Download 222 Belle Époque Art Posters: An Online Archive of Masterpieces from the “Golden Age of the Poster” (1880–1918)

Europe at the end of the nine­teenth cen­tu­ry and begin­ning of the twen­ti­eth: what a time and place to be alive. Or rather, what a time and place to be alive for peo­ple in the right coun­tries and, more impor­tant­ly, of the right class­es, those who saw a new world tak­ing shape around them and par­took of it with all pos­si­ble hearti­ness. The peri­od between the end of the Fran­co-Pruss­ian War in 1871 and the out­break of World War I in 1914, best known by its French name La Belle Époque, saw not just peace in Europe and empires at their zenith, but all man­ner of tech­no­log­i­cal, social, and cul­tur­al inno­va­tions at home as well.

We here in the 21st cen­tu­ry have few ways of tast­ing the life of that time as rich as its posters, more than 200 of which you can view in high res­o­lu­tion and down­load from the “Art of the Poster 1880–1918,” a Flickr col­lec­tion assem­bled by the Min­neapo­lis Col­lege of Art and Design.

“In the late nine­teenth cen­tu­ry, lith­o­g­ra­phers began to use mass-pro­duced zinc plates rather than stones in their print­ing process,” says the accom­pa­ny­ing text. “This inno­va­tion allowed them to pre­pare mul­ti­ple plates, each with a dif­fer­ent col­or ink, and to print these with close reg­is­tra­tion on the same sheet of paper. Posters in a range of col­ors and vari­ety of sizes could now be pro­duced quick­ly, at mod­est cost.”

Like oth­er of the most fruit­ful tech­no­log­i­cal advance­ments of the era, this leap for­ward in poster-print­ing drew the atten­tion, and soon the efforts, of artists: well-regard­ed illus­tra­tors and graph­ic design­ers like Alphonse Mucha, Jules Chéret, Eugène Gras­set, and Hen­ri de Toulouse-Lautrec took to the new method, and “The ‘Gold­en Age of the Poster’ was the spec­tac­u­lar result.”

While many of the best-remem­bered posters of that Gold­en Age come from France, it touched the streets of every major city in west­ern Europe as well as those of Eng­land and Amer­i­ca, all places whose well-heeled pop­u­la­tions found them­selves new­ly and avid­ly inter­est­ed in art, pho­tog­ra­phy, motion pic­tures, mag­a­zines, bicy­cles, auto­mo­biles, absinthe, cof­fee, cig­a­rettes, and world trav­el.

The com­pa­nies behind all those excit­ing things had, of course, to adver­tise, but unlike in ear­li­er times, they could­n’t set­tle for get­ting the word out; they had to use images, and the most vivid ones pos­si­ble at that. They had to use them in such a way as to asso­ciate what they had to offer with the abun­dant spir­it of the time, whether they called that time La Belle Époque, the Wil­helmine peri­od, the late Vic­to­ri­an and Edwar­dian era, or the Gild­ed Age.

All those names, of course, were applied only in ret­ro­spect, after it became clear how bad times could get in the twen­ti­eth cen­tu­ry. But then, none of us ever real­ize we’re liv­ing through a gold­en age before it comes to its inevitable end; until that time, best just to enjoy it. You can enter the poster archive here.

Note: An ear­li­er ver­sion of this post appeared on our site in 2017.

Relat­ed Con­tent:

Watch Scenes from Belle Époque Paris Vivid­ly Restored with Arti­fi­cial Intel­li­gence (Cir­ca 1890)

Down­load 2,000 Mag­nif­i­cent Turn-of-the-Cen­tu­ry Art Posters, Cour­tesy of the New York Pub­lic Library

René Magritte’s Ear­ly Art Deco Adver­tis­ing Posters, 1924–1927

An Intro­duc­tion to René Magritte, and How the Bel­gian Artist Used an Ordi­nary Style to Cre­ate Extra­or­di­nar­i­ly Sur­re­al Paint­ings

Beau­ti­ful, Col­or Pho­tographs of Paris Tak­en 100 Years Ago—at the Begin­ning of World War I & the End of La Belle Époque

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Watch David Byrne Practice His Dance Moves for Stop Making Sense in Newly Released Behind-the-Scenes Footage

A new 4K restora­tion of Stop Mak­ing Sense debuted last month at the Toron­to Inter­na­tion­al Film Fes­ti­val, then opened in the­aters around the world. The pro­mo­tion­al push for this cul­tur­al event start­ed ear­ly (as fea­tured here on Open Cul­ture), and has involved the release of rarely-seen sup­ple­men­tary mate­ri­als cho­sen to delight Talk­ing Heads fans. Take the short video above, a com­pi­la­tion of video clips in which David Byrne rehears­es his dance moves in advance of the band’s 1983 Speak­ing in Tongues tour, four of whose shows would be com­bined, with the help of many col­lab­o­ra­tors includ­ing direc­tor Jonathan Demme, into a seam­less, still-beloved musi­cal-cin­e­mat­ic expe­ri­ence.

