
In the 1950s and 60s, one record label stood “like a beaÂcon,” writes Robin KinÂross at Eye, among a host of CivÂil Rights era indeÂpenÂdents that helped jazz “escape the racial-comÂmerÂcial conÂstraints applied by White AmerÂiÂcans, and find its own place, unpaÂtroÂnÂised and relÂaÂtiveÂly free of exploitaÂtion.” That label, Blue Note, ushÂered in the birth of the cool—both cool jazz and its many hip signifiers—as much through graphÂic design as through its meticÂuÂlous approach to recordÂing.
Blue Note album covÂers may seem prinÂciÂpalÂly disÂtinÂguished by the phoÂtogÂraÂphy of FranÂcis Wolff, whose instincts behind the camÂera proÂduced visuÂal icon after icon. But the label’s style dependÂed on the layÂout, graphÂic design, and letÂterÂing of Reid Miles, who drew on minÂiÂmalÂist Swiss trends in “over 500 album covÂers for Blue Note Records,” designÂer ReaÂgan Ray writes. “He pioÂneered the use of creÂativeÂly-arranged type over monoÂchroÂmatÂic phoÂtogÂraÂphy, which is a style that is still wideÂly used in graphÂic design today.”

As we notÂed in a recent post on Blue Note’s legÂendary design team, Reid’s letÂterÂing someÂtimes edged the phoÂtogÂraÂphy to the marÂgins, or off the covÂer altoÂgethÂer. Jazz greats were givÂen the freeÂdom to creÂate the music they wantÂed, but it was the designÂers who had to sell their creÂativÂiÂty to the pubÂlic in a visuÂal lanÂguage.
They had done so with disÂtincÂtive typeÂfaces before Reid, of course. But the art of letÂterÂing became far more interÂestÂing through his influÂence, both more playÂful and more refined at the same time.

Since typeÂface has always played a sigÂnifÂiÂcant role in the music’s comÂmerÂcial sucÂcess, Ray decidÂed to comÂpile sevÂerÂal hunÂdred samÂplings of album letÂterÂing of jazz musician’s names, “for easy browsÂing and analyÂsis” of typeÂface as an essenÂtial eleÂment all on its own. The gallery may attempt “to covÂer most of the genre’s sigÂnifÂiÂcant musiÂcians,” but there are, Ray admits, many inevitable omisÂsions.

NonetheÂless, it’s a forÂmiÂdaÂble visuÂal record of the varÂiÂous looks of jazz in letÂterÂing, and the visuÂal idenÂtiÂties of its biggest artists over the course of sevÂerÂal decades. Ray does not name any of the designÂers, which is frusÂtratÂing, but those in the know will recÂogÂnize the work of Reid and othÂers like album covÂer pioÂneer Alex SteinÂweiss. You may well spot letÂterÂing by MilÂton Glaser, whom Ray preÂviÂousÂly covÂered in a huge curatÂed gallery of the famous designer’s album art.
The names behind the big names matÂter, but it’s the musiÂcians themÂselves these indiÂvidÂuÂalÂized typeÂfaces are meant to immeÂdiÂateÂly evoke. ConÂsidÂer just how well most all of these examÂples do just that—representing each artist’s music, periÂod, and image with the perÂfect font and graphÂic arrangeÂment, each one a unique logo. SomeÂwhat like the music it repÂreÂsents, Ray’s gallery is, itself, a colÂlecÂtive tour-de-force perÂforÂmance of visuÂal jazz.
VisÂit Ray’s gallery here.
RelatÂed ConÂtent:
ClasÂsic Jazz Album CovÂers AniÂmatÂed & Brought to Life
The GroundÂbreakÂing Art of Alex SteinÂweiss, Father of Record CovÂer Design
Josh Jones is a writer and musiÂcian based in Durham, NC. FolÂlow him at @jdmagness


















