new ends. The project gave Neil a chance to exerÂcise his own retro-repurÂposÂing instinct, and here he lays out a few of the sources — CarÂpenÂter’s The Fog, Steven SpielÂberg’s Close EncounÂters of the Third Kind — to which he paid homage while fillÂing the trailÂer with intrigue.
With Nope, as with most every film, Neil made its trailÂer withÂout seeÂing the finÂished prodÂuct. Rather, he had to work with raw footage as it was being shot, which results in visÂiÂble difÂferÂences between the images in the trailÂer and those in the actuÂal movie. (In some casÂes, scenes excerptÂed in a trailÂer end up cut out entireÂly.) Such restricÂtions have a way of inspirÂing ediÂtors to come up with new techÂniques, some of which become highÂly influÂenÂtial: in the video, Neil highÂlights the feaÂtures of clasÂsic trailÂers for picÂtures like Dr. Strangelove, CarÂrie, and Alien, idenÂtiÂfyÂing the most endurÂing eleÂments of their legaÂcy in his craft.
When those movies came out in the nineÂteen-sixÂties, sevÂenÂties, and earÂly eightÂies, most trailÂers were seen in one place: the movie theÂater. (And in those days, as Neil notes, trailÂers were made not by speÂcialÂized proÂducÂtion housÂes, but employÂees in the stuÂdio or even the filmÂmakÂers themÂselves.) Then came the home-video era, which chalÂlenged ediÂtors with defeatÂing the viewÂer’s instinct to hit fast-forÂward. Today, trailÂers reflect the domÂiÂnance of what Neil calls the “bumper,” a flash of maxÂiÂmum exciteÂment in the first few secÂonds that sugÂgests “it’s gonna get crazy by the end” — on the theÂoÂry that, because you’re probÂaÂbly watchÂing on Youtube, you won’t hesÂiÂtate to click that skip butÂton othÂerÂwise.
RelatÂed conÂtent:
John LanÂdis DeconÂstructs TrailÂers of Great 20th CenÂtuÂry Films: CitÂiÂzen Kane, SunÂset BouleÂvard, 2001 & More
ComÂpare the OrigÂiÂnal TrailÂers of ClasÂsic Films with Their ModÂern Updates: CasablanÂca, Dog Day AfterÂnoon & The ExorÂcist
Watch 25 Alfred HitchÂcock TrailÂers, ExcitÂing Films in Their Own Right
Watch the 7 Hour TrailÂer for the 720 Hour Film, AmbiancĂ©, the Longest Movie in HisÂtoÂry
The Creepy 13th-CenÂtuÂry Melody That Shows Up in Movies Again & Again: An IntroÂducÂtion to “Dies Irae”
Based in Seoul, ColÂin Marshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the SubÂstack newsletÂter Books on Cities, the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.