In a film full of mem­o­rable ele­ments, from the Pablo Fer­ro titles to the lamp to the big suit, Byrne’s dis­tinc­tive way of car­ry­ing him­self stands out. “His wide-eyed stare, jerky move­ments and onstage cool remind­ed many com­men­ta­tors of Antho­ny Perkins, star of Hitchcock’s movie Psy­cho,” Col­in Larkin writes of ear­li­er Heads shows in The Ency­clo­pe­dia of Pop­u­lar Music.

This elab­o­rate awk­ward­ness, so thor­ough­ly delib­er­ate-look­ing that it comes around the oth­er side to suavi­ty, may seem like a nat­ur­al expres­sion of his artis­tic per­son­al­i­ty. But as revealed by the video he shot of him­self try­ing out dif­fer­ent chore­o­graph­ic ideas — and even more so by the full 25-minute ver­sion, which fea­tures not just numer­ous VHS glitch­es but also the band’s back­up singers — it took tri­al and error to devel­op.

“The film’s peak moments come through Byrne’s sim­ple phys­i­cal pres­ence,” Roger Ebert wrote of Stop Mak­ing Sense upon its ini­tial release in 1984. “He jogs in place with his side­men; he runs around the stage; he seems so hap­py to be alive and mak­ing music,” and even “serves as a reminder of how sour and weary and strung-out many rock bands have become.” Though, when rock bands may be less strung-out but are cer­tain­ly no less weary, his restored per­for­mance is remind­ing count­less Heads enthu­si­asts why they got into the band in the first place — and no doubt giv­ing hereto­fore unini­ti­at­ed new gen­er­a­tions a few para­noical­ly exu­ber­ant, rigid­ly unin­hib­it­ed, and smooth­ly un-smooth moves to try out on the dance floor them­selves.

Relat­ed con­tent:

A Brief His­to­ry of Talk­ing Heads: How the Band Went from Scrap­py CBGB’s Punks to New Wave Super­stars

David Byrne Plays Sev­en Char­ac­ters & Inter­views Him­self in Fun­ny Pro­mo for Stop Mak­ing Sense

How Jonathan Demme Put Human­i­ty Into His Films: From The Silence of the Lambs to Stop Mak­ing Sense

David Byrne Explains How the “Big Suit” He Wore in Stop Mak­ing Sense Was Inspired by Japan­ese Kabu­ki The­atre

How Talk­ing Heads and Bri­an Eno Wrote “Once in a Life­time”: Cut­ting Edge, Strange & Utter­ly Bril­liant

Talk­ing Heads Live in Rome, 1980: The Con­cert Film You Haven’t Seen

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

How to Pour a Beer the Right Way

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How do you pour a beer? You think you know the answer. You’re pour­ing the beer into a tilt­ed glass, and min­i­miz­ing the foam. Accord­ing to Max Bakker, a Mas­ter Cicerone (or som­me­li­er for beer), you’re get­ting it wrong. Above, he demon­strates the prop­er tech­nique. Watch and learn.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent 

Every Style of Beer Explained: An Expert Breaks Down 100 Types of Beer, from Malty Lagers, to Lon­don Brown Ales, to Bock Beer

Watch Beer Fer­ment in Time-Lapse Motion, and Then Learn How to Make Beer with an Ani­mat­ed Video

Dis­cov­er the Old­est Beer Recipe in His­to­ry From Ancient Sume­ria, 1800 B.C.

How to Make Ancient Mesopotami­an Beer: See the 4,000-Year-Old Brew­ing Method Put to the Test

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Meet Jason Arday, the Cambridge Professor Who Didn’t Learn to Talk Until Age 11, or to Read Until Age 18

When Jason Arday became a pro­fes­sor at Uni­ver­si­ty of Cam­bridge at the age of 37, he also became the youngest black per­son ever appoint­ed to a pro­fes­sor­ship there. That’s impres­sive, but it becomes much more so when you con­sid­er that he did­n’t learn to speak until he was eleven years old and read until he was eigh­teen. Diag­nosed with Autism Spec­trum Dis­or­der at the age of three, he had to find dif­fer­ent ways to devel­op him­self and his life than most of us, and also to take advan­tage of help from the right col­lab­o­ra­tors: his moth­er, for instance, who learned the val­ue of rep­e­ti­tion to the autis­tic mind, and intro­duced her son to the high­ly repet­i­tive game of snook­er to get him used to mas­ter­ing tasks.

“It’s hard to say if it worked or not,” Arday says in the Great Big Sto­ry video above. “Well, in terms of snook­er, it did, because I became a real­ly good snook­er play­er.” An inter­est­ed high school teacher, Chris Trace, and lat­er a col­lege tutor named San­dro San­dri, encour­aged Arday to use his strong focus to not just catch up with but far sur­pass the aver­age stu­dent.

