AnyÂone over 30 rememÂbers a time when it was imposÂsiÂble to imagÂine home video withÂout physÂiÂcal media. But anyÂone over 50 rememÂbers a time when it was difÂfiÂcult to choose which kind of media to bet on. Just as the “comÂputÂer zoo” of the earÂly 1980s forced home-comÂputÂing enthuÂsiÂasts to choose between Apple, IBM, ComÂmodore, Texas InstruÂments, and a host of othÂer brands, each with its own techÂnoÂlogÂiÂcal specÂiÂfiÂcaÂtions, the marÂket for home-video hardÂware preÂsentÂed sevÂerÂal difÂferÂent alterÂnaÂtives. You’ve heard of Sony’s BetaÂmax, for examÂple, which has been a punchÂline ever since it lost out to JVC’s VHS. But that was just the realm of video tape; have you ever watched a movie on a vinyl record?
Four decades ago, it was difÂfiÂcult for most conÂsumers to imagÂine home video at all. “Get records that let you have John TraÂvolÂta dancÂing on your floor, Gene HackÂman driÂving though your livÂing room, the GodÂfaÂther stayÂing at your house,” booms the narÂraÂtor of the teleÂviÂsion comÂmerÂcial above.
How, you ask? By purÂchasÂing a SelecÂtaViÂsion playÂer and comÂpatÂiÂble video discs, which allow you to “see the enterÂtainÂment you realÂly want, when you want, uninÂterÂruptÂed.” In our age of streamÂing-on-demand this sounds like a laughÂably pedesÂtriÂan claim, but at the time it repÂreÂsentÂed the culÂmiÂnaÂtion of sevÂenÂteen years and $600 milÂlion of intenÂsive research and develÂopÂment at the Radio ComÂpaÂny of AmerÂiÂca, betÂter known as RCA.
Radio, and even more so its sucÂcesÂsor teleÂviÂsion, made RCA an enorÂmous (and enorÂmousÂly profÂitable) conÂglomÂerÂate in the first half of the twenÂtiÂeth cenÂtuÂry. By the 1960s, it comÂmandÂed the resources to work seriÂousÂly on such projects as a vinyl record that could conÂtain not just music, but full motion picÂtures in colÂor and stereo. This turned out to be even hardÂer than it soundÂed: after numerÂous delays, RCA could only bring SelecÂtaViÂsion to marÂket in the spring of 1981, four years after the interÂnal tarÂget. By that time, after the comÂpaÂny had been comÂmisÂsionÂing conÂtent for the betÂter part of a decade (D. A. PenÂnebakÂer shot David Bowie’s final ZigÂgy StarÂdust conÂcert in 1973 on comÂmisÂsion from RCA, who’d intendÂed to make a SelecÂtaViÂsion disc out of it), the forÂmat faced comÂpeÂtiÂtion from not just VHS and BetaÂmax but the cutÂting-edge LaserDisc as well.
NevÂerÂtheÂless, the SelecÂtaViÂsion’s ultra-denseÂly encodÂed vinyl video discs — offiÂcialÂly known as capacÂiÂtance elecÂtronÂic discs, or CEDs — were, in their way, marÂvels of engiÂneerÂing. You can take a deep dive into exactÂly what makes the sysÂtem so impresÂsive, which involves not just a breakÂdown of its comÂpoÂnents but a comÂplete retelling of the hisÂtoÂry of RCA, though the five-part TechÂnolÂoÂgy ConÂnecÂtions minisÂeries at the top of the post. True comÂpletists can also watch RCA’s video tour of its SelecÂtaViÂsion proÂducÂtion facilÂiÂties, as well as its live dealÂer-introÂducÂtion broadÂcast hostÂed by Tom Brokaw and feaÂturÂing a BroadÂway-style musiÂcal numÂber. SelecÂtaViÂsion was also rolled out in the UnitÂed KingÂdom in 1983, thus qualÂiÂfyÂing for a hands-on examÂiÂnaÂtion by British retro-tech YoutuÂber TechÂmoan.
SelecÂtaViÂsion lastÂed just three years. Its failÂure was perÂhaps overdeÂterÂmined, and not just by the bad timÂing resultÂing from its trouÂbled develÂopÂment. In the earÂly 1980s, the idea of buyÂing pre-recordÂed video media lacked the immeÂdiÂate appeal of “time-shiftÂing” teleÂviÂsion, which had become posÂsiÂble only with video tape. Nor did RCA, whose marÂketÂing cenÂtered on the posÂsiÂbilÂiÂty of buildÂing a perÂmaÂnent home-video library in the manÂner of one’s music library, foreÂsee the posÂsiÂbilÂiÂty of rental. And though CEDs were ultiÂmateÂly made funcÂtionÂal, they remained cumÂberÂsome, able to hold just one hour of video per side and notoÂriÂousÂly subÂject to jitÂters even on the first play. Yet as RCA’s ad camÂpaigns emphaÂsized, there realÂly was a “magÂic” in being able to watch the movies you wantÂed at home, whenÂevÂer you wantÂed to. In that sense, at least, we now live in a magÂiÂcal world indeed.
RelatÂed conÂtent:
The StoÂry of the MiniÂDisc, Sony’s 1990s Audio ForÂmat That’s Gone But Not ForÂgotÂten
A CelÂeÂbraÂtion of Retro Media: Vinyl, CasÂsettes, VHS, and Polaroid Too
Based in Seoul, ColÂin MarÂshall writes and broadÂcasts on cities, lanÂguage, and culÂture. His projects include the SubÂstack newsletÂter Books on Cities, the book The StateÂless City: a Walk through 21st-CenÂtuÂry Los AngeÂles and the video series The City in CinÂeÂma. FolÂlow him on TwitÂter at @colinmarshall or on FaceÂbook.
