“I don’t con­sid­er myself to be intel­li­gent,” Arday says in the Black in Acad­e­mia video below, “but I would bet that I’m one of the hard­est-work­ing peo­ple in the world.” In the Soci­ol­o­gy of Edu­ca­tion depart­ment, he’s direct­ed his own work toward improv­ing the sit­u­a­tion of stu­dents pos­sessed of sim­i­lar dri­ve in sim­i­lar­ly dif­fi­cult start­ing con­di­tions.

Among Arday’s projects, accord­ing to the Uni­ver­si­ty of Cam­bridge’s web site, “a book with Dr. Chantelle Lewis (Uni­ver­si­ty of Oxford) about the chal­lenges and dis­crim­i­na­tion faced by neu­ro­di­verse pop­u­la­tions and stu­dents of col­or,” a pro­gram “to sup­port the men­tal health of young peo­ple from eth­nic minor­i­ty back­grounds,” research into “the role of the arts and cul­tur­al lit­er­a­cy in effec­tive men­tal health inter­ven­tions,” and “a book about Paul Simon’s 1986 album, Grace­land, focus­ing on the eth­i­cal dilem­mas the singer-song­writer con­front­ed by break­ing cul­tur­al apartheid in South Africa to involve mar­gin­al­ized black com­mu­ni­ties in its pro­duc­tion.”

Here on Open Cul­ture, we’ve pre­vi­ous­ly fea­tured work on how music has helped autis­tic young peo­ple. It’s cer­tain­ly helped Arday, who cred­its cer­tain songs with help­ing him along in his quest for knowl­edge and aca­d­e­m­ic cre­den­tials. He makes ref­er­ence to David Bowie’s song “Gold­en Years,” because “there was a peri­od of five years where it felt like every­thing I touched turned to gold — and I had anoth­er peri­od of five years where it was just real­ly, real­ly dif­fi­cult.” Over­com­ing dis­ad­van­tages seems to have con­sti­tut­ed half of Arday’s bat­tle, but no less impor­tant, in his telling, has been his sub­se­quent deci­sion to focus on his dis­tinc­tive set of strengths. Despite the young age at which he made pro­fes­sor, none of this came quick­ly — but then, he’d been psy­cho­log­i­cal­ly pre­pared for that by anoth­er of his major musi­cal touch­stones: AC/DC’s “It’s a Long Way to the Top (If You Wan­na Rock ‘N’ Roll).”

Relat­ed con­tent:

Cheap Trick’s Bassist Tom Peters­son Helps Kids With Autism Learn Lan­guage With Rock ‘n’ Roll: Dis­cov­er “Rock Your Speech”

“Pro­fes­sor Risk” at Cam­bridge Uni­ver­si­ty Says “One of the Biggest Risks is Being Too Cau­tious”

Blondie Drum­mer Clem Burke and Sci­en­tif­ic Researchers Show That Drum­ming Can Help Kids with Autism Learn More Effec­tive­ly in School

The Wis­dom & Advice of Mau­rice Ash­ley, the First African-Amer­i­can Chess Grand­mas­ter

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

130 Animators Remake an Episode of Frasier, One Frame at a Time

Behold a crowd­sourced, col­lab­o­ra­tive art project where more than 130 ani­ma­tors and film­mak­ers from 11 dif­fer­ent coun­tries joined togeth­er and remade a full episode of Frasi­er. (It’s the finale of Sea­son 1, “My Cof­fee with Niles.”) The pro­jec­t’s mas­ter­mind, Jacob Reed, asked indi­vid­ual artists to ani­mate dif­fer­ent scenes, each with a dif­fer­ent style, and then he stitched them all togeth­er. Above, you can see how every­thing hangs togeth­er.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

via Laugh­ing Squid

Relat­ed Con­tent

Watch “Pass the Ball,” a Col­lab­o­ra­tive Ani­ma­tion Made by 40 Ani­ma­tors Across the Globe

Disney’s 12 Time­less Prin­ci­ples of Ani­ma­tion

Watch The Amaz­ing 1912 Ani­ma­tion of Stop-Motion Pio­neer Ladis­las Stare­vich, Star­ring Dead Bugs

What Makes James Joyce’s Ulysses a Masterpiece: Great Books Explained

Here on Open Cul­ture, we’ve often fea­tured the work of gal­lerist-Youtu­ber James Payne, cre­ator of the chan­nel Great Art Explained. Not long ago we wrote up his exam­i­na­tion of the work of René Magritte, the Bel­gian sur­re­al­ist painter respon­si­ble for such endur­ing images as Le fils de l’homme, or The Son of Man. Payne uses that famous image of a bowler-hat­ted every­man whose face is cov­ered by a green apple again in the video above, but this time to rep­re­sent a lit­er­ary char­ac­ter: Leopold Bloom, the pro­tag­o­nist of James Joyce’s Ulysses. It is that much-scru­ti­nized lit­er­ary mas­ter­work Payne has tak­en as his sub­ject for his new chan­nel, Great Books Explained.

Indeed, few great books are regard­ed as need­ing as much expla­na­tion as Ulysses. It was once described, Payne reminds us, as “spir­i­tu­al­ly offen­sive, anar­chic, and obscene,” yet “in the hun­dred years since, the book has tri­umphed over crit­i­cism and cen­sor­ship to become one of the most high­ly regard­ed works of art in the twen­ti­eth cen­tu­ry.”

The strength of both this acclaim and this con­dem­na­tion still today inspires a mix­ture of curios­i­ty and trep­i­da­tion. But as Payne sees it, Ulysses is ulti­mate­ly “a nov­el about wan­der­ing, and we as read­ers should feel free to wan­der around the book, dip in and out of episodes, read it out aloud, and let the words wash over us like music.” It’s also “an exper­i­men­tal work, often strange and some­times shock­ing, but it is con­sis­tent­ly wit­ty, and packed with a tremen­dous sense of fun.”

That lat­ter qual­i­ty belies the sev­en years of lit­er­ary labor Joyce put into the book, all of it dis­tilled into the events of a sin­gle day in Dublin, June 16, 1904, as expe­ri­enced by Bloom, an “ordi­nary adver­tis­ing agent” and a Jew among Catholics; the “rebel­lious and mis­an­throp­ic intel­lec­tu­al” Stephen Dedalus, Joyce’s alter-ego and the hero of his pre­vi­ous nov­el A Por­trait of the Artist as a Young Man; and Leopold’s “pas­sion­ate, amorous, frank-speak­ing” wife Mol­ly. (Payne rep­re­sents Dedalus with Raoul Hauss­man­’s The Art Crit­ic and Mol­ly with Han­nah Höch’s Indi­an Dancer.) In this frame­work, Joyce deliv­ers kalei­do­scop­ic detail, from the quo­tid­i­an to the mytho­log­i­cal and the sex­u­al to the scat­o­log­i­cal, all with a for­mal and lin­guis­tic brava­do that has kept the read­ing expe­ri­ence of Ulysses fresh for 101 years and count­ing.

Relat­ed con­tent:

James Joyce’s Ulysses: Down­load as a Free Audio Book & Free eBook

Why Should You Read James Joyce’s Ulysses?: A New TED-ED Ani­ma­tion Makes the Case

Every­thing You Need to Enjoy Read­ing James Joyce’s Ulysses on Blooms­day

The Very First Reviews of James Joyce’s Ulysses: “A Work of High Genius” (1922)

Read the Orig­i­nal Seri­al­ized Edi­tion of James Joyce’s Ulysses (1918)

Great Art Explained: Watch 15 Minute Intro­duc­tions to Great Works by Warhol, Rothko, Kahlo, Picas­so & More

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

Watch a Strange Animation of Edgar Allan Poe’s “Tell-Tale Heart,” Voted the 24th Best Cartoon of All Time (1953)

Ani­ma­tion stu­dio UPA—United Pro­duc­tions of America—is best known these days as the stu­dio that gave us Mr. Magoo and Ger­ald McBo­ing Boing (which inspired a cer­tain web­site). But the stu­dio, orig­i­nal­ly cre­at­ed by three for­mer Dis­ney employ­ees, want­ed to broad­en hori­zons back in the 1950s, and cre­at­ed this quite dis­turb­ing adap­ta­tion of Edgar Allan Poe’s “The Tell-Tale Heart,” nar­rat­ed by the ven­er­a­ble James Mason.

Due to its adult sub­ject mat­ter, it was the first ani­mat­ed film to receive an “X” rat­ing
(or “suit­able for those aged 16 and over”) in the UK. Though not intend­ed for chil­dren, many undoubt­ed­ly saw the film as kids and were pro­found­ly affect­ed by it. The film, designed by Paul Julian, bor­rows both from Dali-esque sur­re­al­ism and Ger­man expres­sion­ism.

And while it does fea­ture some tra­di­tion­al cell ani­ma­tion, there’s a mix of tech­niques that keep the film in the realm of the dream­like and avant-garde: sud­den zooms, shad­ows that fade in and out, flat­tened per­spec­tives, inven­tive use of chiaroscuro. In this film, one can see both the future careers of Roger Cor­man and Dario Argen­to, both grab­bing influ­ences left and right.

In fact, though design­er Paul Julian is best known for his back­ground work at Warn­er Bros. ani­ma­tion stu­dios (he also is known as the cre­ator of the Road Runner’s beep-beep sound), he wound up pro­vid­ing direc­tor Roger Cor­man with art­work for movies like Demen­tia 13 and The Ter­ror.

UPA con­tin­ued to pro­duce films with its mod­ern and flat space-age aes­thet­ic dur­ing the ‘50s, but it nev­er real­ly hit these adult heights again. The ‘60s how­ev­er, would pick up from where UPA left off.

Julian’s “The Tell-Tale Heart” was vot­ed the 24th great­est car­toon of all time, in a 1994 sur­vey of 1,000 ani­ma­tion pro­fes­sion­als. It was also nom­i­nat­ed for the Acad­e­my Award for Best Ani­mat­ed Short Film. We hope you enjoy this glimpse into dis­tur­bia. It will be added to our list of Free Ani­ma­tions, a sub­set of our col­lec­tion, 4,000+ Free Movies Online: Great Clas­sics, Indies, Noir, West­erns, Doc­u­men­taries & More.

Relat­ed Con­tent:

Christo­pher Lee Reads “The Tell-Tale Heart,” Edgar Allan Poe’s 1843 Clas­sic

Watch Vin­cent Price Turn Into Edgar Allan Poe & Read Four Clas­sic Poe Sto­ries (1970)

Famous Edgar Allan Poe Sto­ries Read by Iggy Pop, Jeff Buck­ley, Christo­pher Walken, Mar­i­anne Faith­ful & More

Ted Mills is a free­lance writer on the arts who cur­rent­ly hosts the FunkZone Pod­cast. You can also fol­low him on Twit­ter at @tedmills, read his oth­er arts writ­ing at tedmills.com and/or watch his films here.

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A New Online Archive Lets You Read the Whole Earth Catalog and Other Whole Earth Publications, Taking You from 1970 to 2002


Today, if you want to get start­ed in home brew­ing, shop for a syn­the­siz­er, find out what cyber­net­ics is, order non-genet­i­cal­ly-mod­i­fied seeds, start your own mush­room farm, learn how to repair a Volk­swa­gen, sub­scribe to lib­er­tar­i­an pub­li­ca­tions, pur­chase the work of Mar­shall McLuhan, sign up for an out­door excur­sion, read an essay on zen Bud­dhism, com­pare home-birth setups, gath­er home­school­ing mate­ri­als, build a geo­des­ic dome, you go to one place first: the inter­net. Half a cen­tu­ry ago, when the per­son­al com­put­er had only just come into exis­tence, that would­n’t have been an option. But pro­vid­ed you were suf­fi­cient­ly tapped into the coun­ter­cul­ture, you could open up the nine­teen-sev­en­ties equiv­a­lent of the inter­net: The Whole Earth Cat­a­log.

Launched by Stew­art Brand in 1968, the Whole Earth Cat­a­log curat­ed and pre­sent­ed the prod­ucts and ser­vices of a wide vari­ety of busi­ness­es all between the cov­ers of one increas­ing­ly weighty print­ed vol­ume offer­ing what its slo­gan called “access to tools.”

While cer­tain of its sec­tions reflect­ed the most lit­er­al mean­ing of the term “tools” — you could’ve kept a pret­ty robust farm going with all the imple­ments on offer, and no doubt more than a few read­ers tried to do so — the larg­er enter­prise seemed to run on the goal of expand­ing the def­i­n­i­tion of what a tool could be, as well as the range of pos­si­bil­i­ties it could open to its user. Even sub­scribers who nev­er bought a prod­uct could receive an edu­ca­tion from the cat­a­log’s often eccen­tric but always infor­ma­tive descrip­tions of those prod­ucts.

“Behind the infor­ma­tion, the advice, the hints, and the facts, this book is about com­ing to see things as they are, through your own eyes, instead of the hired eyes of some expert or oth­er. It’s about train­ing your­self to trust your­self, and trust­ing your­self to train your­self, until you‘re able to claim your right as a human to be com­pe­tent with your hands.” These words come from writer and doc­u­men­tar­i­an Gur­ney Nor­man’s cap­sule review, in the spring 1970 Whole Earth Cat­a­log, of Joan Ran­son Short­ney’s book, How to Live on Noth­ing (described there­in as “our best-sell­ing book”). But Nor­man could just as well have been describ­ing the Whole Earth Cat­a­log itself, which was all about the abil­i­ty of indi­vid­u­als and small groups, equipped with not just tech­nol­o­gy new and old but also deep reserves of opti­mism and humor, to deter­mine their own des­tiny.

“The Whole Earth Cat­a­log offered a vision for a new social order,” writes the New York­er’s Anna Wiener, “one that eschewed insti­tu­tions in favor of indi­vid­ual empow­er­ment, achieved through the acqui­si­tion of skills and tools. The lat­ter cat­e­go­ry includ­ed agri­cul­tur­al equip­ment, weav­ing kits, mechan­i­cal devices, books like Kib­butz: Ven­ture in Utopia, and dig­i­tal tech­nolo­gies and relat­ed the­o­ret­i­cal texts, such as Nor­bert Wiener’s Cyber­net­ics and the Hewlett-Packard 9100A, a pro­gram­ma­ble cal­cu­la­tor.” Oth­er sec­tions might offer Grav­i­ty’s Rain­bow; an Apple II home com­put­er; some­thing called “self-ther­a­peu­tic rub­ber”; and even a hot tub. “Many a new­com­er to Cal­i­for­nia remem­bers for­ev­er the trau­ma of first being invit­ed — at a per­fect­ly ordi­nary par­ty — to strip and enter a steam­ing tub full of strangers,” writes Brand in the Next Whole Earth Cat­a­log of fall 1980, which may sound a bit late in the game for that sort of thing.

But then, the spir­it of the Whole Earth Cat­a­log, first ani­mat­ed by the free-enter­prise-and-free-love nine­teen-six­ties and sev­en­ties, has long out­last­ed its orig­i­nal cul­tur­al moment — and indeed the cat­a­log itself, which ceased pub­li­ca­tion in 1998. But now, thanks to Gray Area and the Inter­net Archive, you can read and down­load many issues of not just the Whole Earth Cat­a­log but also its suc­ces­sor pub­li­ca­tions, from CoEvo­lu­tion Quar­ter­ly to Whole Earth Mag­a­zine, in a new online col­lec­tion span­ning the years 1970 to 2002. To browse it is to enter a coun­ter­cul­tur­al time machine, expe­ri­enc­ing both the pre­pos­ter­ous­ness and the pre­science of the coun­ter­cul­ture as if for the first time. But then, for the vast major­i­ty of its vis­i­tors here in the twen­ty-first cen­tu­ry — who know that coun­ter­cul­ture only indi­rect­ly, through its wide but dif­fuse influ­ence on every­thing up to and includ­ing the inter­net — it will be the first time. Enter the col­lec­tion here.

Relat­ed con­tent:

Watch Stew­art Brand’s 6‑Part Series How Build­ings Learn, With Music by Bri­an Eno

Earth­rise, Apol­lo 8’s Pho­to of Earth from Space, Turns 50: Down­load the Icon­ic Pho­to­graph from NASA

Bri­an Eno Cre­ates a List of 20 Books That Could Rebuild Civ­i­liza­tion

Down­load the Com­plete Archive of Oz, “the Most Con­tro­ver­sial Mag­a­zine of the 60s,” Fea­tur­ing R. Crumb, Ger­maine Greer & More

Buck­min­ster Fuller Tells the World “Every­thing He Knows” in a 42-Hour Lec­ture Series (1975)

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.

David Foster Wallace’s Famous Commencement Speech, “This is Water,” Gets Animated on a Whiteboard

Author David Fos­ter Wal­lace titled his famous address to Keny­on Col­lege’s Class of 2005 “This is Water,” a ref­er­ence to its open­ing joke — self-mock­ing­ly framed as a “didac­tic lit­tle para­ble-ish sto­ry” that is “a stan­dard require­ment of US com­mence­ment speech­es:”

There are these two young fish swim­ming along and they hap­pen to meet an old­er fish swim­ming the oth­er way, who nods at them and says “Morn­ing, boys. How’s the water?” And the two young fish swim on for a bit, and then even­tu­al­ly one of them looks over at the oth­er and goes “What the hell is water?”

Mark Wood­ing, founder of After Skool, a YouTube chan­nel “com­mit­ted to find­ing the most pow­er­ful con­tent and deliv­er­ing it in the most engag­ing way pos­si­ble” gave his white­board ani­ma­tion of the speech a dif­fer­ent title: “Your Mind is an Excel­lent Ser­vant, but a Ter­ri­ble Mas­ter.”

It’s the “old cliche” Wal­lace invoked mid­way through, not­ing that “like many clichés, so lame and unex­cit­ing on the sur­face, (it) actu­al­ly express­es a great and ter­ri­ble truth:”

It is not the least bit coin­ci­den­tal that adults who com­mit sui­cide with firearms almost always shoot them­selves in: the head. They shoot the ter­ri­ble mas­ter. And the truth is that most of these sui­cides are actu­al­ly dead long before they pull the trig­ger.

Wal­lace him­self died by sui­cide a lit­tle more than three years after deliv­er­ing the speech, prompt­ing author Tom Bis­sell to write in an essay for the New York Times that “the ter­ri­ble mas­ter even­tu­al­ly defeat­ed David Fos­ter Wal­lace, which makes it easy to for­get that none of the cloud­less­ly sane and true things he had to say about life in 2005 are any less sane or true today, how­ev­er trag­ic the truth now seems:”

This Is Water does noth­ing to lessen the pain of Wallace’s defeat. What it does is remind us of his strength and good­ness and decen­cy — the parts of him the ter­ri­ble mas­ter could nev­er defeat, and nev­er will.

We braced a bit won­der­ing how Wood­ing would han­dle this por­tion of the speech.

It would have been a good time for one of his more abstract flights of fan­cy.

In truth, some­times Wooding’s dry erase draw­ings clut­tered our head­space unnec­es­sar­i­ly, dis­tract­ing from Wallace’s mes­sage. Isn’t that iron­ic? A large part of the speech deals with choos­ing what to pay atten­tion to, and how to pay atten­tion to it.

In an attempt to fol­low Wallace’s advice and push back against the “basic self-cen­tered­ness …that is our default set­ting, hard-wired into our boards at birth”, we’ll con­cede that Wood­ing’s ani­ma­tion may help the speech land with those who’d give a pass on lis­ten­ing to an audio record­ing or read­ing a tran­script.

As Wood­ing told the San Fran­cis­co Chron­i­cle, “Some peo­ple are visu­al learn­ers, some learn by hear­ing things, some have to do it… what I’ve tried to do with After Skool is com­bine every style of learn­ing to make the ideas as acces­si­ble as pos­si­ble, to take ideas that are kind of com­plex and make it so that an eighth-grad­er can under­stand it.”

The wick­et grows a bit stick­i­er when Wood­ing delves into the long pas­sages where­in Wal­lace unleash­es a tor­rent of grouchy self-serv­ing thoughts born of bore­dom, rou­tine and pet­ty frus­tra­tion… as an “exam­ple of how NOT to think”, he says in an aside.

Wal­lace pre­sent­ed this unvar­nished ugli­ness as a set up, some­thing to throt­tle back from — an illus­tra­tion of how our lizard brains’ snap judg­ments need not get the final word:

… if you’re aware enough to give your­self a choice, you can choose to look dif­fer­ent­ly at this fat, dead-eyed, over-made-up lady who just screamed at her kid in the check­out line. Maybe she’s not usu­al­ly like this. Maybe she’s been up three straight nights hold­ing the hand of a hus­band who is dying of bone can­cer. Or maybe this very lady is the low-wage clerk at the motor vehi­cle depart­ment, who just yes­ter­day helped your spouse resolve a hor­rif­ic, infu­ri­at­ing, red-tape prob­lem through some small act of bureau­crat­ic kindness…If you’re auto­mat­i­cal­ly sure that you know what real­i­ty is, and you are oper­at­ing on your default set­ting, then you, like me, prob­a­bly won’t con­sid­er pos­si­bil­i­ties that aren’t annoy­ing and mis­er­able. But if you real­ly learn how to pay atten­tion, then you will know there are oth­er options.

We wish Wood­ing had leaned out rather than in when Wallace’s bad mood makes him view the peo­ple suf­fer­ing through traf­fic jams, crowd­ed aisles, and long check­out lines with him as “repul­sive”, “stu­pid”, “cow-like”, and “dead-eyed”.

Know­ing that Wal­lace was wind­ing up to reveal these knee jerk assess­ments as the fab­ri­ca­tions of a testy, self-absorbed mind oper­at­ing on autopi­lot, the illus­tra­tions might have bet­ter served the mes­sage had they been a step or two ahead of the mes­sen­ger. Doo­dles depict­ing these peo­ple as far more neu­tral look­ing than the delib­er­ate­ly vit­ri­olic por­trait Wal­lace was paint­ing could have added some dimen­sion.

It’s impor­tant to remem­ber that these visu­als aren’t ani­mat­ed in the tra­di­tion­al sense. They’re manip­u­lat­ed time lapse draw­ings. Unless Wood­ing breaks out the eras­er and dou­bles back to make mod­i­fi­ca­tions, they’re fixed on the white­board and in our minds.

This may explain in part why the fed up mom in the check out line appears to get a fair­er shake in The Glos­sary’s live action adap­ta­tion of excerpts from the same speech, below.

If you’d rather not gild the lily with white­board ani­ma­tion, you can lis­ten to Wallace’s speech and read the tran­script here.

Relat­ed Con­tent

– Ayun Hal­l­i­day is the Chief Pri­ma­tol­o­gist of the East Vil­lage Inky zine and author, most recent­ly, of Cre­ative, Not Famous: The Small Pota­to Man­i­festo and Cre­ative, Not Famous Activ­i­ty Book. Fol­low her @AyunHalliday.

Yuval Noah Harari and Fareed Zakaria Break Down What’s Happening in the Middle East

We give you two per­spec­tives on what’s hap­pen­ing in the Mid­dle East this week.

Above, for­eign affairs colum­nist Fareed Zakaria talks with Scott Gal­loway about the con­flict in Israel, pro­vid­ing his­tor­i­cal con­text and explor­ing what’s like­ly to come. And below Yuval Noah Harari (his­to­ri­an, philoso­pher and best-sell­ing author of Sapi­ens and Homo Deus) takes you inside the Israeli response to the mas­sacres, how Israel might respond, and whether the prospects for peace have essen­tial­ly van­ished for quite some time.

If you would like to sign up for Open Culture’s free email newslet­ter, please find it here. It’s a great way to see our new posts, all bun­dled in one email, each day.

If you would like to sup­port the mis­sion of Open Cul­ture, con­sid­er mak­ing a dona­tion to our site. It’s hard to rely 100% on ads, and your con­tri­bu­tions will help us con­tin­ue pro­vid­ing the best free cul­tur­al and edu­ca­tion­al mate­ri­als to learn­ers every­where. You can con­tribute through Pay­Pal, Patre­on, and Ven­mo (@openculture). Thanks!

Relat­ed Con­tent 

Ian Brem­mer on The Israel-Hamas War, and What It Means for the World

Researchers Use AI to Decode the First Word on an Ancient Scroll Burned by Vesuvius

In the year 79, AD Mount Vesu­vius erupt­ed, bury­ing both Pom­peii and Her­cu­la­neum. In 1750, an Ital­ian farm­work­er dis­cov­ered an entombed sea­side vil­la in Her­cu­la­neum while dig­ging a well. When exca­vat­ed, the res­i­dence yield­ed hun­dreds of scrolls, all of them turned into what looked and felt like lumps of ash, and prac­ti­cal­ly all of them unrol­lable, let alone read­able. Only in 2015 did humankind — or more specif­i­cal­ly, Uni­ver­si­ty of Ken­tucky com­put­er sci­en­tist Brent Seales and his team — devel­op the tech­nol­o­gy that could let us see what texts these ancient scrolls con­tain. Even­tu­al­ly, a par­ti­cle accel­er­a­tor and machine learn­ing came into play. This time­line comes from the web site of the Vesu­vius Chal­lenge, “a machine learn­ing and com­put­er vision com­pe­ti­tion to read the Her­cu­la­neum Papyri.”

Fund­ed by tech­nol­o­gy entre­pre­neurs Nat Fried­man and Daniel Gross, the Vesu­vius Chal­lenge has giv­en out $260,000 of its $1 mil­lion of prizes so far, includ­ing $40,000 to under­grad­u­ate student/engineer Luke Far­ri­tor, who iden­ti­fied ten let­ters in a sec­tion of one scroll, and $10,000 to bioro­bot­ics grad­u­ate stu­dent Youssef Nad­er, who sub­se­quent­ly and inde­pen­dent­ly dis­cov­ered those same let­ters.

The word they form? Por­phyras, ancient Greek for “pur­ple”: a col­or, inci­den­tal­ly, that sig­ni­fied wealth and pow­er in the ancient world, not least because of the enor­mous amount of labor required to extract it from nature. That the Her­cu­la­neum Papyri have start­ed to become read­able also rep­re­sents the cul­mi­na­tion of a sim­i­lar­ly impres­sive effort, albeit one based on tech­no­log­i­cal devel­op­ment rather than the extrac­tion of sea-snail glands.

As Nicholas Wade writes in the New York Times, the cur­rent method “uses com­put­er tomog­ra­phy, the same tech­nique as in CT scans” — exe­cut­ed with the afore­men­tioned par­ti­cle accel­er­a­tor — “plus advance­ments in arti­fi­cial intel­li­gence” used “to help dis­tin­guish ink from papyrus.” You can learn more about the Vesu­vius Chal­lenge in the video above. Its cre­ator Gar­rett Ryan, of ancient-his­to­ry Youtube chan­nel Told in Stone, has been pre­vi­ous­ly fea­tured here on Open Cul­ture for his expla­na­tion of how 99 per­cent of ancient texts were lost — which means these charred scrolls could hold a great deal of knowl­edge about the ancient world. Do they con­tain, as Ryan fan­ta­sizes, the lost books of Livy, the dia­logues of Aris­to­tle, poems by Sap­pho? We’ll only know when some­one fig­ures out how best to use tech­nol­o­gy to decode them all. Arti­fi­cial intel­li­gence may be the key to the future, as we’ve often heard in recent years, but in this par­tic­u­lar case, it offers a promis­ing key to the past.

Relat­ed con­tent:

How Ancient Scrolls, Charred by the Erup­tion of Mount Vesu­vius in 79 AD, Are Now Being Read by Par­ti­cle Accel­er­a­tors, 3D Mod­el­ing & Arti­fi­cial Intel­li­gence

Hid­den Ancient Greek Med­ical Text Read for the First Time in a Thou­sand Years — with a Par­ti­cle Accel­er­a­tor

Pom­peii Rebuilt: A Tour of the Ancient City Before It Was Entombed by Mount Vesu­vius

2,000-Year-Old Man­u­script of the Ten Com­mand­ments Gets Dig­i­tized: See/Download “Nash Papyrus” in High Res­o­lu­tion

How 99% of Ancient Lit­er­a­ture Was Lost

A New­ly-Dis­cov­ered Fres­co in Pom­peii Reveals a Pre­cur­sor to Piz­za

Based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His projects include the Sub­stack newslet­ter Books on Cities, the book The State­less City: a Walk through 21st-Cen­tu­ry Los Ange­les and the video series The City in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­book.


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